The master’s thesis deals with the creation of a business plan to establish an agrotourist pension in the Moravian-Silesian Region. The first part describes concepts and definitions related to the given issue. In the second part the external and internal environment, own resources and capabilities are analysed and marketing research is performed. In the third part business plan to establish an agrotourist pension is processed based on these analysis.

S'engager dans le processus de mise en place de l'écotourisme dans les pays en voie de développement nécessite aujourd'hui, une réelle stratégie afin d'aider les décideurs à s'assurer de la durabilité des aménagements touristiques de leur territoire. Plus encore, s'agissant des espaces désertiques, il y a urgence à construire un modèle de mise en œuvre des projets écotouristiques applicables dans ces milieux vulnérables et basé sur le concept d'optimum écotouristique développé par Jean-Pierre LOZATO-GIOTART (2003, p.306) qui prône une synergie entre leurs différents composantes : intervenants, ressources (naturelles et culturelles), communautés locales et visiteurs… c'est-à-dire un "équilibre entre pratiques de loisirs et préservation des territoires d’accueil". La création d'une grille d'indicateurs d'écotourisme spécifique aux espaces désertiques est une approche qui pourrait aider à construire des programmes de développement selon les principes de l'optimum écotouristique. Aussi, l'application du concept de l'optimum écotouristique dans le sud-ouest du Sahara algérien, grâce au projet-pilote écotouristique à la Daïra de Charouine, située dans la wilaya d'Adrar, répond de façon appropriée aux stratégies de développement local des régions du Sud de l'Algérie, dont la grande majorité est cataloguée comme pauvres, bien que leurs richesses en biodiversité et culture aient déjà été recensées.Cette étude de cas ouvre une nouvelle vision sur la réflexion à mener à propos des indicateurs de durabilité en écotourisme en vue de leur application effective dans le contexte de planification et de gestion des projets dans les milieux désertiques. / Launching the process of establishing ecotourism in developing countries requires today a real strategy to help decision makers to ensure the sustainability of tourism development in their territory. Furthermore, with regard to desert areas, there is urgency to build a model of implementation of ecotourism projects applicable in these vulnerable areas and based on the concept of ecotourism optimum developed by Jean-Pierre Lozato-Giotart (2003, p.306) that promotes synergy between their different components: actors, resources (natural and cultural), and visitors local communities ... that is to say, a "balance between recreation and conservation practices of the host territories". Creating a grid of indicators specific to desert areas ecotourism is an approach that could help build development programs based on the principles of ecotourism optimum. Also, the application of the concept of ecotourism in the optimum southwest of the Algerian Sahara, through the pilot project of ecotourism in the Daïra Charouine, located in Adrar, responds appropriately to local development strategies of the southern regions of Algeria, the vast majority is classified as poor, although their wealth in biodiversity and culture has already been identified. This case study opens a new vision to carry on thinking about sustainability indicators ecotourism for their effective implementation in the context of planning and project management in desert environments.

I describe a rural tourism in Soběslav and Veselí region in this diploma work. A reason why I chose this subject matter of the diploma work was an understanding and analysis of present rural tourism in these regions. I think that this form of tourism is not preferred and developed in this destination. But this destination has good conditions for a developing of the rural tourism, which is popular between tourists. I made the analysis of the rural tourism and itś developing in this work. I tried to uncover itś problems and perspectives. A goal of this work was a presenting of these regions as a popular destination of many czech and foreign tourists. I have an opinion that suggestions in this work can give advice to businessmen in the rural tourism, how they can attract touristś attention and which places are the most interesting. Other goal of this work was suggesting of effectual steps, which help to improve promotion of the rural tourism in these regions.

The main aim of this thesis is to analyse agrotourism services and products of rural tourism in Strakonice and Písek Regions. Another target is to evaluate the potential of rural tourism development in selected areas. In syntetic part of the thesis the direction of development of agrotourism services and product of rural tourism was proposed.

This thesis offers an urban solution for the landscape near the village of Strachotín. The work is based on the need for a plan to develop the selected landscape. The project looks for the most suitable way to arrange the premises and the buildings located there functionally and spatially. The work aims to provide a concept that works in the context of tourism development, economic potential and the natural conditions of the region. The object chosen for study is an eco-farm, which includes stables for horses, horse riding facilities, accommodation for guests and restaurants. For the architectural design we have chosen the horse stable. The proposal is based on the need to solve the whole territory comprehensively, taking into account wider municipal and landscape links. The task was to propose the optimal functional and spatial arrangement of the locality, especially the farm for agrotourism and to offer selected additional functions.Another important question is how to proceed when designing an organic farm in the Czech Republic and what specific points to focus on in the proposal. The aim of the work and the solution that it wants to achieve is to generalize the principles of designing a new modern organic farm using the principles of ecological and energy-efficient architecture, renewable energy sources and waste-free management. The work represents a new direction for the development of settlements within landscape urbanism. The aim of the thesis is to show that it is not necessary to use the latest technologies and radical architectural concepts to create a comfortable and “green” rural area or public space. The idea behind the creation of the complex was the integration of Czech regional flora into the rural area with its buildings, materials and the feelings of its inhabitants. Therefore, other questions arise - what is characteristic of the Czech countryside? What is the purpose of rural life? What is rural identity? The main features of the traditional Czech countryside are castles, churches, ponds, trees, hills, fields, and livestock. The design of the organic farm seeks to achieve a certain overlap in the concept of the identity of the village and the education of children through attractive spaces where people and nature interact. The proposed diverse space of the organic farm will complement the missing traditional elements in the village, such as the pond, meeting rooms, orchard and countryside trails. In this way, the farm allows a confrontation between housing conditions and the landscape. The area is in contrast with the village of Strachotín, but it is designed in such a way that the two spaces join together in harmony. At some point, the differences between nature and the community disappear. The horse farm offers riding lessons, historical sightseeing tours, horse riding summer camps, and a horse riding farm. The project has a capacity of 20 stalls for horses. The farm is also very suitable for show jumping, exhibitions, horse auctions, hobby races and other one-off events. Another attractive tourist area is the location on the bank of the Věstonice reservoir. It is planned not only as a beautiful space for walking or cycling, but also as an area for various public events, such as farmers' markets. Thanks to the proposed variability of spaces and attractions, the farm can serve all year round and people will spend more time in the rural environment.