The aim of this thesis is to implement a strategic analysis of company Proton, Ltd. using external and internal analysis to determine the current strategic position of the company on the market and identify effective ways for its future development.

Objective is to prepare a strategic analysis of the company ELKO New Knin, Cooperative Society, to external and internal analysis and give recommendations for future business development.

The Russian market represents big opportunities for Czech exporters in the near and distant future. Czech companies have gained a lot of comparative advantages in the past periode: language simillarities, trade connections, cooperation of producing companies, good knowledge of local regional specifities etc. There are large scale of opportunities in traditional and new industry, glass and wooden industry, petrol and gas companies. It is necessary to know specific conditions and risks of the Russian market. To be competitive it requests not only to export but to account with capital participation. Objectives and Hypothesis of the dissertation: Basic goals: Analysis of the business climate in Russia as the result of the transformation process from centrally directed to market system and democracy. Evaluation of changes in the competitive position of Czech exporters and investors on Russian market. There are various measures and tools of the improvement of the competitiveness of Czech exports on the Russian market. As the member of the EU the Czech republic participates on all trade agreements valid in the trade relations between EU and Russia, first of all it is Partnership and Cooperation Agreement inclusive MFN regime (the Most Favoured Nation Clause). Czech exporters have a lot of strong points in the return to Russian market. There are also certain weaknesses, a lot of opportunities but also threatens. The Czech institutions which provide effective and complex credit and insurance support for Czech exporters are: Czech Export Bank and Export Guarantee and Insurance Company.

The aim of this diploma thesis is to highlight in theoretical and practical level the possibilities and opportunities as well as risks and threats to enter the Chinese market for business or commercial enterprises. Framework of the first part - SWOT analysis of the Chinese market - was designed according to information provided by individual companies actually exporting to the Chinese market. This section is devoted to monetary and fiscal policy and analysis of consumer demand, the tax system in China, protection of intellectual property rights or the issue of corruption, bureaucracy and the Chinese state-owned enterprises. Subsequently there are examples of three companies - Skoda Power and Skoda Transportation and Skoda JS - operating for several years on the Chinese market. Each company chose different way of entering this market and the aim was to analyze these approaches in terms of financial and legislative expediency. The last part of the paper is devoted to vision and analysis of emerging perspective industries and energy.

The aim of the work is analysis of the situation of foreigners in the Czech Republic and of the function of the state in the field of immigration and integration. The first chapter covers migration development and the current characteristics of minorities in the Czech Republic. The second chapter describes theoretical immigration and integration models and their application in the government integration conceptions. It also deals with attitudes of the czech political parties to this issues. The last part of the work is devoted to the SWOT analysis of immigration and integration in the Czech Republic.

The subject of this diploma thesis is the communications mix of The Coca-Cola Company and it is focusing on the brand Coca-Cola on the Czech market. The aim is to analyze current communication mix of brand Coca-Cola, reveal fundamental aspects that influence the communication mix and propose specific changes to the mix. Introductory part acquaints readers with the various communication tools, their advantages and disadvantages, the optimal structure of the communication mix and other theoretical information. This theoretical framework forms the basis for the understanding of marketing communications and this knowledge is connected with the brand Coca-Cola on the following pages. The main part is devoted to soft drinks market, trends and analysis. There are captured key factors influencing the structure of the communication mix. This information forms the basis for changes in the communications mix of brand Coca-Cola.

The aim of this work is to make SWOT analysis of social services in municipality Železný Brod, point out deficiencies in this area, possibilities for improvement or danger of future evolution. Conception of social services has wider sense in this work. Services, which nearly communicate with social services, are included as well. Because of demographic analysis of the region, which is taken over from Medium-term plan of development of social services in The Liberec Region, SWOT analysis has three main target groups of inhabitants -- seniors, unemployment people and families with children at the pre-school age. There is used information from providers of social services as well as from inhabitants of municipality through interviews. The aim of this work is not only aggregate SWOT analysis. Outcome is also to find out, which area of social services could private sector (profit or non-profit) operate in.

This thesis deals with the marketing strategy of a company F AIR spol. s r. o.,which is the first flying school in the Czech Republic and has its main domicile at the Benešov airport. The objective of the thesis is to analyse the marketing strategy and the marketing environment of the company, and to propose feasible changes of the contemporary strategy. In order to achieve this objective, I have applied several subanalyses and my own marketing research. The accumulated figures are evaluated in the final SWOT analysis. I introduce several changes based on these figures, which could be conductive to the increase of the company's turnover and to the improvment of its customer's satisfaction. I also present a communication campaign to one of the marketing objectvies.

This Diploma work is supposed to bring important information concerning the principles of outsourcing of taxable, accountant and wage services. The theoretical - methodical part is specialized on the explanation of the word "outsourcing", its principal, form and historical development. The problematic of advantages and disadvantages is being solved as well as the risks connected. The reasons for realization of outsourcing are being described and also the phases of development of outsourcing project and the mistakes during the implementation are being explained. A definition of outsourcing contract and its main belongings is also a part of this work. There was a concrete outsourcing agency - Auditmax,s.r.o., handling accounting, taxes and wages of external companies, chosen in the practical part. There is an analysis of present state of the agency, an identification of insufficiency and a suggestion of their removal using newly created procedures that would contribute to more efficient provision outsourcing services. The result is a complex of advises and measures that might be used by and outsourcing agency for further development.

The main goal of this Diploma Thesis is to create a strategic analysis of Forest Gamp s.r.o. company. This paper provides a market positioning and strategy on the basis of an external and internal analysis