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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

全球金融海嘯下裁員對留任員工的影響:留任者對裁員過程的知覺之居間角色 / Under the global financial Tsunami, the influence of layoffs on the survivors.

蔡佩宜 Unknown Date (has links)
過去鮮少聽到國內各種企業同時大規模裁員的消息,但受到全球性金融海嘯的影響,許多企業不得不採取裁員的措施以減少公司人事成本費用。本研究欲趁此機會,瞭解國內多數企業的裁員手段,且分析不同的裁員政策與執行方式對於留任員工的知覺感受、組織承諾、工作表現及壓力反應等之影響,並探討員工對於裁員過程的知覺在裁員與其影響的關係中所擔任的居中角色。 研究調查時間為2009年8月28日至10月18日,以網路問卷的方式收集資料。而受詴對象為所屬公司於2008年至調查時間,在國內曾實施裁員而留下來的員工。在140份有效問卷中,約75%企業最近一次裁員時間集中於2008年10月至2009年4月,且實施裁員前有先進行其它成本控管的措施,而裁員累積人數與員工總人數的比率大多在5%以下。 研究發現,留任者對裁員過程的知覺確實在「裁員政策與執行」與留任員工的「組織承諾」及「壓力反應」之關係中擔任重要中介角色。因此,公司在擬定裁員政策與相關措施時,若能讓留任員工覺得合情合理、給予離職員工應有的補償、維持良好的工作氣氛及避免人際衝突等原則,將可降低裁員帶來的個人身心與組織承諾之負陎影響。此外,研究亦發現,當公司多為員工著想或給予較多的協助時,其留任員工知覺裁員過程較為正向,並能減少可能的不良影響,例如聘請外部顧問協助裁員方案的施行,在裁員對象選擇上排除有經濟負擔等弱勢員工,並給予離職者優於勞基法的資遣費、提早發放年終獎金、提供轉職尌業服務,且對於留任者提供諮商輔導服務或處理留任員工之裁員相關疑問等措施,都是實務上可設法做到而又有正陎影響的策略。
2

由社會認知觀點探討顧客衣著與購買行為線索對員工正向情緒表達之影響 / Exploring the effect of customers’ clothing and purchase behavior cues on employees’ positive affective displays: the social cognition perspective

翁湘晴, Weng, Hsiang Ching Unknown Date (has links)
本研究旨在從社會認知觀點探討顧客衣著線索與顧客購買行為線索對員工正向情緒表達之影響,以及探討員工知覺顧客社會地位與前期購買意願之中介效果。過去在員工正向情緒表達相關研究上,雖有探討顧客衣著線索與購買行為線索對員工正向情緒表達之影響,但並未深入探討其中之歷程,本研究認為認知心理學領域中之基模概念,可以解釋過去在情緒表達研究中,顧客外表與行為線索對第一線服務員工正向情緒表達影響關係的研究發現。 本研究以百貨公司化妝品專櫃之櫃員與其互動之顧客為研究對象,共觀察及記錄93筆交易互動,以實地場域之觀察法進行研究,研究結果發現,如同預期,顧客之衣著線索及購買行為線索對員工正向情緒表達皆有顯著的正向影響,顯示顧客若穿著愈高貴或是展現越多購買行為線索,員工會表現得越親切,研究結果驗證了過去情緒表達相關之研究發現;然而,員工知覺顧客社會地位與員工知覺顧客前期購買意願之中介效果並不如預期達顯著,顯示顧客衣著線索與購買行為線索並非透過激發員工對顧客社會地位與前期購買意願之基模影響員工正向情緒表達,而可能透過激發了別的基模來影響員工之正向情緒表達。整體而言,本研究所提之研究假說部分符合預期,而研究結果可對情緒表達與社會認知基模理論相關研究提供理論貢獻與實務意涵。 / According to social cognitive psychology, targets’ cues can arouse perceivers’ schemas, and then help perceivers to form an impression on the target person. This point of view can help explain the past related research on employee’s positive affective displays. According to the past researches’ research findings, customers’ clothing and behaviors have obvious effects on employees’ positive affective displays. Moreover, base on schema theory, customers’ clothing and purchase behavior cues are believed to arouse employees’ social status schema and pre-purchase intention schemas respectively, and make employees to have a perception on customers’ social status and pre-purchase intention, and therefore have different positive emotional expressions on different customers. Employees’ perception on customers’ social status and pre-purchase intention are believed to play mediator roles in those processes. This study examined the 93 face-to-face interactions between employees and customers in the department store cosmetics section. Results showed customers’ clothing and purchase behavior cues are positively related to employees’ positive affective displays, as predicted. In other words, the more dignity the customer dressed or the more purchase behaviors he/she displayed, the more positive affective displays the employee showed. However, the mediator roles of employees’ perceptions on customers’ social status and pre-purchase intention were not found in the research. Over all, part of hypothesizes are predicted. The results have both theoretical and practical contributions to emotional expression research and social cognitive research.

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