無形資產中的智慧財產權與其他財產一樣，都是使競爭性的市場經濟得以發揮機能的必要條件，因為使用智慧財產權而賺得的利潤，對發明人而言是其創新的報酬，而對於向別人購買權利的人而言，亦必須因此而付出相當代價。這利潤無形中激勵了原來從事研究發展的那一方，如此一來，創新者賺取較多利潤並能長期保持競爭優勢，會更鼓勵更多的人願意投入創新發明。 本研究企圖將智慧財產權視為一項企業資源，將其視為可以商品化交易的商品，而研究其中研發所投入的成本、所投入的代價，如何在市場的交易買賣中，獲得回饋與報酬，或是形成企業的核心資源，在對價格的認知提供企業思考的方向。 本研究另一主要目的在於探討智慧財產權中專利權，其主張專利範圍權限的核心--「申請專利範圍」(claim)，述說其滿足要件、撰寫原則、侵權理論，將專利權中的申請專利範圍做全方位的分析，並說明在侵權損害認定上的優劣，提供企業在申請專利時應妥善思考的方向。 而在「專利計價模式」方面，除了整合世界各國的專利計價模式，並對專利計價模式與公司智慧財產權策略之關係，作更明確的剖析。 最後則以國內 DVD 光碟機產業為例，訪談國內企業在面對專利的評價時應有的認知與應採取的策略，並且訪問國內智慧財產保護頗有成就的公司輿相關領域專家，企圖對於企業在專利授權或是專利策略評估時，提供更明確的價格觀念，以免除其誤蹈專利地雷的窘境。 智慧財產權中，有關專利權在實務上，通常較為人注意的是法律層次的問題，而在專利權價值方面，一般文獻均歸類於會計層次，甚少將法律與評價問題作歸納整合。本研究企圖將兩者作更緊密的連結，並且歸納出有關的策略議題，期能對國內廠商在面對國外廠商索求專利權與公司內部專利權的價值評估時，有一較清楚的方向。 / Patent Pricing for DVD Technology In the business of high technology manufacturing and marketing, intellectual property is a company's lifeblood. As with any other assets, intellectual property assets must be carefully managed. When it come to manage intellectual property assets, your company's main challenge will lie in skillfully navigating a minefield of existing or pending patents, both to produce goods that do'nt infringe on other companies' right and to vouchsafe rights that will secure your marketshare. Concern for those issues is especially important when your company seeks financing. Inventors need assurance that their investment will not be endangered by infringement litigation or by poorly framed intellectual property right that do not adequately stake out a share of the company's markets Intellectual property right (IPR) encourages the R&D, and protect their IPR by litigation. In another way, the exhibition of IPR will light a way for another companies to avoid infrigement and can take more research in new product or process. The research attempt to view IPR - especially patent, as industrial resources, and make it exchangeable just like merchandise. When patent is exchanged in industrial market, how to evaluate its price? How to determine the price? According to industry norm or R&D expense? Whether to sell it or keep it in company as core competence? The research will focus on another topic -- the patent "Claim", will estate the condition of patent, the principles of patent, the infringement theory. And research will identify this topic and give a clear way for company when considering IPR. Thesis also integrates all the patent pricing models and list the relationship between pricing theory and IPR strategies. It will use the tomorrow star industry - DVD (Digital Versatile Disc) industry as a example, because it is the way for Taiwan to approach the high technology and DVD will knock the heaven's door for next century. The paper outlines all the founded documents and visit the field expert and list all the patents for various technologies, take reaserch about the determination of price and give a clear direction for Taiwan DVD industry.