Thesis (M.A.)--Memorial University of Newfoundland, 2005. / Bibliography: leaves 164-169.

Thesis (Ph. D.)--University of Wisconsin-Madison, 1997. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 294-303).

M.Ed. / Please refer to full text to view abstract

This dissertation reports on an exploratory study investigating the potential of recorded audio media (i.e. audiocassettes/CDs) as a method of health communication in South Africa. The investigation examines recorded audio media as an alternative to printed brochures. People need access to information in order to make informed decisions about their health. In South Africa, the high HIV/AIDS infection rate is a case in point. The literature review deals with the accessibility of information in terms of physical accessibility (whether the receiver can find, operate and use the communication medium); and semantic accessibility (whether the receiver understands the message disseminated via the medium). Through the review, it was discovered that, where necessary, information must then be repackaged from an inaccessible to an accessible and appropriate format. Factors like visual disabilities, low levels of literacy and low reading proficiency, can render printed information inaccessible. This study discusses and researches the feasibility of recorded audio media (audiocassettes/CDs) as an alternative to print-based brochures by means of a comparative literature review and empirical study. Selected HIV/AIDS brochures (developed by the Department of Health) and similar recorded audio messages were evaluated amongst the target audience in order to compare the comprehension of the messages, the accessibility and acceptability of both media forms. The study was conducted at four public health clinics, where individual structured interviews and focus group interviews were employed as data collection methods. The data was analysed by means of qualitative content analysis. The findings indicate the definite potential of the use of recorded audio media in health and HIV/AIDS communication, and should be explored further. The comprehension of the audio messages was better than that of the printed brochures indicating the semantic accessibility of the audio messages. The positive reaction of the research participants toward the recorded audio messages also indicates the acceptability of the medium. Incorporating audiocassettes into the media mix of HIV/AIDS and other development and/or health communication campaigns, will contribute to the overall effectiveness of the communication strategy. / Dissertation (MA (Development Communication))--University of Pretoria, 2008. / Information Science / unrestricted

This dissertation reports on an exploratory study investigating the potential of recorded audio media (i.e. audiocassettes/CDs) as a method of health communication in South Africa. The investigation examines recorded audio media as an alternative to printed brochures. People need access to information in order to make informed decisions about their health. In South Africa, the high HIV/AIDS infection rate is a case in point. The literature review deals with the accessibility of information in terms of physical accessibility (whether the receiver can find, operate and use the communication medium); and semantic accessibility (whether the receiver understands the message disseminated via the medium). Through the review, it was discovered that, where necessary, information must then be repackaged from an inaccessible to an accessible and appropriate format. Factors like visual disabilities, low levels of literacy and low reading proficiency, can render printed information inaccessible. This study discusses and researches the feasibility of recorded audio media (audiocassettes/CDs) as an alternative to print-based brochures by means of a comparative literature review and empirical study. Selected HIV/AIDS brochures (developed by the Department of Health) and similar recorded audio messages were evaluated amongst the target audience in order to compare the comprehension of the messages, the accessibility and acceptability of both media forms. The study was conducted at four public health clinics, where individual structured interviews and focus group interviews were employed as data collection methods. The data was analysed by means of qualitative content analysis. The findings indicate the definite potential of the use of recorded audio media in health and HIV/AIDS communication, and should be explored further. The comprehension of the audio messages was better than that of the printed brochures indicating the semantic accessibility of the audio messages. The positive reaction of the research participants toward the recorded audio messages also indicates the acceptability of the medium. Incorporating audiocassettes into the media mix of HIV/AIDS and other development and/or health communication campaigns, will contribute to the overall effectiveness of the communication strategy. / Dissertation (MA (Development Communication))--University of Pretoria, 2007. / Information Science / MA / unrestricted

This research project reports on an empirical study on the suitability and feasibility of audio cassette lectures in solving the study problems of adult distance education students. Having reviewed relevant literature on the subject the researcher collected data through: (a) Empirical investigation by contituting a two-group (experimental/control) design. (b) Questionnaires to find out opinions of students on audio cassettes. The study reveals that there is a significnt difference between the academic achievement of students who study via audio cassette lectures in addition to textbooks and face-to-face lectures and those who study through textbooks and face-to-face lectures only. The study therefore validates audio cassette lectures in an integrated study package. Other outcomes of the study are: (a) Suggestions to l.E.M.S. authorities to introduce audio cassette lectures on l.E.M.S. part-time courses. (b) Suggestions to course organisers at 1.E.M.S. to liaise with distance education institutions to adopt their instructional strategies. / Teacher Education / M. Ed. (Didactics)

This research project reports on an empirical study on the suitability and feasibility of audio cassette lectures in solving the study problems of adult distance education students. Having reviewed relevant literature on the subject the researcher collected data through: (a) Empirical investigation by contituting a two-group (experimental/control) design. (b) Questionnaires to find out opinions of students on audio cassettes. The study reveals that there is a significnt difference between the academic achievement of students who study via audio cassette lectures in addition to textbooks and face-to-face lectures and those who study through textbooks and face-to-face lectures only. The study therefore validates audio cassette lectures in an integrated study package. Other outcomes of the study are: (a) Suggestions to l.E.M.S. authorities to introduce audio cassette lectures on l.E.M.S. part-time courses. (b) Suggestions to course organisers at 1.E.M.S. to liaise with distance education institutions to adopt their instructional strategies. / Teacher Education / M. Ed. (Didactics)