Global ETD Search

About
The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

1	貨櫃船業行銷問題之研究林耀基, LIN, YAO-JI Unknown Date (has links) 共一冊，約六萬字，計分六章，每章約三至四節ぇ首先闡述本研究的背景與動機，並界定論文的目的和範圍。え就服務行銷理論說明貨櫃船業的服務特質及分析貨櫃船市場的競爭現狀。另依進出口貨主、船舶承攬業與貨櫃船業主等三者探討影響選擇貨櫃船公司的有關因素，以及進出口貨主、承攬業既有貨櫃船公司之選擇偏好，其次就服務、價格、通路、促銷等四構面探討貨櫃船公司現有的行銷問題。ぉ展望貨櫃船業的未來發展，就其現有行銷問題研擬對策，以供進出口貨主、船舶承攬業與貨櫃船業主之參考。貨櫃船業貨櫃貨櫃船船進口出口