This diploma thesis deals with complex economic analysis of J.J. Darboven s.r.o. since 2005 to 2010, also with forecast of future development, detection of strong and weak sites of company and identification of threats and opportunities, which can affect the company. To reach this goal there are used methods of economical analysis, especially PEST analysis, Porter's five forces analysis and methods of financial analysis, for example horizontal and vertical analysis of financial statements, analysis of financial ratios, analysis of net working capital, bankruptcy and financial standing models, decomposition of peak indicators ROE and also comparison of financial indicators with competitor. The conclusion of the diploma thesis summarizes the most important facts and contains recommendations, which should improve efficiency of the company.

The aim of my diploma thesis is to analyse marketing strategy of Generali insurance company and to recommend improvements of the current marketing strategy. In theoretical part I am dealing with the role of marketing, analytical tools and approaches in the area of marketing strategies and types of marketing strategies. Gained knowledge is applied in the following practical part of the thesis. Practical part descibes current situation on the Czech insurance market. It is followed by detailed analysis of the current marketing strategy of Generali insurance company and recommendations for improvement of the marketing strategy into the future.

Name: Radegast Index Marketing Strategy Objectives: This diploma thesis deals with the research of the Radegast Index project, which is for the fifth year official statistics of the highest Czech ice hockey competition. The work was complemented by expert studies on the subject. The main task of the work was to find out the awareness of the Radegast Index project and the association of Radegast with hockey at all. Then design the strategic solutions resulting from the results of questionnaires, interviews and SWOT analysis and can serve to improve the project itself. Methods: The research of the Radegast Index project and the association of Radegast with hockey was conducted using a questionnaire. Another important part of the research was the interview with the Radegast brewery brand specialist and the SWOT analysis of the project. Results: As a result, I will propose Marketing Strategies that will raise awareness of the connection between Radegast and the ice hockes as well as the Radegast Index. Keywords: Hockey, Radegast, strategic solutions, SWOT analysis

This diploma thesis analyzes the current state of the company and creating a marketing strategy that aims to put a new product on the market, effectively increase sales and visibility of the company. The work includes a thorough analysis of the macro environment, industry environment and micro-enterprise with the final assembly of SWOT analysis. In conclusion, recommendations will be proposed for all components of the marketing mix, in order to improve the current situation, and their economic evaluation.

Hospitality, tourism and leisure are industry sectors where different factors impinge together to provide a unique marketing context. The importance of concept intangibles, their significance to life-style and cultural preferences of customers in themselves represent a major challenge. Such intangibles may be more vulnerable to changes in customer perception than the physical aspects of product and service delivery. However, intangibles also present an opportunity for individual entrepreneurs to create alternative and differentiated concepts, based on their own view and intuition of what customers will find appealing. Resort Västra Lägern was founded under the circumstances. It is one new, small resort firm in the countryside of Sweden. The owner identified the niche market in this traditional industry. The favorable natural and cultural resources create the business background while the active entrepreneurship makes the possibilities. At the start-up of the firm, marketing analysis is necessary for this SME to position itself properly on the markets and to target the customers effectively. Marketing is absolutely central to the entrepreneurial process. For a new venture to be viable, customers have to desire what it is being offered, in sufficient numbers, and prepared to pay an economical price. This is at the heart of the marketing concept. However, an entrepreneurial approach implies taking advantage of market opportunities in a dynamic, proactive way.

Agriculture is crucial to the economic and social wellbeing of the Republic of Cameroon. A national need for increased productivity, farm incomes, food security and rural development requires more effective agricultural extension and advisory systems. The need is persistent. This study analyzed strengths, weaknesses, opportunities, and threats that existed within the current national extension program and examined how form, function, and policy influenced two regions in Cameroon. Analysis focused on 15-year time changes using a comparative case study design. Four regional focus groups and 28 individual interviews bounded 59 cases from four stakeholder groups of farmer leaders, non-governmental organizations, extension representatives, and governmental counterparts. Eighteen primary themes emerged with overlap of opportunities and threats among stakeholders. Incentives to program performance included staff competence and innovative technology transfer. Barriers included infrastructure, postharvest technology, market incentives, financial sustainability, and feedback. A lack of vision for sustainability, inadequate government funding, poor collaboration and linkages, uncoordinated parallel programs, and ineffective management systems reduced program potential. Four themes framed recommendations for improved programs: government investment, trainings, market incentives, and management. Options to improve program sustainability included subsidies that benefit all farmers, more council and private sector engagement with extension, rural infrastructure development, price standardization, and fees for service. Medium and large-scale farmers were willing to pay for extension services when and if available whereas small-scale farmers relied heavily on subsidized services. Accessibility to markets, farm size, and cash crop production are associated with farmers’ acceptance of fees for service. These findings highlighted areas where changes in the nation’s agricultural extension service could improve its relevance in meeting performance targets. Stakeholders’ recommendations for more effective agricultural extension and advisory systems included: 1) providing an autonomous extension service that focuses on specific needs and market opportunities and coordinates all support/parallel programs while collaborating among research and private advisory services; 2) implementing holistic government policies that integrate technology transfer, innovation, health, value-chains, and markets to benefit all farmers; 3) redesigning subsidies that equitability incentivize production and sound environmental practices that benefit all farmers; 4) increasing in-service trainings related to innovations; and 5) updating innovations and harmonizing program activities.

Aim:  The aim of this study is to investigate how the “Freemium”                business model works in ArcMage AB and explore what challenges will ArcMage AB as an open-source software industry face when running the “Freemium” business model. Method: A case study was adopted, and a qualitative research and face-to-face interview were used to collect the fundamental data. We use simple sentence and lots of figures to show what the “Freemium” is and what we are find to make the readers’ understanding easier. Result & Conclusions: The results exhibit that ArcMage AB is run following all 9 blocks of the “Freemium” business model. The value proposition and customer relationship are the most challenging for the open-source software industry. Suggestions for future research: Only adopting one case and one interview in the research is the main limitation. Moreover, the limited sample size limited the research in some generalisations. It is difficult to use only one case to represent the whole situation of the open-source software industry. Furthermore, a larger sample size adopted in the research can increase the reliability of the researcher’s generalization. Contribution of the thesis: This research can be regarded as a guideline to the businessman who wants to build an open-source software company in order to avoid the weakness and threats, and take the opportunities.

Taiwan administration district division and politic landscape began to appear significant combination and revolution since the issuance of the amendment of¡§ Law of Local Politics¡¨ on Feb. 3, 2010. The Kaohsiung county and Kaohsiung city has been combined to a totally new political structure which will have a significant impact on the reorganization of township governments. Therefore the issues such as the governance interrelationship among local government organizations and their own governance relationship, the combination method of township regions, and the revolution of organization structure are important and deserve for further investigation. The study takes the Hunei Township of Kaohsiung County as an example. The township local leaders, focus groups and other important interested parties are interviewed. Through the deep interview method and the SWOT analysis, this study constructs the problems and investigates possible solutions related to the development of township government after the combination of the county and the city, in order to reduce the obstruction of organization reform. Therefore, the main aims of the study are the followings: (1) discuss the rationality and justness of an administrative area combination; (2) discuss the supporting measures that are necessary for increasing organizational effectiveness after the combination; (3) discuss the local fiscal division issues after the combination; and (4) analyze simplified personnel and taxation efficiency. The study aims at providing suggestions for the future sustainable development of Hunei township government after the combination of Kaohsiung district, which will be helpful for the development of other villages and towns.

In the trend of international development, multinational corporations should face three major international challenges: global integration and coordination, regional differences and responses and global innovation and learning. The backgrounds and motivations that enterprises adopt the strategy of internationalization are different. Whereas, enterprises to implement international strategies will inevitably involve the design and layout of channels. Therefore, ¡§Distribution Channel Strategies¡¨ are the major business strategies of the overseas subsidiaries of multinational corporations. Today is the era of ¡§who controlling the channels will win.¡¨ Besides providing superior quality products or service, enterprises should have adequate channels to, with lower cost or shorter transferring time, give customers convenient points to purchase and send the products to the target market, therefore, to create a good business performance. This thesis focuses on the distribution channel strategies of multi-national companies and gives a case study of ¡§Taiwan Furukawa.¡¨ We investigate internal and external environments and the business performances of two distribution channel strategies, and use case study method to the empirical analysis, which belonging to a single case design with a single design pattern of the subject. Three industry analysis methods, including value chain analysis, SWOT analysis, and five force analysis, is adopted to analyze the internal and external environments. We find that the sharp drop in revenue alerted Taiwan Furukawa to investigate the agencies and corporate customers in the sales network. They found the problem is that the business objectives of the agencies and Taiwan Furukawa are inconsistent, causing a significant reduction in sales volume. Then, the revenue has grown significantly after Taiwan Furukawa adopting ¡§direct sales¡¨ and ¡§zero-stage channel¡¨ substituting for ¡§indirect sales¡¨ and ¡§one-stage channel,¡¨ respectively. Above all, we find the ¡§zero-stage channel¡¨ has three functions, including direct sales, information channel, and customer service.

ABSTRACT In recent years China's rapid rise and low-cost advantages, has brought the greatest impact on the printed circuit board industry, low-cost competition for the majority of Taiwanese companies are not strengths, combined with the financial crisis began in 2008, followed by 2009, the world consumer electronics market tightening, are tested in Taiwan for the production of printed circuit board industry base in the viability of manufacturers. In this study, through the study of Taiwan as a production base in case the printed circuit board companies, in the face of financial crisis in 2008, and follow-up to internal and external changes in the industry and the growth and decline of national competitiveness, the restructuring strategy is adopted to overcome the external environmental challenges of rapid change, which concludes with Taiwan as a production base of the printed circuit board industry, in the face of financial turmoil and economic environment changes and the overall production of cross-strait ECFA signed, to the advantage of strengths and talents of Taiwan culture resources, so printed circuit board manufacturing industry can continue to Taiwan as a production base, more competitive challenges towards internationalization. In this study, the research method is qualitative research in the case study method, the scope of the production base of a Taiwanese printed circuit board industry, the use of literature survey and data compilation, and the case company interviews, and data collation, the first stage first motive of enterprise transformation, analysis and use of five forces analysis and diamond model to understand the background and conditions of business transformation, the second stage, the case company interviews, SWOT analysis summarized the case company and the feasibility assessment and develop transformation strategies, and understanding of the transformation strategy of the key success factors. The study concludes on the hope that the production base in Taiwan for the printed circuit board industry in the face of changing external environment when assessing the feasibility of transformation strategy and development, and further development of Taiwan companies for the future a reference transformation strategy. Keywords¡GPrinted Circuit Board (PCB), Five Forces Analysis, Diamond Model, SWOT Analysis, Transformation Strategies