The coming of the post-media times changes the method of interpersonal communication. The rise of blog means that the personal media comes. In our blogs, we can express private feelings and personal points of views. However, while the users of blog spread out to the celebrities, its function would not be merely a kind of the life diary, but be operated by the more and more implicit and complex purposes. This research focuses on the popular singers¡¦ blogs, and we found that their motives to establish their blogs finally originate from their records marketing. In other words, these singers use the characteristics of high interaction of blog conceal their real purposes for the marketing from their readers and then, make them be the whole marketing center unconsciously. Based on the usage of the record marketing, this research brings out three main issues. First, how dose a singer run his blog? Second, how do his fans or readers interact in his blog? Third, how are the marketing results, when blog is applied in the singers¡¦ record marketing? This research adopted the grounding theory of the quality research method and took deep interviews to collect data. The research interviewed seven main executive people, running the singers¡¦ blogs, to understand the management, the manpower programs, the resources organized in singers' blogs, and the interaction with the fans in the blogs. Moreover, this research discussed the marketing strategies for the promotion of the singers¡¦ records to know the business benefits of the application of blog. The research found that the management of singers¡¦ blogs is mainly on the two sides. One is the management of the singer¡¦s image and the other side is the management of his community. And these both sides complement perfectly. When the singer¡¦s image management is proper, the communities of his readers and fans establish probably increasingly. Then, the appearance of these communities would also provide singer some feedbacks on their image management. Therefore, this research suggests the marketing in blog should pay much more attention on the image management and the community management.

Due to rising unemployment levels, researchers have begun to investigate how corporations handle layoffs and how they could manage them better in the future. Public relations practitioners can use this type of research to help organizations learn how to best maintain their images, reputations and productivity amid mass layoffs. When an organization conducts mass layoffs, its actions become both a current event and a public issue that is frequently discussed in newspaper articles. In order for downsizing organizations to be aware of the public?s perceptions of their layoff procedures, they should be aware of how the news media represents them. This study used a content analysis of different newspaper articles to determine how three downsizing organizations (General Motors, Caterpillar, and Boeing) were portrayed in the midst of mass layoffs. This study examined a sample of newspaper articles from two nationally-distributed daily newspapers (The New York Times and The Washington Post). It also included articles from daily newspaper that were located in the cities where the layoffs took place (The Detroit News, The Chicago Tribune, and The Seattle Times). The findings did not show that the newspapers? articles about the layoffs tended to be more prominent in the regional publications than in the national publications. While the articles were often prominently placed in the newspapers, the layoffs were not typically the primary focus of the articles. The reporters frequently included details of the layoffs, such as the number of layoff victims, in their articles. They also frequently included attributions of blame for the layoff decisions. The articles, however, rarely discussed socially responsible actions made on behalf of the downsizing companies.

The study utilizes the correlations among Personal Marketing, Image Management and Campaign Strategies of Seventh Kaohsiung City Council Election in 2006. A successful election campaign will be constructed for the future reference of local election candidates. Content analysis, questionnaire survey and In-depth interview with professionals and experts were used to conduct this study. Comparative method with tables was utilized to analyze the data and it was found that: 1. Campaign Strategy: Candidates need to break the traditional models and adopt business management principles (cost reduction, differential marketing and focus). 2. Personal Marketing: The main duty of city councillors is monitoring the city government. Candidates need to be marketed as professional, earnest and rational, who share close-up experiences with voters. 3. Image management: Councillors should give professional and friendly impressions at service by focusing on monitoring the city government, participating in charity events, representing the voters at the city council, and establishing an image as the local opinion leader. These achievements rely on hard work and effort. To conclude the thesis as below: 1. Major Campaign Strategies for the candidates: C1 has the best campaign strategy by adopting business management strategies of cost reduction, differential marketing and focus. 2. Differential marketing on image management and campaign strategy: C1 and C4 adopt media strategies to market themselves as professional public servants. C1 and C4 inform their voters to turn on televisions to see how they question city government officials at the city council. Such marketing is an extension of their advantages and opportunities as incumbent councillors. 3. Differential marketing on image management and campaign strategy: Candidates and journalists both consider image management important. 4. This thesis establishes a model for campaign strategies, personal marketing, and image management of Kaohsiung city councillor candidates Keywords: Local Election,Campaign Strategy, Personal Marketing, Image Management, SWOT Analysis

Within the cultural context of social media networks, this study explores the image management behaviors of untagging and selective posting of photos on Facebook. Through a survey, respondents answered questions regarding whether they engage in these behaviors and why they do so. This study sought to find a relationship between high self-monitors and the behaviors of selective photo posting and those with low self-esteem and the behaviors of selective photo posting. It is predicted that those who are high self- monitors and those with low self-esteem are more likely to engage in selective photo posting. This study also applies the Cultivation Theory to practices of image management while providing insight into the implications image management may have on our society. / text

M.Comm. / Die waarde van hierdie ondersoek hou verband met die bemarking van 'n onderneming en die handhawing van 'n mededingende voordeel deur die projektering van 'n positiewe beeld (Anon., 1995a:92; Bateman & Zeithaml, 1993:75; Caminiti, 1992:50; Kotler & Armstrong, 1991:240). Hierdie aspek neem toe in belangrikheid soos wat die besigheidsmilieu in Suid-Afrika verander, veral wat betref die toetrede van buitelandse maatskappye tot die Suid-Afrikaanse mark.

This research explores the attitudes held by marketing managers about building their company's corporate reputation, and about the impact of their actions on performance. In an environment of costly brand building, declining customer loyalty, and increasing scrutiny from stakeholders who demand corporate responsibility and transparency, a concern for corporate reputation is increasingly important for everyone in the company, including marketing managers. The marketing literature, however, has not explored how managers who are concerned about the reputation of their companies can effectively adapt marketing strategy for reputation enhancement. The theoretical justification for this research is grounded in stakeholder theory, dynamic capabilities theory, and strategic choice theory. The study contributes to the marketing strategy literature and the nascent field of stakeholder marketing. It makes a theoretical connection between the corporate-level construct of reputation orientation, and its impact on functional-level decisions about marketing strategy. Reputation orientation is the concern that top management and employees share about their company's commitment to nurturing a positive corporate reputation among key stakeholders. A scale for reputation was conceptually defined and empirically tested (Churchill, 1979). It consists of three dimensions: consciously created corporate identity, internal identity dissemination, and external stakeholder impact. Reputation orientation was found to be a valid and reliable construct that was further tested within the framework of how marketing managers formulate, implement, and evaluate their strategic marketing decisions. This research also tested the impact of stakeholder-conscious marketing strategy on corporate reputation and marketing performance. / The results from the empirical research indicate that organizations with a reputation orientation devise and select marketing strategies that focus on the needs and concerns of customers and other key stakeholders. Reputation orientation guides a stakeholder-conscious marketing strategy, such that marketing strategy decisions take into consideration both the impacts on corporate reputation and marketing performance without sacrificing either. The implications for marketing practice is that marketing managers can deliberately choose marketing strategies that build a strong corporate reputation by considering the concerns of customers and other key stakeholders at the earliest stages of marketing strategy formulation. / by Deborah Goldring. / Thesis (Ph.D.)--Florida Atlantic University, 2011. / Includes bibliography. / Electronic reproduction. Boca Raton, Fla., 2011. Mode of access: World Wide Web. FboU

This thesis aims to examine the issues involved in utilising digital images and assess whether image processing techniques can be used as a cost-effective method of reconstructing the image found in a deteriorated cellulose acetate negative. Negatives affected by the vinegar syndrome are found in large numbers within Australian institutions. This was confirmed by a survey (using a questionnaire) undertaken at the National Library of Australia in 2000. The survey also found that although these collections are large, and hence the level of deterioration variable, little could be done to restore any of the negatives once deterioration had begun. Storing negatives at low temperature and low relative humidity slows down the breakdown of cellulose acetate; however, it cannot reverse the process once it has commenced. Although removing the gelatine pellicular from the deteriorated cellulose acetate support (making the image easier to view) a possible method of restoration, this becomes unfeasible when dealing with a large collection. As a result, how to manage cellulose acetate negatives once they have deteriorated becomes problematic. Image-processing techniques used to digitally restore these negatives were examined via a series of case studies. These examinations were undertaken using two software packages-the Image Processing Tool kit (IPTK) and OPTIMAS. Deteriorated cellulose acetate negatives were scanned, then a number of program filters were applied to the digital image to determine whether disfiguring elements (referred to as channelling elements) resulting from the deteriorated support could be digitally removed. IPTK and OPTIMAS were not completely successful in removing the deteriorated elements from the digital version. The results highlighted that a number of issues relating to the use of digital technology needed to be addressed. These issues included knowledge of basic technical terms, an understanding of digital language, and how to include the use of digital technology into a long-term strategy for archiving a digitised collection. This thesis showed that issues relating to utilising digital systems could be addressed by implementing a preservation management plan. A preservation management plan can be used to incorporate the goals of digitising, the long-term issues of retaining digital files, ongoing access relating to the digital file, hardware and software, and the importance of having the relevant expertise when undertaking such a project. Due to the limitations of the printed hardcopy displaying features in a number of the images (figures) outlined in this thesis, a compact disk (CD) has been included with this submission and can be found at the end of this document.

The overall aim of the dissertation is complex: to reveal differences/similarities in interpretation of a brand image dimensions in view of consumer values and to set the theoretical foundations for the brand image management in a cross-cultural context.

Išnagrinėti UAB „Kauno keliai“ įvaizdžio formavimą ir valdymą teoriniu bei praktiniu aspektu ir konstatavus įvaizdžio formavimo bei valdymo problemas sukurti įmonės tobulinimo modelį. Teorinėje dalyje analizuojama organizacijos įvaizdžio samprata, kūrimo lygiai, pagrindinai veiksniai, formuojantys organizacijos įvaizdį. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami rezultatai, gauti atlikus ir išanalizavus UAB „Kauno keliai“ įvaizdį žiniasklaidoje bei perkančiųjų organizacijų anketinės apklausos tyrimą. Projektinėje darbo dalyje suformuluoti tokie sprendimai: Įvaizdžio formavimo probleminių sričių stiprinimas: teikiamų įmonės paslaugų, parduodamų prekių ir atliekamų darbų įvaizdžio gerinimas, įmonės vardo žinomumo gerinimas, žiniasklaidoje formuojamo įmonės įvaizdžio gerinimas bei vykdomos socialinės veiklos platinimas. Buvo nuspręsta stiprinti įvaizdį formuojančius elementus: personalo įvaizdžio stiprinimas, bei verslo įvaizdžio. / To analyse image formation and management at UAB “Kauno keliai“ from a theoretical and practical perspectives, identify the problems underlying the image formation and management, and suggest a model for the company‘s development. The theoretical part of the thesis presents the concept and stages of the development of company's image and the main factors involved in shaping it. The analytical part of the thesis provides discussion of the results obtained from the analysis of UAB “Kauno keliai” image in the media and the questionnaire survey of contracting organizations.In the project part of the thesis, the following decisions were made: Enhancement of the problematic areas in image formation: improvement of the image of services, goods and works provided by the company; promotion of the positive image of the company’s name; improvement of the company’s image in the media and promotion of the company’s social activity. It was decided to enhance the image of the staff and business image, which are the major image-forming elements.

How do organizations assess and explain their performance? Prior studies have attempted to demonstrate that, like individuals, organizations take credit for good performance and blame poor performance on influences in their environment. However, these studies have found only a weak relationship between performance and attribution at the level of the firm. This dissertation seeks to elucidate this relationship by conceptualizing firms as social agents and by combining aspiration and attribution theory for the first time at the level of the firm. Analysis of performance explanations by large, public manufacturing firms in 2004 and 2005 revealed that firms' performance explanations correlated with their cognitive experiences of success and failure. These findings further understanding of organizational cognition, attribution, and image management.