This dissertation is concerned with a tourism development in Western Ukraine. The main goal of this dissertation is to suggest the tourism strategy development. The first part of the dissertation is devoted to the sources analysis, the methodological analysis of this thesis and the qualitative analysis. Next part o this dissertation describes tourism in Ukraine, the tourism development in the country and the tourism development in defined region of Western Ukraine based on statistical data. The development strategy includes tourism capacity determination and the SWOT analysis. Subsequent part concerns development strategy itself, including visions and goals. Finally I process individual tourism development proposals in the Western Ukraine Key words: development strategy, SWOT analysis, region Western Ukraine

This diploma thesis deals with the tourism development in the region of Western Ukraine. The good reason for the analysis of the Western Ukraine is the fact that the part of a region (Podkarpatská Rus) belonged to our state territory in a part of our history but an awareness of the tourism potential has not been deeply analysed yet. The main goal of the diploma thesis is to process a tourism development strategy for the Western Ukraine. A partial goal is a categorization of individual destinations of the Western Ukraine in-to the Butler cycle. The initial part contains theoretical frames for this thesis. The Western region of Ukraine is specified in the Methods chapter. Qualitative and quantitative methods are used for analyses. I received important statistical figures during a communication with representative of the State Statistics Committee of the Ukraine. I analyse foreign arrivals flows to the Ukraine and to the Western Ukraine region. Further the diploma thesis is divided into two parts. Firstly I analyse a capacity of the Ukraine tourism. Then I deal with individual Western Ukraine regions. I add the statistical figures to both of these parts. The SWOT analysis supports the elaboration of the tourism development strategy. I define and evaluate the Ukraine development strategy in this...

Title: The Marketing Strategy for fitness center Esporta Objectives: The thesis aims to create a marketing strategy for Esporta Fitness Club. Next on the analysis of the competition it was found out, which fitness centre in exact area is the biggest threat. Finally there were completed promotional program and materials for every target group. Methods: The analysis of the competition was performed by using scoring model and the individual criteria were subsequently evaluated. Next the SWOT analysis was also prepared. There were analyzed strengths and weaknesses, opportunities and threats. Also the interviewes with selected clients of fitness center were conducted. Results: The analysis of the competition showed that the biggest threat is for Esporta Fitness Club newly opened centre Pulse Wellness and Fitness. Mainly due to the favorable price offered to its clients and a wide range of services. The interviews with longtime clients showed that four out of five of those surveyed are satisfied with the fitness center and want to continue to visit it. Only one client said that knows even better fitness center. The BCG matrix showed that Esporta Fitness Club does not have in its operation any question marks, only one dog, one star, three cash cows and one strategic unit, which is at interface of a star...

Title: Business plan of establishingt a golf academy Target: The aim of this disertation is to formulate a business plan of establishment of a golf school in Prague-East and compilation of a comprehensive systém of trainings for all age groups and whether it is viable to implement this business plan in practice. Method: There were used the following methods in this thesis: descriptive analysis, Porter's five forces model, PESTEL analysis, competitive analysis, and SWOT analysis. Results: The results of the business plan demonstrate its real use in practice, which is proved and analyzed through the financial analysis of the projected revenues. The location in Říčany is very suitable for this type of business due to the minimal competition in the sector and the constant population growth there. Keywords: Trade business, analysis of competitors, SWOT analysis, marketing mix.

A cultural tour package is essentially a travel package that bundles tourism products and services together with themes based on the destination's culture. Winnipeg's Cultural Tour Package Research project, proposed by Winnipeg Symphony Orchestra (WSO), is a project aiming to structure a tourism package centered at Winnipeg's performing arts and cultural attractions. Through the program, we identify customers' preference for the cultural items as well as the factors related to the preference. We also provide a marketing plan suggesting the direction of starting the program based on SWOT and marketing mix analyses. The research is contributable to both the marketing and the cultural tourism literatures. Also, in practical, the research stands at a macro level to demonstrate the benefits of integrating cultural items in Winnipeg and to suggest ways for WSO to cooperate with other cultural or supporting institutions to offer the program. / October 2015

The aim of this diploma thesis is to analyze the situation in cycling in selected region -- Prague. The thesis highlights the benefits of cycling in the city and its surrounding, assess the current situation and projected development. The theoretical part focuses on access to bicycle transport in Czech Republic with regard to the National Strategy of Developement of cycling transport. The practical part deals with bicycle transport in Prague. Here we find SWOT analysis, planned development of infrastructure, funding sources and methods of promotion. This thesis also provides suggestions for improving the environment for cyclists on the basis of foreign experience.

The aim of this thesis is to perform Stategic analysis on the STUDENT Agency company.The analysis is one of the tools which help to create a succesfull strategic plan of the company.The first part is theoretical and it is focused on describing methods applied in the second part. Analysis in the second part is contains macro environment analysis and analysis of the micro environment, analysis of internal resources and capabilities.

The aim of the diploma thesis "Strategic Analysis of the Mercedes-Benz Financial Services Czech Republic s.r.o." is to perform a strategic analysis of the company, which could serve as the basis for developing long-term competitive strategy. The diploma thesis consists of two main parts. The first is a theoretical part, needed for a proper understanding of the various steps of strategic analysis. The practical part is focused on the main objective of this work - the implementation of strategic analysis. It contains both macro environment analysis and analysis of the microenvironment, and also analysis of internal resources and capabilities. The practical part is supplemented by a SWOT analysis and strategic recommendations.

This Master Thesis deals with creation and the successive implementation of marketing strategy in Tourism. The implementation process will be demonstrated on the travel agency Dovolena.cz. This thesis contains three main explanatory chapters and a case study. The first chapter investigates firstly the motives why people use travel agencies and secondly describes the basic legal terms connected to this topic. The second chapter focuses the attention on marketing strategy creation. Above all it explains situation and SWOT analysis, marketing mix and promotional tools. Furthermore several types of marketing strategies are introduced and demonstrated on examples. The third chapter deals with internet marketing, analyses its usage in the Czech Republic and in the world as well and tries to reveal its role while selling organized tours to customers. The core of the chapter concerns with internet promotional tools. The last chapter of this thesis is dedicated to marketing strategy implementation -- case study Dovolena.cz.

This diploma thesis which is devided into four parts is trying to map the current state of the statuory city Zlín and identify opportunities and barriers of its further development. The first section provides a theoretical basis for understanding the problems of cities and municipal development and also introduces the method of SWOT analysis, which is used in this thesis as well. Second, the most extensive section is devoted to an socioeconomic analysis and constitutes a basis for the next two chapters. The analysis is divided thematically and tries to outline the development and current situation of the city. The third part consists of a SWOT analysis of Zlín, which describes its strengths and weaknesses, opportunities and threats in the future. Last, the fourth chapter shows the possibilities and barriers to the development of the city, divided into six thematic groups: population; business environment, transport, environment, culture, sport and leisure, tourism and public administration. It also outlines how to exploit opportunities and overcome barriers.