雲端運算為近年來新興的熱門話題，強調只要透過網路就可以讓使用者依據實際需求彈性地使用計算資源並按照使用量的多寡計費。許多研究報告認為這種將計算、儲存資源以服務形式提供給使用者的租用模式，將有助於節省資訊投資成本而備受企業主矚目；除了節省成本誘因之外，採用雲端運算服務後可能衍生資訊安全、保密的疑慮，也是大家所關注的焦點，因此使用者如何於採用雲端運算服務的決策過程中取得利弊的平衡點相當重要。 本研究將以企業使用者的觀點，探討影響其使用雲端運算服務的決定因素內涵，範疇侷限於台灣的進出口業者。研究根據過去文獻資料，彙整出五個影響使用者決策因素的構面：知覺效益、安全與信任、創新認同程度、知覺有用性以及知覺易用性，並以問卷調查方式進一步瞭解影響企業使用決策的因素；經由問卷調查的結果發現，上述考量構面足以解釋台灣進出口業者使用雲端服務意願百分之六十的變異，而其中影響業者使用意願程度最高的因素為知覺有用性。 / Cloud computing which emphasizes cloud users can elastically leverage computing resources on demand through the internet has recently become a hot issue. Many studies claimed that this rental model of providing storage resources as a service to users would be good for business to save the cost of investing in information technology which attracts lots of business owners. On the other hand, adoption of cloud computing service may arise several concerns like data security, service reliability and so on. In all, it is really hard to strike a balance during the decision-making process whether should business adopt cloud services. In this research, we explored the determinants of using cloud service form business users’ viewpoints which limited to the import/export industry in Taiwan. Based on past literature, we adopted five dimensions in decision-making: perceived benefits, security and trust, recognition of innovation, perceived usefulness and perceived ease of use. Investigating the findings through questionnaire survey, we found that the above dimensions can explain 60% variation of the causes of adopting cloud services to business users and the most sufficient impact factor is perceived usefulness.

近年來，雲端運算成為我國貿易商理想的電子商務模式。雲端運算基本概念為將資訊和資源集中存放在「雲」上，透過網路服務提供資源，幫助企業提升效率、降低運籌成本。然而，雲端運算的原理造成使用者將資訊存放在網路之某處，使用者無法直接控制其資料，進而衍生出資訊安全之疑慮。也因此，當企業決定是否導入雲端運算時，往往將資訊安全納入考量。若欲鼓勵我國貿易商導入雲端運算，分析資訊安全風險、了解如何管理這類風險，係有其必要性。 本研究主要目的，係為我國貿易商提供較清晰之雲端運算資訊安全分析，包含雲端運算可能之資訊安全風險，以及管理這些風險的方式。依本研究比較分析之結果，雲端運算資訊安全風險與其他電腦或網路產品、服務之資訊安全風險類似，並可透過技術、管理與法律以降低風險。然而資訊安全風險無法被完全去除，在此情況下，貿易商宜透過契約保障其資訊本身、以及相關權利。 / In recent years, cloud computing has become an ideal way for most Taiwanese trading companies to adopt e-commerce. The basic model of cloud computing is to provide resource in the form of internet service. By centralizing data and resource onto “the cloud”, cloud computing helps companies to improve efficiency with lower budget. However, this approach raises concern about information security, for users’ data will be stored in the internet, rather than being directly controlled by the users. Due to this fact, companies tend to take information security into consideration before moving to the cloud. To encourage Taiwanese trading companies, analyzing and learning how to manage the information security risks are rather necessary. This research aims to provide a clearer view of the information security to Taiwanese trading companies, including the possible information security risks and the ways to manage these risks. Through comparison and analysis, we conclude that the information security risks of cloud computing and of other computer or internet products or service are similar, and these risks can be reduced by technical methods, management and laws. However, these risks cannot be removed, and in this situation, trading companies are suggested to protect their data and their rights via contracts.

本篇論文將針對線上遊戲產業之雲端運算服務平台之發展進行研究與探討。從線上遊戲產業發展的現況與趨勢中，看到線上遊戲仍是市場的主流，更是付費機制的成熟產品，但也看到新興遊戲如SNS網頁遊戲、App遊戲的衝擊下，線上遊戲已不再是大型遊戲或是只有大型公司才有能力開發製作的產品，而中小型團隊也開始蜂擁加入開發的行列。 在線上遊戲產品開發流程與產業價值鏈的文獻探討中，看到線上遊戲的開發與營運價值單元，且這些價值單元都是非常符合雲端運算的功能與架構，並再透過詳細解析產品開發流程與營運價值鏈的每個環節中去對應雲端運算架構與功能，分析雲端運算對線上遊戲之開發端及消費端所提昇之價值與效益面，以及線上遊戲之雲端運算服務平台的可能功能與服務模式。 線上遊戲因為具備文件、物件資料量龐大、即時運算需求極高、中小型開發團隊須降低軟硬體開發成本需求殷切以及需要共用之伺服器軟硬體環境，還有備援且不允許因維運、修改、除錯等而可能停機或當機之風險產生等特性，使得在這一波雲端運算的潮流與趨勢中，選擇提供線上遊戲開發與營運之雲端運算平台服務，應是一項可預期的發展機會。 本研究最後透過一家已推出線上遊戲雲端運算服務平台的個案研究，再呼應前面線上遊戲與雲端運算功能與架構的關聯框架及分析，最後提出對個案公司應以大量即時運算為核心能力，提供跨業服務、以核心技術發展技轉與合作營運模式、結合HTML5或Yahoo的YUI等技術，全力搶攻新興連線遊戲市場、研發雲端Server端引擎產品等建議外，也對線上遊戲之雲端運算服務平台提出可發展SaaS、PaaS、IaaS等各別專業及可具備彈性且可發展成機動組合的混合型雲端服務模式之結論與建議等。 / This report is the research and investigation of the cloud computing platform development in online game industry. We find that online game is still the mainstream as well as a developed product under the paid mechanisms through the condition and trend of online game industry. However, because of the impact of SNS website game and App game, the online game no longer just a hug online game or develop by big companies, instead the medium and small groups can develop the online game as well now. We find out that there are some unites in the literature investigated the development process and industrial value chain of online fit in with the function of cloud computing and its framework. In addition, we will do the detailed analysis of production developing process and operation value to correspond to the function and framework of cloud computing, analyze the value and benefit the cloud computer can do to improve the beginning and consumption-side of online game and its possible function and service mode for online game. The online game needs huge quantity of data in document and object, so the need of instant cloud computing is high. For that reason, when develop the software and hardware, the medium and small groups need to reduce the cost. Moreover, they need the server that can use in both new software and hardware, the backup, un-interruptible power supply and the feature of operating normally while doing the maintenance, modification, debug, etc. So, in the trend of current cloud computing, one of the predictable development opportunity is have the cloud computing platform service that can help to develop and operate online game. In the end, the study will take the case study of cloud computing platform that have released online game as example, correspond to the relevant framework and analysis from the previous online game and the function and framework of cloud computing and finally give the suggests and conclusion to the case company, which is taking great amount of instant cloud computing as core ability, provide cross-field services, use core technology development transformation and cooperation service mode, The use of HTML5 or Yahoo's YUI technology put in all effort to earn the new market of online game and research and develop the cloud computer server engine. Other than that, we also bring up the individual professional service that can develop in the cloud computing platform of online game such as SaaS, PaaS, IaaS and the suggestions and conclusions relate to the flexible and assembling-based complex cloud service.