The master's thesis is the suggestion of marketing strategy for HASOFT, s.r.o. company. Thesis is separated to three parts. Theoretical, analytic and third part contains some of my proposals and designs. First part is a detailed description of theoretical resources. The second part is focused on the complex analysis of the company and results of this research. On the basis of these facts I work out a marketing strategy which contains couple proposals and design for this company.

The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is suggested some possibilities how to improve communication with its current and potential customers.

This paper focuses on the electronic trade in the Czech Republic and on its current state. Goal of the thesis is to formulate the strategy for employing and operation of the electronic shop which would be understandable for the wide public and create a concrete proposal of the electronic shop including the strategy for the submitter. Theoretical part of the thesis focuses on defining the electronic shop as a concept. There is also an analysis of the current state in the Czech Republic there. Empirical part then formulates the strategy for implementation and operation of the electronic shop and makes a proposal of the strategy for the submitter.

This diploma thesis deals with tools of electronic commerce. Author focuses on definition of electronic commerce, basic relation’s analysis, current trends, as well as the future perspective of e-commerce in its initial part. Information gained in that part is used to analyze a trading company operating in the field of sport service. Second part includes implementation proposal of new elements such as E-learning and E-shop into the company’s information system. These elements are supposed to increase competitive ability, to support marketing effort and to help to promote line of business.

Master’s thesis analyzes the current state of information system and proposals for change. The thesis includes proposal of new complex information system and e-shop for selected company in accordance with the requirements of company. Part of this work evaluates the costs and benefits of proposed solution.

The Master´s thesis discusses the design of the e-shop for the company Klimatizace Brno Ltd. Based on the analysis of general and professional environment of the company and the current state of corporate web site is designed e-shop that meets all the characteristics of modern e-shop.

The diploma thesis focuses on the analysis of e-commerce selected subject. The aim is to design an optimal variant creation of e-commerce and the possible appearance of a promotion. The thesis also includes analysis of the external and internal environment of the company necessary to determine the future direction of the company strategy.

The Master's thesis is dealing with elaboration of internal and external analysis of the given company in purpose of the proposal of e-commerce of the company, which will be chosen based on the given criterias. There will be included in the own proposal the chosen solution together with proposal of the appearance and options of e-marketing tools.

Background: The last-mile logistics of the supply chain is often the most expensive part for an e-commerce retailer. It is also according to Lim and Srai (2018) where the consumers are the most demanding. It is no longer exclusively the e-commerce retailers’ job to choose the delivery method of the parcel they are sending out to their customer. As a consumer in Sweden today, you will often get the option to choose how you want your online order to be delivered. The result of consumers wanting to have more of a say in how their parcel is delivered is that the carrier companies now compete for the opportunity to deliver parcels (Post- och telestyrelsen 2020).  Purpose: This master’s thesis has as a purpose to investigate what reasoning there is behindthe choices the actors in B2C last-mile delivery make when it comes to their offerings ofdelivery options, and their chosen strategy. As e-commerce retailing has grown in hugeproportions during the last decades, there will also be a focus on what the industry mightdevelop into, as this will have an impact on the actors in the industry. There is a lack of insightinto the subject of this study, i.e. how e-commerce retailers and parcel carriers tackle theconstantly changing world of last-mile logistics. To help answer the purpose of the master’sthesis, literature on last-mile parcel delivery was compiled together with theories such as agencytheory, co-opetition, dynamic capabilities, and transaction cost analysis. Research questions: What should the different actors in B2C last-mile delivery take intoaccount when developing their parcel delivery strategy? What will the future of B2C parceldeliveries look like according to the different actors in B2C last-mile delivery? Methodology: The study used a qualitative method with an abductive reasoning. Thequalitative method that was used for collecting the data was qualitative semi-structuredinterviews. As this master’s thesis has a focus on the actors in B2C last-mile delivery, theinterviews were conducted with professionals within the e-commerce retailing, parcel carrier,and last-mile logistics industry. Conclusion: The study then concludes that the e-commerce retailer will try to adapt theirdelivery offerings based on what the consumers wish, and to be able to do this, the e-commerceretailer need to be flexible in their offerings. The parcel carriers need to keep in mind that theyhave a dependency towards the e-commerce retailers. The option of co-opetition is alsosomething that they should consider. It is important for the last-mile logistics companies to beaware of all this as they are working with both e-commerce retailers and parcel carriers. Thefindings of the study show that many believe that the future of parcel delivery will be to useparcel lockers. What needs to be kept in mind is that it is important for the consumer to be ableto choose when, where, and how their parcel is delivered. This master’s thesis can be used bye-commerce retailers, parcel carriers, and last-mile logistics companies, to gain insight intowhat the parcel delivery market looks like today, and what is important for all actors on it.

In today's business, organizations are working with external stakeholders to develop a better product. Customers are one such stakeholder with whom organizations collaborate to develop a product fulfilling their needs. This process of Co-Creation facilitates organizations to get closer to their customers. Also in the study made in the year 2016 for the 19th annual global CEO survey, 90% of the CEOs have claimed Customers to be their main priorities. Further in the literature has also debated the process of customer co-creation being complex and studies have been made to understand the Ups and Downs of the process. Problem Background: Based on the opportunity in the field of Co-Creation growing rapidly and literature arguing on both Success and failure of the process, we in our thesis aim to address the gap of identifying the factors that influence the Customer Co-Creation Process. The Purpose of our thesis was to Identify the Factors for Organizations that Influence the process and suggest to imply those factors during the process of Co-Creation for a better result.  To answer our research question we chose a qualitative approach by interviewing a total of 5 members from different organizations and different businesses in a semi-structured interview format. We chose to do research from both Customer and Organizational perspective, we formed 2 cases out of the 4 interviews and one as an expert in the field of New Product Development. The main findings of our research shows 6 Main Influencing Factors and 12 Sub Factors within 6 main factors that enrich the process of co-creation. The factors are Communication (Feedback & Highlighting the need to Customer), Management (Environment, Relationship Management, Flexibility /Exploratory, Leadership, Rewards/Incentives, Selection of Customer), Transparency, Commitment & Trust (Secrecy Concern, Sharing of IP), Consistency, Training (Employee and Customer). Our research shows the factors on the application during the co-creation process can influence the process to a better output. We have suggested the organizations in our Organizational Implications on how these factors can influence the process to a better output. Thus, answering our research question.