Tesis para optar al grado de Magíster en Marketing / No disponible a texto completo / La publicidad en blogs es una estrategia que se ha difundido en los últimos años; su objetivo es lograr informar y persuadir a los consumidores a través de un medio de comunicación relativamente nuevo y que cuenta con una amplia base de seguidores. Para entender la efectividad de esta estrategia este estudio se enfoca en analizar el efecto de tres variables ejecucionales sobre la credibilidad de fuente y la intención conductual del consumidor. Las variables tratadas son: la parcialidad del mensaje (unilateral/bilateral), el expertise de comunicador (alto/bajo) y la intención publicitaria (explícita/implícita). La inclusión de la parcialidad del mensaje dentro del contexto de la publicidad en blogs es el principal aporte de la investigación, pues no existen investigaciones previas que incluyan esta variable y su influencia sobre la credibilidad de fuente e intención conductual. La investigación se realizo en base a un blog tecnológico, dado que es uno de los temas más tratados en este medio. Los resultados evidenciaron que los mensajes bilaterales obtienen mejores resultados en las dos variables independientes. La intención publicitaria implícita genera efectos positivos en la credibilidad de fuente e intención conductual. Un alto nivel de expertise genera mayor credibilidad y efectividad de la publicidad. Cuando las variables interactúan se observo que si se explicita la intención publicitaria los mensajes bilaterales son más efectivos y generan mayor credibilidad de fuente. La investigación evidenció también que un comunicador de bajo expetise genera mayor credibilidad y es más efectivo cuando se lo combina con un mensaje bilateral a pesar del desajuste presente entre este tipo de endorser y un producto de alto involucramiento (notebook).

Thesis (Ph. D.)--Georgia State University, 2009. / Title from file title page. Cynthia Hoffner, committee chair; Ann Williams, Yuki Fujioka, Christopher Henrich, committee members. Description based on contents viewed July 17, 2009. Includes bibliographical references (p. 121-142).

This phenomenological study examines the motivations and experiences of librarians who author professionally-focused Weblogs. I constructed a model of librarianship based on Wilson and Buckland. The results show a close fit between librarian bloggers and the ideals of the field as expressed by two primary library and information science philosophers. A Web survey generated 239 responses to demographic and open-ended questions. Using the results of the survey, I analyzed demographic data and performed a phenomenological analysis of the open-ended questions. A list of category responses was generated from each set of answers via the coding of descriptive words and phrases. Results indicated the motivations of librarian bloggers are based around themes of sharing, participation in community, and enhanced professional development. Respondents reported feeling more connected to the profession and to colleagues across the world because of blogging. Respondents perceived the librarian blogosphere as a community with both positive aspects - feedback, discussion, and support - and negative aspects - insular voices, divides between technologists and librarians, and generational rifts. Respondents also reported an increased ability to keep current, improved writing skills, and opportunities to speak and contribute to professional journals.

Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Jornalismo, Florianópolis, 2014. / Made available in DSpace on 2015-02-05T20:19:48Z (GMT). No. of bitstreams: 1 328964.pdf: 8222219 bytes, checksum: 371f8bb7a47edcb642504c8b976af337 (MD5) Previous issue date: 2014 / A internet e as novas tecnologias de comunicação vêm provocando mudanças significativas na difusão da ciência. Uma das grandes características desse novo cenário é a comunicação no modelo todos-todos que permite a qualquer pessoa produzir e publicar conteúdo na rede. É a chamada liberação do polo emissor. Todos nós podemos ser emissores e receptores de informação. Assim, no novo meio, os jornalistas não estão sozinhos na atividade de levar informações de ciência ao público. Eles dividem espaço e a atenção do público com diversos outros atores que também difundem informação sobre o âmbito científico, entre eles os próprios cientistas e pesquisadores. Se até então os jornalistas detinham o poder de determinar a forma como as informações científicas chegariam ao público, agora as próprias fontes de informação têm a possibilidade de fazer isso. E dentre as várias iniciativas de difusão científica disponíveis na internet, os blogs têm sido bastante usados tanto por jornalistas, quanto por cientistas, na busca por novos modelos de divulgação científica. Diante desse contexto, este trabalho tem como objeto de estudo a dinâmica da divulgação científica em blogs de jornalistas e cientistas brasileiros. Para tanto, tomou-se como corpus os 20 posts mais recentes anteriores ao dia 1 de outubro de 2013 e os comentários relacionados a esses posts de quatro blogs brasileiros: i) blog Rainha Vermelha, escrito de forma independente pelo cientista Atila Iamarino; ii) blog Xis Xis, escrito de modo independente pela jornalista Isis Nóbile Diniz; iii) Blog do Doutor Jairo Bouer, escrito pelo médico Jairo Bouer e vinculado ao UOL; iv) blog Mundo Sustentável, escrito pelo jornalista André Trigueiro e vinculado ao portal GI. O objetivo é caracterizar como se dá a dinâmica da divulgação científica nesses blogs a partir de três níveis de análise: marcas da obtenção, marcas da composição e marcas da circulação das informações publicadas nos posts. Também procura-se investigar em que aspectos a dinâmica da divulgação científica em blogs de cientistas se diferencia ou se assemelha à dinâmica dos blogs de jornalistas e se os blogs de ciência vinculados a grandes veículos de comunicação ou portal de notícias possuem dinâmica distinta dos blogs independentes. A partir dos resultados obtidos, busca-se refletir sobre a atuação dos blogs no novo cenário da divulgação científica do século XXI e discutir se eles realmente promovem um maior envolvimento dos cidadãos nos debates sobre a ciência.<br> / Abstract : The internet and new communications technologies have led to significant changes in the dissemination of science. One of the great features of this new context is communication in all - all model that allows anyone to produce and publish content on the network. It's called the liberation of the pole emitter. We can all be senders and receivers of information. Thus, in the new medium, journalists are not alone in the activity of bringing information science to the public. They share space and public attention with several other actors who also disseminate information, including scientists and researchers. Until then journalists hold the power to determine how the scientific information would reach the public, now own sources of information are able to do so. And among the various initiatives for scientific dissemination available on the internet, the blogs have been widely used both by journalists and by scientists in the search for new models of scientific publishing. Given this context, this work has as its object of study the dynamics of science writing on Brazilian blogs of journalists and scientists. So, the corpus of this research was formed by 20 most recent posts prior to October 1, 2013 and the related comments to these posts from four Brazilian blogs: i ) the Rainha Vermelha blog, written independently by scientist Atila Iamarino; ii) the Xis Xis blog, written independently by journalist Isis Nóbile Diniz; iii) the Blog do Dr. Jairo Bouer, written by the doctor Jairo Bouer and linked to UOL; iv ) the Mundo Sustentável blog, written by journalist André Trigueiro and linked to G1 portal. The goal is to characterize how is the dynamics of scientific communication in these blogs from three levels of analysis: obtaining marks, marks composition, and marks circulation of information published in the posts. The aim is also to investigate in what ways the dynamics of scientific communication in blogs scientists differs or is similar to the dynamics of blogging journalists and science blogs linked to major media outlets and news portal have distinct dynamics of independent blogs. From the results obtained, we seek to understand the role of blogs in the new scenario of scientific dissemination of the XXI century and discuss whether they actually promote greater involvement of citizens in discussions about science.

abstract: The field of authorship determination, previously largely falling under the umbrella of literary analysis but recently becoming a large subfield of forensic linguistics, has grown substantially over the last two decades. As its body of research and its record of successful forensic application continue to grow, this growth is paralleled by the demand for its application. However, methods which have undergone rigorous testing to show their reliability and replicability, allowing them to meet the strict Daubert criteria put forth by the US court system, have not truly been established. In this study, I set out to investigate how a list of parameters, many commonly used in the methodologies of previous researchers, would perform when used to test documents of bloggers from a sports blog, Winging It in Motown. Three prolific bloggers were chosen from the site, and a corpus of posts was created for each blogger which was then examined for each of the chosen parameters. One test document for each of the three bloggers which was not included in that blogger’s corpus was then chosen from the blog page, and these documents were examined for each of the parameters via the same methodologies as were used to examine the corpora. Once data for the corpora and all three test documents was obtained, the results were compared for similarity, and an author determination was made for each test document along each parameter. The findings indicated that overall the parameters were quite unsuccessful in determining authorship for these test documents based on the author corpora developed for the study. Only two parameters successfully identified the authors of the test documents at a rate higher than chance, and the possibility exists that other factors may be driving these successful identifications, demanding further research to confirm their validity as parameters for the purpose of authorship work. / Dissertation/Thesis / Doctoral Dissertation English 2017

At the heart of this dissertation is an examination of self reflection, self presentation and the experiential self within three Buddhist blogs: The Buddhist Blog, The American Buddhist and ThinkBuddha.org. Based upon this original research, my thesis contributes to ongoing discussions relating to the self online and to the emerging field of media, religion and culture. A number of other scholars have already investigated how the internet has provided a new platform in which to engage with online religious communities, participate in rituals and develop religious identity. Up to this point, however, the place of Buddhism online has been largely overlooked or limited to purely descriptive analysis. As I argue in chapter one, this thesis provides a more developed examination of Buddhism on the internet. In chapters two and three, I demonstrate how my analysis and definition of three aspects of the self, namely self reflection, self presentation and the experiential self, within selected Buddhist blogs (online diaries) provides an innovative contribution to the developing area of study related to new media and religion. In chapter four, I consider my four central research questions and the interdisciplinary approach used which draws from the fields of anthropology, visual cultural studies, media studies, as well as Buddhist studies. In chapter five I present the Buddhist interpretative framework used for the analysis of the experiential self. This focuses on the conceptual issues of the self in early Buddhism as well as the Buddhist Theravada Abhidhamma framework for the analysis of the self (anatta), the components of the self (khandhas) and the senses and sense spheres (ayatanas and dhatus). Through the three ethnographic case studies (chapters six, seven and eight) I demonstrate how the genre of life writing (blogs) is used as a medium for self reflection, self presentation and the experiential self, thus emphasising the experiential aspect of human existence online. In the conclusion (chapter nine), I consider the continuities and discontinuities between the three blogs, and in doing so I illustrate how the detailed examination of Buddhist blogs provides an insight into different aspects of popular culture, of Buddhism on the internet and how new media is being used in the twenty first century.

Made available in DSpace on 2019-03-29T23:57:30Z (GMT). No. of bitstreams: 0 Previous issue date: 2014-08-18 / Blogs showed up firstly as virtual publishing tool of the daily activities content of its founders, variation of writing diary, which is based on fast refresh and microcontent frequent publishing tool. Resulting from new configurations of society from the emergence of information and communication technologies, these tools transform social relations conducted virtually. The femininity, while the constitution from the genre, it becomes subjective synthesis of subjects in a social spaces that includes virtual. In this sense, it is aimed to analyze the constitution of contemporary femininity through in-depth research of how a group of assiduous readers of blogs produce meanings about themselves and their social relations, especially in access to virtual organizations. A qualitative research with an ethnographic approach was the methodological bases, with data collected from observation techniques and semistructured interviews. The results indicate the female blog as a business organization, a profile of readers of these spaces with common interests and characteristics, besides femininity as a multifaceted complex of close and distant characteristics of women s old public roles. / Os blogs apresentaram-se, em princípio, como ferramenta de publicação virtual do conteúdo das atividades diárias de seus idealizadores, variação do diário escrito, que se fundamenta na rápida atualização e em microconteúdo de publicação frequente. Resultantes das novas configurações da sociedade a partir do surgimento das tecnologias de informação e comunicação, estas ferramentas transformam as relações sociais virtualmente conduzidas. A feminilidade, enquanto constituição do gênero, torna-se síntese subjetiva de sujeitos em espaços sociais que incluem o virtual. Neste sentido, objetivou-se analisar a constituição das feminilidades contemporâneas por meio da investigação em profundidade do modo como um grupo de leitoras assíduas de blogs produzem sentidos sobre si e sobre suas relações sociais, especialmente no acesso às organizações virtuais. A estratégia metodológica utilizada foi a da abordagem qualitativa de aproximação etnográfica, com dados coletados a partir de técnicas de observação e entrevistas semiestruturadas. Os resultados apontam o blog feminino como uma organização empresarial, um perfil de leitoras destes espaços com interesses e características comuns, além da feminilidade como um complexo multifacetado de características próximas e distantes dos antigos papéis públicos da mulher.

This thesis aims to conceptualize the growing use of the blog as socio-political practice in an emerging Chinese public sphere. It is built on the study of three key blogs that, for different reasons, are held to be important in the recent history of blogging in China: a sexual blog (Muzi Mei's Love Letters Left, 2003), a journalist's blog (Lian Yue's Lian Yue's Eighth Continent, 2007), and a satirical blog (Wang Xiaofeng's No Guess, 2006-2011). I say they are important because the three blogs support my central argument of this thesis: blogging can be seen as a new form of political expression/participation in China. Such expression/participation is embedded in its creative challenges and negotiations pushing the political boundaries of tolerance subsequently operating within an authoritarian media system. Through a combination of analyses, I explore how Chinese ‘intellectuals' (loosely defined as educated, urban and middle-class netizens) use their professional skills, expertise and cultural capital in the public space of the Chinese blogosphere, how their blogs reshape the form of China's political culture, and how the blogosphere, through such interventions, proceeds in the development of political communications. Through these analyses I address three key issues, all of which arise in these cases, and were drawn attention in the Chinese blogosphere from 2003 to 2011. Firstly, the rise of individualism in China, and the rise of peer-to-peer media means that bloggers who pursue self-expression simultaneously engage in political discourse through such self-expression. The three examples given in this study demonstrate that individual opinions across the blogosphere have significantly reflected public consensus and implicitly challenged orthodox political discourse. My chapter on Muzi Mei's sexual diary, for instance, explores this theme – a young woman's sexual life, I argue, works as a controversy challenging to Chinese gender politics – and perhaps translates also to become political in other ways too. Secondly, drawing on the concept of ‘blogging culture', I argue that blogging has potentially reconfigured political information (taking people's everyday lives as a starting point), increasing the visibility of political struggle and offering alternative modes of ‘public talk'. This can be seen in both the case of Lian Yue and Wang Xiaofeng – the former writes about a well-known government project – Xiamen PX event in 2007, presenting a radical practice of news reporting that has challenged the legitimacy of traditional sense of journalism in China. The latter uses satire to make fun of the State, Party leaders, mainstream media, policies and established ideologies, improving a previously restricted communicative environment towards more open. Thirdly, the Chinese blogosphere has arguably created a new generation of elites – these ‘new' elites are ‘ambiguous' or ‘dissident' elites in contrast to the older, more traditional understanding of an ‘establishment' elite. In other words, even though the orthodox elite culture promoted by politicians, celebrities and cultural elites is still the mainstream in the blogosphere, such a ‘mainstream' is gradually questioned, criticized and challenged by the commonly shared ideas, beliefs and values disseminated by Chinese radical bloggers such as Muzi Mei, Lian Yue and Wang Xiaofeng who are aware of new cultural, social and political contexts. However, as this thesis suggests, political or political-based expression in China still has to constantly negotiate with ongoing censorship, along with an unstable discursive space and thus, can only enjoy a limited success. Therefore, the Chinese blogosphere, as a public space for political communication, still has a long way to go.

Ng, Kuan Kit. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2009. / Includes bibliographical references (leaves 92-100). / Abstract also in Chinese. / Abstract --- p.i / Acknowledgement --- p.iii / Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- Blog Overview --- p.2 / Chapter 1.2 --- Motivation --- p.4 / Chapter 1.2.1 --- Blog Mining --- p.5 / Chapter 1.2.2 --- Topic Detection and Tracking --- p.8 / Chapter 1.3 --- Objectives and Contributions --- p.9 / Chapter 1.4 --- Proposed Methodology --- p.11 / Chapter 2 --- Related Work --- p.13 / Chapter 2.1 --- Web Document Clustering --- p.13 / Chapter 2.2 --- Document Clustering with Temporal Information --- p.15 / Chapter 2.3 --- Blog Mining --- p.17 / Chapter 3 --- Feature Extraction and Selection --- p.20 / Chapter 3.1 --- Blog Extraction and Content Cleaning --- p.21 / Chapter 3.1.1 --- Blog Parsing and Structure Identification --- p.22 / Chapter 3.1.2 --- Stop-word Removal --- p.24 / Chapter 3.1.3 --- Word Stemming --- p.25 / Chapter 3.1.4 --- Heuristic Content Cleaning and Multiword Grouping --- p.25 / Chapter 3.2 --- Feature Selection --- p.26 / Chapter 3.2.1 --- Term Frequency Inverse Document Frequency --- p.27 / Chapter 3.2.2 --- Term Contribution --- p.29 / Chapter 4 --- Blog Topic Extraction --- p.31 / Chapter 4.1 --- Requirements of Document Clustering --- p.32 / Chapter 4.1.1 --- Vector Space Modeling --- p.32 / Chapter 4.1.2 --- Similarity Measurement --- p.33 / Chapter 4.2 --- Document Clustering --- p.34 / Chapter 4.2.1 --- Partitional Clustering --- p.36 / Chapter 4.2.2 --- Hierarchial Clustering --- p.37 / Chapter 4.2.3 --- Density-Based Clustering --- p.38 / Chapter 4.3 --- Proposed Concept Clustering --- p.40 / Chapter 4.3.1 --- Semantic Distance between Concepts --- p.43 / Chapter 4.3.2 --- Bounded Density-Based Clustering --- p.47 / Chapter 4.3.3 --- Document Assignment with Topic Clusters --- p.57 / Chapter 4.4 --- Discussion --- p.58 / Chapter 5 --- Blog Topic Evolution --- p.61 / Chapter 5.1 --- Topic Evolution Graph --- p.61 / Chapter 5.2 --- Topic Evolution --- p.64 / Chapter 6 --- Experimental Result --- p.69 / Chapter 6.1 --- Evaluation of Topic Cluster --- p.70 / Chapter 6.1.1 --- Evaluation Criteria --- p.70 / Chapter 6.1.2 --- Evaluation Result --- p.73 / Chapter 6.2 --- Evaluation of Topic Evolution --- p.79 / Chapter 6.2.1 --- Results of Topic Evolution Graph --- p.80 / Chapter 6.2.2 --- Evaluation Criteria --- p.82 / Chapter 6.2.3 --- Evaluation of Topic Evolution --- p.83 / Chapter 6.2.4 --- Case Study --- p.84 / Chapter 7 --- Conclusions and Future Work --- p.88 / Chapter 7.1 --- Conclusions --- p.88 / Chapter 7.2 --- Future Work --- p.90 / Bibliography --- p.92 / Chapter A --- Stop Word List --- p.101 / Chapter B --- Feature Selection Comparison --- p.104 / Chapter C --- Topic Evolution --- p.106 / Chapter D --- Topic Cluster --- p.108

During the 2004 election cycle, online communication technologies emerged as a legitimate influence on political participation and strategy. Weblogs (blogs) played a pivotal role in the Internet's unprecedented sway. This research combined Burke's (1969) dramatism with Campbell's (1989) feminine style to describe and critique three women's political blogs. The pentad highlighted an argument derived from each blogger's master narrative, while feminine style analysis revealed subtle differences among the women's persuasive tactics.