組織在持續發展的進程中會逐漸的由有機型轉而為機械型組織的狀態，然而隨著外在環境趨向超競爭的型態，使其核心技術將有過時之虞，所以組織必須成立新部門以隨時觀察並利用外在之機會，因此組織內新舊部門並列的現象成為企業運作實務的常態。不過新舊部門之間並非必然只能夠各自獨立運作，其間能夠透過持續倡導「可容納新舊部門」的願景下，讓新舊部門透過組織高層主持的跨部委員會之居中協調達到提升彼此績效之正向螺旋效果，如此之組織形式在文獻上稱為「雙面式組織」。 本研究之進行首先由內而外探討雙面式組織定義與內在核心構成要素：其核心概念分為由高層主導之結構性雙面式思維，其用意在於由高層設立跨部會機制以影響成員行為，而系絡性雙面式思維在於由基層員工主動引導跨部會行動，進而影響高層做出相對應之措施，而以上概念對應外在的組織構成形式則可分為結構性、系絡性與混合結構與系絡性之雙面式組織三種；而其間之知識管理模式主要概念在於「先讓成員從共同擬定價值觀，之後再使成員自發性的針對議題進分享彼此知識並進一步及於知識的整合與創造」。 接續以NTT DoCoMo研發i-mode系統為例，說明雙面式組織在企業實務運作之「從封閉平台之電信加值思維到開放平台之網路創值思維」的策略重思考、「透過具跨部門性質之策略性社群與凝聚各策略性社群共識之領導性策略事業群」的組織轉型與「主持策略性社群內 / 間互動與雙面式組織內部之知識發掘、擴散與累積」之變革管理的議題，並透過對個案評論與不同個案之輔助以期使雙面式組織之具體運作使說明更為全面。 在個案描述與評論之後，本研究針對雙面式組織的運行提出以下的三個推論：第一，組織高層應在可容納新舊部門思維之共同目標前提下，確立新舊部門之間的分工與合作機制，以免新舊部門因為彼此爭利而落得兩敗俱傷的局面；第二，在雙面式組織的有效運作中，各社群領導人富有包容力的領導方式與具備前瞻性的領導眼光是其成功的關鍵；第三，組織結構式雙面性與系絡式雙面性思維之運作過程是一體兩面且環環相扣，而且當雙面式組織的運作模式被長期使用時，組織內部的運作會同時包含以上所提及之兩種思維。 / As time goes by, organizational structure will be transformed from organic to mechanic form. However, organization must start a new division because the condition of hyper-competition would make core technology become obsolete. Therefore it is so common that new and old divisions co-exist in an organization, but they are not necessarily operated independently. Between them can both attain higher positive-spiral performance through the cross-division committee under “compatible of new and old divisions” vision and such the organizational structure is called “Ambidextrous Organization” in literatures. In this research, ambidextrous organization will be discussed from inner sides to outer ones: starting from the definition and core composing thoughts: structural ambidexterity, which means training employees’ behaviors to be ambidextrous through structural changes, and contextual ambidexterity, which means upper managers’ ambidextrous actions are stimulated from middle or lower employees. Following the core composing parts matches not only the external structural forms: structural ambidextrous organization, contextual ambidextrous organization, and organization which mix the thoughts of structural and contextual ambidexterity but also the process from value resonance of co-workers to knowledge sharing and creation. Following the case analyzing method will be used to explain the operation of ambidextrous organization putting into practice: Take NTT DoCoMo for instance, this research will show the strategic rethinking of” from close platform of telecom value-added concept to open platform of internet value-creation concept”, the corporate transformation of” cross-divisional strategic community and leadership-based strategic community which converge a common consensus of all strategic communities” and the change management of” directing the interaction among strategic communities and knowledge discovering, distributing, and accumulating”. Case comment and other supportive cases will be mentioned to fully analyze the concrete operation of ambidextrous organization. After the case description and comment, this research will further propose three propositions: First, high level managers should take visions comparable of new and old divisions or they would be in serious wrangling over the resources. Second, considerate and visionary leading competence is the key to successfully managing the operation of ambidextrous organization. Third, structural and contextual ambidexterity thoughts are interactive and mutual-inclusive, especially when using the system of ambidextrous organization for a long time.

本研究以針對B2B資訊系統設計之資訊系統成功模型(IS Success Model)作為假設架構，探討使用者滿意度與持續使用意願間的關係，並加入個人創新特質做為影響持續使用意願之假設，在研究架構中，分別探討資訊品質與系統品質與使用者滿意度的關係，以及使用者滿意度與個人創新特質分別對持續使用意願的關係。 本研究透過問卷法抽樣進行資料蒐集，選擇2010台北國際電子產業科技展之參展廠商作為研究對象，在回顧大量文獻與研究架構，並且排除無效問項後，進行問卷調查與分析，總共回收117份有效問卷，以PLS(Partial Least Squares)法進行分析後，得到以下結論： 使用者對於資訊系統的滿意度與系統品質及資訊品質呈現正相關，當資訊品質越高，也就是資訊系統產出的資訊之品質越好時；使用者滿意度會越高；當系統品質越高時，也就是資訊系統本身的特性越好時，使用者滿意度會越高。本研究更進一步發現，資訊系統持續使用意願受到使用者滿意度及個人創新特質影響，使用者滿意度與持續使用意願有正相關，滿意度越高時，持續使用的意願會越高；個人創新特質與持續使用意願也呈現正相關，當使用者之個人創新特質越強烈時，持續使用資訊系統的意願會越高。 / This research, based on the IS Success Model proposed by DeLone and McLean(1992), the B2B information system regarding the relationship between user satisfaction and continuance usage. Personal innovativeness was added to test its relationship with continuance usage. Within the hypothesized framework, the impacts of latent variables in system quality and information quality on user satisfaction are examined and tested, respectively. The research is conducted through sampling by a survey from companies attending the 2010 Taipei International Electronics Show. Of 121 samples collected, 117 are effective. By analyzing the samples with the PLS (Partial Least Squares) method, the research concluded the following: User satisfaction is positively influenced by system quality and information quality, which represents the characteristics of the information system itself and the form of information produced by the information system respectively. User satisfaction, together with personal innovativeness of the users, positively influence the continuance intentions to use the information systems.

數位時代孕育大數據技術的發展並帶動產業的創新，使用者數據的運用也日益活躍於商業領域，並分別為消費者與事業帶來便利的生活與競爭優勢。然而蒐集、處理、運用等數據價值鏈活動對於市場競爭造成相當的影響，也成為事業為反競爭行為的誘因，而引起競爭法的關注，多國競爭執法機關亦已陸續展開調查或進行相關研究。由於使用者數據涉及個人資訊隱私，更因其係產業創新的動力之一，從而競爭法管制的合適性與必要性一直為爭議性議題，後續延伸出對於現有競爭法架構的相容性疑義。本文透過文獻與案例分析，從使用者數據的特色出發，探討使用者數據於競爭法框架下之爭議，包含與隱私法規的競合問題及衝擊現行制度之因應方式。基於競爭法適度管制的觀點，提出可能評估市場力量的方式與使用者數據可能形成的限制競爭或不公平競爭之風險類型。冀望對於我國公平交易法就此議題之剖析與因應有所助益，迎接數據經濟的浪潮。 / Big data analytics technology evolves rapidly and enhances the pace of the innovation of industries in the digital era. Utilizing user data, which is a sort of valuable assets, becomes more popular in business. The new technology brings consumers fitted products and convenience and creates competitive advantages to firms. However, collecting, processing and analyzing large sets of user data not only benefit the entities in the market but also impact market competition. Competition agencies around the world have engaged in related investigations and research on data and competition. The mainly concerns are whether the amount of user data may build a barrier to entry, and whether firms which control user data in a massive amount or essential to competition may have incentives to abuse their market power to foreclose marker. Moreover, because user data is one factor of fostering innovation and has a strong correlation with privacy, the suitability and the necessity of competition law to regulate data issue is still controversial. If competition law intervenes, we should further consider how to adapt it to the present regulation. By reviewing academic literature and practical cases, this thesis begins with the introduction of characteristics of user data, followed by the analysis of the controversy concerning user data under the framework of competition law, including the trade-off between it and privacy laws and possible adjustment to the present framework. This paper also discusses the way to assess market power and specific types of anticompetitive and unfair competition behaviors. Finally, this thesis concludes with a short remark. Hopefully it can provide some references for further discussion on this issue under the Fair Trade Act in Taiwan.