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AbstractBackground:  Knowing consumers' perceptions and behaviour concerning baby care products is an important topic. One of the main reasons for choosing the baby care products industry is my professional interest and work experience in this field. There is a lack of information about the consumers' perceptions and what factors determine consumers’ buying behaviour about baby care products in Sweden. As Covid-19 is comparatively a new case globally, the ways Covid-19 impacts consumer behaviour in the baby product industry are rarely found in the literature.  Purpose:  The purpose of this study is to know consumers’ buying behaviour and identify the factors that influence the buying decision in purchasing baby care products. It also explored the ways Covid-19 impacted consumer behaviour in the baby product industry.  Method:  This study is primary data-based research. It uses quantitative research approaches. The targeted sample is the parents who have the experience of buying baby care products in Sweden. The size of the sample is 102, including fathers and mothers of the baby. It is designed as a set of a questionnaire in Google docs to collect the necessary data. Respondents are found in the Facebook groups and among friends & family members. It is used Google docs’ automatic data analysis tool and SPSS to visualize the data in the tables and charts. Conclusion:  Price and quality of products moderately influence consumers’ behaviour toward buying baby care products in Sweden. Organic factors, plant-based materials, and eco-friendly materials have a little influence and 100% natural elements of the product have a moderate influence on customers to purchase baby care products. Closing stores during Covid-19 led to a reduction in demand for baby care products. Consumers changed their purchase items during the pandemic but it was not a major problem for consumers. For marketers, it needs to address wellness, sustainability, and environmental issues and launch safe, clean, and sensitive baby care products.

This study examined the effects of generational differences on student achievement of students in Brevard Public Schools, Brevard County, Florida. The independent variable was the generational cohorts (Traditionalist, Baby Boomer, Generation X, and Millennials). The dependent variable was the factors of job satisfaction, organizational commitment, and work motivation. A second dependent variable was Value-Added Measure (VAM) scores calculated by the Department of Education for the state of Florida for each teacher of grades K-12. These VAM scores were derived from the Florida Comprehensive Assessment Test (FCAT) Reading and Math Developmental Scale scores to show a teacher’s effect on student achievement. A convenience sample of teachers was surveyed from the population of all Brevard Public Schools teachers, and respondents’ VAM scores were analyzed for differences in the means. Findings showed that there was a statistically significant difference in job satisfaction among the generational cohorts based on the benefits factor. Baby Boomers found benefits to be a more important aspect of job satisfaction than did Millennials. There was also a statistically significant difference in organizational commitment among the generational cohorts based on career at current school. Baby Boomers found spending the rest of their career at their current school significantly more important than did Millennials. There was no statistically significant difference among the generational cohorts in work motivation or means of VAM scores. Recommendations were made for future studies that generalize the finding to other counties in Florida, other states, and other countries. The possibility of generational impact being a cultural experience would be addressed. Another possible future study included examining individuals within a single generational cohort. Gender considerations are one area iii for study. Furthermore, it is recommended that future studies move beyond one timeframe for gathering data. A longitudinal study of the same people within a generation from the beginning of their career to the end to determine if values change due to aging and gaining experience as compared to belonging to a generation should be conducted

The purpose of this study was to identify teaching techniques that could be used in college classrooms for effectively teaching two different age cohorts: Baby Boomers and Generation X students. Baby Boomers are those people born between 1946 and 1964. The subsequent generation, known as Generation X, was born between 1965 and 1981. A multi-case qualitative study was designed to include interviews with faculty, focus groups with students, and classroom observations at three different community colleges in east Tennessee. Thirty-one faculty, ranging in age from 29 to 65, comprised the faculty panel. There were 48 student participants. Half of the 24 female students were Generation Xers. Of 22 male participants, 16 were Generation Xers. Classroom observations of nine different sections were conducted. These observations included traditional lecture classes, lab classes, and a couple of multimedia classrooms. Interviews with the faculty panel revealed almost diametrically opposite classroom behaviors between Baby Boomers and Generation X students. While older students are generally more motivated, focused, and come to class prepared to learn; younger students were reported to exhibit behaviors that are antithetical to these. Some younger students indicated that they preferred to work on teams with older students for these reasons. Additionally, effective teaching techniques for the two age cohorts were also discovered to be different. While both Boomers and Xers preferred real world examples to illustrate classroom theories, what was a relevant example for one generation was not always relevant for the other. Therefore, many instructors need to ascertain what is relevant in the Xers' world as constituted by the media, the Internet, and popular culture. The modern classroom needs a variety of teaching techniques to cater to different types of learners. Perhaps a model whereby older students mentor professional behavior for the younger, and the younger teach older students how to use computer technologies would be a better learning environment. Additionally, a third of the instructors interviewed have found that they need to be entertaining to hold the shorter attention spans of the younger student. Some type of visual component is becoming the norm in most classrooms, but there was not always agreement on which visuals were most effective for the two age groups. Baby Boomers generally preferred the board for transparency viewing or note taking in outline form Conversely, while some young students liked these methods, a greater number preferred watching videos. However, the videos had to be engaging and usually no longer than 20 minutes to be effective. Furthermore, 43% of the younger students value individual attention from their instructors, indicating that it can often make the difference between passing and failing a course. A third of the faculty also noted the younger students' hunger for attention. For instance, the eldest faculty member indicated, “So many Generation Xers are needy in terms of needing lots and lots of attention [because] a lot of my Generation X students are separated from their families.” Whatever the reasons, today's college instructors have a difficult task in assimilating the many learning styles and generational differences of age cohorts present in their classrooms. Not only do they have to stay informed in their academic domains and adapt their courses to multimedia and distance learning technologies, but they have to be entertaining for younger students to make the class interesting.

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The official standard of a 40-hour work week has not changed for decades in the United States. A flexible work arrangement (a.k.a. telework, flexible schedule or telecommuting) is an alternative to the traditional 9am to 5pm, 40+hours work week in office. In truth, the working environment has changed as employees are expected to work more than 40 hours per week and must be accessible around the clock on weekends and after the end of the workday. Millennials and Baby Boomers (called the emerging populations) are pushing the agenda on flexible work arrangements and getting more flexible schedules. Technology makes this all possible. Millennials are described as the always-connected-to-the-internet generation (Choney, 2012), while any new technological process requires significant instruction and training, and presents a challenge for older workers (Charness, 2006). This grounded theory research (Glaser and Strauss, 1999) informs and updates academics, practitioners, companies, and employees on how technology is enabling flexible working arrangements (referred to as FWA) for the emerging populations. The paper draws on both unstructured interviews and a survey with key informants across age ranges who are business owners, corporate workers, and employees. It explores the tools that are critical to connecting to the office, the advantages and disadvantages of working outside the office, and gives guidelines for employers and workers to utilize when creating a best-in-class flexible environment. Keywords: flexible work arrangement, flexible schedule, millennials, baby boomers, telecommuting, work-life conflict, technology, best practices, emerging populations / Business Administration/Human Resource Management

The Ratón Pérez story is an essential landmark in the childhoods of many, especially in Latin American culture. The tale serves as a tool to help children with the anxiety and pain that may be associated with loss of their primary teeth and creates an exciting tradition for them to partake in. Despite the prevalence of this story among Hispanic populations, the last translation of it into English was by Ada Margarete Smith, Lady Moreton (1914). Given the large oral health disparity between the Hispanic population and other ethnic groups in the United States, a more updated translation may serve the current audience better. As such, the foremost aim of this thesis is to provide a more modern take on Luis Coloma’s published Ratón Pérez, with departures from Moreton’s translation to create a more relatable and accessible tale for children to hear. Throughout the translation in this thesis, the main objective is to preserve the style and heart of the story. This English translation seeks to reflect the varied style and accessibility of Coloma’s original work while also making it more relatable for an American audience to read. The hope is that this translation is later used to facilitate better oral hygiene practices in Hispanic children, especially if the use of this tale allows parents to more effectively do so due to their cultural ties.

This research examines the communication styles of five different generations: the Traditionalists, Baby Boomers, Generation X, Generation Y, and the Millennials. The study investigates how current events influence the attitudes of each generation. It explores workplace trends, the effects of new communication platforms, and the evolution of technology. The purpose of the study is to identify the unique approach to communication of each of these groups. The objective is to help organizations create a more efficient working environment by embracing the diverse qualities of the different generations. The study finds that Generation X, Generation Y, and the Millennials prefer to correspond via online forms of communication such as email and social networking sites while the Traditionalist and Baby Boomer generations typically prefer to in• person correspondence. Additionally, the study finds that the people of Generation X prefer to work individually while Baby Boomers, Generation Y, and the Millennials thrive in team environments. It concludes that organizations should strive to accommodate the different generations by assigning them to tasks that focus on their strengths.