Le rôle des banques dans l’économie est suffisamment important pour constituer un pilier central de l’économie nationale, et donc, un de leurs objectifs majeur doit être de servir la communauté dans laquelle elles opèrent, de financer et d’encourager l’investissement afin de créer des richesses. Compte tenu de l’importance de ce secteur, il convient de mesurer ses rendements, d’évaluer son efficacité et de tester la qualité de ses services, afin de l’améliorer et de le développer. Notre recherche vise à tester l’effet des facteurs culturels de la société dans le niveau de qualité des services bancaires du point de vue des clients. / The role of banks in the economy is very important to be a central pillar of the national economy, and therefore, one of their major objectives must be to serve the community in which they operate, fund and encourage investment to create wealth.Given the importance of this sector, it is necessary to measure its performance, evaluate its effectiveness and to test the quality of its services, in order to improve and develop. Our research aims to test the effect of cultural factors of the society in the quality of banking services from the perspective of customers.

The service industry has been growing fast as national economies grew therefore becoming a major contributor to national gross domestic products (GDP). This growth in the services sector has led to questions around the issue of service quality. The aim of this study was to identify the determinants of service, assess the level of service quality in commercial real estate leasing and identify possible quality improvement measures. In carrying out the study, the service quality model developed by Parasuraman, Zeithaml and Berry (1988:14), SERVQUAL, was used. The study was based on the leasing services of the broking department of one of the leading commercial real estate companies operating in Durban. The study was restricted to the Durban market. A non-probabilistic sample of 120 customers was drawn from a list of lease transactions concluded in the last one year. From this sample, 84 questionnaires were successfully completed either by way of a face to face interview or by telephone, showing a response rate of 70 percent. Data was collected using a questionnaire based on the SERVQUAL model and adjusted by the researcher in order to be relevant to the commercial real estate industry. The questionnaire comprised two sections each with 22 questions divided into the five determinants of service quality, which are service tangibles, reliability, responsiveness, assurance and empathy. The first section of 22 questions was on customer expectations of service while the second section of 22 questions was on customer perceptions of service quality received and factor rating at the end. Factor analysis of survey response data was used to analyze the data and draw conclusions. The study findings are that commercial real estate service quality determinants match those in other industries except for rank and order. In general, service quality was found to be below customer expectations and commercial real estate firms need to work on ways to improve it. The study is limited to the specific settings of customers of property brokers in the Durban commercial real estate market. It is uncertain as to whether the findings can be generalized to other areas. / Thesis (MBA)-University of KwaZulu-Natal, Westville, 2010.

Diss. (sammanfattning) Uppsala : Univ., 2004. / Härtill 4 uppsatser.

Trata-se de um estudo descritivo, de abordagem qualitativa, do tipo estudo de caso, cujo objetivo é analisar a Estratégia Saúde da Família (ESF) através da perspectiva do seu usuário, verificando o grau de correspondência entre os serviços oferecidos pela ESF e a proposta oficial, norteadora da Estratégia. Neste intuito, realizamos entrevistas com usuários cadastrados na Unidade de Saúde da Família - Centro, no município de Piraí, interior do estado do Rio de Janeiro. Na busca do arcabouço teórico, nos aprofundamos em temas como qualidade dos serviços de saúde, Sistema Único de Saúde, no Programa de Agentes Comunitários de Saúde e Saúde da Família. Ao analisarmos os resultados, dividimos os achados em três categorias. São elas: caracterizando os sujeitos; utilização dos serviços de saúde à luz do acesso, acolhimento e vínculo e, por fim, a percepção do usuário: avaliação, crítica, elogio e sugestão. Ao fim da pesquisa, concluímos que, como todo serviço, necessita ser avaliado e monitorado, levando em consideração as críticas e elogios abordados, buscando melhor qualificação. Acreditamos que repensar o modelo de atenção à saúde, dentro da perspectiva para qual aponta a estratégia saúde da família, implica em assegurar correspondência entre os serviços de saúde e as expectativas e valores socioculturais da população usuária. / This study describes qualitatively, from the health system user point of view, family health strategies (FHS) regarding correspondences between offered FHS services and the strategies of official guidelines. For the stated reason, we interviewed health system users subscribed at Downtown Family Health Unity of countryside Piraí municipality, Rio de Janeiro State. Searching for theoretical bases, we probed/studied health services quality in Brazilian Health System, specifically at Health community agents and family health programs. Our work results can be divided in three categories: subjects ranking; services utilization by means of assess; reception and bondage; and finally, perceptions of users such as evaluation, critics, commendations and proposals. We conclude lastly that as all services need to be evaluated and monitored considering all the critics and praises approached in order to reach a better qualification. We believe that re-evaluate/rethink the actual model of health attention, having as perspective family health, implies in assuring the correspondence between health services and the expectations and sociocultural values of the health user group.

Submitted by Fernando Souza (fernandoafsou@gmail.com) on 2017-08-31T19:25:39Z No. of bitstreams: 1 arquivototal.pdf: 2131732 bytes, checksum: 406992847c1dc0b97a0a71424c86ca99 (MD5) / Approved for entry into archive by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2017-09-01T10:46:51Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 2131732 bytes, checksum: 406992847c1dc0b97a0a71424c86ca99 (MD5) / Made available in DSpace on 2017-09-01T10:46:51Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2131732 bytes, checksum: 406992847c1dc0b97a0a71424c86ca99 (MD5) Previous issue date: 2017-05-24 / The present study aims to evaluate CCJ/UFPB library services quality from student perspective. For that, a quantitative, bibliographic and exploratory research was carried out, having as subjects the students of the Law course of the Legal Sciences Center of the UFPB. The research took as the main research instruments, questionnaires formulated through the SERVQUAL methodology adapted pertinent to the use of the evaluation within the scope of the library and its services. The results showed that the quality dimensions pointed out in the library services that relate from their physical structure to the behavior of their servers present flaws that generally interfere in the provision of a quality service by the CCJ / UFPB, affecting the user of their services in meeting their expectations and needs in the educational environment. This result shows that these evaluations have presented consistent impacts on the improvement of the library environment, helping in their management planning, thus helping their mission within the University and developing possibilities for the formation of quality standards that can be adopted in their services. / O presente estudo tem como objetivo a avaliação da qualidade dos serviços da biblioteca setorial do CCJ/UFPB campus I sob a perspectiva do seu usuário discente. Para tanto, foi realizada uma pesquisa quantitativa, bibliográfica e exploratória, tendo como sujeitos os discentes do curso de Direito do Centro de Ciências Jurídicas da UFPB. A investigação tomou como principais instrumentos de pesquisa, questionários formulados através da metodologia SERVQUAL adaptada pertinente ao uso da avaliação no âmbito da biblioteca e de seus serviços. Os resultados obtidos mostraram que as dimensões de qualidade apontadas nos serviços da biblioteca que dizem respeito desde sua estrutura física até o comportamento de seus servidores, apresentam falhas que interferem de maneira geral na prestação de um serviço de qualidade por parte da biblioteca setorial do CCJ/UFPB, afetando o usuário dos seus serviços na satisfação de suas expectativas e necessidades no ambiente educacional. Este resultado nos mostra que essas avaliações têm apresentado impactos consistentes na ação de melhorias no ambiente de biblioteca ajudando no seu planejamento gerencial, auxiliando assim sua missão no âmbito da Universidade e desenvolvendo possibilidades de formação de padrões de qualidades que possam ser adotados em seus serviços.

Made available in DSpace on 2014-12-17T13:53:18Z (GMT). No. of bitstreams: 1 KarlaADL.pdf: 314467 bytes, checksum: f6c2de693207ac4643ca19ad2bb2de18 (MD5) Previous issue date: 2008-08-20 / The present study has got as its aim to show how the impressions management is being used by the hotels in Paraiba State. For that, the dramma or role play perspective has been adopted as a model for service management. From the theater metaphor, the physical environment and its components can be seen as a scenery of the service show. We conduct the reader to notice the importance of the consummer about the service quality demand and its influence on his satisfaction. A methodology with exploring and qualifying nature has been adopted by using the analyses of content technique in interviews applied to hotel managers lebeled as having 4 and 5 stars in the State, trying to check how impression management takes place, identifying impression management tools used in relation to the physical evidences and to contacting people, as well as checking managers views in the survey about the use of impression management for client satisfaction make. The information revealed that managers, maybe for being unaware about impression management theory, haven t considered neither the physical evidences yet, nor contacting people as marketing tools. About the physical evidences, we could see that hotels take actions in a pulverized way referring to environment decoration and colors, however there isn t a global usage of physical evidences to highlight the service. Contacting people by their turn, receive better importance and attention. It was possible to make sure that managers are aware about the influence of the employee over the attendance quality. This way, we may come into a conclusion that impression management at Paraiba hotels has been under used, as long as managers seem to be, most times, turned to actions related to contacting people, not having realized the planning importance and national-wide use of service scenery in a genaral way yet / O presente estudo aborda a compreens?o de como o gerenciamento de impress?es est? sendo utilizado pelos hot?is na Para?ba. Para tanto, adotou-se a perspectiva dramat?rgica como modelo de administra??o de servi?os. A partir da met?fora teatral, o ambiente f?sico e seus componentes podem ser vistos como o cen?rio do show de servi?os. Conduz-se o leitor a perceber a import?ncia do consumidor acerca da qualidade da oferta de servi?os e sua influ?ncia na satisfa??o do mesmo. Foi adotada uma metodologia de natureza explorat?ria e qualitativa, tendo sido utilizada a t?cnica de an?lise de conte?do em entrevistas aplicadas aos gestores dos hot?is classificados como de 4 e 5 estrelas do Estado, buscando analisar como se d? o gerenciamento de impress?es, identificar as ferramentas de gerenciamento de impress?es utilizadas relacionadas ?s evid?ncias f?sicas e ?s pessoas de contato, assim como mapear a vis?o dos gestores pesquisados acerca da utiliza??o do gerenciamento de impress?es para a gera??o de satisfa??o dos clientes. Os dados revelaram que os gestores, talvez por n?o terem conhecimento da teoria do gerenciamento de impress?es, ainda n?o consideram as evid?ncias f?sicas e as pessoas de contato como ferramentas mercadol?gicas. Quanto ?s evid?ncias f?sicas foi constatado que os hot?is praticam a??es de forma pulverizada no que diz respeito ? decora??o e cores do ambiente, por?m n?o h? um aproveitamento global das evid?ncias f?sicas para tangibilizar o servi?o. As pessoas de contato, por sua vez, recebem uma maior aten??o e import?ncia. Foi poss?vel constatar que gestores t?m consci?ncia da influ?ncia do funcion?rio na qualidade percebida pelo cliente. Deste modo, o estudo conclui que o gerenciamento de impress?es nos hot?is da Para?ba ? subutilizado uma vez que os gestores parecem estar voltados na maioria das vezes para as a??es relativas ?s pessoas de contato, n?o tendo atentado, ainda, para import?ncia do planejamento e utiliza??o intencional do cen?rio de servi?os de forma geral

Trata-se de um estudo descritivo, de abordagem qualitativa, do tipo estudo de caso, cujo objetivo é analisar a Estratégia Saúde da Família (ESF) através da perspectiva do seu usuário, verificando o grau de correspondência entre os serviços oferecidos pela ESF e a proposta oficial, norteadora da Estratégia. Neste intuito, realizamos entrevistas com usuários cadastrados na Unidade de Saúde da Família - Centro, no município de Piraí, interior do estado do Rio de Janeiro. Na busca do arcabouço teórico, nos aprofundamos em temas como qualidade dos serviços de saúde, Sistema Único de Saúde, no Programa de Agentes Comunitários de Saúde e Saúde da Família. Ao analisarmos os resultados, dividimos os achados em três categorias. São elas: caracterizando os sujeitos; utilização dos serviços de saúde à luz do acesso, acolhimento e vínculo e, por fim, a percepção do usuário: avaliação, crítica, elogio e sugestão. Ao fim da pesquisa, concluímos que, como todo serviço, necessita ser avaliado e monitorado, levando em consideração as críticas e elogios abordados, buscando melhor qualificação. Acreditamos que repensar o modelo de atenção à saúde, dentro da perspectiva para qual aponta a estratégia saúde da família, implica em assegurar correspondência entre os serviços de saúde e as expectativas e valores socioculturais da população usuária. / This study describes qualitatively, from the health system user point of view, family health strategies (FHS) regarding correspondences between offered FHS services and the strategies of official guidelines. For the stated reason, we interviewed health system users subscribed at Downtown Family Health Unity of countryside Piraí municipality, Rio de Janeiro State. Searching for theoretical bases, we probed/studied health services quality in Brazilian Health System, specifically at Health community agents and family health programs. Our work results can be divided in three categories: subjects ranking; services utilization by means of assess; reception and bondage; and finally, perceptions of users such as evaluation, critics, commendations and proposals. We conclude lastly that as all services need to be evaluated and monitored considering all the critics and praises approached in order to reach a better qualification. We believe that re-evaluate/rethink the actual model of health attention, having as perspective family health, implies in assuring the correspondence between health services and the expectations and sociocultural values of the health user group.

A crescente influência que a internet tem trazido à população e às organizações do início do século XXI é, certamente, um dos fatos marcantes desta época. Por sua versatilidade e custo relativamente baixo, a internet tem se destacado como meio de comunicação nas mais diversas formas, desde um simples e-mail à transmissão de imagem e som em tempo real. Todo este desenvolvimento não seria possível (pelo menos da forma que se conhece atualmente) se a tecnologia de transmissão de dados via internet não tivesse se desenvolvido a ponto de permitir velocidades adequadas para estas aplicações. Ou seja, evidencia-se a importância da internet em banda larga. No mercado de pequenas empresas (porém, não apenas neste mercado), constata-se que ainda há uma parcela significativa de usuários de internet discada que não aderiram à banda larga. Este trabalho tem o objetivo de identificar os motivos que provocam esta resistência (as chamadas barreiras de adoção). Para tanto, foi feita uma revisão da literatura sobre qualidade em serviço (seguindo a linha de pesquisa de Parasuraman, Zeithaml e Berry) e modelos de aceitação de tecnologia (seguindo a linha de pesquisa de Davis e Venkatesh) com seus respectivos desdobramentos. Baseado nesta literatura, este estudo foi composto de três partes: i) pesquisa qualitativa com um fornecedor de banda larga, ii) pesquisa qualitativa com usuários de internet discada e iii) pesquisa quantitativa com usuários e não usuários de internet. A pesquisa qualitativa com fornecedor foi focada no modelo de lacunas de qualidade (PARASURAMAN et al., 1985 e ZEITHAML et al., 1988). Nesta etapa, foram identificados dois tipos de lacuna: controladas e não controladas. Enquanto as lacunas não controladas são consideradas pouco significativas como barreiras de adoção (podendo, no entanto, estimular o cancelamento do serviço), as lacunas controladas são barreiras bem conhecidas: preço e forma de precificação (fixo versus variável). Como as decisões do fornecedor buscam geração de valor, estas barreiras são mantidas em um nível controlado, procurando-se um equilíbrio entre volume e preço. A pesquisa qualitativa com usuário de internet discada foi focada na UTAUT (VENKATESH et al., 2003). Teve o objetivo de avaliar qualitativamente as percepções de usuários de internet discada sobre o serviço de internet banda larga, à luz das dimensões de expectativa de desempenho, expectativa de esforço, condições facilitadoras e influência social. Neta etapa, identificou-se claramente uma barreira na percepção de valor (custo/benefício) por parte dos potenciais clientes. A pesquisa quantitativa também foi focada na UTAUT, mas com algumas adaptações ao contexto. Foram identificados como fatores relevantes para diferenciar os usuários dos não usuários de banda larga: intenção de comportamento, viabilidade (construto análogo às ?condições facilitadoras? da UTAUT original) e influência social. O resultado esperado (análogo à ?expectativa de desempenho?) não foi significativo na diferenciação dos dois públicos, contrariando uma forte hipótese da UTAUT. Por fim, o fator de facilidade esperada (análogo à ?expectativa de esforço?) também apareceu como não significativo; porém, sob alguns critérios, este fator apresentou sinais de que pode diferenciar os dois públicos. / The growing influence that internet has brought to population and to organizations since the beginning of 21st. century is, certainly, one of the outstanding factors of this time. For its versatility and relatively low cost, internet has been detached as communication means in many different ways, from a simple e-mail to the transmission of image and sound on real time. All this development would not be possible (at least as it is known nowadays) if data transmission technology through internet had not have been developed enough to allow adequate speed for these applications. Thus, it is shown the importance of broadband internet. In small business market (though not only in this market), one can still find significant part of dial-up internet users that have not adopted broadband. This work has the objective of identifying the reasons that lead to this resistance (the so called adoption barriers). For such, a literature review was done about quality service (following the research line of Parasuraman, Zeithaml and Berry) and technology acceptance models (following the research line of Davis and Venkatesh), with its respective deployments. Based on this literature, this study was composed by three parts: i) qualitative research with a broadband provider, ii) qualitative research with dial-up internet users and iii) quantitative research with broadband users and not users. The qualitative research with provider was focused on the quality gaps model (PARASURAMAN et al., 1985 and ZEITHAML et al., 1988). At this stage, two kinds of gaps were identified: controlled and uncontrolled. While the uncontrolled gaps are considered to be lowly significant as an adoption barrier (however, possibly stimulating the canceling of the service), the controlled gaps are well known barriers: price and pricing model (fix versus variable). Since the providers decisions aim value generation, these barriers are kept at a controlled level, seeking for a balance between volume and price. The qualitative research with dial-up internet users was focused on UTAUT (VENKATESH et al., 2003). It had the objective of evaluating qualitatively the dial-up internet users? perceptions about broadband internet, under the point of view of performance expectancy, effort expectancy, facilitating conditions and social influence. At this stage, it was clearly identified a barrier of value perception (cost/benefit) by the potential clients. The quantitative research was also focused on UTAUT, but with some adaptations to its context. It was identified as relevant factor for differentiating broadband users and not users: behavior intention, viability (construct analog to the facilitating conditions) and social influence. The expected performance was not significant in differentiating the two publics, against one of UTAUT strongest hypothesis. At last, the factor expected facility (analog to effort expectancy) also appeared as not significant; though, under some criteria, this factor presented signs that it may differentiate the two publics.

The purpose of the study is to evaluate the service quality that the SANBS provides to its customers, by measuring customers’ perceptions and their expectations of service quality provided by the supplier of blood transfusion services. The organization that is used for this study is the South African National Blood Service (SANBS). Specifically the study seeks to: 1. Determine the extent to which customers are satisfied or not satisfied with the service they receive from the SANBS using the ten-dimensional format of SERVQUAL model, modified to the specific service quality requirements of the blood transfusion service industry. 2. Establish customers’ perceptions of the service they receive using a multiple-item scale (SERVQUAL) for measuring consumer perceptions of service quality. 3. Establish customers’ expectations of the service, and compare them to their perceptions of the service they currently receive. The comparison is made along each service quality dimension, across different parts of same service on a geographical basis, and across different customer groups on a customer category (or type) basis. 4. Recommend implementation of appropriate service quality performance improvement procedures where necessary. Study design and methods: The data for the study came from the SANBS’ customer perception and expectation survey conducted in 2005. Questionnaires were sent out to hospitals that use products and services provided by the SANBS in the Eastern Cape and KwaZulu-Natal Provinces of South Africa. The questionnaire was based on the multiple-item SERVQUAL model for measuring consumer perceptions of service quality, modified and tailored to specific service quality requirements of the blood transfusion service industry. Questionnaires were sent out to 113 (69.3%) hospitals out of a total of 163 blood-utilizing hospitals in the two provinces. Of the 113 hospitals, 92 (81.4%) responded, with questionnaires rendered unusable. The final sample size is 88 and is included in the final study database. The data is analyzed by comparing different parts of the service on a geographical basis namely KwaZulu-Natal and Eastern Cape zones. The data is also analyzed by comparing different customer groups namely the Rural State Hospitals, the Urban State Hospitals and Private Hospitals. Results: The result confirms the research (alternative) hypothesis (H1 : μ1 ≠ μ2), and rejects Ho. The overall expectations ratings are higher than the perceptions ratings, and the KwaZulu-Natal expectations ratings are higher than the Eastern Cape ratings. The expectations of private hospitals and rural state hospitals have a higher rating than that of urban state hospitals and the perceptions of private and urban state hospitals have a higher rating than that of rural state hospitals. The largest service quality gap is the accessibility dimension which relates specifically to approachability and ease with which customers can access staff at different levels of the organization by e-mail, and includes accessing of knowledgeable blood bank personnel and medical staff of SANBS, but may also relate to the distance of hospitals from the nearest blood bank, all of which are situated in urban state hospitals. The mean difference for accessibility is the highest followed by the understanding customer mean difference. The mean differences for the other dimension categories are significantly less than that of the largest two dimensions, but not significantly different amongst themselves. The mean difference for rural state hospitals is the largest followed by private hospitals and urban state hospitals. The mean difference for rural state hospitals is greater than that for urban state hospitals in both zones, but the mean difference for private hospitals is greater in KwaZulu-Natal than in the Eastern Cape. The dimension means of differences for rural state hospitals are greater than that for urban state hospitals. According to the correlations between expectations and perceptions for different dimensions, there is a weak or no linear relationship between expectations and perceptions. Conclusion: This empirical study supports the literature on the provision of service quality, and concludes that there is a statistically significant difference or gap between the services offered by the SANBS as perceived by its customers, and the expectations of its customers. The study substantiates the need for management of blood transfusion services to take into account customer perceptions of service quality and their expectations, and upon identification of gaps, to implement appropriate service quality improvement processes, rather than take a one sided view of their (SANBS’) own perception of service quality.

The increasingly competitive business environment has influenced contemporary organisations to build mutual beneficial relationships with their customers indicating a paradigm shift from transactional marketing. In order to compete in this intense competitive environment, organisations are creating competitive advantage over their rivals through service quality that will influence customer satisfaction which subsequently leads to customer loyalty. Service quality has been found to be the key strategy of success and survival for most organisations like retail supermarkets who want to win the loyalty of their customers because of its positive effect on customer satisfaction. The purpose of this research was to determine the relationship between service quality, customer satisfaction and customer loyalty in the retail supermarket industry. An empirical study was conducted in Grahamstown between two main supermarkets through a survey that determined customers’ perceptions on service quality, customer satisfaction and customer loyalty respectively. The empirical findings of this research study revealed that moderate to strong positive linear relationships exists between the dimensions of service quality (namely physical aspects, reliability, personal interaction, problem solving and policy) and customer satisfaction at the 5% level of significance. Furthermore, this study showed that dimensions of service quality (namely physical aspects, reliability, personal interaction and problem solving) have weak negative linear relationships with price sensitivity dimension of customer loyalty. The study further showed that the dimensions of service quality (namely physical aspects, reliability, personal interaction, problem solving and policy) have weak to moderate positive linear relationships with the purchase intentions dimension of customer loyalty. In addition, all the dimensions of service quality (namely physical aspects, reliability, personal interaction, problem solving and policy) showed moderate positive linear relationships with word of mouth communication dimension of customer loyalty. A weak negative linear relationship between price sensitivity dimension of customer loyalty and customer satisfaction was revealed in this study. Purchase intentions dimension of customer loyalty was also found to have a moderate positive linear relationship with customer satisfaction. In addition, word of mouth communication dimension of customer loyalty showed a strong positive linear relationship with customer satisfaction. There is sufficient evidence that the customers of the two supermarkets in this study have different perceptions on problem solving dimension of service quality. This study further provides sufficient evidence of the significant difference between gender on the levels of customer satisfaction. In addition, this study showed that customers of various levels of education and occupations differ in price sensitivity dimension of customer loyalty. The average scores for word of mouth communication, purchase intentions and price sensitivity dimensions of customer loyalty were found to be significantly different between the two supermarkets investigated in this study. Therefore, for supermarkets to compete effectively in the intense retail supermarket industry in South Africa they have to manage their service quality dimensions so as to influence customer satisfaction and customer loyalty respectively.