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The main research objective of this study was to find out whether perceived value significantly affects consumers’ purchase intention. Additionally, this study examined if there are any significant differences in perceived value for different fast-food restaurant brands and attempted to identify which fast-food restaurant is perceived to be the industry leader. A total number of six fast-food restaurants (McDonalds, Subway, Starbucks, Wendy’s, Burger King, and Taco Bell) were selected. Findings showed that among the five perceived service value dimensions, Starbucks is the leader in terms of quality, emotional response, and reputation. Multivariate analysis of variance (MANOVA) and multiple regression analysis were performed to test the study hypotheses. Results indicated that there were significant differences in perceived value for different fast-food restaurant brands. Besides, monetary and behavioral price significantly affects consumers’ purchase intention. Findings are expected to help hospitality marketers to strategically manage their brands.

The purpose of this study was to find out the impact of field experience in hospitality education and whether such field experience and others such as semi-practicum, the cooperative, and the work study programs will not play an important role of a closer alliance between the academic and the hospitality industry. II. If it is justifiable to say that it is possible to provide field experience which will enhance the professionally oriented course work, while educators and employers strive to design curriculum that is needed to meet the educational and the industry demands and goals.

The primary purpose of this study was to examine how much different types of media affect a tourist’s decision when choosing a destination to travel. Further, this study attempted to investigate the impact of the different types of media on a tourist’s behavioral intentions. A primary field survey was designed for this study to collect data and multivariate analysis of variance (MANOVA) was performed to analyze the data and test the hypotheses. As a result, the most influential media form for choosing a destination to travel was social media, while brochure ranked the last. Subsequently, demographic factors showed noticeable propensities for the different types of media. Lastly, media types had a significant impact on three behavioral intentions for traveling as well. Study findings are expected to provide valuable information to better utilize the media as a marketing tool for the tourism industry.

The purpose of this thesis is to develop a risk prevention safety and security program for the major problem areas of hotel operations. This includes general hotel safety and security, personnel, lock and key control, lighting and fire prevention. It will then evaluate randomly selected hotels in the Miami area to determine how well they meet the criteria set forth in this program. This thesis will use related texts, periodicals and published articles to develop a the risk prevention safety and security program. The data to determine how well selected Miami hotels responded to this program was developed through the use of a detailed questionaire. The major finding was that the majority of hotels have adequate risk prevention safety and security programs set forth in writing as part of the overall hotel management function. However. the hotels surveyed failed to implement these programs into daily operations. Survey members agreed if the hotels could consolidate the risk prevention safety and security program into a singular management function then a valuable management tool would be created.

1)Area of investigation This hospitality project will cover Alcoholism in brief, available detoxification programs and the relative need for an Employee Assistance Program in the hospitality industry to help the alcoholic employee. 2)Materials and methods that were used Existing texts, professional and trade journals, government documents, phone conversations with industry leaders and the author's own experience in dealing with alcoholic employees. 3) Major findings a. There are an estimated 10 to 12 million problem drinkers (including alcoholics) in the adult (18 and over) population or approximately 8 percent of the 150 million adult. b. Liver cirrhosis (caused by alcohol) ranked as the sixth most common cause of death in the U.5. c. Alcohol abuse cost the U.S. $116.7 billion in 1903, consisting of $18 billion in lost production, $50.6 billion in reduced productivity, $17 billion in health and medical ii costs, $10 billion in motor vehicle accidents, $4 billion in violent crimes, $3 billion in racial responses and $2 billion in fire losses. (All $ amounts are approximate figures.) d. The rate of alcoholism is on an increase, e. As of 1985, there was only one major hospitality company with a program to help alcoholic employees. f. In the production and service industry, troubled employees used 3 to 4 more times as many medical benefits that their co-workers. g. Alcohol abuse has been overlooked and/or ignored and/or accepted in the hospitality industry. 4) Results and Conclusions a. Alcoholism in the hospitality industry cannot be ignored or accepted or overlooked any longer. b. The benefits to be derived from a good Employee Assistance Program for hospitality industry would be endless. c. There is an urgent need in the hospitality industry for a program to help alcoholic employees respond to available treatment and return to productive lives.

One reason for the restaurant industry's myriad personnel problems is implicit in the paucity of research dealing with food service personnel# A number of studies suggest that the physical and psychological needs of the food service worker are grossly neglected. This is a study to provide current data descriptive of the occupational self-image of service personnel employed in restaurants in Aruba, and provide a beginning exploration of selected components of their occupational self-images. The design was formulated to answer three broad questions: (l) What are the characteristics of self-image of service personnel employed in restaurants in Aruba? (2) Is the occupational self-image of these employees positive or negative?, and (3) What are the possible implications of the characteristics of these restaurant service personnel? One hundred and sixty-five employees were interviewed covering the two restaurant categories: the free standing and the restaurants that are part of hotel operations. The questionnaire utized contained six instruments designed to describe or measure selected aspects of the occupational self-image of these restaurant employees. A Likert-type scale was constructed to measure the restaurant service personnel over-all occupational self-image. This scale was then utilized to explore the relationship between each of the components of the occupational self-image and its association with more positive and more negative occupational self-images. The over-all occupational self-images of the restaurant service personnel were found to be quite positive. This finding is supported by previous empirical investigations. The findings contradict the impression gained from simplistic and often erroneous "hear-say ". The occupational self-image appears to be a complex concept which summarizes a variety of attitudes and cannot be inferred or measured on the basis of one aspect of an occupation.

This thesis addresses the lack of available research regarding consumer perceptions of sustainability in the cruise industry. The study was conducted by administering an anonymous online survey with cruise message board participants and social media users. The survey was available to all consumers, including consumers who have not cruised. The survey focused on general reasons a consumer books a cruise, consumer travel behaviors, sustainability of the cruise industry, and sustainable factors that may impact a consumers’ choice of a cruise line. The goal of this research was to determine any patterns and trends that may emerge regarding consumer perceptions. The findings of the study showed cruise history and demographics have influenced consumer views on sustainability in the cruise industry.

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Bis zum Jahr 2030 wird sich voraussichtlich die Anzahl der in Deutschland lebenden Personen im erwerbsfähigen Alter, zwischen 20 und 65 Jahren, von heute 49,2 auf 44–45 Millionen und bis 2060 auf 38 Millionen Menschen reduzieren (Statistisches Bundesamt, 2015, S. 20). Die Altersstrukturen und -entwicklungen unterscheiden sich stark zwischen den Bundesländern. Insgesamt betrug im Jahr 2000 das Durchschnittsalter in Deutschland 41,1 Jahre und stieg bis 2014 auf 44,3 Jahre (Sächsische Staatskanzlei, 2016, S. 2). Die Personalpolitik der öffentlichen Arbeitgeber ist in den letzten Jahren hinzu durch Haushaltskürzungen und Personalabbau gekennzeichnet (Robert Bosch Stiftung, 2009, S. 13–14). Der unmittelbare Kompetenzverlust ist die Folge und die verbleibenden Beschäftigten müssen demnach zusätzlich neue Aufgaben übernehmen, für welche sie gegebenenfalls nicht ausgebildet wurden. Hinzu kommen durch die Digitalisierung und ständige Weiterentwicklung der Technik ein fortschreitender Bedarf sich an die neuen Anforderungen anzupassen. Die Verwaltungsmodernisierung durch das E-Government oder relevante IT-Inhalte finden sich noch nicht einmal in der Hälfte der Lehrpläne der verwaltungsbezogenen Studiengänge und sind als Schwerpunkt lediglich in 9 % der Programme vertreten (IfG.CC, 2014, S. 86). Durch die Identifikation der Rollen und den damit verbundenen Kompetenzen der Beschäftigten können Nach- und Umbesetzungen zielgerichteter geplant, Wissenslücken sowie -träger identifiziert und Qualifizierungsmaßnahmen abgeleitet werden. Mit der E-Kompetenzstudie (Becker et al., 2016) existiert seit Ende 2016 ein theoretischer Rahmen, der diese Aktivitäten ermöglicht und systematisiert. [... aus der Einleitung]