According to the definition given by World Health Organization (WHO), if a country¡¦s percentage of people who are older than 65 years old is greater than 7% of total population, it is an aging society. Based on the forecast statistics for the aged population from the Ministry of Interior, Taiwan¡¦s aged population will rise to 14% in 2010 and will be over 20% in 2030. The fast growth of the aged population is a common social phenomenon around the world. Indeed, how to take care of the aged is an important issue, especially in Taiwan. Purpose: This research aims to understand problems of aging population, such as employment, medical care, care of the aged, long-term care, long-term family support, leisure, and education. The result of the study might serve as a reference for Kaohsiung city government in making caring policies for the aged population. Material and method: This study is conducted through deep interview and questionnaire. The content focused on Kaohsiung city government¡¦s caring policies for the aged population. 170 subjects received interview and questionnaire. 150 cases were obtained, 20 being excluded due to incomplete data. Result: (1) 34.7% of the Kaohsiung residents do not have the concept of the care of the aged and only 20% of the 50-to-60-year-old residents¡¦ plan their later life. (2) 30% of the Kaohsiung residents¡¦ first choice is living with their children and their next choice is living in the community (26%). The third choice is living in private nursing centers (18.7%). (3) 60.6% of old people are not willing to live in nursing centers. Discussion: In Taiwan traditional culture, people believe that the best life of the aged is living with children, playing with grand-children, and then died by nature. From the result of this study, Kaohsiung city government¡¦s caring policies for the aged population will achieve the goal to create a high-quality and peaceful environment.

Taiwan's population aging rapidly, making many current long-term care institutions, in their business model is extremely different from the past .The purpose of this study is to investigate the market supply and demand for long-term care institutions and the current operating status of the long-term care institutions in Kaohsiung area, thereby identifying the key successful factor of the institutions operating surface. This study adopts case study research of descriptive studies, by the way of in-depth interview to collect information on cases, and adopts Prof. Cher-Min Fong¡¦s ¡]National Sun Yat-sen University¡^the seven dimensions of the business model used, to analysis the competitive advantage of enterprises, as the main analytical tools, including the "product line strategy," "work processes strategy," and " Channel strategy " and "market segmentation strategy," " Services strategy," "strategy focused on the value of activities" and "Technology Strategy"; In addition to Michael Porter¡¦s "five forces anaysis model" and the external environmental factors as a supplementary analysis tools. Through six cases of the in-depth interview, this thesis research found that: The current domestic long-term care market, supply far exceeds the actual demand of about twice.The operating of long-term care institutions of conservation type, failed to actively cooperate with the government planning of aging in place, community service goals, adjusted operating strategies, result in more limited operation. In addition to five forces analysis found that the current operating environment of the existing institutions is adverse, and inter-industry bargain with serious competition, lower quality of care even more serious situation, but also the moral crisis will inevitably trigger controversy. Institutional trading competition, the lack of mutual contacts and exchanges, and their competitiveness also depends on whether the operator has the determination to develop long-term investment. The interview results, the next most important business strategy followed by "expansion of target markets and positioning," "increase services, outreach services," and "innovative services, commodities" and "improving the organizational structure and management system." The future as more competitors access will be serious competition and in the circumstances of difficult to reduce costs, strengthening marketing capabilities, to pursue the differences and decentralization strategy for the industry.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2017-05-16T20:24:49Z No. of bitstreams: 1 veronicaramalhoborba.pdf: 854789 bytes, checksum: 5d3820c8d98775dcb6e1a042bd237e52 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2017-05-17T16:19:57Z (GMT) No. of bitstreams: 1 veronicaramalhoborba.pdf: 854789 bytes, checksum: 5d3820c8d98775dcb6e1a042bd237e52 (MD5) / Made available in DSpace on 2017-05-17T16:19:57Z (GMT). No. of bitstreams: 1 veronicaramalhoborba.pdf: 854789 bytes, checksum: 5d3820c8d98775dcb6e1a042bd237e52 (MD5) Previous issue date: 2008-07-30 / A proposta central deste estudo é conhecer o perfil da população idosa em Juiz de Fora – MG, privilegiando os aspectos referentes às suas características sócio-econômicas, à sua distribuição espacial e ao seu acesso aos equipamentos urbanos e recursos sociais do município, tendo como eixo de análise o processo de segregação sócio-espacial. Para a realização deste trabalho, foram utilizados os microdados, referentes ao município de Juiz de Fora, do Censo Demográfico de 2000, realizado pelo IBGE, e documentos produzidos pela Prefeitura de Juiz de Fora, entre os anos de 1998 e 2006, referentes ao processo de planejamento urbano da cidade. Acreditamos que este estudo poderá fundamentar não só a formulação de políticas públicas que garantam os direitos dos idosos, mas também daquelas direcionadas para o aprofundamento da democracia e a ampliação da cidadania da população municipal. / The central proposal of this study is to know the profile of the aged population in Juiz de Fora - MG, privileging the social-economic characteristics, the space distribution and the access to the urban equipment and social resources of the city, having as analysis axle the process of social-space segregation. For the accomplishment of this work, it was used the microdata, of Juiz de Fora, the Demographic Census of 2000, carried through for the IBGE, and documents produced for the City Hall of Juiz de Fora, between 1998 and 2006, referring to the process of urban planning of the city. We believe that this study it will be able to not only base the formularization of public politics that guarantee the rights of the aged ones, but also of those directed for the deepening of the democracy and the magnifying of the Juiz de Fora’s population citizenship.

The business plan is to establish a company organization in providing financial education training service to aged people to assist them in preparing their retirement (for pre-retired group), or improve the quality of the retirement life (for retired group). The main business scope is to develop a series of training courses with subjects from basic financial management concepts to advance topics, and introduce consultancy services (basic and premium) to customer. Besides that, regular forum and premium forum will be applied to as a tool to communicate with target audience. A SWOT analysis has been conducted to identify the macro and micro environment opportunities and constraints then. Base on the findings, a market research by performing 3-step screening process is carried with 3 parameters: demographic, education level, and geographic. The result shows that the pre-aged (55~64) group lives in Taipei city and New Taipei City is the most potential target market segment. Following the outcome of market research, a marketing mix in responding to the characteristics of the potential market is planned accordingly. Among items within the marketing mix, strategic alliances formed with financial institutes, mass medium, and other financial knowledge training centers are prioritized to be higher rankings due to the effectiveness and efficiency of resource leverage. A sensitivity analysis of financial plan by setting up three models of scenarios (pessimistic, expected, and optimistic) is performed next to determine the feasibility study of the financial outcome and break-even periods. To conclude the business plan, four requirements need to be achieved to reach the success:  More outside fund need to be introduced at start-up  Pay-off time of investments need to be shortened  Operation cost need to be minimized  Differentiation of services need to be created

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A mobile wallet is a mobile application that is intended to replace leather wallets. With high mobile and Internet penetration and increased life expectancy in developed economies, adoption of mobile wallets by the older population is becoming more important due to new trends. Therefore, this thesis aims to understand and increase adoption of mobile wallets in developed economies by the citizens between the ages of 50 to 75. Based on the mobile payment technology acceptance model (MPTAM) and an extensive literature review, a simplified model is suggested. Three sub-questions (on 1 - social influence, 2 - perceived security, trust and risks, and 3 – perceived ease of use) are proposed for further study, which has been suggested in the literature to have more importance for the targeted demography. An exploratory qualitative study based on in-depth semi-structured interviews was conducted. The findings show that social influence can have direct or indirect effects. Moreover, several factors were identified that seems to have impacts on the degree to which a content can influence people. In addition, perceived trust, security, and risks seem to be the most important impediment for the adoption of mobile wallets, especially for risk-averse people. Furthermore, perceived ease of use can improve the values that mobile wallets may provide. Perceived ease of use is more important for the targeted age group since some of the potential users in this age group has reduced learning and physical abilities. Finally, many implications of the findings and methods to improve the adoption of mobile wallets for the selected demography, i.e. restriction and customization, use of familiar design, use of strong brands, etc. are suggested.