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Athlete Activism Online: An Examination of Subsequent Fan EngagementLillian B Feder (6596906) 15 May 2019 (has links)
The impact of athlete
activism online remains understudied in academic scholarship. To gain a better
understanding for fan response to athlete activism online, this study examines
the patterns in perception and response among sports fans with respect to
politically-charged content posted online by professional athletes. The purpose
of this study is to use this understanding of fan response to help athletes and
their representatives manage fan reaction to athletes’ politically-charged
content. By examining fan response to politically-charged content, this study
suggests principles for eliciting positive impact, fostering open discourse,
and promoting awareness through social media. Patterns in perception and
response among sports fans with respect to politically-charged content posted
online by professional athletes were examined through in-depth interviews
conducted with sports fans between the ages of 18 and 30 who follow the
profiles of professional athletes on social media. An understanding of the
potential benefits and drawbacks of athletes’ use of social media for social
movements has been gained through an analysis of the emergent themes among
perception and response patterns revealed by study participants. The emergent
themes of this study inform recommendations for professional athletes posting
politically-charged content online. The findings of this study suggest that athletes
who post politically-charged content online should do so with their goals and
audience in mind. Knowing their goals as well as their audience grants athletes
the ability to frame their content accordingly, rendering them more likely to
receive positive responses to the politically-charged content they post. Based
on the findings of this study, athletes who frame politically-charged content
as a narrative highlighting their lived experience and employing appeals to
emotion and humor yield the most positive responses from otherwise uninterested
or hostile fans. The insights gained from this study stand to fill the gap in
existing literature surrounding athlete activism online.
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TAKING A KNEE: AN INTERPRETIVE STUDY ON PRINT NEWS COVERAGE OF THE COLIN KAEPERNICK PROTESTSCostello, Kriston 01 June 2019 (has links)
This study addresses the media depiction of professional athletes involvement in protest and its impact for public consumption. This paper will further seek to analyze the role of social media and its framing of political protest specifically within professional sports. The purpose of this research is to study the progression in professional athletes’ participation in protest and through textual analysis aim to understand how newspapers frame an athlete’s message. The more recent study that will be used as a frame of reference is the newspaper coverage on the Kaepernick protest and the dual relationship that the local/national media and social media had in its framing and impact on sports and society. There is existing work that has focused on the up’s and down’s for African Americans in sports, but those sources only highlight small political protest in professional sports without highlighting newspaper coverage. This study will display through three top nationally circulated newspaper companies (and the top circulated newspaper in San Francisco where the Kaepernick protest started) how the media illustrates protest and the reaction to protest through the lens of social media.
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Jocks for Justice: How Sports Media Reflects and Propagates Societal NarrativesReifsnyder, Laura Kathryn 01 January 2018 (has links)
Sports presents one of the most popular forms of entertainment in society, and sports media continues to expand its billion-dollar influence through new television deal and broadcasting rights. But with a population of journalists who are overwhelmingly white, straight, and male, sports media is promoting the hegemony of said image by reproducing stereotypes in its broadcasts to audiences around the country. Mainstream media regurgitates these stereotypes in their coverage of minority athlete by portraying black players as unintelligent or “thug”-ish, women as “butch”, and gay athletes as effeminate. These representations allow for the perpetuation of the white, heterosexual male narrative throughout society while sidelining those who do not fit the description. But just as sports media is growing in popularity, so too is the athlete activist. Starting in 2013, today’s athletic superstars are now using their exalted platforms to address societal issues and speak on behalf of marginalized groups that are often ignored or misrepresented by traditional media narratives. The efforts of Colin Kaepernick, Billie Jean King, and Jason Collins in fighting against the system and these stereotypes will reveal how certain athletes are represented in the media and their unique position of changing the discussion and inspiring others to challenge societal norms. The growing popularity of social media and its use as a tool for social activism will also be examined, particularly as it has revolutionized the culture of athlete activism.
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In the Aftermath of the Kneel that Sparked a Difference: Examining Athlete Activism on Social MediaMirkovic, Veronika January 2021 (has links)
The increasingly entangled correlation between media, sport and activism in the United States has generated an upsurge in new media research that focuses on athletes’ political social media posts from an ‘outsider’s’ perspective. To clearer comprehend the complex relationship of media, sport and activism from an ‘insider’s’ perspective, this thesis aims to converse with collegiate athletes in the United States about how they experience their personalized politics on social media, as well as it observes the collegiate athletes’ activist practices on particularly Twitter and Facebook. As an auxiliary ‘prop’, I utilize former NFL (National Football League) player Colin Kaepernick’s approach to athlete activism to start the discussions about the topic with the collegiate athletes. Kaepernick’s kneel during the national anthem in 2016, prior to a football game displayed on national television, gained a variety of negative responses, but also sparked a difference in conversations about the politization of sport, and ultimately lead to a swift re-appearance of athlete activism on social media (Serazio and Thorson, 2020). Thus, by collecting interview data and observations of the media practices of collegiate athletes, the analysis draws on bottom-up framing and practice theory to better understand how such sportspersons experience the intersection between sports and politics on social media, the implications of athlete activism, and the media practices involved in such performance. Ultimately, the results of this study suggest that appearances of tensions, anxieties and pressures subsist in collegiate athletes’ activism practices on social media, making it an auspicious site for further research seeking to investigate the intersection of media, sport, and activism.
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"We Have a Choice and We Have a Voice": Exploring the Efforts and Experiences of Black Women Athletes Engaging in Social Justice ActivismCalow, Emma 11 August 2023 (has links)
No description available.
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More Than an Athlete: A Qualitative Examination of Activist Identities Among NCAA Division I Student-AthletesKluch, Yannick 18 April 2018 (has links)
No description available.
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