This paper seeks to understand how college health organizations use social media to communicate alcohol-related issues with its audiences, specifically universities that are recognized as “party schools” and “sober schools”. Existing literature, social networking trends, and a content analysis are applied to two communication models – the Theory of Planned Behavior and the Uses and Gratification Model – to identify how organizations can leverage social media to influence students’ behavior. The qualitative data collection will be used to provide social media communication recommendations for the University of Texas’ health service organization – Healthy Horns. These recommendations will be applied to the general healthcare field as well as the advertising industry. / text

Bakgrund Alkoholproblem kan leda till sjukdomar och höga samhällskostnader. Stigmatisering av personer med alkoholrelaterade problem ökar risken för diskriminering inom vården. Sjuksköterskor spelar en viktig roll i att vårda och främja hälsa hos personer med alkoholproblem. Syfte Att beskriva faktorer som påverkar sjuksköterskors attityder gentemot patienter med alkoholrelaterade problem. Metod En strukturerad litteraturöversikt med inslag av den metodik som tillämpas vid systematiska översikter. 15 artiklar både kvalitativa och kvantitativa från databaserna CINHAL och PubMed användes. Resultat Sjuksköterskor kan utveckla negativa attityder mot patienter med alkoholrelaterade problem på grund av rädsla, osäkerhet och brist på tid och kunskap. Stigmat kring alkoholism och bristande kunskap kan förstärka detta. Positiva attityder främjas av erfarenheter och utbildning inom beroendevård. Slutsats Sjuksköterskor känner ofta osäkerhet och rädsla när de vårdar patienter med alkoholrelaterade problem, särskilt i miljöer med olika patientgrupper. Denna osäkerhet och frustration leder till negativa attityder gentemot patienterna, som betraktas som svårhanterliga och ineffektiv användning av resurser. Genom att öka medvetenheten och erbjuda bättre utbildning och resurser kan det skapas en mer positiv vårdmiljö där patienternas behov kan bemötas på ett respektfullt och empatiskt sätt. / Background Alcohol problems can lead to diseases and high societal costs. Stigmatization of individuals with alcohol-related disorders increases the risk of discrimination within healthcare. Nurses play a crucial role in caring for and promoting the health of people with alcohol problems. Aim To describe factors influencing nurses’ attitudes towards patients with alcohol-related disorders. Method A structured literature review incorporating methodology similar to that used in systematic reviews. 15 articles from the CINHAL and PubMed databases were utilized, encompassing both qualitative and quantitative studies. Results Nurses may develop negative attitudes towards patients with alcohol-related problems due to fear, uncertainty, and lack of time and sufficient knowledge. Stigma surrounding alcoholism and lack of knowledge can exacerbate this. Positive attitudes are promoted by experiences and education in addiction care. Conclusions Nurses often experience insecurity and fear when caring for patients with alcohol-related disorders, especially in environments with various patient groups. This insecurity and frustration lead to negative attitudes towards the patients, who are seen as difficult to manage and an inefficient use of resources. By increasing awareness and providing better education and resources, a more positive care environment can be created where patients' needs are addressed respectfully and empathetically.