Diplomová práce porovnává postoj ke snižování nezaměstnanosti prostřednictvím aktivní politiky zaměstnanosti v ČR a VB. VB má jednu z nejnižších měr nezaměstnanosti, a proto je zajímavé, porovnávat ji se zemí, která má míru nezaměstnanosti velmi vysokou. První kapitoly se týkají teorie aktivní politiky zaměstnanosti obecně, řešení APZ v každém státě zvlášť, i jaký postoj má k nezaměstnanosti EU. V ostatních kapitolách jsou na základě SWOT analýzy porovnávány silné a slabé stránky a příležitosti a hrozby obou států ? míra nezaměstnanosti, rizikové skupiny, vzdělání, instituce trhu práce aj. Na závěr je nutná komparace obou států a především nastínění určitých doporučení pro ČR.

The aim of this thesis is to develop strategic analysis of a company RWE Plynoprojekt, ltd. Based on the analysis of external and internal environment, there are defined opportunities, threats, strengths and weaknesses of the company. Conclusion consists of defining possible strategies that the company could face in achieving their goals and of suggested recommendations that lead to ensuring sustainable business performance. The work is divided into two major parts. The first part is a theoretical study of the topic and the second part consists of analysis of the company itself.

This thesis deals with internal and external strategic analysis of one four star hotel in Prague. The work encloses selected analytical methods to determine the current strategic company position and the key success factors.

Thesis is focused on processing partial strategy of Il Primo Piatto restaurant. The main purpose is implement internal and external analysis, map the current situation and suggest recommendations for future development of the restaurant.

Situated at seaside, Mi-Tuo area is lack of natural resources since long time ago. In addition our government didn¡¦t put much effort and budget into area development for quite long time, the fishing harbor and seaside are merely regarded as natural resources for Min-Tuo area. The rest is contributed to our local resident¡¦s hard work in this barren and salty land. Yet tourism sector gains dominance in recent years and five-day workweek is adopted by our government, this kind of area poses great potential to develop its own characteristics. Besides tourism sector will certainly bring enormous economical effect to local area. While emphasis shall be put on sustainable development of tourism and natural resources. Besides strength and weakness of internal development as well as external opportunity and threat should be recognized. Therefore the contingency strategy will be timely drafted to maintain sustainable growth in the changing environment. This research aims to study the current tourism sector in Mi-Tuo county and focus on ecological tourism as well as sustainable development for local area under industrial operation environment. After recognizing strength and weakness of internal development and internal opportunity and threat, the feasible marketing strategy is thus drafted with hope of benefiting tourism sector in Mi-Tuo area. To prevent analytical process from falling into subjective judgement, it is suggested to cope with practical research. As a result development of tourism sector in Mi-Tuo will adapt market change. It is further expected that scenery of fishing village, seaside fishing, sunset gazing at turn of century, returning of fishing boat, sleeping in windbrerk, sea wind listening, stars counting, enjoying milkfish feast, and so on will not only become the best recreational place for people, but draft feasible marketing strategy to industrial development environment.

The study utilizes the correlations among Personal Marketing, Image Management and Campaign Strategies of Seventh Kaohsiung City Council Election in 2006. A successful election campaign will be constructed for the future reference of local election candidates. Content analysis, questionnaire survey and In-depth interview with professionals and experts were used to conduct this study. Comparative method with tables was utilized to analyze the data and it was found that: 1. Campaign Strategy: Candidates need to break the traditional models and adopt business management principles (cost reduction, differential marketing and focus). 2. Personal Marketing: The main duty of city councillors is monitoring the city government. Candidates need to be marketed as professional, earnest and rational, who share close-up experiences with voters. 3. Image management: Councillors should give professional and friendly impressions at service by focusing on monitoring the city government, participating in charity events, representing the voters at the city council, and establishing an image as the local opinion leader. These achievements rely on hard work and effort. To conclude the thesis as below: 1. Major Campaign Strategies for the candidates: C1 has the best campaign strategy by adopting business management strategies of cost reduction, differential marketing and focus. 2. Differential marketing on image management and campaign strategy: C1 and C4 adopt media strategies to market themselves as professional public servants. C1 and C4 inform their voters to turn on televisions to see how they question city government officials at the city council. Such marketing is an extension of their advantages and opportunities as incumbent councillors. 3. Differential marketing on image management and campaign strategy: Candidates and journalists both consider image management important. 4. This thesis establishes a model for campaign strategies, personal marketing, and image management of Kaohsiung city councillor candidates Keywords: Local Election,Campaign Strategy, Personal Marketing, Image Management, SWOT Analysis

This graduate student is probing into the improper assessing system and its problem which is resulted from pursuing high growth and high profitability under a over-competition banking environment in Taiwan in recent years. As the result, the graduate student thinks that not only influences customer's rights and interests, even impacts the performance and long-term sustainability of a bank. That also drives more reputable and outstanding talents to leave Taiwanese private bank to relocate to new lands like Hong Kong even Singapore. Under the circumstances when Taiwanese government is launching ¡§The Minimum Taxation System¡¨yet without suitable supplementary measures, these by private banker from Taiwan created a trustworthy, steady, and apt-in-communication parking shore to the fleeing funds from Taiwan. As this huge economy in China's Mainland drives the mobilizing of the engine, this trend and mighty torrent are brought Chinese crowd and money tide, have drive the whole Asian economic taking off, has created more production of Asia ' the new rich class '. Overall arrangement that the private bank always only offering ethnicity's service of high assets is positive too to come to Asia, improve occupation rate of market is enough to show high assets ethnicity of Asia already form economic scale. In the past, because the middle class of Asia, in order to promote the goal and ideal of the high assets ethnicity, must create the wealth of the multiple fast with limited resources, so the trade foundation is a relatively more suitable investment way, but after the assets reach considerable scale, their demand is changed into value preserving and transformation of assets, as for basic way of the administration expense, could offer the high assets that customers stabilized the assets to manage the purpose and efficiency. This research uses Porter 5 force analysis to attempt to compare quality and transition of two kinds of models. What is critical private banking business is professional and suitable products, and to build up a comprehensive and structural platform. So far it is still a long journey of private banking in Taiwan to plan the fix-income product and texture planning before Taiwan government can be more opened in its relevant policies and regulations. Hoping the finding and discovery of this research can give play to the function advocated in the practice is used in the future, one wealth management style of ' win-win ' after all make customer and long-term management of bank.

Aim: This study deals with two research questions: RQ1: What competitive advantages does DHL gain from external and internal factors? RQ2: What competitive disadvantage does DHL have? And what DHL can learn from analyzing competitive disadvantage? Method: primary data for this research has been mainly collected through interviews. Moreover, the official reports are used as secondary data to present the empirical situation of DHL. Conclusion: By concerning the external and internal factors of DHL, the SWOT analysis is conducted. The strength of DHL is customer satisfaction, green programme etc; weakness is price, liability insurance etc; opportunities are cooperation development, innovation etc; and threats are tough competitors. The strength and opportunities are regarded as DHL’ competitive advantages, while the weakness and threats are DHL’s competitive disadvantage that need to be fixed. Further study & Implication: In this thesis there is no information to indicate if DHL has any unmet needs, but it must be there. If DHL can enhance itself by providing unmet needs to customer, there is no doubt DHL would be more competitive in the 3PL industry. It is interesting to investigate more work on DHL unmet needs. This study contributes to the companies which plan to develop their competition from inside to outside in the market, especially in 3PL industry. This thesis gives authors deep insights into company success factors and suggestions for dealing with the problems which company may encounter.

ABSTRACT In the past decades, the investment of Taiwan enterprises in mainland China, cross-strait trade and banking intercourse were required in indirect ways in view of economic security by the government due to the special political cross-strait relationship, which was the reason that the government could not get over exact amount of capital flowing into mainland China precisely. On the other hand, because of the various constraints on investment in mainland China, some companies transfer capital to mainland through various circuitous channels for the reasons of more flexible operations and avoiding government¡¦s regulations, which makes the cross-strait capital flow more complicated. No matter how cross-strait political situation goes, mutual business relationship is getting prosperous, we can tell from the fast growth of investment in mainland China, where is still the first choice to transplant for Taiwan's industrialists. Comparing y2000 and 2008¡¦s prime index statistics of cross-strait business collected from Mainland Affairs Council and Ministry of Economic affairs, the total volume of cross-strait trade (including Hong Kong) increased from US dollar 31.24 billion up to 105.37 billion that represented 3.4 times¡¦ growth; Taiwan¡¦s trade surplus against Mainland China was US dollar 18.78 billion increasing to 42.58 billion that represented 2.3 times¡¦ growth; Taiwan¡¦s export volume to mainland China (including Hong Kong) took 24.4% of total export volume in 2000 and then the percentage grew up to 38.5% in 2008, it was 1.6 times¡¦ expansion; the investment amount in mainland China was increased by 4.1 times from US dollar 2.607 billion to 10.61billion; the investment in mainland China took 33.9% of total outward investment in 2000 and then it grew up to 57.1% in 2008, it was 1.7 time¡¦s growth. Based upon the phenomenon the said statistics revealed, this study conducts deeper analysis in a practical way in capital flow across strait for solving investors¡¦ problems of fund raising and financial operation especially in the financial cash flow issues derived by trade, it tries to give financial layout advices for those who invested in mainland China or traded across strait. This study conducts analysis with SWOT and Porter¡¦s five forces model for reviewing an enterprise¡¦s Strength, Weakness, industrial¡¦s Opportunities and Threats from competitor it confronts. This study analyses chosen subject¡¦s (bank) strength and opportunities with SWOT model. Porter¡¦s five forces model is conducted for stress analysis on five kinds of impact on enterprises¡¦ operation. From conducting analysis on chosen subject, we discover that Porter¡¦s five forces model is interesting because it can spread and extend. For example, from the aspect of cooperation (ex strategic alliance) instead of competition, a lot of cooperative opportunities may emerge among the global competitive banking institutes. In the other way, verifying chosen bank through Porter¡¦s five forces model can also apply to discuss the issues of vertical and horizontal integration of banking industry. An analysis through this model concludes that applying offshore banking financing is the most favorable to enterprises and their operation flexibility. Banking industry in Taiwan will ultimately face the impact of competition from mainland China¡¦s banks after the MOU is signed. No matter being the banks¡¦ share holders in mainland China¡¦s banks, or setting up branches there directly, all banks include ones from Taiwan or cross nation banks cannot compete with the top four big state-run banks in mainland China according the conclusion of this study. This study tries to offer proper advices to the banks in Taiwan for making good operation strategies.

In the rapid development of mobile communication industry, mobile phone converted from general voice-guided to smart phones, tablet PC and other handheld, which through multi-functional integration of operating system and value-added services, is changing the whole market demand. The main purpose of this thesis is to provide the competitive strategies for the mobile communication industry, mainly from system operators, channel and mobile equipment manufacturer, analyzed by SWOT, industry profiles and trends to evaluate mutual relations of valued chain and digital convergence. With the literature review and the investigations of the mobile communication industry, practitioners and experts in Taiwan, we establish the following strategies: 1.Smart phones and tablet PC in the future development of the market with high growth opportunities, integration between system platform and hardware/software, and the user interface and application services will enable higher value added in the industry. 2.Mobile equipment manufacturer develops enhanced features to networking function peripheral products, coupled with the popularity of mobile networks, to make mobile devices more functionality expanded. 3.The role of channel needs to create differentiated service, integrated telecommunications services and market information, as well as professional and dedicated service to the channel to exert influence on the market. 4.The system operator, channel and mobile equipment manufacturer in close cooperation between the three is bound to become the mainstream business model. Integrated strategy of digital convergence and application service is mainly required to long-term growth and development.