Made available in DSpace on 2016-06-02T19:33:12Z (GMT). No. of bitstreams: 1 BOTTREL_Mariana_2014.pdf: 2435524 bytes, checksum: 7cc3845ff767003b15f1d3e00d7dbf1a (MD5) Previous issue date: 2014-04-28 / Financiadora de Estudos e Projetos / It is essential that the financial intermediaries operate well in order to offer financial products to attend the society s needs efficiently, providing economic growth. Besides, a healthy banking system is extremely important for the solidity of the financial system of a country and the social welfare. Therefore, it is necessary to study the market structure, with their concentration rates and the possibility to exercise market power of the firms. Also, it is possible to relate the impacts of this market structure to the risks taken by the banks. In order to measure the concentration, it has been used the following techniques: (i) Herfindahl-Hirschman Index (HHI); (ii) Concentration Rates ( CR). To watch the possibility of market power exercising and rivalry, two methods were used: (i) unit root tests; and (ii) unit root tests with panel data. The results show that there has been a large increase in concentration, especially during the beginning of the global financial crisis in 2008. Moreover, it shows that there is possibility of effective rivalry. For the relationship between structure and risk, it has been used a model with panel data, according to Araújo e Jorge Neto (2007). The result was that the relationship between risk and concentration is positive. On conclusion, effective rivalry in the markets studied is possible, which reduces the possibility of the exercise of market power due to an increase in concentration. The concentration may also not have contributed to reduce the risks taken by banks. Keywords: Economic Measures. Econometrics. Commercial Bank. Financial Crisis. / O bom funcionamento dos intermediários financeiros é essencial para oferta de produtos financeiros que atendam às necessidades da sociedade com eficiência, propiciando o crescimento econômico. Além disso, um sistema bancário hígido é extremamente importante para a solidez do sistema financeiro de um país e para o bem-estar social. Por isso, é preciso estudar a estrutura de mercado, com seus níveis de concentração e com a possibilidade de exercício de poder de mercado das firmas. Pode-se, ainda, relacionar quais os impactos dessa estrutura no risco tomados pelos bancos. Para a mensuração da concentração foram usadas as medidas de concentração: (i) Herfindahl-Hirschman Index (HHI); e (ii) Concentration Rates ( ). Para a observação da possibilidade de exercício de poder de mercado, rivalidade, foram usados dois métodos: (i) testes de raiz unitária; e (ii) testes de raiz unitária em painel. Os resultados obtidos mostram que houve um grande aumento da concentração, principalmente no período de estopim da crise financeira mundial, em 2008. Ademais, mostram que há possibilidade de rivalidade efetiva. Para a relação entre estrutura e risco foi usado um modelo com dados em painel, com base no trabalho de Araújo e Jorge Neto (2007). O resultado obtido foi que a relação entre risco e concentração é positiva. Conclui-se que existe possível rivalidade efetiva nos mercados estudados, o que reduz a possibilidade do exercício de poder de mercado devido a um aumento da concentração. A concentração também pode não ter contribuído para reduzir os riscos tomados pelos bancos.

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No. of bitstreams: 1 Tese - Humberto Gallucci Netto.pdf: 1119149 bytes, checksum: 8b79fe7fd5ee44160a2d7b7b97075abc (MD5) Previous issue date: 2018-02-23 / This thesis analyzes the differences between venture capital (VC) funds managed by banks and funds managed by independent institutions. Banks as VC fund managers (or bank affiliates funds) contact companies that commonly require banking services such as loans, underwriting and M & A advisory. Fang et al. (2013) and Hellman et al. (2008) explore the possibility that bank affiliates seek to invest in companies that may in the future be clients of the bank to which they are associated. In this case, banks sponsor VC funds to strengthen their commercial area. In addition, bank affiliates have access to the same flow of opportunities as independent funds. This thesis explores another possibility: independent funds seek co-investment with bank affiliates to facilitate the access of their investees to advantages such as greater capital volume and obtaining credit. In this case, the flow of opportunities of bank affiliates is differentiated because they are easier to participate in co-investments. Thus, the first objective of this thesis is to seek evidence that bank affiliates have a different flow of opportunities and that they are easier to co-invest. The second objective is to investigate whether the reinterpretation of Section 20 of the Glass-Steagall Act of 1933 (or GSA) that occurred in 1989 affected the structuring of the investments of affiliated funds of banks. The GSA has in many ways limited the performance of commercial banks. Section 20 prohibited commercial banks and their subsidiaries from being the underwriters in corporate bond issues. Over the years, there have been some attempts by Congress to soften or remove the GSA, but with little success. Regulators and banks were able to effectively soften the GSA through successive reinterpretations of their content. In 1989, the Federal Reserve (Fed) allowed some financial institutions to underwrite corporate assets (including IPOs). This permission created, exogenously, two groups of financial institutions: those that could and could not do underwriting (we call the commercial banks that obtained this authorization as subsidiaries Section 20 or SS20). This constituted an exogenous shock that affected only a portion of commercial banks and thus allows us to identify whether underwriting activity affects the behavior of banks as VC fund managers. A change in the investment style after 1989 that occurs only for the SS20 would be indicative that bank affiliates adjust their investment style in function of the activities and interests of the holding company. This also suggests the conflict of interest between these two activities. Regarding the first objective, we find that the model of VC investment of affiliates of commercial banks is dependent on the round of entry into the company. When they invest in the first round, commercial bank affiliates enter rounds up to four times larger in investments with fewer co-investors and investment rounds than independent funds. Investments of bank affiliates in companies in the first round of financing are made in sectors other than the investments of independent funds and 35% of the companies invested by banks acquire a bank loan. Co-investment in companies that have passed the first round of investment represents most of investments for VC funds. Bank affiliates make 63% of the investments in this modality (55% for independents) and invest companies 400 miles away. Bank affiliates coincide with a larger number of funds, even with lower ratio numbers. Despite some differences, the sectors invested between affiliated funds and banks are similar. Investment in VC increases the likelihood of selling other banking products such as loans, underwriting and M & A advisory. Finally, companies invested in the first round by bank affiliates seeking loans from the VC bank have a spread of 90 basis points higher than companies seeking loans from other banks. In relation to our second objective, we identified a change in the investment model of funds affiliated with banks that have SS20 as compared to the VC funds of banks without such subsidiaries. There was a drop in the percentage of investments made in the first round of the company's VC by approximately 15%, and the main reason for this decline is the 19% decrease in first-round investments made alone. Early-stage investments fell by approximately 10%, while the co-investment percentage increased by 19%. There was a decrease, both in the percentage of rounds that the bank invested and, in the total, invested in the company by 20%. The distance between bank and company has decreased by 400 miles. These changes in the investment style impacted the percentage of companies that went through IPO by more than 10%. The results suggest a change in the investment model of commercial banks SS20 after 1989. The subsidiaries invested in more mature and closer companies, co-investing in more investments. One possible explanation is the search for more mature companies that can issue debentures, shares or use the new services that SS20 have been authorized. / Esta tese analisa diferenças entre fundos de venture capital (VC) geridos por bancos e os geridos por instituições independentes. Bancos enquanto gestores de fundos de VC (denominamos por afiliados de bancos os fundos geridos por bancos) entram em contato com empresas que comumente necessitam de serviços bancários tais como empréstimos, underwriting e assessoramento em M&A. Fang et al. (2013) e Hellman et al. (2008) exploram a possibilidade que afiliadas de bancos procurem investir em empresas que possam no futuro ser clientes do banco ao qual estão associadas. Nesse caso, os bancos patrocinam fundos de VC para fortalecer sua área comercial. Além do mais, as afiliadas de bancos têm acesso ao mesmo fluxo de oportunidades que os fundos independentes. Essa tese explora outra possibilidade: que fundos independentes busquem o coinvestimento com afiliadas de banco para facilitar o acesso de suas investidas a vantagens tais como maior volume de capital e obtenção de crédito. Nesse caso, o fluxo de oportunidades das afiliadas de bancos é diferenciado porque estas possuem maior facilidade para participar de coinvestimentos. Assim, o primeiro objetivo dessa tese é buscar evidências de que afiliadas de bancos têm um fluxo de oportunidades diferenciado e que têm maior facilidade para coinvestir. O segundo objetivo é investigar se a reinterpretação da Seção 20 do Glass-Steagall Act de 1933 (ou GSA) que ocorreu em 1989 afetou a estruturação dos investimentos de fundos afiliados de bancos. O GSA limitou de vários modos a atuação dos bancos comerciais. Em particular, a Seção 20 proibiu que bancos comerciais e suas subsidiárias e depositárias fossem os underwriters em emissões de títulos corporativos. Ao longo dos anos, houve algumas tentativas do Congresso para amenizar ou remover o GSA, mas com pouco sucesso. Os reguladores e bancos conseguiram amenizar efetivamente o GSA por meio de sucessivas reinterpretações de seu conteúdo. De especial interesse para o nosso tópico, em 1989 o Federal Reserve (FED) permitiu que algumas instituições financeiras fizessem o underwriting de ativos corporativos (inclusive IPOs). Essa permissão criou, de maneira exógena, dois grupos de instituições financeiras: as que podiam e as que não podiam fazer underwriting (denominamos os bancos comerciais que conseguiram esta autorização como subsidiárias Seção 20 ou SS20). Isso constituiu um choque exógeno que afetou apenas uma parcela dos bancos comerciais e, portanto, permite identificar se a atividade de underwrinting afeta o comportamento dos bancos enquanto gestores de fundos de VC. Uma mudança no estilo de investimento após 1989 que ocorra somente para as SS20 seria indicativa de que afiliadas de bancos ajustam seu estilo de investimento em função das atividades e interesses da holding. Isso também sugere o conflito de interesse entre essas duas atividades. Com relação ao primeiro objetivo, encontramos que o modelo de investimento em VC das afiliadas de bancos comerciais é dependente do round de entrada na empresa. Quando investem no primeiro round as afiliadas de bancos comerciais entram em rounds até quatro vezes maiores, em investimentos com menor número de coinvestidores e rounds de investimento do que os fundos independentes. Os investimentos de afiliadas de bancos em empresas no primeiro round de financiamento são feitos em setores distintos aos investimentos de fundos independentes e 35% das empresas investidas por bancos adquirem um empréstimo bancário. O coinvestimento em empresas que passaram do primeiro round de investimento representa a maioria dos investimentos para os fundos de VC. Afiliadas de bancos fazem 63% dos investimentos nesta modalidade (55% para independentes) e investem empresas 400 milhas mais distantes. As afiliadas de bancos coinvestem com um maior número de fundos, mesmo com índices de número de relacionamento mais baixos. Apesar de algumas diferenças, os setores investidos entre fundos afiliados e bancos são similares. O investimento em VC aumenta a probabilidade da venda de outros produtos bancários como: empréstimos, underwriting e assessoramento em M&A. Por fim, empresas investidas no primeiro round por afiliadas de bancos que buscam empréstimo junto ao banco investidor de VC tem um spread de 90 pontos base maior do que as empresas que buscam empréstimo em outros bancos. Com relação ao nosso segundo objetivo, identificamos uma mudança no modelo de investimento dos fundos afiliados a bancos que possuem SS20, quando comparado com os fundos de VC de bancos sem tais subsidiárias. Houve uma queda na porcentagem de investimentos feitos no primeiro round de VC da empresa em aproximadamente 15%, e o principal motivo desta queda é a diminuição em 19% dos investimentos em primeiro round realizados sozinhos. Os investimentos em early-stage caíram aproximadamente 10%, enquanto a porcentagem de coinvestimento aumentou 19%. Houve uma queda, tanto na porcentagem de rounds que o banco investiu quanto no total investido na empresa em 20%. A distância entre a sede do banco e da empresa diminuiu em 400 milhas. Estas mudanças no estilo de investimento impactaram na porcentagem de empresas que saíram por IPO em mais de 10%. Os resultados sugerem uma mudança no modelo de investimento dos bancos comerciais SS20 após 1989. As subsidiárias investiram em empresas mais maduras e mais próximas, coinvestindo em mais investimentos. Uma possível explicação é a busca por empresas mais maduras que podem emitir debêntures, ações ou utilizar os novos serviços que as SS20 foram autorizadas.

Ondrašíková, K. Application of Mathematical and Statistical Methods in Business Management. Thesis. Brno: Brno University of Technology, 2019. This thesis deals with the analysis of the mortgage market and the identification of factors that influence its growth. The thesis proposes using the available mathematical and statistical methods of measures for the bank at the level of mortgage sales based on the market analysis.

The diploma thesis deals with the problems of external financing company LAZAM CZ s. r. o. The first, theoretical, part contains general discussion about the possibilities of external financing of the company, mainly through credit drawing one of the banks operating in the Czech Republic. The method is literature review. Second, analytic, part then solves selection of company and it’s product, which is suitable for company LAZAM CZ s. r. o. It is used several methods of evaluating the situation of the company and it’s surroundings. The analysis and used methods are aimed to fulfill the main goal set thesis.

В выпускной квалификационной работе были рассмотрены вопросы деятельности коммерческого банка на примере улучшения финансовой устойчивости коммерческой организации. Рассмотрено содержание, факторы, влияющие на финансовую устойчивость, а также критерии и мировой опыт при улучшении показателей, отвечающих за улучшение финансовой устойчивости коммерческого банка. Были рассмотрена деятельность ПАО «СКБ - Банка». Указаны основные направления деятельности коммерческого банка, разобраны основные показатели, влияющие на финансовую устойчивость банка, а именно активы, пассивы, сведения об обязательных нормативах и т.д. Результатами работы явились практические рекомендации повышения показателей финансовой устойчивости, а именно увеличения уровня пассивов Публичного Акционерного Общества «СКБ - Банка», с помощью внедрения новых кредитных продуктов, а также вкладов физических лиц на новых условиях. / In the final qualifying work addressed issues of activity of commercial Bank on the example of improvement of financial stability of commercial organization. Reviewed the content, factors that affect financial stability, as well as the criteria and international experience while improving performance, responsible for improving the financial stability of commercial banks. Examined the activities of JSC "SKB - Bank". Indicate the main directions of activity of commercial Bank, dismantled the main factors affecting financial stability of the Bank, namely the assets, liabilities, information about mandatory standards, etc. The results of the work was the practical recommendations of increase of indicators of financial stability, namely increasing the level of liabilities of Public Joint stock company "SKB - Bank", through the introduction of new credit products and the deposits of individuals in the new environment.

Актуальность выбранной темы связанна с тем, что рынок ипотечного кредитования в России динамично развивается. На сегодняшний день можно без преувеличения констатировать, что, несмотря на определенные трудности, отечественный рынок ипотечного кредитования находится на подъёме. Свидетельство тому - рост числа выданных ипотечных кредитов. Научная новизна заключается в увеличение количества разнообразных, в том числе и небанковских, ипотечных схем, а так же ставший уже регулярным выход на этот рынок всё новых и новых игроков, и появление новых ипотечных продуктов и форм ипотечного кредитования, а так же разработку, доработку ряд нормативно-правовых актов и законопроектов. Цель магистерской диссертации заключается в изучении состояния и анализ ипотечного кредитования в РФ, а также в выявлении особенностей ипотечного жилищного кредитования и разработка предложений по их решению. Для достижения указанной цели были поставлены следующие задачи:  определить основы формирования и использования финансовых ресурсов на рынке жилищного кредитования в условиях современной России;  определить способы обеспечения финансовыми ресурсами системы приобретения жилья на основе ипотеки;  раскрыть значение ипотечного кредитования и его социально-экономическую роль в условиях становления рыночных отношений в России;  определить круг проблем, присущий российскому рынку ипотечных услуг, и выявить перспективы его дальнейшего развития;  проанализировать современное состояние жилищной проблемы Свердловской области; Объектом магистерской диссертационной работы является система экономических и финансовых отношений, возникающих при формировании и развитии ипотечного жилищного кредитования. Предметом магистерской диссертационной работы является финансово-инвестиционный механизм формирования и развития системы ипотечного жилищного кредитования. Теоретической и методологической основой исследования послужили труды ученых и ведущих специалистов-практиков России и развитых западных стран. Информационной базой исследования послужили статистические сборники, данные информационных агентств, специальная литература, нормативная информация, а также теоретические и практические материалы, опубликованные в экономической литературе и периодической печати, Интернет ресурсы. В исследовании были использованы следующие методы познания: экономико-статистический, графический, экспериментальный, эмпирический. При анализе социально-экономических процессов и финансовых отношений применялись следующие приемы экономического анализа: наблюдение, группировка, сравнение, выборка, учет взаимосвязей и тенденций. / The relevance of the chosen topic is related to the fact that the mortgage market in Russia is dynamically developing. To date, it can be said without exaggeration that, despite certain difficulties, the domestic mortgage market is on the rise. Evidence of this is the growth in the number of mortgage loans issued. The scientific novelty consists in increasing the number of various, including non-bank, mortgage schemes, as well as becoming more and more regular players on this market, and the emergence of new mortgage products and forms of mortgage lending, as well as the development, normative legal acts and draft laws. The purpose of the master's thesis is to study the state and analysis of mortgage lending in the Russian Federation, as well as to identify the specifics of mortgage housing loans and develop proposals for their solution. To achieve this goal, the following tasks were set:  to determine the basis for the formation and use of financial resources in the housing loan market in the conditions of modern Russia;  to determine the ways to provide financial resources for a system of housing acquisition based on a mortgage;  reveal the importance of mortgage lending and its socio-economic role in the conditions of the emergence of market relations in Russia;  identify the range of problems inherent in the Russian mortgage services market and identify prospects for its further development;  analyze the current state of the housing problem in the Sverdlovsk Region; The subject of the master's thesis is a system of economic and financial relations that arise during the formation and development of mortgage housing loans. The subject of the master's thesis is a financial and investment mechanism for the formation and development of a system of mortgage housing loans. The theoretical and methodological basis of the study was the work of scientists and leading experts in Russia and developed Western countries. The information base of the research was statistical collections, information agencies, special literature, normative information, as well as theoretical and practical materials published in the economic literature and periodicals, Internet resources. The study used the following methods of cognition: economic-statistical, graphic, experimental, empirical. In analyzing socio-economic processes and financial relations, the following methods of economic analysis were used: observation, grouping, comparison, sampling, accounting for relationships and trends.

Актуальность выбранной темы обусловлена тем, что в настоящее время остается достаточно высоким уровень банковских рисков, в том числе и кредитного. Основным методом снижения кредитного риска в долгосрочном периоде времени является разработка гибкой и адекватной кредитной стратегии коммерческого банка Таким образом, цель данной работы – разработка оптимальных моделей финансовой стратегии ПАО КБ «УБРИР» в сфере кредитования. Для достижения поставленной цели решаются следующие задачи:  Раскрыть теоретические основы разработки и поняти финасовой стратегии банка;  Проанализировать реализуемую финансовую стратегию и финансовые показатели ПАО КБ «УБРИР» за период 2013-2017 гг.;  Сформулирвоать проблемы и несовершенства финасовой стратегии в сфере кредитования ПАО КБ «УБРИР»;  Разработать целевые установки кредитной стратегии для ПАО КБ «УБРИР» на последующие три года. Предмет диссертационной работы – внутренние и внешние факторы, оказывающие влияние на разработку финасовой стратегии в сфере кредитования Объект исследования - ПАО КБ «УБРИР» Методами исследования работы являются регрессионный и сравнительный анализы, метод чтения бехгалтерской отчетности, а также метод построения таблиц. Степень разработанности проблемы Различные теоретические и методические аспекты проблемы формирования кредитной политики нашли отражение в работах зарубежных и отечественных ученых. Информационная база включает нормативно-правовые документы, монографии отечественных и зарубежных авторов по исследуемой теме, материалы периодической печати и Интернет источники, а также бухгалтерская и финансовая отчетность ПАО КБ «УБРИР» за 2010-2017 гг. Научная новизна исследования состоит в следующем: обоснована авторская точка зрения относительно термина «финансовая стратегия»; определены перспективные направления в стратегии кредитования в условиях макроэкономической нестабильности; разработаны методические подходы организации к определению стратегических целей в сфере кредитования Теоретическая и практическая значимость состоит в том, что полученные в ходе исследования результаты позволили сформулировать ряд выводов и рекомендаций, которые могут послужить определенным вкладом в построении стратегических установок и в целом повышения эффективности процесса кредитования. / The relevance of the chosen topic due to the fact that currently remains a fairly high level of banking risks, including credit. The main method of mitigating credit risk in long-term period of time is the development of flexible and adequate credit strategy of commercial Bank Thus, the aim of this work is to develop optimal models of financial strategy of PJSC CB "UBRD" in lending. To achieve this goal the following tasks:  To reveal theoretical principles of the design concept and CFOs of the Bank's strategy;  To perform feasible financial strategy and financial performance indicators of PJSC CB "UBRD" for the period 2013-2017;  Sformulirovat problems and imperfections of the CFOs strategy in lending PJSC CB "UBRD";  To develop target setting credit strategy for PJSC CB "UBRD" for the next three years. The subject of the thesis is internal and external factors influencing the development strategy of CFOs in lending The object of study - PJSC CB "UBRD" Methods of investigation are regression and comparative analyses, method of reading bukhgalterskoe reporting, as well as the method of constructing tables. The extent of the problem Various theoretical and methodological aspects of problems of formation of credit policy was reflected in the works of foreign and domestic scientists. Information database includes legal documents, monographs of Russian and foreign authors on the subject, periodicals and Internet sources, as well as accounting and financial reporting of PJSC CB "UBRD" for 2010-2017. Scientific novelty of research consists in the following: the author States his point of view regarding the term "financial strategy"; the author defines perspective directions in strategy of crediting in the conditions of macroeconomic instability; developed methodical approaches to the definition of strategic goals in lending Theoretical and practical significance consists in the fact that the obtained during research results allowed to formulate a number of conclusions and recommendations that can serve as a specific contribution to the construction of the strategic guidelines and generally improve the efficiency of the lending process.

The relevance of the research topic is due to the huge role of deposits in the formation of the bank's resources and the need for a competent approach in the management of attracted resources in order to retain the bank's market positions in competition, as well as to expand and develop new market segments. Orientation to the successful functioning of any organization in the long term determines the need to determine its strategic potential, the degree and directions of its use and the ability to adapt to the changing behavior of elements of the external environment. The purpose of the master's thesis is to investigate the theoretical foundations for the formation of the financial strategy of a commercial bank, to analyze Sberbank's strategic guidelines in the deposit market and to suggest directions for their improvement. To achieve this goal, the following tasks have been set and implemented:  to consider the theoretical aspects of the development of a financial strategy, to characterize its content and features;  identify the goals, objectives and stages of the development of the organization's financial strategy;  determine the methodological basis for analyzing the results of implementing the organization's financial strategy;  analyze the influence of external and internal factors on the deposit policy of the bank;  to conduct a retrospective analysis of the activities of PJSC "Sberbank" in the deposit market;  determine the strategic guidance of Sberbank in the field of deposit servicing;  make proposals on the development of measures to raise funds and sell deposits to the public;  to propose an innovative financial strategy in the sphere of rendering deposit services and to determine the economic effect of the proposed activities. The subject of the study is the bank's financial strategy in the field of attracted funds. The object of the study is PJSC "Sberbank". To write the work, methods of scientific research were used, such as: method of analysis of literature, tabular, method of document analysis and comparative analysis. The scientific novelty of the research reflects an individual approach to the study of the design of the algorithm for the development of the bank's financial strategy. The practical significance of the research is the possibility of applying the proposed measures in the activities of the bank, with the aim of developing the basis for the formation, implementation and evaluation of the deposit policy of a commercial bank. The information base of the thesis work was Federal laws and regulations of the Bank of Russia, scientific materials of domestic and foreign authors, annual reports and official documents of the analyzed banks, statistical data of the Bank of Russia, available Internet resources. The empirical base of the research consists of reporting data of PJSC "Sberbank", information from periodicals, educational literature. The structure of the work is conditioned by its content and consists of the introduction, theoretical, research and practical chapters, as well as conclusions, references. / Актуальность темы исследования обусловлена огромной ролью вкладов (депозитов) в формировании ресурсов банка и необходимостью грамотного подхода в области управления привлеченными ресурсами в целях удержания банком своих рыночных позиций в конкурентной борьбе, а также расширения и освоения новых сегментов рынка. Ориентация на успешное функционирование любой организации в долгосрочной перспективе обусловливает необходимость определения ее стратегического потенциала, степени и направлений его использования и способности адаптироваться к изменяющемуся поведению элементов внешней среды. Цель магистерской диссертации – исследовать теоретические основы формирования финансовой стратегии коммерческого банка, проанализировать стратегические ориентиры Сбербанка на депозитном рынке и предложить направления их совершенствования. Для реализации поставленной цели поставлены и реализованы следующие задачи:  рассмотреть теоретические аспекты разработки финансовой стратегии, охарактеризовать ее содержание и особенности;  выявить цели, задачи и этапы разработки финансовой стратегии организации;  определить методические основы анализа результатов реализации финансовой стратегии организации;  проанализировать влияние факторов внешней и внутренней среды на депозитную политику банка;  провести ретроспективный анализ деятельности ПАО «Сбербанк» на депозитном рынке;  определить стратегические ориентиры Сбербанка в сфере депозитного обслуживания клиентов;  внести предложения по разработке мероприятий по привлечению средств и продаже депозитов населению;  предложить инновационную финансовую стратегию в сфере оказания депозитных услуг и определить экономический эффект предложенных мероприятий. Предметом исследования является финансовая стратегия банка в области привлеченных средств. Объектом исследования является ПАО «Сбербанк». Для написания работы были использованы методы научного исследования такие, как: метод анализа литературы, табличный, метод анализа документов и сравнительного анализа. Научная новизна исследования отражает индивидуальный подход к изучению проектирования алгоритма разработки финансовой стратегии банка. Практическая значимость исследования состоит в возможности применения предложенных мероприятий в деятельности банка, с целью разработки основ формирования, реализации и оценки депозитной политики коммерческого банка. Информационной базой диссертационной работы послужили Федеральные законы и положения Банка России, научные материалы отечественных и зарубежных авторов, данные годовых отчетов и официальные документы анализируемых банков, статистические данные Банка России, доступные Интернет-ресурсы. Эмпирическую базу исследования составляют данные отчетности ПАО «Сбербанк», информация из периодической печати, учебная литература. Структура работы обусловлена ее содержанием и состоит из введения, теоретической, исследовательской и практической глав, а также заключения, списка литературы.

Магистерская диссертация раскрывает необходимость осуществления коммерческими банками социально-направленной инвестиционной деятельности и интеграции принципов корпоративной социальной ответственности в их финансовую политику. Исследование направлено на изучение лучших практик в области корпоративной социальной ответственности, выявление проблем, препятствующих развитию данного направления в российском банковском секторе. Диссертация также включает в себя разработку нормативного документа, предлагаемого к использованию ПАО КБ «УБРиР» и позволяющего систематизировать деятельность данного банка в области корпоративной социальной ответственности. / The master's thesis reveals the need for commercial banks to carry out socially-directed investment activities and integrate the principles of corporate social responsibility into their financial policies. The study is aimed at studying the best practices in the field of corporate social responsibility, identifying problems that impede the development of this direction in the Russian banking sector. The thesis also includes the development of a normative document proposed for use by the PJSC «UBRD» and allows to systematize the activities of this bank in the field of corporate social responsibility.

The purpose of this work is to describe the mechanism for managing the liquidity of Tinkoff Bank JSC through the UNIT economy, as a tool for the impact of the Internet bank on potential and actual consumers of products services. During the research the following tasks were solved: - Considered the concept of "liquidity"; - Existing theoretical and practical approaches to liquidity management in credit institutions are described; - Conducted a financial and economic analysis of JSC "Tinkoff Bank"; - Considered the current mechanism of liquidity management in a credit institution. The object of the study is JSC "Tinkoff Bank" (hereinafter - the Bank). The subject of the research is the use of the UNIT-economy toolkit as a mechanism for managing the liquidity of a commercial bank. In the course of the study, various methods of systemic, comparative, and also logical analysis were applied. The topic of managing liquidity of credit institutions is reflected in the works of Russian authors, such as Lavrushin OI, Balabanova I.T., Larionova I.V., Usoskin V.M., and foreign - J.Sinki, Miller R. , Rose, P., Tobin, J., Baumol, V., who examined various theoretical and practical aspects of liquidity management in their work. The scientific novelty of the research lies in the formulation of a theoretical approach to the use of UNIT-economics as a tool for managing the liquidity of commercial banks and Tinkoff Bank JSC in particular. The practical significance of the study lies in the fact that through the use of new tools, it becomes possible to interact with each individual group of potential and actual users, whereby it becomes possible not only to predict the future state of a bank's balance sheet, but also to manage the structure of its assets liabilities in terms of amounts and terms. The structure of the dissertation is determined by the purpose and objectives of the study. The thesis consists of an introduction, three main chapters, conclusion, list of references. The thesis is presented on 83 pages and includes 17 tables, 16 figures, 13 formulas, 5 applications, as well as a list of references from 60 titles. / Целью данной работы является описание механизма управления ликвидностью АО «Тинькофф Банк» посредством UNIT-экономики, как инструмента воздействия интернет-банка на потенциальных и реальных потребителей продуктов/услуг. В ходе исследования были решены следующие задачи: - Рассмотрено понятие «ликвидность»; - Описаны существующие теоретические и практические подходы к управлению ликвидностью в кредитных организациях; - Проведен финансово-экономический анализ АО «Тинькофф Банк»; - Рассмотрен текущий механизм управления ликвидностью в кредитной организации. Объектом исследования является АО «Тинькофф Банк» (далее - Банк). Предметом исследования является применение инструментария UNIT- экономики как механизма управления ликвидностью коммерческого банка. В процессе исследования были применены различные методы системного, сравнительного, а также логического анализа. Тема управления ликвидностью кредитных организаций нашла своё отражение в работах российских авторов, таких как Лаврушин О.И., Балабанова И.Т., Ларионова И.В., Усоскин В.М., а также зарубежных - Дж. Синки, Миллера Р., Роуза П., Тобина Дж., Баумоля В., которые в своих работах рассмотрели различные теоретические и практические аспекты управления ликвидностью. Научная новизна исследования заключается в формулировании теоретического подхода использования UNIT -экономики, как инструмента управления ликвидностью коммерческих банков и АО «Тинькофф Банк» в частности. Практическая значимость исследования заключается в том, что благодаря использованию нового инструментария появляется возможность взаимодействия с каждой отдельной группой потенциальных и реальных пользователей, посредством чего появляется возможность не только прогнозирования будущего состояния баланса банка, но и управление структурой его активов/пассивов по суммам и срокам. Структура диссертационной работы определена целью и задачами исследования. Диссертация состоит из введения, трех основных глав, заключения, списка использованной литературы. Диссертация изложена на 83 страницах и включает 17 таблиц, 16 рисунков, 13 формул, 5 приложений, а также список использованной литературы из 60 наименований.