El presente trabajo presenta el diseño, elaboración y creación de una idea de negocio de taller de mecánica automotriz denominado Tiki Cars. En el primer capítulo, que engloba los aspectos generales del negocio, se desarrolla el marco teórico, problemática del sector automotriz, las necesidades, se presenta la idea, la oportunidad y justificación de la propuesta. En el capítulo 2 se perfila la idea de negocio, se presentan las hipótesis, el diseño de la muestra, las encuestas y el Canvas del modelo de negocio. En el capítulo 3 como parte del planeamiento estratégico se presenta la misión, visión y valores de la empresa, análisis interno y externo y análisis FODA. En el capítulo 4 se desarrollan el plan de marketing describiendo el mercado objetivo, desarrollo de la estrategia marketing mix, plan de ventas y proyección de la demanda. En el capítulo 5 se presenta el plan de operaciones en donde se destacan las principales políticas operacionales, actividades y procesos del negocio. En el capítulo 6 se explica toda la estructura de recursos humanos, así como los objetivos organizacionales y gestión del talento. Por último, en el capítulo 7 se despliega todo el plan económico financiero del negocio demostrando los resultados de los principales indicadores de rentabilidad: valor actual neto (VAN), tasa interna de retorno (TIR) e índice de rentabilidad (IR); los cuales son también incorporados en el análisis de escenarios. Finalmente, en las conclusiones se validan las hipótesis con los resultados de las encuestas realizadas y se analiza la viabilidad financiera del proyecto. / Trabajo de investigación

Since General Motors initiated its automobile dealer franchise system in about 1930, it has had a vested interest in the survival of those who have signed the 'Dealer Sales and Service Agreement’. Through its Motors Holdings dealers,General Motors makes a direct retail profit, and so its concern for them is obvious; but they are a small proportion (i.e. less than 10 percent of all General Motors Dealers in Canada), and its major concern is to ensure that those privately owned GM franchised dealers remain in business through both good and bad economic times, to bring in the wholesale revenue to the corporation through the sale of G.M. cars, trucks, parts, and accessories. Deducted from the Gross Sales Revenue of the Dealership, are the many factors in the category called Cost of Sales, to give the Gross Profit. Two significant factors in the Cost of Sales category are the building rent factor, and the employee salaries. Efficient management of each, independently and together, contributes greatly to the profits of a business. It has for a long time been a GM policy to encourage its franchised dealers to have its Service and Parts Department cover at least eighty percent of the total overhead of the business in order to permit the Sales Department to operate competitively in the new and used car markets. By its success in those markets, increasing Service and Parts business is generated. However, if the customers are not satisfied with the Service and Parts sales, they will not return to buy new and used cars, so the Service and Parts departments are in fact playing key roles in the growth and profitability of the automobile dealership. A basic assumption in this thesis is that a service customer who obtains fast, low cost, quality service is a satisfied one. Thus to capture service business, and as pointed out above, in turn, new and used car sales, the dealer must concentrate his efforts on meeting each of the three requirements as best he can. His means of doing so is to properly manage his employees and facilities, and as the size of his business increases, this task becomes more and more complex The relative effect of a manpower plan and a facility plan is difficult to assess, considering all of the possible interactions a service customer's job may have with each; and so, at best it has been an intuitive judgement on the part of a General Motors Service Department advisor, or the dealership General and Service managers. The technique of computer simulation offers a better insight into the effects of manpower and facility operating policies and changes in those policies, by quantifying every basic element, and determining the interaction of every element with every other one, in order to eliminate that intuitive requirement of previous techniques. Computer simulation does not however make the final decision, but if properly employed can be offered as a strong, new tool to back up those important decisions which must be made. / Business, Sauder School of / Graduate

The growing complexity of machines has led to a concomitant increase in the amount and complexity of the information needed by those charged with servicing them. This, in turn, has led to a need for more robust methods for storing and distributing information and for a workforce more sophisticated in its use of information resources. As a result, the service trades have "professionalized," adopting more rigorous academic standards and developing ongoing certification programs. The current paper deals with the acceptance of advanced electronic information technology by skilled service personnel, specifically, automotive service technicians. The theoretical basis of the study is Davis' technology acceptance model. The purpose of the study is to determine the effects of three external factors on the operation of the model: age, work experience, and education/certification level. The research design is in two parts, beginning with an onsite observation and interviews to establish the environment. During the second part of the research process a survey was administered to a sample of automotive service technicians. Results indicated significant inverse relationships between age and acceptance and between experience and acceptance. A significant positive relationship was shown between education, particularly certification, and acceptance.

No description available.

The purpose of this study is to analyze the adequacy of the automobile mechanics courses taught in certain Texas high schools to determine (1) what high schools of Texas offer courses in auto mechanics; (2) in what place in the curriculum are such courses offered; (3) what methods of teaching auto mechanics are being used; (4) how many units are offered and what is contained in each unit; and (5) the opinions of the school administrators, auto mechanics teachers, and industrial arts teachers as to what should be taught in the auto mechanics courses.

El objetivo del presente proyecto es identificar y mejorar los actuales procesos de compra y venta de la empresa Laboratorio Diesel Senatinos S.A., dedicada por tres décadas a brindar servicios y venta de repuestos del sector automotriz; Por tal motivo, el proyecto desarrolla y plantea la existencia de dos problemas principales localizados en los procesos de compras y ventas que se encuentran directamente relacionados con el desempeño en las actividades de los colaboradores de los procesos mencionados. La investigación plantea dos posibles soluciones: (i) la sistematización de los procesos de compra y venta, y (ii) la capacitación del personal. Los resultados de la implementación de ambos mecanismos son el incremento de la rentabilidad de la empresa y el incremento de la satisfacción del cliente. / The purpose of this project is to identify and improve the present buy-and-sell processes of the Laboratorio Diesel Senatinos S.A. Company, so the project develops two possible solutions: (i) to systematize the buy-and-sell processes, and (ii) to train the staff. Once these two possible solutions have been executed, the results shown are satisfactory: (i) the rise of profit, and (ii) the rise of the clients’ satisfaction. / Trabajo de investigación

No description available.

The problem with which this investigation was concerned was that of determining the use of modern automotive tune-up equipment as used by the automotive garages in the Fort Worth area. The data for this study were provided by fifteen garages of the Fort Worth area. Of the Fort Worth garages using electronic equipment to perform a tune-up, few appear to have the adequate equipment and few appear to make more use of the equipment. In addition, a deficiency seems evident in the use of the electronic computer in performing tune-ups.

To provide a proper amount of quality training for tomorrow's automotive technicians, it will be necessary to provide more time for training or to develop a more efficient means of training. This project uses a HyperCard-based program to provide a starting point in increasing efficiency in instructional delivery and to continue to provide the skills necessary for a student to become a competent automotive technician.

Fundação Araucária de Apoio ao Desenvolvimento Científico e Tecnológico do Paraná / Este trabalho tem como objetivo desenvolver uma abordagem para auxiliar as montadoras na obtenção de informações sobre os problemas e falhas que ocorrem nos veículos durante o seu uso pelos motoristas, relacionando os dados obtidos com a leitura da telemetria do veículo, assim como as percepções do motorista sobre uma determinada falha. A exploração de técnicas que auxiliam o diagnóstico automotivo é um problema a ser discutido na engenharia. As técnicas de diagnóstico devem fornecer suporte à grande gama de sistemas que surgirão nos próximos anos. Assim, é possível também utilizar a conectividade que os celulares e veículo dispõem na atualidade, com o intuito de evoluir o produto oferecido e melhorar a experiência do cliente enquanto dirige. A inclusão do cliente no processo de diagnóstico, visa permitir que os projetistas identifiquem pontos que podem ser melhorados no carro, mesmo que não apresentem erro aparente. A opinião do cliente pode ser considerada, uma vez que ele é incluído no processo como um novo “sensor" (o mais inteligente e importante de todos) capaz de reportar suas percepções. Considerando este fato, a motivação deste trabalho se encontra em: (i) Procurar alternativas para aplicar de maneira eficiente a conectividade dos veículos no processo de diagnóstico; (ii)Permitir que as montadoras possam obter informações mais concretas dos veículos que comercializam. O objeto é fornecer um sistema de interface entre o usuário e o carro auxiliando a realização dos diagnósticos preventivos mais completos do que apenas usando a telemetria. Neste projeto busca-se que haja uma interação maior com o motorista, e que a experiência das montadoras possa entrar no processo de diagnóstico. Mesmo que o cliente não tenha tanta intimidade com o funcionamento do veículo, o sistema deve orientar o motorista no processo. A entrada de dados do cliente é realizada por texto ou comando de voz. Para a análise desta entrada de dados do cliente foi realizado um estudo de mineração de dados em bases que a montadora já possuía. Estas bases são entrevistas telefônicas nas quais a montadora pergunta ao cliente problemas percebidos no carro, e então as respostas são transcritas para a base. O estudo de mineração de dados foi realizado para a criação do classificador que é responsável por receber os dados de entrada do cliente e classifica-lo em um determinado problema ligado à multimídia ou relacionado ao motor do veículo. O software contido no celular será responsável por solicitar ao sistema de sensores do veículo as leituras necessárias para que o cliente obtenha as informações que deseja. Foi realizado um experimento no qual analistas de diagnóstico responderam a um questionário que buscava analisar se o sistema proposto realmente influenciava no processo de diagnóstico, fazendo com que a solução dos problemas no veículo seja realizada em menos etapas, se comparado com o processo atual. Os resultados mostraram que a abordagem diminuiu o número de etapas necessárias para a obtenção do diagnóstico correto. Dos três estudos de caso realizados, as etapas necessárias para se chegar ao diagnóstico apropriado diminuiu em uma etapa para o primeiro estudo de caso, diminuiu uma etapa para o segundo estudo de caso, e três etapas a menos para o terceiro estudo de caso. Com estes resultados foi possível demonstrar que a abordagem proposta influiu no processo de diagnóstico aplicado atualmente pelas montadoras e concessionárias analisadas. / The goal of this project is to develop an approach to assist automakers in obtaining information about the problems and failures that occur in the vehicles during their use by drivers, relating the data obtained by reading the telemetry of the vehicle, as well as the perceptions of the driver about a particular failure. The exploration of techniques to optimize automotive diagnosis is a problem to be discussed in Engineering. Diagnostic techniques should support the wide range of systems that will emerge in the coming years. Thus, it is also possible to use the connectivity that mobile phones and vehicles have today, in order to evolve the product offered and improve the customer experience while driving. The customer inclusion in the diagnostic process aims to allow engineers identifies points to be improved in the car, even if they dont present an apparent error. The customer opinion should be considered, since he/she is included in the process as a new "sensor"(the most intelligent and important of all) able to report his/her perceptions. Considering this fact, the motivation of this research is: (i) search for alternatives to efficiently apply vehicle connectivity in the diagnostic process, (ii) enable automakers to obtain more concrete information on the vehicles they sell. The object is provide an interface between the user and the car helping them to perform a more complete preventive diagnoses than only using telemetry. In this project it is sought that there is a greater interaction with the driver, and the experience of the automakers could be included the diagnostic process. Even if the customer isnt so accustomed with the operation of the vehicle, the system must guide the driver by the process. The customer input data is performed by text or voice command. The analysis of this customer input data, a data mining study was performed based on a base that automaker already had. These bases are telephone interviews in which the automaker asks the customer for perceived problems in the car, and then the answers are transcribed to the base. The data mining study was performed to create one classifier which was responsible for receiving the input data from the customer and sorting it into a particular problem related with the multimídia or related to the motor of the vehicle. The software contained in the mobile phone will be responsible asking to the vehicle sensor system for the readings necessary for the customer can to obtain the information he/she wants. An experiment was carried out in which diagnostic analysts answered a questionnaire that sought to analyze whether the proposed system actually influenced the diagnostic process, so the solution of the problems in the vehicle was performed on less steps compared to the current process. The results showed the approach reduced the number of steps required to obtain the correct diagnosis. Of the three case studies performed, the steps required to arrive at appropriate diagnosis decreased in one step to the first case study, one step to the second case study decreased, and three less steps to the third case study . With these results it was possible to demonstrate that the proposed approach influenced the diagnostic process currently applied by the automakers and concessionaires analyzed.