公共圖書館是文化與教育的機構，對教育改革而言，圖書館是提供資料與知識的資源站。教師和圖書館一樣，在教育的改革路上，影響力不容小覷。使用圖書館的習慣需從小培養，引領未來主人翁進入圖書館世界，為教師重要的責任，所以，教師本身是否了解圖書館，是否有善用圖書館習慣，則為重要的問題。 本研究之對象以宜蘭縣所有公立國民小學全體教師為調查對象，目的在調查國小教師對公共圖書館的使用需求及滿意情形，並探討其差異情形。再綜合教師對公共圖書館的意見提出建議，提供宜蘭縣公共圖書館擬定館藏及經營發展政策的基本方向，期望公共圖書館能提供更便利的服務來支援教學，讓教學和圖書館利用能更加緊密的結合。 本研究以問卷調查法為主輔以半結構式訪談進行研究，正式問卷統計分析後，整理欲深入探討之問題設計成訪談大綱，並進行半結構式訪談。研究結果摘要如下： 宜蘭縣國小教師在不同角色、任務、情境等會有不同的資訊需求，教師對於解決需求上，在增加新知的需求程度最高，資訊尋求的方式已經由網路取代由實體圖書館獲得所需要的資訊。 宜蘭縣國小教師在圖書館資料需求已圖書為主，最常使用的資料服務為借閱圖書資料；教師希望圖書館提供圖書館利用教育課程配合教學需要，認為圖書館應該主動提供資訊支援教學；在空間部分，教師最常利用的是閱覽空間，座位舒適度、空氣、光線品質為重視之項目；國小教師認為圖書館地點、圖書館人員態度、專業知能是影響使用公共圖書館意願之主要因素。 宜蘭縣國小教師對於宜蘭縣公共圖書館的公共圖書館整體滿意度還算尚可，將宜蘭縣國小教師對公共圖書館的意見與看法加以整理分析，教師對於館藏、管理、支援教學、位置與空間規劃以及閱讀推廣活動與人力資源方面期待很高，希望可以擁有一個完善的公共圖書館。 由研究結果歸納以下建議：建議地方行政機關增置公共圖書館專業人員及提撥固定經費，專款專用；輔導機關方面應該建立推廣公共圖書館與國小合作並辦理相關教育研習活動，培養專業人力；建議宜蘭縣公共圖書館加強宣導與服務並主動提供相關訊息、改善圖書館網站、統籌規劃圖書館利用教育、參與相關教育研習加強和學校合作、多舉辦推廣圖書館相關活動；建議各國小重視學校圖書館，加強其功能，鼓勵師生利用；建議國小教師培養利用公共圖書館之習慣、善用圖書館支援教學活動、培養圖書館利用教育知能、主動向公共圖書館提出建議。 / Public libraries are cultural and educational institutions and serve as the resource center for education reform. Teachers, together with libraries, exert indispensable influence on the process of education reform. The habit of using libraries should be created among children and it is the responsibility of the teachers to help children become familiar with the libraries. Therefore, how well the teachers understand the libraries and whether or not they have developed a habit of utilizing libraries are important issues. The participants of the study are all public elementary school teachers of Yilan County and the study aims to investigate the users’ needs and survey the user satisfaction of the elementary school teachers in their experience of using libraries. A suggestion synthesizing the study result is to propose to provide the public libraries a direction to establish their collection development policy and management policy. Thus, a goal of combining teaching and library utilizing can be achieved by the more convenient library service offered by the public libraries. The study conducts a questionnaire survey using method of semi-structured interviews. After analyzing the data collected by the questionnaire, semi-structured interviews were performed with an interview outline developed on the basis of issues to be probed into. The results of the study are summarized as follows: For the change of role, objective, and situation, elementary school teachers of Yilan County demand differently on the information provided by the libraries. The foremost need for the teachers in using libraries is acquiring the advanced knowledge, while the libraries’ function of data research has been replaced by the internet. The main need of elementary school teachers of Yilan County for library material is books, and the checkout service is the service used the most. Teachers wish that libraries can offer educational curse to work with regular teaching and actively offer information to support teaching. The space in libraries using most for teacher is the reading room; the evaluation standards includes the seat comfort, air quality, and the sufficient light. The teachers also consider that the location of libraries, attitude and the proficiency of the clerk are main factors influencing users’ willingness to use public libraries. The overall Satisfaction of elementary school teachers of Yilan County over public libraries of Yilan County is passable. Collecting and analyzing opinions and suggestions made by the teachers, they expect a complete and well functioned public library with sufficient collection, management, location, space planning, and human resource; and wish that libraries can support the teaching, and create reading habit among children. Further suggestions are made based on the result of the study as follows: local government should expand the professional staff and allocate funds earmarked for the development of the libraries only; guidance institution should develop and promote the collaboration between libraries and elementary schools, organizing the education and study activities and cultivating professional development; public libraries of Yilan County should make more introduction on the services and activities available in the libraries through improving the library website, mapping complete library utilizing educational course, participating in the education and study activities, strengthening the collaboration with the schools, and holding more activities aiming at promoting usage of libraries; elementary schools should place importance on their own libraries, enhancing the functions and encouraging the using among teachers and pupils; elementary school teachers should cultivate habit of using libraries, manage to utilize the resource in libraries to improve teaching, advance the library using skills, and should be willing to provide suggestion actively to the public libraries.

隨著數位時代的來臨，數位食譜的發展蔚為風潮，也以各種形式進行行銷推廣，再加上以文化融入創意、行銷而廣受歡迎的文化創意產業也相當風行，如何將文化價值帶入數位食譜中，創造新的火花，值得探究。 本研究以量化之網路問卷為主、質化之深度訪談法為輔，利用動機理論的概念及Maslow(1943)的需求理論了解數位食譜使用者使用數位食譜的動機、需求，另運用Davis et al.(1989)提出的科技接受模型、張銀益等人(2010)提出的手機線上遊戲特性進行延伸，做為使用者需求問卷調查的評測及分析指標，並依照以下項目分別對使用者的想法進行探討：(1)使用動機與需求、(2)知覺價值、(3)數位食譜三大平台特性與使用意願、(4)數位食譜行銷策略、(5)手繪插畫與數位食譜結合之吸引力。探討數位食譜的發展現況及行銷策略則以質化之深度訪談法進行，訪談國內數位食譜網站愛料理、多多開伙，外國案例則是美國手繪食譜網站They Draw & Cook，並且發現現有數位食譜平台主要的行銷策略以依照節慶或食材進行主題式的行銷活動居多，除了數位食譜網站/App本身的食譜內容外，常見的行銷方式則為(1)社群媒體、(2)異業合作與置入、(3)實體產品發行或實體活動。創新行銷案例探討則以覺旅咖啡為對象，以質化之深度訪談法了解其創新行銷方式，並發現覺旅咖啡將文化價值深植於體驗行銷的概念是數位食譜平台應該加以學習、深化的行銷方式。綜合以上結果，本研究對研究結果進行分析及整理，並對數位食譜的行銷策略與發展提出建議。 最後，本文將研究結果運用於輔助、支持Illuscook+的創作發展與功能設計，將 Illuscook+做為數位食譜創新行銷策略的構想場域，在「資訊有用性」、「介面易用性」及「使用趣味性」上均收到使用者相當良好的評價，未來可持續發展為具有完整功能的數位食譜資訊整合平台。 / With the advent of digital age, the development of digital recipes is a growing trend, they market and promote themselves in various forms. Besides, the cultural and creative industries which integrate culture, creation and marketing are quite popular, bringing cultural values into digital recipes and creating new spark are worth exploring. In this study, researcher used online questionnaires and depth interviews to understand users’ motivations and needs of using digital recipes, supplemented by motivation theory and Maslow's hierarchy of needs (1943), also used TAM by Davis et al. (1989) and mobile online games features by Chang Yin-Yih et al. (2010) as the indicators of evaluation and analysis of questionnaires. This study used the following items to discuss user’s ideas of digital recipes: (1)usage motivations and needs, (2)perceived value, (3)the relations between three characteristics of digital recipe platforms and willingness to use, (4)marketing strategies of digit recipes, (5)the attraction of combining hand-drawn illustration and digital recipe. Researcher explored the current development and marketing strategies of digital recipes in depth interviews, using iCook, dodocook and They Draw & Cook as subjects. Through the results of interviews, the main marketing strategy of existing digital recipes platform is theme-based marketing activities in accordance with festivals or ingredients, and in addition to their own recipe content of digital recipe website / App, the common ways of their marketing are: (1)social media, (2)cross-sector cooperation and placement, (3)release actual products or hold actual activities. Depth interview was also used to know the innovative marketing of Journey Kaffe, and found that its concept of making cultural values deeply rooted in the experiential marketing is the way that digital recipes platform should learn. Based on the above results, this research analyzed and organized the findings, and made recommendations of digital marketing strategies and development. Finally, the results of study was used to support the development and functional design of Illuscook+, made it a field to realize the innovative marketing ideas of digital recipes, and had received pretty good feedback from users in "information usefulness", "interface usability" and "usage interesting", may develop as a fully functional digital recipe platform in the future.