The Master's thesis is focused on the migration of population within the Czech republic. The migration flows within each individual region are explored and compared with selected economic indicators of the regions. Regions of the Czech republic are chosen as the main units for analysis, complemented by research on individual counties. The analysis highlights key trends in spatial movement of the population in the recent years. Subsequently the analysis focused on, whether the population movement is associated with an economic attractiveness of given administrative unit. The hypothesis being whether the increase in economic indicators of an administrative unit is follow by an increase in migration inflows to that unit. This hypothesis was not confirmed in any of the analyzed regions; only a weak correlation was established.

Научная новизна исследования заключается в формулировке методических положений по совершенствованию привлекательности территории, которые могут применяться градообразующим предприятием при разработке коммуникационной политики. Практическая значимость исследования заключается в возможности использования разработанной концепции коммуникационной политики и предложенных мероприятий по повышению привлекательности территории. Для совершения будущей оценки эффективности предложенных мероприятий запланированы показатели достижения цели и задач коммуникационной политики компании «Газпром Добыча Надым» по повышению привлекательности города на 3 года. / The scientific novelty of the research lies in the formulation of methodological provisions for improving the attractiveness of the territory, which can be applied by the city-forming enterprise in the development of communication policy. The practical significance of the study lies in the possibility of using the developed concept of communication policy and the proposed measures to increase the attractiveness of the territory. In order to make a future assessment of the effectiveness of the proposed measures, indicators of achieving the goals and objectives of the communication policy of Gazprom Dobycha Nadym to increase the attractiveness of the city for 3 years are planned.