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Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty.  Purpose: The Purpose of this paper is to explain what effect COO has on brand loyalty of Swedish consumers. Methodology: For this research a quantitative method was used. The research wasexplanatory, and a cross-sectional research design was chosen. After this a questionnaire wasconstructed and shared through two platforms in order to collect the data that was needed forthe research. Findings: Both our hypotheses from the proposed model were rejected, therefore theresearcher could conclude that Country-of-Origin has no effect on brand loyalty of Swedish consumers. Conclusion: Even though both hypotheses were rejected, did the research contribute withknowledge that COO has no significant effect on brand loyalty since such research has notbeen done before. However, the research also contributes with knowledge towards previousresearch, where it has been shown that perceived quality from a country has an effect onconsumers' purchase intent and attitudes. Whereby, our test showed that it also has an effecton brand loyalty when tested alone without the country image.

Building upon current research in native-speaker (NS) perception of L2 learner phonology (Zielinski, 2008; Derwing & Munro, 2009), the present investigation analyzed multiple dimensions of NS speech perception in order to achieve a more complete understanding of the specific linguistic elements and attitudinal variables that contribute to perceptions of accent in learner speech. In this mixed-methods study, Spanish monolinguals (n = 18) provided information regarding their views of L1 American English (AE) speakers learning Spanish and also evaluated the extemporaneous production of L2 learners from this same population. The evaluators' preconceived attitudinal notions of L1 AE speakers learning Spanish negatively correlated with numerical accentedness ratings for the speech samples, indicating that evaluators with more positive perceptions of the learners rated their speech as less accented. Following initial numerical ratings, evaluators provided detailed commentary on the individual phonological elements from each utterance that they perceived as "nonnative." Results show that differences in the relative salience of the nonnative segmental productions correspond with certain phonetic and phonemic processes occurring within the sounds, such as aspiration, spirantization and lateralization. / Spanish

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High levels of personal car use have negative effects on the environment and on human health. This thesis presents four empirical studies that aimed to develop our knowledge of personal travel choices, focussing on the malleability of attitudes and their sensitivity in relation to specific contexts and goals. The first study (Chapter 2) presents a systematic review and meta-analysis of mechanisms of travel mode choice. The study provides a comprehensive overview of antecedents of car use and non-car use, including sub-group analyses of different contextual factors. Results also highlight the need for standardised measures and consideration of implicit thought processes. The second study (Chapter 3) employs a repertory grid technique to elicit perceptions of seven different transport modes from high mileage car users and non-car users. Comparisons between car users and non-car users highlight potentially effective and ineffective intervention targets. Findings show how sustainable transport might be promoted amongst a portfolio of travel choices. The third study (Chapter 4) utilises qualitative methods to explore the extent to which individuals’ attitude expressions are changeable. The study demonstrates that all participants hold ambivalent and conflicting attitudes, highlighting specific situations in which those attitudes are more likely to be unstable. Two related priming experiments are presented in the final empirical chapter (Chapter 5). Both use survey methodology to investigate whether manipulating the salience of car-use-incongruent goals can lead to more positive attitudes towards and increased willingness to use non-car travel modes. The study confirms that people who are motivated to make changes are a potentially optimal target group for interventions based on subliminal messages. Overall, the research presented in this thesis introduces context sensitivity into the transport literature and offers novel insights into perceptions of a range of travel modes. Recommendations include relevant avenues for future research, findings are discussed in light of implications for transport policy and practice.

The learning environment has been the focus of considerable educational research over a long period of time. The study reported in this thesis utilises the perceptions of 208 junior science students from a North Queensland state secondary school to inform classroom environment improvement plans developed and implemented by their teachers' in an attempt to improve the cognitive and attitudinal outcomes of the students. The five stage process on which the study is based combines theory and practice in providing the participating teachers with a structured means of bringing about change in their classrooms. Students' perceptions of actual and preferred teacher interpersonal behaviour and the laboratory learning environment are measured using the QTI and SLEI respectively. Particular aspects of teacher interpersonal behaviour and the laboratory learning environment are targeted for change through the classroom environment improvement plans. The study identified which aspects of the learning environment had changed after a period of intervention. It also identified associations between students' perceptions of aspects of their laboratory learning environment and attitudinal outcomes as well as associations between teacher interpersonal behaviours and attitudinal outcomes. While no direct associations were found between aspects of the laboratory learning environment or teacher interpersonal behaviours and cognitive outcomes, students' cognitive outcomes did improve over the duration of the study thus supporting a previously established link between student attitudes and cognitive outcomes.

<p>The music industry today is undergoing a revolution with digital distribution of music taking over the traditional sales of physical CDs (Mewton, 2008). The peer-to-peer networking and illegal music piracy is a problem that lately has been widely discussed in forums of ethics, legal issues and economical aspects, followed by a music industry trying to solve the situation with new business models enhancing digital sales, e.g. the tip jar model (Hiatt & Serpick, 2007). The tip jar model embodies the problem the industry is facing since it allows the consumer to choose whether to pay or not. Therefore the question of what leads the consumer to pay instead of download or pirate music has been researched in many aspects. However it has been made to a lesser extent in theory of loyalty and liking and their implications on the new business models’ success and the new consumer of music.</p><p>Previous research within music piracy has mainly explored demographics, macro- and micro economical perspectives such as artist and record company loss of welfare and consumer surplus (Coyle et al., 2008). We find it of interest to instead further explore the impacts of theories about consumer liking, loyalty and attitudes (Wells & Prensky, 1996; Shiffman & Kanuk, 1987; Solomon et al., 2002) as an addition to this existing knowledge to enhance the understanding about the new consumer of music. The purpose of this thesis is to analyze artist liking, artist loyalty and attitudinal factors’ impact on consumers’ music piracy intentions. The study is an explanatory study based on quantitative data collected in the region of Jönköping where the collection of data has been conducted by using two questionnaires; one among students at the School of Education and Communication (Jönköping University) and one at the A6 shopping-center. This data has been summarized to create independent variables used in a multiple regression analysis to calculate their impacts on piracy to confirm or reject the from theory deduced hypotheses.</p><p>The results from the multiple regression analysis show that the attitudinal factors do not have a direct impact on piracy intentions; however the other two independent variables, measuring the artist loyalty and artist liking have a larger impact. Surprisingly, a higher level of loyalty increases the intentions to pirate music while, as anticipated from theory (Solomon et al., 2002; Shiffman & Kanuk, 1987), higher liking decreases intentions. The conclusion is that the artist liking variable and artist loyalty variable are resulting in a bridge over piracy where the pillars are built of liking and the bridge itself is built of loyalty, stressing the importance of maintaining high levels of liking to maintain purchasing behavior online.</p>

The music industry today is undergoing a revolution with digital distribution of music taking over the traditional sales of physical CDs (Mewton, 2008). The peer-to-peer networking and illegal music piracy is a problem that lately has been widely discussed in forums of ethics, legal issues and economical aspects, followed by a music industry trying to solve the situation with new business models enhancing digital sales, e.g. the tip jar model (Hiatt &amp; Serpick, 2007). The tip jar model embodies the problem the industry is facing since it allows the consumer to choose whether to pay or not. Therefore the question of what leads the consumer to pay instead of download or pirate music has been researched in many aspects. However it has been made to a lesser extent in theory of loyalty and liking and their implications on the new business models’ success and the new consumer of music. Previous research within music piracy has mainly explored demographics, macro- and micro economical perspectives such as artist and record company loss of welfare and consumer surplus (Coyle et al., 2008). We find it of interest to instead further explore the impacts of theories about consumer liking, loyalty and attitudes (Wells &amp; Prensky, 1996; Shiffman &amp; Kanuk, 1987; Solomon et al., 2002) as an addition to this existing knowledge to enhance the understanding about the new consumer of music. The purpose of this thesis is to analyze artist liking, artist loyalty and attitudinal factors’ impact on consumers’ music piracy intentions. The study is an explanatory study based on quantitative data collected in the region of Jönköping where the collection of data has been conducted by using two questionnaires; one among students at the School of Education and Communication (Jönköping University) and one at the A6 shopping-center. This data has been summarized to create independent variables used in a multiple regression analysis to calculate their impacts on piracy to confirm or reject the from theory deduced hypotheses. The results from the multiple regression analysis show that the attitudinal factors do not have a direct impact on piracy intentions; however the other two independent variables, measuring the artist loyalty and artist liking have a larger impact. Surprisingly, a higher level of loyalty increases the intentions to pirate music while, as anticipated from theory (Solomon et al., 2002; Shiffman &amp; Kanuk, 1987), higher liking decreases intentions. The conclusion is that the artist liking variable and artist loyalty variable are resulting in a bridge over piracy where the pillars are built of liking and the bridge itself is built of loyalty, stressing the importance of maintaining high levels of liking to maintain purchasing behavior online.

32 Reunión Latinoamericana de Matemática Educativa (Relme), evento desarrollado en la Universidad de Medellín, Colombia, del 2 al 6 de Junio de 2018. / El trabajo de investigación tiene como objetivo determinar la incidencia de la evaluación actitudinal en la formación de los alumnos de Matemática Discreta de la Universidad Peruana de Ciencias Aplicadas, en el modelo educativo basado en competencias. Se trabajó con todas las secciones de Matemática Discreta del ciclo 2018-1 para la aplicación del modelo. Para la comparación se han considerado los resultados de cinco ciclos anteriores, antes de que se aplicara el modelo, a los cuales se les denomina resultados históricos del curso. Con los resultados obtenidos en este primer ciclo podremos ajustar el modelo, y obtener luego resultados satisfactorios. / The aim of the research work is to determine the incidence of attitudinal evaluation in the training of Discrete Mathematics students of the Peruvian University of Applied Sciences, in the competency-based educational model. We worked with all the Discrete Mathematics sections of cycle 2018-1 for the application of the model. For the comparison, the results of five previous cycles have been considered, before the model was applied, which are called historical course results. With the results obtained in this first cycle we can adjust the model, and then obtain satisfactory results.

The present work is a sample study in which the investigator asks a number of randomly selected informants[1]to evaluate a number of items and to answer questions on their take on and understanding of, unconventional language. The focus of the investigation is on the relationship between the interviewees’ understanding and recognition of unconventional language and their particular attitudes towards the same as their ability to recognise slang is compared with their respective attitudes. To fully appreciate the linguistic scope within which this exists, one must acknowledge what it is that generates an informant’s attitudes. The American linguist Penelope Eckert (2000) has in her Linguistic variation as Social Practice written something that quite well captures what it is all about. Here is what she writes: “In many cases it is easy to identity the common endeavour that assembles a community of practice (using language): a garage band, a day care cooperative, a research group, a kindergarten class. That endeavour develops a life of its own as local practices develop around it, transforming the enterprise, the activity, and knowledge. The practices that emerge as a rock’n roll band works together include such things as the choice of songs the band plays, the kind of music, a view of its place in the wider landscape of music, an attitude towards other kinds of music, the band’s “sound” and the contribution of each instrument of that sound, ways of dressing, ways of getting and choosing gigs, ways of performing and behaving on gigs, ways of developing new songs and rehearsing, ways of behaving and talking in encounters with band members and when representing the band. This practise is one that develops – it grows out of the band’s mutual engagement in being that particular band. The individual musicians, through their particular form of participation, simultaneously construct identities of participation in that band. At the same time, that process of construction, engaged in jointly by the various members of the bank, yields a band – or a (speech) community of practice – with a particular character. The character of that band in turn enters into the individual members’ interactions with people outside the band, in the members’ personae at work, at home, and at other bands’ gigs” (Eckert 2000: 35-36). The above captures what attitude ‘is’ in many ways, not merely the explicit attitudes one actively display such as clothes, personal attire or style, but it prevails the sense of what linguistic attitudes are. The use of language, ergo speaking, is what generates our attitudes, or rather linguistic attitudes are maintained and constructed in line with how we like to be perceived, thus what language we wish to use. This is what the present study aims to unfold – what command of unconventional features would a user of language have and what does the informants’ attitudes toward language of this nature look reveal. [1]This is not to say perfectly ‘randomly selected’ but more in the sense that the study is not set against a particular group but rather the contrary, no particular group at all. This is in order to, to the point it is possible, enable the informants to form a model of a general cut of speakers in a society. This should preferably then include people from all segments of a society, as well socially, economically as ethnically. The informants in this kind of segment should further be naturally distributed on the age scale.