Práce hledá odpověď na otázku, zda je účelná regionální diferenciace minimální mzdy v ČR na úroveň krajů. Shrnuji teoretické a praktické poznatky o minimální mzdě, historii jejího zavádění ve světě a vývoj v ČR. Provedla jsem analýzu průměrných mezd dle krajů ČR a odvětví OKEČ. Potvrdila se hypotéza, že rozdíly v průměrných mzdách dle krajů jsou způsobeny spíše rozdíly ve mzdách dle odvětví než rozdíly ve mzdách z důvodu umístění práce v určitém kraji.

The goal of this Master's Thesis was to map and asses marketing of Green Companies in the Czech Republic and abroad and based on some basic characteristics to evaluate the economical profitability of this business and its future prospects. The Thesis is about ecological products and customer's possibilities to become informed enough about them and to choose the right one. The Thesis focuses on some companies operating on the energy market. These companies are very often placed on the top of green rankings. Based on my experience environmental activity is evaluated in the department of operating leasing in the ČSOB Leasing a.s. company.

In this paper, an analyse of management effectiveness and sustainability of public subsidies to the sector of environment was made. First, there was described what are the operational programs in this area and what is the system of monitoring indicators. For each indicated problem a solutions was found . Finally, analysis of the effectiveness of the whole system was made, using simple statistical methods.

The aim of this thesis is to describe and compare selected life insurance products provided by the best known insurance agencies, highlight the complexity of these products, point out the differences in their insurance terms and give a try to assess the degree of divergence in relation to the client. The theoretical part deals with general principles of life insurance, explains each insurance risk and defines the many benefits that these products bring to the customers. Marginally, this thesis also argues over the ethics of selling life insurance products and financial interests of insurance brokers on these products.

This master thesis focuses on market research of the insurance product "Child Life Insurance", both from the perspective of the offers of insurance companies and from the point of view of demand for the product. This product is primarily used to ensure child protection in the event of death or injury of one or both parents as well as future financial security for the child when they reach the age of majority or more. In the most extensive part of my thesis I decided to examine in detail the range of market insurance products and also the interest of addressed people who are either involved in this product, or might have not heard of it yet. In conclusion, I compared the selected insurance products on a model example.

In the thesis I will focus on the development of the economic situation of Russia and its foreign trade relations in the late twenties of the 20 century and changes in connection with the Stalin's rise to power. I focus on Stalin's personality, and I will try to prove that his actions in the mentioned period were not the result of mental illness, but personal power interests. I will also pay attention to trade relations with Germany in comparison with other European countries. Emphasis will be placed on the standard of living of the population and the associated transformation of Russia into a world power. I will use monographs, articles and sub-study of Czech and foreign origin, as well as published sources, for processing of the topic. From unpublished sources, I will focus on the study of documents in the archives of the Ministry of Foreign Affairs of the Czech Republic and the National Archives in Prague.

v anglickém jazyce Theoretical and Practical Aspect of Unit-linked Insurance Abstract United-linked insurance (ULI) is the most widely sold type of life insurance in the Czech Republic; frequently, however, this product is sold to clients without respecting their investment profile and financial needs (mis-selling); mis-selling, in turn, results in the loss of confidence in the system of financial distribution and its efficiency. Even though the current legislation offers tools to mitigate mis-selling (not only) of ULI, in practice such legal regulation proves to be insufficient. The causes of this relate to both the distributors and their customers, as well as to the financial products themselves. Behavioural research has proven marked shortcomings in the economic and legal understanding of a human being as a homo economicus, i.e. as a rationally acting agent. A number of studies evidence that people oftentimes demonstrate limited rationality, which negatively impacts financial distribution, in that these cognitive errors may be purposefully and skilfully abused by distributors who use their marketing and sales strategies to the clients' disadvantage. In this respect, this thesis analyses the current financial-political customer protection doctrines; the status of the ULI customer protection,...

The thesis is focused on the lifestyle of people with elevated cholesterol level. Fundamental terms, which are basic for the topic, are explained. The latest findings stated in professional literature on lifestyle, health, diseases, health promotion and health prevention are presented. The most recent statistical results are mentioned The first section of the thesis is focused on the issue in general, i.e. on lifestyle, the definition of health and its determinants, nutrition and stress. A large section is devoted to determinants of health that significantly affect human health. These are healthcare, genetics, environmental impacts. Therefore, the great importance of our lifestyle, which may be influenced by smoking, stress, physical activity, drug use, alcohol consumption and diet, is demonstrated. A large part of our activities can be positively influenced by ourselves. The determinants and their effects on human body are mentioned. The main focus is put on diseases associated with elevated cholesterol levels, where cardiovascular disease stands first. Another aspect makes a positive side and this is healthy lifestyle. Healthy lifestyle and practices how to positively influence our health are characterized. A specific decalogue, giving certain constrains, is outlined. And also the irreplaceable role of prevention and health promotion, which is one of activities of the public health protection authorities, is mentioned. The projects of the World Health Organization also contribute to the population health promotion. The project Health 21 is also mentioned in this thesis. The objective of this study was to analyze the results of cholesterol tests in the framework of a screening program in the South Bohemian Region carried out over the period of three years. A sub-objective was to determine the lifestyle changes in clients with the decrease in blood cholesterol levels. The main hypothesis is ? there is a rising trend in elevated cholesterol levels in the blood In the practical section the results obtained from the qualitative research focused on the lifestyle of people with elevated cholesterol levels are presented. The issues concerning their lifestyle such as physical activity, stress, smoking, dietary habits, fluid intake and sleep are investigated. The questionnaire survey and the subsequent analysis of the data obtained have shown that these persons have a more responsible approach to their lifestyle. They admit that the results of the tests focused on cholesterol levels positively affect their lifestyle. The majority of respondents positively affect their lifestyle according to theoretical recommendations. Comprehensive investigation has proved that the overall lifestyle is comparable to the general population.

The lifestyle of secondary school students in the town of Havlíčkův Brod. The objective of my thesis was to call attention to the current possible risks of adolescents at secondary schools who live an inappropriate lifestyle. This is primarily the risk of becoming addicted to alcohol and smoking. The consumption of alcohol and smoking is very widespread among young people in the Czech Republic. The lifestyle of adolescents is affected by numerous factors. It is important to beginning teaching children a healthy lifestyle as soon as possible. Addiction to alcohol and smoking adversely affects the human body and causes very many diseases. The thesis presents up-to-date information about the lifestyle of secondary school students in the town of Havlíčkův Brod. The age at which a child or adolescent acquires his first experience with alcohol or cigarettes has markedly decreased in the past two years. This fact, of course, disturbs a wide range of experts from ranks of pedagogues, educators, medical workers, and other experts. Czechs belong among the leading consumers of alcoholic drinks in the Word. The number of smokers among adolescents increases daily. The risk of premature death is associated with this. A lifestyle belongs among important factors that can influence not only behaviour but also a person's health.

The life style of the homeless in České Budějovice is varied, and these people do not take homelessness their own life style. The most common cause of homelessness is disagreement between parents, even if the majority passed their childhood within the properly functioning family. In most of cases, the men are single, without a partner. Over a half of the homeless people in České Budějovice are healthy, and they regard health important. The majority of them do not use health services and they do not pay the health insurance. Over a half do not get financial means by means of their own work, which means that they either draw employment benefits, material shortage benefits, or they go begging. As against this, the majority is looking for a job, do occasional work or are registered unemployed at the job centre. The unemployed in St. Paul{\crq}s House have their own meals and they keep to the regular drinking regime. People living outdoor eat of what they cadge or what they get from people in streets. In the category of those addicted it ensued that the dependence on cigarettes of the homeless is a more frequent phenomenon than on alcohol. Over a half of the homeless people in České Budějovice use the sanitary facility in St. Paul{\crq}s House. People living outdoor do their hygiene in the river, mostly. In their free time, over a half of the homeless go in for their jobs or seeking for a job. In the evening people attending St. Paul{\crq}s House watch TV, and people living outdoor drink alcohol and relax. Over a half of the homeless have a regular daily routine. Most of the homeless is not concerned in what is happening around. Over a half of the homeless people do not anything about being homeless, they are unsatisfied with their life situation, they perceive it to be wrong, serious, and therefore to be changed. As for the values, they consider health the most important value, while the least important one for them is their own housing. The primary idea of this Diploma Thesis is to make both lay and professional public acquainted, and help to increase awareness of the said problem.