O objetivo deste trabalho é compreender a lógica de produção imobiliária dos núcleos residenciais fechados nas franjas metropolitanas de São Paulo, através da compreensão do discurso ideológico de seus empreendedores que, ao desqualificar o espaço público, valoriza o seu produto projetado para ser fechado. O trabalho apoia-se no estudo de caso de Alphaville Barueri, um dos primeiros e mais conhecidos loteamentos fechados do Brasil, através da análise das características fundiárias, do processo de incorporação, dos agentes envolvidos, das características físico-territoriais, dos elementos objetivos e subjetivos colocados à venda, como espaço, segurança, meio ambiente e sustentabilidade. Comparando os dados coletados com o discurso, pode-se concluir que muitas das premissas de promoção do empreendimento não correspondem à realidade. A análise de Alphaville Barueri fornece base para o entendimento de outros empreendimentos do gênero, pois nele podemos observar o uso de um discurso ideológico sofisticado para convencer a clientela a investir não apenas em um espaço residencial, mas em \"um novo estilo de vida\". / The objective of this work is to understand the logic behind real state market developments of residential gated communities on the outskirts of the São Paulo metropolitan area through the analysis of the ideological discourse used by developers that stresses a favourable comparison between private planning and public, open, city spaces. The work is based on a case study of Alphaville Barueri, one of the first and the best known gated community development in Brazil, and analyses the origin of the land, the characteristics of the process of incorporation, the actors involved, the spatial characteristics, and the objective and subjective elements that were sold (space, security, environment and sustainability). By contrasting the collected data with the prevailing discourse, we can conclude that many of its assumptions do not find correspondence in reality. The analysis of Alphaville Barueri can be seen as a basis to understand other similar developments that also make use of a ideological discourse aimed to convince the public to invest not only in real state but in a \'new life style\'.

O objetivo deste trabalho é compreender a lógica de produção imobiliária dos núcleos residenciais fechados nas franjas metropolitanas de São Paulo, através da compreensão do discurso ideológico de seus empreendedores que, ao desqualificar o espaço público, valoriza o seu produto projetado para ser fechado. O trabalho apoia-se no estudo de caso de Alphaville Barueri, um dos primeiros e mais conhecidos loteamentos fechados do Brasil, através da análise das características fundiárias, do processo de incorporação, dos agentes envolvidos, das características físico-territoriais, dos elementos objetivos e subjetivos colocados à venda, como espaço, segurança, meio ambiente e sustentabilidade. Comparando os dados coletados com o discurso, pode-se concluir que muitas das premissas de promoção do empreendimento não correspondem à realidade. A análise de Alphaville Barueri fornece base para o entendimento de outros empreendimentos do gênero, pois nele podemos observar o uso de um discurso ideológico sofisticado para convencer a clientela a investir não apenas em um espaço residencial, mas em \"um novo estilo de vida\". / The objective of this work is to understand the logic behind real state market developments of residential gated communities on the outskirts of the São Paulo metropolitan area through the analysis of the ideological discourse used by developers that stresses a favourable comparison between private planning and public, open, city spaces. The work is based on a case study of Alphaville Barueri, one of the first and the best known gated community development in Brazil, and analyses the origin of the land, the characteristics of the process of incorporation, the actors involved, the spatial characteristics, and the objective and subjective elements that were sold (space, security, environment and sustainability). By contrasting the collected data with the prevailing discourse, we can conclude that many of its assumptions do not find correspondence in reality. The analysis of Alphaville Barueri can be seen as a basis to understand other similar developments that also make use of a ideological discourse aimed to convince the public to invest not only in real state but in a \'new life style\'.

Ce mémoire propose d’aborder la relation entre le chez-soi et la construction des identités géographiques. Plus précisément, il s’agit de se pencher sur l’importance que revêt cette dimension intime et familière de l’habitat dans la part des identités qui mobilise les lieux, territoires et paysages comme référents. S’interroger à cet égard s’avère d’autant plus pertinent aujourd’hui, dans un contexte de fragmentation socio-spatiale à l’échelle urbaine et de prolifération d’enclaves résidentielles qui témoignent d’un enfermement et d’une introversion de l’habitat. Nous abordons la question à travers le cas du projet AlphaVille São Paulo (Brésil), un large développement résidentiel composé de plusieurs communautés fermées. Les entretiens semi-directifs réalisés auprès de onze habitants de ce projet permettent de confirmer l’importance du chez-soi dans leur construction identitaire. En effet, le chez-soi en communauté fermée représente l’aboutissement d’un parcours géographique et permet au regard des habitants rencontrés une expérience de l’espace résidentiel qui s’approche de celle qu’ils ont connue au cours de l’enfance et qu’ils ont perdue à mesure que la ville s’est transformée en un milieu de plus en plus hostile. Ainsi, il leur permet dans une certaine mesure de revivre un idéal perdu. Néanmoins, habiter en communauté fermée contraint les territorialités : au sein de la métropole, le chez-soi fait figure de refuge. Il n’en demeure pas moins que les réponses des résidents révèlent une conscience que leur choix d’habitat constitue en quelque sorte une fuite de la réalité. Ainsi, ils entretiennent à l’égard de leur milieu de vie une relation qui oscille entre illusion et désillusion. / This thesis proposes to study the relationship between the home and the formation of geographic identities. More precisely, it aims understanding the role of this intimate and familiar place in the part of human identity that is defined through the individual’s interaction with places, territories and landscapes. This question appears particularly relevant in the present urban context, largely characterised by socio-spatial fragmentation and the proliferation of residential enclaves, which express a confinement of the home environment. We approach this question through the case of the AlphaVille São Paulo project (Brazil), a large residential development composed of various gated communities. The semi-directed interviews that were conducted with eleven residents allow us to confirm the relevance of the home in their identity formation. Indeed, the dwelling inside a gated community represents the final destination of the residents’ geographical trajectories. According to the inhabitants, this allows for a residential experience similar to the one they underwent during childhood and that was subsequently lost as the city transformed into a more hostile environment. Thereby, it allows, to a certain extent, for the revival of a lost ideal. However, living in a gated community constrains territorialities: within the urban context, the home place becomes a refuge. Nonetheless, the residents’ answers reveal a degree of consciousness that their choice of residence represents an escape from reality. Thus, their relationship towards their living environment oscillates between illusion and disillusion.

Made available in DSpace on 2016-04-27T18:15:43Z (GMT). No. of bitstreams: 1 Jailton Aparecido Rodrigues.pdf: 3116283 bytes, checksum: 4260ef91c350721989553adad70faf3e (MD5) Previous issue date: 2013-10-21 / The purpose of this research was the Barueri-Santana de Parnaíba (São Paulo State) Alphaville, the first Closed Horizontal Condominium (CHF, in Portuguese) in Brazil. Alphaville was the theme for studying concepts related to spatial segregation to better understand the urban restructuring. This research also is addressed to school teachers and students and teachers of undergraduate courses in Geography to contribute to debate on teaching of discipline. This work was divided into two sections: the first was a review of theoretical literature on the subject; the second involved practical activities for elementary school students on the theme of CHF as an aid in understanding some fundamental concepts of Geography and concepts related to socio-spatial inequality, closely related to the subject / O objeto de estudo desta pesquisa foi o Alphaville de Barueri-Santana de Parnaíba (SP), primeiro Condomínio Horizontal Fechado (CHF) do país. O Alphaville foi o tema para estudar conceitos relacionados à segregação socioespacial para compreender melhor a reestruturação urbana. Esta pesquisa também se dirigiu a professores da educação básica e a alunos e professores dos cursos de licenciatura em Geografia para contribuir com o debate sobre o ensino da Disciplina. A obra dividiu-se em duas seções: a primeira que foi uma revisão bibliográfica teórica sobre o tema; a segunda envolveu atividades práticas para alunos do ensino básico sob o tema dos CHF como auxíliona compreensão de alguns conceitos fundamentais de Geografiae conceitosrelacionados à desigualdade socioespacial, intimamente ligadosao tema

Ce mémoire propose d’aborder la relation entre le chez-soi et la construction des identités géographiques. Plus précisément, il s’agit de se pencher sur l’importance que revêt cette dimension intime et familière de l’habitat dans la part des identités qui mobilise les lieux, territoires et paysages comme référents. S’interroger à cet égard s’avère d’autant plus pertinent aujourd’hui, dans un contexte de fragmentation socio-spatiale à l’échelle urbaine et de prolifération d’enclaves résidentielles qui témoignent d’un enfermement et d’une introversion de l’habitat. Nous abordons la question à travers le cas du projet AlphaVille São Paulo (Brésil), un large développement résidentiel composé de plusieurs communautés fermées. Les entretiens semi-directifs réalisés auprès de onze habitants de ce projet permettent de confirmer l’importance du chez-soi dans leur construction identitaire. En effet, le chez-soi en communauté fermée représente l’aboutissement d’un parcours géographique et permet au regard des habitants rencontrés une expérience de l’espace résidentiel qui s’approche de celle qu’ils ont connue au cours de l’enfance et qu’ils ont perdue à mesure que la ville s’est transformée en un milieu de plus en plus hostile. Ainsi, il leur permet dans une certaine mesure de revivre un idéal perdu. Néanmoins, habiter en communauté fermée contraint les territorialités : au sein de la métropole, le chez-soi fait figure de refuge. Il n’en demeure pas moins que les réponses des résidents révèlent une conscience que leur choix d’habitat constitue en quelque sorte une fuite de la réalité. Ainsi, ils entretiennent à l’égard de leur milieu de vie une relation qui oscille entre illusion et désillusion. / This thesis proposes to study the relationship between the home and the formation of geographic identities. More precisely, it aims understanding the role of this intimate and familiar place in the part of human identity that is defined through the individual’s interaction with places, territories and landscapes. This question appears particularly relevant in the present urban context, largely characterised by socio-spatial fragmentation and the proliferation of residential enclaves, which express a confinement of the home environment. We approach this question through the case of the AlphaVille São Paulo project (Brazil), a large residential development composed of various gated communities. The semi-directed interviews that were conducted with eleven residents allow us to confirm the relevance of the home in their identity formation. Indeed, the dwelling inside a gated community represents the final destination of the residents’ geographical trajectories. According to the inhabitants, this allows for a residential experience similar to the one they underwent during childhood and that was subsequently lost as the city transformed into a more hostile environment. Thereby, it allows, to a certain extent, for the revival of a lost ideal. However, living in a gated community constrains territorialities: within the urban context, the home place becomes a refuge. Nonetheless, the residents’ answers reveal a degree of consciousness that their choice of residence represents an escape from reality. Thus, their relationship towards their living environment oscillates between illusion and disillusion.

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Québec Université Laval, Bibliothèque 2014