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The Taiwan banking industry is over banking. Therefore, it needs to expand overseas market to solve the dilemma. Taiwan government signed MOU and ECFA in 2009. Taiwan banks increase advantages to enter China banking industry. Recently, China banking industry is actively establishment of Country Bank. The purpose of thesis is whether Taiwan banks into Country Bank have any changes or niche. Therefore, this study is to investigate why and how foreign banks want to invest Country Bank. This paper selects good performance in the Chinese market as benchmark bank. HSBC is the benchmark bank. I study Country Bank of HSBC to find it how to strategy and management. Finally, I use Case Study to find some ways to inspire Taiwan banks. One Country Bank invested about 40 million RMB. If establishes more than ten Country Banks can use The Banks Management System. The Position is service rural areas. And the products need to innovate and satisfy rural demand.

Finance service industry is in a country economic development an important link, the bank, because has the superiority which the customer wealth and the fund flow, to seek the profit then development wealth management service. ¡§in 2010 the Asian and Pacific area wealth reports¡¨, reports pointed out that in 2009 Taiwan wealthy public figure population is 82,800 people, compared rises 42.3% the year before last, the wealth resultant rises 49.6% to 2,640 hundred million US dollars, two rises both were situated in the Asian and Pacific area third. Now in the bank system's floating capital reaches as high as more than 6.2 trillion new Taiwan dollars, is the wealth management very big market. At present the banking industry reaches the focal point direction yearly income 3 million new Taiwan dollars above Pyramid peaks the guest level, promotes to measure the wealth which the body subscribes does to manage the bank personally, every year the wealth manages the market the property scale, may amount to above at least 1.5 trillion new Taiwan dollars. But, Taiwan banking industry wealth manages customer's degree of satisfaction to be actually getting more and more low, therefore the banking industry must have province to think, pondered how should promote the service quality, establishes the enterprise image, further promotes the customer degree of satisfaction, lets the customer be willing to maintain the good intercourse relations with the bank. This research is mainly discusses service of quality, the enterprise image and the customer degree of satisfaction three between the bank wealth management service relatedness, The understanding between correlation degree, enables the bank entrepreneur mutually to pay attention to customer's feeling, takes management which the customer relates, and further understood that the wealth manages the market development the tendency. v This research mainly aims at the bank wealth to manage the customer is an object, by the questionnaire survey way, carries on the material the collection, discusses between various variables using the statistical real diagnosis's method the linear relationship, comes overall analysis during each variable positive and negative to the relational degree, according to the real diagnosis result proposed that the conclusion and the concrete suggestion, improve the wealth management service as the banking industry the service quality, establishes the enterprise image, so as to and enhances reference of the customer degree of satisfaction. The findings are discovered as follows: (1) the bank service quality has to the enterprise image obviously to it influence; (2) the bank service quality is having to the customer degree of satisfaction obviously to it influence; (3) the bank enterprise image is having to the customer degree of satisfaction obviously to it influence; (4) different population statistic variable, the marital status and the age two items have the line regarding the service quality and the reliability have the remarkable difference; As well as (5) the marital status also has the remarkable difference regarding the enterprise image. In management meaning, under the present competition intense finance environment, The bank wealth management service not only need strengthen the service the quality, should establish the customer to the enterprise image cognition, then enhances customer's degree of satisfaction, expresses and between the customer and for a long time close intercourse relations.

Abstract To Cope with the aggressive competition and under the encouragement of the government, several domestic financial institutions have combined as financial holding companies in recent years. Through the function of cross selling, they expect the maximized synergy could be created; however, banking industry plays an important role here. Financial goods sold via banks could be easily imitated by others, thus, the capability of innovation is the key to victory. Past researches show lack of attention on the relationship between organizational innovative climate and individual innovative behavior, furthermore, most researches about organizational innovation were taking technology industry as examples. Thus, this research tries to proceed an empirical study of domestic banking industry and find out the effect of organizational innovative climate on individual innovative behavior. Besides, it comprehends the exploration of the mediating effect of the perceived self-efficacy and the moderating effect of problem solving styles. After statistical analyses, the results are summarized as the following. 1. Different personal backgrounds perform differently in the perception of organizational innovative climate, individual innovative behavior, perceived self-efficacy, and problem solving style 2. Organizational support and the autonomy during work have positive effects on the implementation of innovative ideas. Organizational support, autonomy in work, and team work also have positive effects on the generation of innovative ideas. 3. Intuitive problem solving style has positive effect on individual innovative behavior. 4. Systematic problem solving style has no effect on individual innovative behavior. 5. The autonomy during work has positive effect on perceived self-efficacy. 6. Perceived self-efficacy has positive effect on individual innovative behavior. 7. The intuitive problem solving style has moderating effect among the relationship between the autonomy during work and the generation of innovative ideas. 8. Perceived self-efficacy has mediating effect among the relationship between the autonomy during work and individual innovative behavior.

Abstract According to the report of the Directorate-General of Budget, Accounting and Statistics, the 68.98% GDP is come from service industries. There are more than three million people in service industries. And the most part of service industries is the banking industry. These banks have a very important question is how to live in the uncertainty environment and how to out standing in this industry. The high quality service is the solution for these questions. So, they have to raise their employees for the customer orientation. The internal marketing can help the banking industry that to build their staffs on the customer orientation. This research is talking about the HRM use the internal marketing to raise the customer satisfaction of employees, and the satisfaction can affect the performance of the staff and the customer orientation. In this study, the results show that: 1. The internal service quality of the HRM is related to the internal satisfaction, job performance and the customer orientation. 2. The target of sales in the customer orientation is not related to the internal service quality of the HRM, the internal satisfaction and the job performance. 3. The personal factors are different in the internal service quality of the HRM, the internal satisfaction, the customer orientation and the job performance. 4. The internal service quality of the HRM can affect the internal satisfaction, the customer orientation and the job performance. 5. The internal satisfaction can not affect the customer orientation and the job performance. 6. The customer orientation can affect the job performance. Key words: internal marketing, service quality, customer orientation, job performance, customer satisfaction, banking industry

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The instability within the financial services sector is not a new phenomenon, and this has been exacerbated by the global financial crisis. There is a requirement of banks to stay at the forefront of change and innovation, due to the fact that technological advancements and heightened competition are changing the face of banking as we know it. The requirement of corporate training divisions to be innovative is also apparent in the literature. Corporate training divisions within the banking industry operate against the backdrop of a severe skills shortage within South Africa. Furthermore, the necessity of corporate training divisions to be able to show a return on investment for money spent on training is evident. Hence, there is a requirement of both the banking industry as well as corporate training divisions to function entrepreneurially. A relationship is evident in the literature between the performance of organisations, which is seen as a multidimensional construct and entrepreneurial orientation. The primary objective of this research study was to investigate the impact of entrepreneurial orientation on the perceived success of corporate training divisions within selected South African banks. The dimensions of entrepreneurial orientation assessed included Innovativeness; Competitive Aggressiveness; Autonomy; Risk-Taking and Proactiveness. The study also identified the success factors of corporate training organisations and correlated these factors with the dimensions of entrepreneurial orientation. Secondary objectives were also formulated to support the attainment of the primary objective. Fourteen South African banks‟ corporate training divisions were selected to participate in the research study. A comprehensive literature study was followed by an empirical study. An existing questionnaire was adapted to assess entrepreneurial orientation, and a questionnaire was designed based on the literature study to assess the perceived success factors within the selected corporate training divisions. The survey was housed on the internet in electronic format. Factor analysis was applied to assess the discriminant validity of the items measuring entrepreneurial orientation and success factors. Furthermore, Kaiser‟s criterion was used to determine the number of factors to be extracted and the Cronbach alpha coefficients were calculated to assess the internal consistency of the items measuring the various factors under investigation. Regression analysis was used to determine relationships between the entrepreneurial constructs and the success factors as identified in the study. Furthermore, hypotheses were formulated and tested regarding the correlations between the entrepreneurial dimensions and the success factors within corporate training organisations. Relationships between some demographic factors and the constructs under investigation were also analysed. After a detailed analysis of the data, it was concluded that positive relationships do exist between some constructs of entrepreneurial orientation and some constructs of success factors of corporate training organisations. One negative relationship was evident. Positive relationships were also observed between some demographic factors and the constructs investigated. Consequently, Competitive Aggressiveness demonstrated a positive influence on Learner Reaction2; Learning; Learner Behaviour; Business Results; Return on Investment; Supportive Learning Environment; Concrete Learning Processes and Leadership Reinforces Learning within corporate training divisions. Furthermore, the results of the multiple regression analysis also indicated that respondents within the selected banks view that Innovativeness has a positive influence on Supportive Learning Environment; Concrete Learning Processes and Leadership Reinforces Learning. A negative relationship was indicated between Innovativeness and Learner Behaviour. In addition, the results of the multiple regression analysis disclosed that respondents within the selected banks perceive that Autonomy has a positive influence on Learner Behaviour; Supportive Learning Environment and Leadership Reinforces Learning. Moreover, the results of the multiple regression analysis disclosed that respondents within the selected banks perceive that Risk-Taking has a positive influence on Learning; Business Results; and Return on Investment. Also, a statistically significant difference in terms of the mean values in which respondents of 39 years and younger and respondents of 40 years and older perceived six variables, namely Competitive Aggressiveness; Learning; Learner Behaviour; Business Results; Return on Investment and Supportive Learning Environment were indicated. Practical statistical significances which yielded medium effect sizes for Learner Behaviour and Return on Investment were noted. No statistical significant differences were observed in the mean values of males and females. A statistically significant difference in terms of the mean values in which respondents with a highest qualification being a diploma or lower, and respondents with a highest qualification being a degree or higher perceive Learning; Learner Behaviour; Return on Investment and Concrete Learning Processes were reflected. However, no practical statistical significances were noted. Based on the findings of the empirical study recommendations were made to cultivate and foster entrepreneurial orientation within corporate training organisations within the banking industry. / Thesis (MBA)--North-West University, Potchefstroom Campus, 2013

The instability within the financial services sector is not a new phenomenon, and this has been exacerbated by the global financial crisis. There is a requirement of banks to stay at the forefront of change and innovation, due to the fact that technological advancements and heightened competition are changing the face of banking as we know it. The requirement of corporate training divisions to be innovative is also apparent in the literature. Corporate training divisions within the banking industry operate against the backdrop of a severe skills shortage within South Africa. Furthermore, the necessity of corporate training divisions to be able to show a return on investment for money spent on training is evident. Hence, there is a requirement of both the banking industry as well as corporate training divisions to function entrepreneurially. A relationship is evident in the literature between the performance of organisations, which is seen as a multidimensional construct and entrepreneurial orientation. The primary objective of this research study was to investigate the impact of entrepreneurial orientation on the perceived success of corporate training divisions within selected South African banks. The dimensions of entrepreneurial orientation assessed included Innovativeness; Competitive Aggressiveness; Autonomy; Risk-Taking and Proactiveness. The study also identified the success factors of corporate training organisations and correlated these factors with the dimensions of entrepreneurial orientation. Secondary objectives were also formulated to support the attainment of the primary objective. Fourteen South African banks‟ corporate training divisions were selected to participate in the research study. A comprehensive literature study was followed by an empirical study. An existing questionnaire was adapted to assess entrepreneurial orientation, and a questionnaire was designed based on the literature study to assess the perceived success factors within the selected corporate training divisions. The survey was housed on the internet in electronic format. Factor analysis was applied to assess the discriminant validity of the items measuring entrepreneurial orientation and success factors. Furthermore, Kaiser‟s criterion was used to determine the number of factors to be extracted and the Cronbach alpha coefficients were calculated to assess the internal consistency of the items measuring the various factors under investigation. Regression analysis was used to determine relationships between the entrepreneurial constructs and the success factors as identified in the study. Furthermore, hypotheses were formulated and tested regarding the correlations between the entrepreneurial dimensions and the success factors within corporate training organisations. Relationships between some demographic factors and the constructs under investigation were also analysed. After a detailed analysis of the data, it was concluded that positive relationships do exist between some constructs of entrepreneurial orientation and some constructs of success factors of corporate training organisations. One negative relationship was evident. Positive relationships were also observed between some demographic factors and the constructs investigated. Consequently, Competitive Aggressiveness demonstrated a positive influence on Learner Reaction2; Learning; Learner Behaviour; Business Results; Return on Investment; Supportive Learning Environment; Concrete Learning Processes and Leadership Reinforces Learning within corporate training divisions. Furthermore, the results of the multiple regression analysis also indicated that respondents within the selected banks view that Innovativeness has a positive influence on Supportive Learning Environment; Concrete Learning Processes and Leadership Reinforces Learning. A negative relationship was indicated between Innovativeness and Learner Behaviour. In addition, the results of the multiple regression analysis disclosed that respondents within the selected banks perceive that Autonomy has a positive influence on Learner Behaviour; Supportive Learning Environment and Leadership Reinforces Learning. Moreover, the results of the multiple regression analysis disclosed that respondents within the selected banks perceive that Risk-Taking has a positive influence on Learning; Business Results; and Return on Investment. Also, a statistically significant difference in terms of the mean values in which respondents of 39 years and younger and respondents of 40 years and older perceived six variables, namely Competitive Aggressiveness; Learning; Learner Behaviour; Business Results; Return on Investment and Supportive Learning Environment were indicated. Practical statistical significances which yielded medium effect sizes for Learner Behaviour and Return on Investment were noted. No statistical significant differences were observed in the mean values of males and females. A statistically significant difference in terms of the mean values in which respondents with a highest qualification being a diploma or lower, and respondents with a highest qualification being a degree or higher perceive Learning; Learner Behaviour; Return on Investment and Concrete Learning Processes were reflected. However, no practical statistical significances were noted. Based on the findings of the empirical study recommendations were made to cultivate and foster entrepreneurial orientation within corporate training organisations within the banking industry. / Thesis (MBA)--North-West University, Potchefstroom Campus, 2013

This study measures brand loyalty of banking clients in South Africa. To do so, the study employs the newly developed brand loyalty conceptual framework of Moolla (2010) from the fast–moving consumer good industry as point of departure, and firstly, test its applicability to banking clients, secondly, adapt the framework where needed, and thirdly, used the adapted framework to measure the brand loyalty levels of the banking clients. The results show that the Moolla model could be used with minor adaptations in the banking industry, and that the reliability as measured by Cronbach alpha coefficients are acceptable. In measuring the brand loyalty levels, it is clear banking clients are not very loyal, scoring low on all the brand loyalty influences except customer satisfaction (which falls in the fair to good margin). / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.

This study measures brand loyalty of banking clients in South Africa. To do so, the study employs the newly developed brand loyalty conceptual framework of Moolla (2010) from the fast–moving consumer good industry as point of departure, and firstly, test its applicability to banking clients, secondly, adapt the framework where needed, and thirdly, used the adapted framework to measure the brand loyalty levels of the banking clients. The results show that the Moolla model could be used with minor adaptations in the banking industry, and that the reliability as measured by Cronbach alpha coefficients are acceptable. In measuring the brand loyalty levels, it is clear banking clients are not very loyal, scoring low on all the brand loyalty influences except customer satisfaction (which falls in the fair to good margin). / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.