Retailers in the US and Japan are taking the lead where as retailers in Taiwan are working its way up to follow this lead. Consumption trend in Taiwan¡¦s society is associated with these countries. Japan launched the so-called ¡§one priced¡¨ chain stores in 1722 and the US began operating these sorts of chain stores in 1959. Taiwan hasn¡¦t got involved in this ¡§one price operating strategy¡¨ till recent years. Due to the fact that businesses are operating under a rapidly changing environments as well as facing great competition, a huge amount of enterprises are working towards an internationalized and diversified multinational company. The living standards in Taiwan have been improving over the years; consumers now tend to put more emphasis on the quality and services of the product rather than on the price of the product. Government in Taiwan loosened the importing barrier and lowered the tariff in 1987. This action encouraged foreign companies to set up firms in Taiwan which has lead to a positive growth in Taiwan¡¦s retailer industry. The retailer industry was booming in the 1990s where the price of the product was determined by the retailer rather than the manufacturer. Therefore, retailers such as convenience stores and chain retail stores were acting as an important role in leading it to success. In comparison, these ¡§one priced¡¨ chain stores are making slight amounts of profit on each item and that¡¦s where the standard and efficiency matters. It provides customers with a pleasant shopping environment and it¡¦s seen as a kind of mini department store. The expanding and diverse strategy that the company adopts enables the company to operate more efficiently than its competitors. The risks and availability of cash flow are under sustainable circumstances. Otherwise, it might result in expanding the economics of scale but miscalculating the capacity of the market. It is suggested that evaluation of the competitive advantage is essential prior to the company becoming a multinational company. Changes in the economical, social and business environments challenge the operator¡¦s ability in dealing with these matters. Businesses are turning from physical-oriented into product-oriented competitors and that is where quality, innovation and creativity matters. In order to enhance its competitiveness, chain stores must grow by continuously improving and innovating of the products; enhancing its strategic management and backup support to create the value added product and services for the customers.

After China entry WTO at the end of 2001, the financial market will open to the outside world progressively , and it will even open business of RMB after five years. It will attract more foreign banks to invest to China's market ; On the other hand, the Taiwanese investing banks want to serves small and medium-sized enterprises invest in China, so it is necessary to the Taiwanese investing banks to invest in China. It is obvious that more and more foreign banks want to make investment in China. For the Taiwanese investing banks or other foreign banks can make investment successfully in China, through the study of the foreign banks make investment successfully and for a long time in China to probe the development of the foreign banks in China. And find the competitiveness of the five cities that absorb the foreign banks in SWOT analysis¡FAnd then analyse with the investment strategy of case banks , such as HSBC , Citibank and Standard Chartered Bank. Finally the study find that the foreign banks still faced the hindrance on a lot of policies when made investment in China. China want to open the private banks at present , and it will form state-run bank , the foreign banks and private banks to compete with each other in China¡¦s financial market in the future. It¡¦s important to the foreign banks to use one's own assets strength and develop investment strategy actively. The best choice is to cooperate with China¡¦s banks and replace competing. Finally the study offers the suggest to the Taiwanese investing banks or other foreign banks¡G(1)Stoke the China Banks of the good performance and have complementary or develop the strategic alliance¡F(2)Take the identity of Hong Kong -invested banks in order to enjoy the CEPA policy¡F(3)Develop variety of the retailing financial business¡F(4)Develop the on-line banks¡F(5)Invest in the big city to forming the function of radiating¡F(6)Plant the local market deeply with the localization strategy¡F(7)Cooperate with private bank.

With the dominance of service industry and the membership of WTO for Taiwan, the farming and fishing industries are facing fierce competition from globalization. Traditional agricultural society has thus largely perished, its population aged and young people moving to cities, productivity being low. Farming and fishing industries are no longer able to support livelihood of local communities. It is highly trumpeted for these industries to be transformed to leisure-purposed farming and fishing. Tourism is now almost seen as a panacea for the future. However, there are many problems. The current study uses a ¡¥mediocre¡¦ case of Shi-Tsao area of Tainan as an example, to study the normal pattern of development of traditional communities into tourism destinations. The research focuses on the issues that this area has faced, the ecological functions and environmental attributes of its coastal area, including the carrying capacity; an environmental analysis of the community is also executed. Adopting a qualitative approach, the research is based on in-depth interviews, literature evidence, and a case study of Tao-Mi Community. The purpose is to study the issues that Shi-Tsao faces during its transit to a new industry. SWOT analysis is used, and cross-analyses of the Strength, Weakness, Opportunity and Threat are executed to find out the priorities of the related issues. Suggestions are given as how to make the transition more smooth and plausible. The ultimate purpose is to help understand the whole situation that Taiwanese rural area faces nowadays. The conclusions include issues in ecology, land use, investment and professional planning from outside and legal problems; it is also found that social and political issues such as resource distributions and partisan are detrimental to development.

Electronic commerce has become the new global economic model. In recent years, most airlines build up Website and develop electronic commerce to improve their business competitive advantage. This research is aimed to make a comprehensive survey of airlines website functions and the impacts of electronic commerce on operating performance. Then analyze by interview with 8 international airlines¡¦ managers and SWOT analysis to find out the proper strategy for future development of airlines websites. The main results of this study follows below : 1.The best 2 operating performances for airlines websites is ¡§enhance the Service Quality and Efficiency¡¨ and ¡§enhance the Image and Popularity¡¨ 2.We get the following 8 strategies for the future development of airlines websites by SWOT analysis on the inner and outside environment factors : 1) Invest more resources to EC department for better performance 2) Take the advantage of airlines¡¦ image and attraction of global passengers 3) Boosting customers satisfaction and loyalty by good quality of service 4) Create mutual benefit with travel agencies by B2B cooperation 5) Marketing focus on the independent travelers and high-end customers 6) Enhance business competitive advantage by differentiation and specialization on services and products 7) Increasing the traffic of airlines websites by strategic alliance 8) Improve IT techniques for information integrity and transaction security

Abstract Essentially, In vitro diagnostics (IVD) testing play a key role in early disease detection; effectiveness of patient treatment monitoring throughout the progress of disease and improve decision-making for healthcare system. Several studies have demonstrated that IVD testing result in huge financial and therapeutic benefit. Taiwan IVD market has been growing rapidly in last decade due to launch of National Health Insurance policy¡Bgrowing of geriatric population¡Bimprovement of living quality¡Bconsciousness of personal health. However, this is also driving Taiwan IVD market in a highly competitive market place, it anticipated that the escalation will not only jeopardize the healthcare quality but also affect entire healthcare resources utility and increasing healthcare cost as a whole. The research analyzed the causative of Taiwan In Vitro Diagnostics (IVD) industrial is based on the framework of macroeconomic environment¡Bindustrial organization structure¡Bcompetitive marketing behavior and industrial market performance. The research found that macroeconomic environment for Taiwan IVD industrial is favorable; the industrial is presenting a mild dispersed structure and the causative for escalation was mainly caused from strategic homology among industrial enterprises. In addition to this finding, the research also developed a possibly differentiate strategy to avoid escalation throughout the learning innovation process and enterprise process reengineering as to help industrial enterprises from developing future long term strategy.

Abstract¡G Taiwan has been suffering from a series of severe earthquake disaster. Especially in 921 Earthquake. To deal with such a disastrous situation, government implemented the new plans for the quake-ravaged areas, such as the guiding principle of 921 disaster recovery. This study is attempted to program Industry Reconstruction of post- earthquake in the disaster area. The research method of this research is consisted of data analysis and SWOT Analysis. The research results have indicated: 1.The government plays an important role in the process of Industry Reconstruction. In the entire process of industry reconstruction, from the rescue at the early stage to the replacement of industry reconstruction, it is inevitably that the role of government would be the main influence of industry reconstruction effectiveness. However, in the meanwhile, because of the urge of becoming a member of WTO, it had caused the rate of the unemployment increased and some small businesses closing down. People had economically undertaken all the domestic pressures of becoming a member of WTO, and yet now the government had to face another problem, industry reconstruction in the quake-ravaged areas. It seems that it would be much harder for the government to overcome all at once, therefore, a series of well-related policy is needed, such as the guiding of job-shifted for farmers and style-shifted of agriculture, the strategic alliance of the agriculture association, the promotion of Tourism and the construction of the specific industry in the quake-ravaged areas. Those policies should be concerned in regarding to post-earthquake recovery. 2.The people participation in the reconstruction progress After 921 earthquake, it is obviously that government had difficulty to undertake all issues domestically and internationally. Therefore, it found that the participation of people in the post earthquake recovery would be necessary. Indeed, with the participation of people, it can speed up the process of the recovery. As a result, the participation of people in the quake- ravaged areas was seriously required to the re-development of the specific local industry. 3.The style-shifted of industry and resource integration Since Taiwan had put efforts on becoming a member of WTO in order to increase its products more competitive in the atmosphere of international trade, the style-shifted of Industry would be necessary in avoidance to elimination of the potential domestic industry. For example, when the style-shifted, from agriculture to agricultural Industry, had occurred, the needs of machines in Agriculture would be increased in order to reduce the cost of agriculture production. As a consequence, the agriculture production would become more competitive in international trade and it would increase GDP in a sense. Therefore, promoting the number of experts in relation to the knowledge of agriculture from government would be the prior in order to increase the competitiveness in international trade.

¡@Recently, with the speedy pace of upcoming WTO negotiation, import tariff imposed on rice become inevitable. Thus, agriculture in Taiwan has been trapped by the depression atmosphere caused by WTO negotiation. How to make rice industry in Taiwan enjoy a clear business climate and bring with revival development opportunities under globalization is really a critical issue worthy of our concern. ¡@¡@This research is not only aimed to insightfully understand the impact on rice industries in Taiwan after WTO entry but also intended to explore whether the promoted agriculture policies can reach profit goals set by farmers, enhance the competence of local rice and establish marketing outlets under open rice markets. Thus, this research is designed with questionnaires based on SWOT analysis structures. Also, through questionnaire surveys and in-depth interview on farmers and personnel from farmers' association, it is aimed to delineate what impact and challenge (menace) will affect local rice industries after Taiwan's WTO entry. Also, the possible breakthrough opportunities and development to improve the competence of local rice products, together with insightful knowledge on the advantages of natural environment and human culture conditions on Kaohsiung and Pingtung regions are also explored. ¡@¡@Research results indicate that aging farmers show less cognition to advantages, disadvantages and opportunities than that of younger farmers. The employees' cognition to advantages and disadvantages from farmers' associations is stronger than that of amateur or professional farmers. The respondents in Pingtung regions show stronger cognition to advantages and disadvantages to that of respondents on Kaohsiung regions. Higher-educated farmers show stronger cognition to opportunities. Families with higher income show stronger cognition to disadvantages. Finally, based on results from questionnaire surveys and in-depth interview, the suggestion is proposed to solve the possible influential issues on rice industries after Taiwan's WTO entry. It is expected through this research; the issues from the stakeholders in rice industries can be clearly highlighted with beneficial reference for governmental agencies, farmers and scholars to put forward production and marketing strategies in rice industries under WTO.

Medical cosmeceutical business, combining medical and cosmetic profession, is considered one of the booming sectors among self-provided services under the National Health Insurance program in Taiwan. In the past, dermatological clinics had the advantages of medical profession; however, without strict law restrictions, numerous medical ¡§cosmeceutical centers¡¨ have emerged rapidly and intensified the market competition significantly. This research investigated and analyzed the current status of medical cosmeceutical industry in detail by collecting the second source data and studying the case of C Dermatological Clinic. The SWOT and five-force analysis are used to analyze the strengths, weaknesses, opportunities, and threats of C Dermatological Clinic, thereby, business strategies are provided. The results indicate that minimally invasive treatment is the trend of medical cosmeceutical business in the future. Due to the excellent location, professional medical teams, advanced equipments, individual proprietorship and strong marketing task force, C Dermatological Clinic, has built up a great reputation in this industry and now provides its customers total solution packages by incorporating plastic surgeon into the services. Catching the opportunities of the continuous progress in biotechnology and growing public awareness of cosmeceutical therapy, C Dermatological Clinic has successfully become one of the most important players in the growing medical cosmeceutical market. However, after the Taiwan high speed rail in operating (which broke the entry barrier of distance between cities), the threats of new entrants including medical laser suppliers, cosmetic or salon shops, and other special medical institutes, the medical cosmeceutical market becomes more competitive. Facing the emerging medical tourism demand and the pervasion of internet, We suggest that C Dermatological Clinic should aggressively improve its weaknesses such as poor computer knowledge, lack of service attitude and bad decision quality, strengthen its customer service training, pay more attention to the customer relationship management, make best use of internet to promote the clinic, and ally with tourist bureaus or hotels to expand its share in this market and develop a sustainable business model.

ABSTRACT The operation of urban mass rapid transit system has paid great attention on the customer degree of satisfaction, emphasizes ¡§the service oriented¡¨. This paper attempts to bracelet the traditional model, from the angle of ¡§profit oriented¡¨ discusses the urban mass rapid transit system business, and take the Kaohsiung Rapid Transit System (KRTS) as the example, draws up the related profit strategy. In the research analysis, this paper analyzes the Kaohsiung Rapid Transit System by five forces analyses to be able in the area transportation industry to compete for the profit in Kaohsiung the match and profit ability. By all the resources, the competitive advantage and the value chain analysis, establishes the Kaohsiung Rapid Transit Corp.(KRTC) core competitiveness. Moreover, by the SWOT analysis, discovers the KRTC's strengths, the weaknesses, the opportunities and the threats. Then, elaborated that this research core problems, according to the content of SWOT analysis, makes the strategy pair by the TOWS analytic method, draws up the KRTC's pursue profit strategy. The synthesis entire profit strategy, evaluated by the ¡§validity¡¨ and the ¡§feasibility¡¨, and take the ¡§feasibility¡¨ score to classify as the short, middle and long term profit strategy. According to this paper's discussion, the profit oriented KRTS divides into the short, middle and long term three broad headings of strategy. The short-term strategy according to the feasibility and the validity height, divides into three stages . The first stage is the most feasible, and the most effective strategy, should carry out immediately, altogether six items. The second stage has five items. The third stage has five items. The middle term strategy altogether has six items. The long-term strategy divides into two stages. The first stage has nine items. The second stage has three items. This paper by way of five forces analyses, in competes five forces with KRTC, its main profit competitor is ¡§the substitute threat¡¨, i.e. ¡§the motorcycle¡¨. This transport mode is the biggest profit spoliator of KRTC. Moreover, establishes the KRTC's core competitive ability from this paper, altogether eight items. At the end of this paper, we suggest that the KRTC should be at present the profit first, the proper attention to both cost, seeks government's substantive assistance, establishes a healthy financial physique, then besides the profit oriented, should give dual attention to the enterprise community responsibility gradually, then becomes a financial and the social sustainability.

Each day, approximately 25,000 GSU students, staff, and faculty are exposed to deadly hazards from fast-moving, high-volume traffic. Protecting Pedestrians on the Move (PPM), a collaboration of organizations in downtown Atlanta, has partnered with several groups to implement an action plan to improve pedestrian safety for Georgia State students and others in the downtown campus area. This study utilized the SWOT analysis evaluative tool to understand the team members’ and stakeholders’ perceptions of the project’s programming and implementation. Participants were asked to rate the extent to which the project’s goals were fulfilled, as well as to describe the strengths, weaknesses, opportunities and threats of five aspects of the project: people, program, effectiveness, resources, and growth. Seven participants completed the survey, and gave an overall rating of the completion of project objectives as 6.2 out of 10. Staff expertise and relationships were considered the greatest strengths, and PPM becoming a strong voice for pedestrian safety was viewed to be the primary opportunity of the PPM project. Overly ambitious goals and depleted funding were reported as the greatest weaknesses, and loss of objectives and no succession plan were considered the primary threats. Areas for future improvement included: finding a funding and personnel “home” for the PPM project, having a clear strategic plan, and developing plans for the future/sustainability. The insights gained from this SWOT analysis exercise provides direction for continued research and improved program implementation surrounding pedestrian safety issues.