A pesquisa visa estabelecer que os campos definidos como ARTE, DESIGN e NARRATIVA têm limites muito mais fluidos, mutáveis e permeáveis do que, de fato, reconhecemos atualmente, e pretende fazer isso problematizando suas fronteiras. Parte-se da hipótese de que a categorização desses campos em áreas estanques, aparentemente estabelecidas e claras, é rasa, artificial, arbitrária, não dá conta de uma visão diagramática da produção contemporânea nos três campos referidos, em suas fronteiras e intersecções, nem alcança a profundidade de relações de origem e de influência cruzada entre os campos. Através de análise e revisão teórica, partindo da própria estrutura das narrativas formativas e das narrativas críticas nas três áreas e em áreas de fronteira, decorrem potenciais revisões internas dos campos e de suas intersecções, uma visão atualizada da complexidade das relações entre os três campos e novas possibilidades formativas, além de uma visão crítica dos discursos acessórios e de proposições metodológicas. Do ponto de vista metodológico, de fato, a investigação apoia-se em pesquisa bibliográfica, discussão de dispositivos de exemplo e análise teórica baseada em teorias-chave dos campos descritos, ARTE, DESIGN, NARRATIVA e suas hibridizações potenciais. Também através da apresentação de dispositivos próprios que expandem as questões centrais da investigação em outros suportes e interfaces, a discussão, que tem origem prática, poética e empírica, e toma uma forma teórica, linear, analítica, mas tem também conclusões, ou possibilidades, novamente práticas, poéticas e empíricas. O intuito é a tradução de um pensamento cuja origem é prática e poética, mas também bibliográfica, em uma análise teórica, transdisciplinar, com um possível desdobramento metodológico, a proposição de uma metodologia abdutiva. Apresentada por meio de dois discursos, teórico/analítico e criativo/artístico, a pesquisa trata das possibilidades formativas em campos próximos, ARTE, DESIGN e NARRATIVA, suas potenciais influências, cruzamentos, e de como é crítica para a atividade formativa e teórica nesses campos a diferença entre discursos prescritivos/propositivos e discursos descritivos/analíticos. Do ponto de vista teórico, a discussão baseia-se nos conceitos de Praxis e Poiesis de Agamben, na noção de estética de Pareyson e de arte contemporânea de C. Cauquelin, na semiótica Peirciana, partindo da leitura de L. Santaella, e de conceitos específicos de Danto, Pross e Belting sobre Arte; Cardoso, Dune, Raby e Coles sobre Design; e Caillois e Campos aplicados sobre Narrativa. / The research aims to establish that the fields defined as ART, DESIGN and NARRATIVE have limits that are much more fluid, changeable and permeable than we actually recognize today, and intends to do so by problematizing their borders. It is based on the hypothesis that the categorization of these fields into watertight areas, apparently established and clear, is shallow, artificial, arbitrary, does not account for a diagrammatic view of contemporary production in the three fields mentioned, in their borders and intersections, nor does it reach the depth of relations of origin and cross-influence between fields. Through theoretical analysis and revision, starting from the very structure of the formative narratives and the critical narratives in the three areas and in frontier areas, not only potential internal revisions of the fields and their intersections take place, but an updated view of the complexity of the relations between the three fields and new formative possibilities, as well as a critical view of the accessory discourses and methodological propositions. From a methodological point of view, the research is based on bibliographic research, discussion of example devices and theoretical analysis based on the key theories of the fields described, ART, DESIGN, NARRATIVE and their potential hybridizations. Also, through the presentation of original devices/artwork that expand the central questions of research in other supports and interfaces, the discussion, which has practical, poetic and empirical origins, and takes a theoretical, linear, analytical form, but also has conclusions, or possibilities, again practical, poetic and empirical. The intention is the translation of a thought whose origin is practical and poetic, but also bibliographical, in a theoretical and artistic transdisciplinary analysis, with a possible methodological unfolding, the proposition of an abductive methodology. Presented through two discourses, theoretical/analytical and creative/artistic, the research deals with the formative possibilities in nearby fields, ART, DESIGN and NARRATIVE, their potential influences, crossings, and how critical it is for the formative and theoretical activity in these fields the difference between prescriptive/propositional discourses and descriptive/analytical discourses. From a theoretical point of view, the discussion is based on the concepts of Agamben\'s Praxis and Poiesis, on the notion of Pareyson aesthetics and contemporary art by C. Cauquelin, on the Peircean Semiotics, based on the reading of L. Santaella, and specific concepts from Danto, Pross and Belting on ART; Cardoso, Dune, Raby and Coles on DESIGN; and Caillois and Campos applied on NARRATIVE.

A pesquisa visa estabelecer que os campos definidos como ARTE, DESIGN e NARRATIVA têm limites muito mais fluidos, mutáveis e permeáveis do que, de fato, reconhecemos atualmente, e pretende fazer isso problematizando suas fronteiras. Parte-se da hipótese de que a categorização desses campos em áreas estanques, aparentemente estabelecidas e claras, é rasa, artificial, arbitrária, não dá conta de uma visão diagramática da produção contemporânea nos três campos referidos, em suas fronteiras e intersecções, nem alcança a profundidade de relações de origem e de influência cruzada entre os campos. Através de análise e revisão teórica, partindo da própria estrutura das narrativas formativas e das narrativas críticas nas três áreas e em áreas de fronteira, decorrem potenciais revisões internas dos campos e de suas intersecções, uma visão atualizada da complexidade das relações entre os três campos e novas possibilidades formativas, além de uma visão crítica dos discursos acessórios e de proposições metodológicas. Do ponto de vista metodológico, de fato, a investigação apoia-se em pesquisa bibliográfica, discussão de dispositivos de exemplo e análise teórica baseada em teorias-chave dos campos descritos, ARTE, DESIGN, NARRATIVA e suas hibridizações potenciais. Também através da apresentação de dispositivos próprios que expandem as questões centrais da investigação em outros suportes e interfaces, a discussão, que tem origem prática, poética e empírica, e toma uma forma teórica, linear, analítica, mas tem também conclusões, ou possibilidades, novamente práticas, poéticas e empíricas. O intuito é a tradução de um pensamento cuja origem é prática e poética, mas também bibliográfica, em uma análise teórica, transdisciplinar, com um possível desdobramento metodológico, a proposição de uma metodologia abdutiva. Apresentada por meio de dois discursos, teórico/analítico e criativo/artístico, a pesquisa trata das possibilidades formativas em campos próximos, ARTE, DESIGN e NARRATIVA, suas potenciais influências, cruzamentos, e de como é crítica para a atividade formativa e teórica nesses campos a diferença entre discursos prescritivos/propositivos e discursos descritivos/analíticos. Do ponto de vista teórico, a discussão baseia-se nos conceitos de Praxis e Poiesis de Agamben, na noção de estética de Pareyson e de arte contemporânea de C. Cauquelin, na semiótica Peirciana, partindo da leitura de L. Santaella, e de conceitos específicos de Danto, Pross e Belting sobre Arte; Cardoso, Dune, Raby e Coles sobre Design; e Caillois e Campos aplicados sobre Narrativa. / The research aims to establish that the fields defined as ART, DESIGN and NARRATIVE have limits that are much more fluid, changeable and permeable than we actually recognize today, and intends to do so by problematizing their borders. It is based on the hypothesis that the categorization of these fields into watertight areas, apparently established and clear, is shallow, artificial, arbitrary, does not account for a diagrammatic view of contemporary production in the three fields mentioned, in their borders and intersections, nor does it reach the depth of relations of origin and cross-influence between fields. Through theoretical analysis and revision, starting from the very structure of the formative narratives and the critical narratives in the three areas and in frontier areas, not only potential internal revisions of the fields and their intersections take place, but an updated view of the complexity of the relations between the three fields and new formative possibilities, as well as a critical view of the accessory discourses and methodological propositions. From a methodological point of view, the research is based on bibliographic research, discussion of example devices and theoretical analysis based on the key theories of the fields described, ART, DESIGN, NARRATIVE and their potential hybridizations. Also, through the presentation of original devices/artwork that expand the central questions of research in other supports and interfaces, the discussion, which has practical, poetic and empirical origins, and takes a theoretical, linear, analytical form, but also has conclusions, or possibilities, again practical, poetic and empirical. The intention is the translation of a thought whose origin is practical and poetic, but also bibliographical, in a theoretical and artistic transdisciplinary analysis, with a possible methodological unfolding, the proposition of an abductive methodology. Presented through two discourses, theoretical/analytical and creative/artistic, the research deals with the formative possibilities in nearby fields, ART, DESIGN and NARRATIVE, their potential influences, crossings, and how critical it is for the formative and theoretical activity in these fields the difference between prescriptive/propositional discourses and descriptive/analytical discourses. From a theoretical point of view, the discussion is based on the concepts of Agamben\'s Praxis and Poiesis, on the notion of Pareyson aesthetics and contemporary art by C. Cauquelin, on the Peircean Semiotics, based on the reading of L. Santaella, and specific concepts from Danto, Pross and Belting on ART; Cardoso, Dune, Raby and Coles on DESIGN; and Caillois and Campos applied on NARRATIVE.

The dissertation work is devoted to the study of the process of forming the corporate culture of the professional community (using the example of the Institute of Construction and Architecture of the UrFU) using art design. The study includes the analysis of the influence of elements of corporate culture on the unity, values and traditions of the organization. The paper examines the theoretical aspects of corporate culture, analyzes the methods and tools that can be used to create a unique corporate identity. Based on the research carried out, a methodology for designing a system of design objects for the formation of corporate culture is proposed, elements of corporate identity, graphic, environmental art objects and small architectural forms are developed for the Institute of Construction and Architecture of the UrFU. / Диссертационная работа посвящена исследованию процесса формирования корпоративной культуры профессионального сообщества (на примере Института строительства и архитектуры УрФУ) с использованием арт-дизайна. Исследование включает анализ влияния элементов корпоративной культуры на единство, ценности и традиции организации. В работе рассматриваются теоретические аспекты корпоративной культуры, анализируются методики и инструменты, которые могут быть использованы для создания уникального фирменного стиля. На основе выполненных исследований предложена методология проектирования системы дизайн-объектов для формирования корпоративной культуры, разработаны элементы фирменного стиля, полиграфические, средовые арт-объекты и малые архитектурные формы для Института строительства и архитектуры УрФУ.

The dissertation work is devoted to the topic of actualization of cultural and architectural heritage sites. The importance of heritage restoration for the city and its residents is demonstrated, as well as the need to draw attention to this problem. The concept, principles, means and forms of cultural heritage, the current state of monuments are analyzed. The work contains recommendations on the implementation of projects in the field of art design, as well as on the development, modernization and improvement of historical buildings, using the example of a monument of federal significance – the Bolshoy Ural Hotel. / Диссертационная работа посвящена теме актуализации объектов культурного и архитектурного наследия. Демонстрируется важность восстановления наследия для города и его жителей, а также необходимость привлечения внимания к этой проблеме. Анализируется понятие, принципы, средства и формы культурного наследия, современное состояние памятников. Работа содержит рекомендации по реализации проектов в сфере арт-дизайна, а также по развитию, модернизации и благоустройству исторических зданий, на примере памятника федерального значения – гостиницы «Большой Урал».

The dissertation work is devoted to the problem of disclosure and development of the communicative potential of adolescents through the organization of public spaces using techniques and methods of art design, as well as the popularization of street art among adolescents and young people. The research includes an analysis of design thinking methods for further application in the practical part of the work – when developing a design solution. The dissertation examines various analogues of Russian and foreign public spaces, analyzes the solutions used, their effectiveness and impact on the target audience. Based on the results of the study, a project concept and a specific visual solution were developed. / Диссертационная работа посвящена проблеме раскрытия и развития коммуникативного потенциала подростков при помощи организации общественного пространств приемами и методами арт-дизайна, а также популяризации стрит-арта среди подростков и молодежи. Исследование включает анализ методов дизайн-мышления для дальнейшего применения в практической части работы – при разработке проектного решения. В диссертации рассмотрены различные аналоги российский и зарубежных общественных пространств, проведен анализ примененных решений, их результативности и влияния на целевую аудиторию. Основываясь на результатах исследования, было разработана концепция проекта и конкретное визуальное решение.

Диссертационная работа посвящена теме создания идентичности общественных пространств средствами арт-дизайна. Исследование включает в себя анализ существующих знаний об арт-дизайне и его роли в открытых общественных пространствах моногородов, специфике объектов арт-дизайна в городских условиях. Разработаны новые теоретические подходы во взаимодействии и взаимодополняемости музыки и дизайна, с учетом их средств выразительности и гармонизации. В диссертации рассмотрены различные существующие дизайнерские решения в сфере создания арт-объектов на основе музыки, музыкальности окружающего мира, а также арт-объекты, основанные на промышленном производстве. Подведены итоги и сделаны выводы о проделанном исследовании. / The dissertation work is devoted to the topic of creating the identity of public spaces by means of art-design. The research includes the analysis of existing knowledge about art-design and its role in open public spaces of single-industry towns, specificity of art-design objects in urban conditions. New theoretical approaches are developed in the interaction and complementarity of music and design, considering their means of expressiveness and harmonization. The thesis considers various existing design solutions in the sphere of creating art objects based on music, musicality of the surrounding world, as well as art objects based on industrial production. The study was summarized, and conclusions were draw.

The dissertation work is devoted to the study of the influence of art design tools on the formation of ecological consciousness of children. The work reveals the essence and specifics of such concepts as environmental awareness, art design, and art object. The necessity of developing the ecological consciousness of children for sustainable development is substantiated. The problems and prospects of the development of ecological consciousness of children in Russia are considered. The analysis of art objects has been carried out, as well as aspects affecting the development of environmental consciousness have been identified. Based on the conclusions, the principles of art design in the development of ecological consciousness of children are formulated and tested. / Диссертационная работа посвящена исследованию влияния средств арт-дизайна на формирование экологического сознания детей. В работе раскрыта суть и специфика таких понятий, как экологическое сознание, арт-дизайн, арт-объект. Обоснована необходимость развития экологического сознания детей для устойчивого развития. Рассмотрены проблемы и перспективы развития экологического сознания детей в России. Проведен анализ арт-объектов, а также выявлены аспекты, влияющие на развитие экологического сознания. На основании выводов сформулированы и апробированы принципы арт-дизайна в развитии экологического сознания детей.

The dissertation work examines the use of various forms and elements of modern psychological and pedagogical technologies, such as phototherapy and therapy. These methods are used to correct and educate children with problems with emotional and personal development, autism, mental retardation, speech disorders, hearing, vision and motor functions. Art therapy and phototherapy are important tools for solving various psychological and pedagogical problems. They help to improve attention, reduce conflict and develop communication skills. / В диссертационной работе исследуется применение различных форм и элементов современных психолого-педагогических технологий, таких как фототерапия, арт-терапия. Эти методы используются для коррекции и воспитания детей, имеющих проблемы с эмоционально-личностным развитием, аутизмом, задержкой умственного развития, нарушениями речи, слуха, зрения и двигательных функций. Арт-терапия и фототерапия являются важными инструментами для решения различных психологических и педагогических проблем. Они помогают улучшить внимание, снизить уровень конфликтности и развить навыки коммуникации.

The dissertation work is devoted to the consideration of the potential of art design in the context of the promotion of folk art and regional tourism in Nizhny Sinyachikha. The study analyzes the role and importance of art design in preserving and promoting traditional Ural culture, attracting tourists and stimulating the economic development of the region. The work highlights various aspects of art design: folk craft, street art, art installations, and considers the involvement of the community in the process of holding a folk-art festival at the Museum of Wooden Architecture in Nizhny Sinyachikha. Special attention is paid to the analysis of practical methods of using art design to promote the museum's tourism potential and identify potential partners and interests. As a result of the study, recommendations are offered for the promotion and development of cultural values, considering the needs of tourists. / Диссертационная работа посвящена рассмотрению потенциала арт-дизайна в контексте продвижения народного творчества и регионального туризма в Нижней Синячихе. Исследование анализирует роль и значимость арт-дизайна в сохранении и продвижении традиционной уральской культуры, привлечении туристов и стимулировании экономического развития региона. В работе освящаются различные аспекты арт-дизайна: народное ремесло, уличное искусство, арт-инсталляции, а также рассматривается вовлечение сообщества в процесс проведения фестиваля народного творчества в музее деревянного зодчества в Нижней Синячихе. Особое внимание уделяется анализу практических методов использования арт-дизайна для продвижения туристического потенциала музея и выявлению потенциальных партнеров и интересов. В результате исследования предлагаются рекомендации для продвижения и развития культурных ценностей, учитывая потребности туристов.

The dissertation is devoted to the promotion of regional culture through visual and semantic forms of identity. The work reveals the essence and specifics of such concepts as art design, expodesign, corporate identity. The necessity of developing regional culture through the design of the corporate identity of museum spaces is substantiated. The subject of the study is the creation of the corporate identity of the Ob River Museum in Nefteyugansk. The potential of art design tools for the formation of the cultural identity of the museum space is revealed. By analyzing the theory reflecting the current issues of museum design and tourism in the Khanty-Mansiysk Autonomous Okrug; determining the corporate identity and general attractiveness of the museum at the moment and in the future, in comparison with the competitive environment. Examples of art objects forming the urban environment are analyzed, and then the concept of a new identity of the Ob River Museum is created and elements of corporate identity are visualized. The properties of art objects and the features of the exposition design are revealed, which increase the attractiveness of the museum space and the image of the museum in the media environment. / Диссертационная работа посвящена продвижению региональной культуры с помощью визуальных и смысловых форм айдентики. В работе раскрыта суть и специфика таких понятий, как арт-дизайн, эксподизайн, фирменный стиль. Обоснована необходимость развития региональной культуры через дизайн фирменного стиля музейных пространств. Предмет исследования – создание фирменного стиля Музея Реки Обь в Нефтеюганске. Выявлен потенциал средств арт-дизайна для формирования культурной идентичности пространства музея. С помощью анализа теории, отражающей актуальные вопросы музейного дизайна и туризма в ХМАО; определения фирменного стиля и общей привелекательности музея на данный момент и в перспективе, в сравнении с конкурентным окружением. Проанализированы примеры арт-объектов, формирующих городскую среду, а затем создана концепция новой айдентики Музея Реки Обь и визуализированы элементы фирменного стиля. Выявлены свойства арт-обьектов и особенности экспозиционного дизайна, повышающие аттрактивность пространства музея и образа музея в медиасреде.