人類進入21 世紀，原本應是強調多元、協調、和平、進步的氛圍，但竟然就 在連第一個十年的一半都尚未結束，就爆發了即使是戰亂頻繁的20 世紀也難 得一見的大規模戰爭─伊拉克戰爭；當然，伊拉克戰爭有著基督教世界與回教 世界對抗的歷史遠因，也有著美國遭受911 恐怖攻擊的近因，但其所造成的影 響可能會牽動21 世紀。 伊拉克戰爭自然是眾所矚目的重大國際新聞事件，過去一向遭質疑國際觀不夠 的台灣媒體並沒有在報導此重大新聞中缺席，甚至，許多媒體還派出記者親赴 戰區傳回第一手新聞，加上新傳播科技的助力，從統計分析來看，台灣主要報 紙媒體在報導21 世紀頭一場戰爭中的表現，較過去為醒目。但本研究分析國 內3 大主要報紙媒體有關伊拉克戰爭的報導，並在相同的基礎上對比美國專業 新聞標竿與輿論領導品牌Washington Post，再納入事件行銷概念，希望能以更佳的高度、廣度、和深度上，探究國內報紙媒體報導國際重大新聞事件的作為。 / As it ushered in the 21st century, the world was supposed to enter an atmosphere that focused on peace, diversity, harmony and progress. However, in less than half of the first decade of the century, the United States waged a war on Iraq. The large scale of the war was even rarely seen in the 20th century that was frequently troubled by wars and turmoil. Of course, the centuries-old conflict between Christianity and Islam is one reason, while the terrorists attacks on the United States on Sept. 11, 2001 is another. The Iraq war could have a profound impact on the rest of the 21st century. The Iraq war received the attention of the media worldwide, including those in Taiwan that had often been criticized for the lack of sufficient international news coverage. Many media outlets even assigned reporters to the war zone in Iraq for the first-hand reporting with the use of new technologies. Statistics collected for this paper show that major newspapers in Taiwan have provided improved coverage for the first war in the 21st century than previous wars. This paper’s analysis focuses on Iraq war-related reports in three major Chinese-language newspapers in Taiwan and compares them with those reports in the Washington Post, a leading and influential U.S. newspaper. To provide a wide-scope and in-depth analysis, this paper also aims to discuss the role of the concept of event marketing in the coverage of major international events by news media in Taiwan.

中東地處歐亞非交界，是地緣戰略不可忽略的地方，亦是全球的能源生產重地，世界強權皆欲在此佔有一席之地，其中伊拉克含括兩河流域，為中東地區中心位置，石油儲量全球第二，戰略地點更顯重要，但宗教派系紛爭及強權覬覦的影響，伊拉克經常呈現紛亂狀態。 911事件後，美國將伊拉克列為邪惡軸心國家之一，認定其與恐怖組織掛勾，危害國際社會，決定再次出兵撻伐，並計劃以「美式民主」將伊拉克改造成中東的民主表率，期能在該地區推動民主風潮，但事實與結果卻是美國深陷伊拉克戰爭泥沼，為此付出極大代價，並被國際社會批判。 美國對伊拉克發動戰爭共經歷小布希總統及歐巴馬總統共3個任期，兩人政黨背景不同，執政理念存在差異，執政期間亦經歷各種國內外不同事件之影響，繼而產生不同的伊拉克政策；分析比較兩位總統在對伊拉克戰爭期間的做法，有助探討美國在不同政黨及總統外交政策的延續情況。 經過探討小布希總統與歐巴馬總統採取的伊拉克政策、對極端分子的態度及國內外重大事件等對美國伊拉克政策的影響，顯示美國不會因政黨及總統改變而轉變其外交政策，其政策是延續性的，政策的最高原則仍是將國家利益與安全放在第一位。 / The Middle East which is located at the junction of the three continents of Europe, Asia and Africa, is important for both geography and energy. That is the reason why all powerful countries wanted to occupy it. Iraq which includes Mesopotamia is in the central location of Middle East and takes the second leading in the world’s oil output. However, Iraq is usually in a unstable situation because of religious tribal disputes and keen competition of many powerful countries. After the 911attacks, the United States identified Iraq as the key of the evil countries and also a terrorist organization. The U.S. sent troops to attack Iraq and planned to transform Iraq into a democratic example of the Middle East with "American democracy". However, the U.S. paid a great price, and faced lots of criticism from the international community. The United States launched a war against Iraq across the term of office from President George W. Bush to President Barack Obama. Because the two presidents of different political parties and leading styles were influenced with various internal and external events, they also held different policies to Iraq. To analyze and compare the measures took by these two presidents in the Iraq war will help us to explore the situation of the U. S. foreign policies during the two political parties. After analyzing the foreign policies of President George W. Bush and President Obama towards Iraq and terrorist, we can know that the U.S. did not change its foreign policy through the two presidents of different political parties. The policy practiced by U.S. is continuous and consistent. The U.S. always put the nation’s interests and safety in the first place.