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Komercinio banko veiklos strateginis planavimas / Strategic planning of commercial bank activityKšivickaitė, Giedrė 31 May 2005 (has links)
Master’s closing work, 64 pages, and 12 pictures, and 12 tables, 41 sources of literature, 4 enclosures and Lithuanian language.
KEY WORDS: commercial bank, strategic planning, strategy, environmental factors, service, vision, mission, philosophy, organizational culture, goal.
Object of research ��� commercial bank activity.
Goal of research –to analyze and to estimate the content of strategic planning of commercial bank activity from theoretical point and to make approach for above – mentioned activity development.
Tasks:
1. To explore the peculiarities of commercial bank activity, characterized by specific activity point.
2. To exclude systematized conceptions of strategic planning and determinations of strategy formatting.
3. To dispute the theoretical aspects and the value of commercial bank strategic planning in modern financial mediation market.
4. To analyze the environmental factors and stages of planning of commercial bank.
5. To explore business philosophy of “Hansbankas” and to estimate how organization is propagating organizational provisions among employees.
Research methods – Lithuanian and foreign authors’ special literature’s logical, comparable analysis and synthesis, Commercial bank “Hansabankas” employees’ questionnaires. The data of questionnaires have been systematized by Microsoft Excel, data grouping, logical, comparable analysis and synthesis and graphical simulation.
With reference of theoretical and data of questionnaires research, there are made... [to full text]
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