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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
21

DYNAMICS OF SHARED MOBILITY SERVICES: USER DEMAND PATTERNS, CHARACTERISTICS, PERCEPTIONS, AND FUTURE INTENTIONS

Ricardo Chahine (19193095) 22 July 2024 (has links)
<p dir="ltr">This research evaluates shared mobility services in the United States, focusing on e-scooter sharing, bike-sharing, and ride-hailing in various urban settings. It aims to understand public and user perceptions, usage patterns, and the impact of urban design on these services. Key research questions include the differences in usage around campuses, public perceptions of shared mobility, future usage intentions post-COVID-19, and the influence of bike lane construction on shared mobility. The study uses survey data and various analytical methods to provide insights for policymakers and operators, introducing the CYCLES framework to enhance shared mobility systems and promote sustainable transportation solutions.</p>
22

Från skroll till klick: Nycklarna till effektiva Instagram-annonser för unga vuxna med tekniskt intresse / From scroll to click: The keys to effective Instagram ads for young adults with a tech interest

Flodin Jakobsson, Sarah, Lindblom, Clara January 2024 (has links)
Denna studie undersöker effekten av designelement samt strategier och dess påverkan av klickfrekvensen (CTR) på Instagram bland unga vuxna med ett intresse för teknik. Genom att använda både kvantitativa enkäter och kvalitativa fokusgrupper, baserade på tidigare forskning och teori inom digital marknadsföring, klickfrekvens, personanpassning, designelement samt strategier, syftar studien till att identifiera vilka designelement och strategier som kan öka användarens engagemang och därmed klickfrekvensen. Resultaten från studien bekräftar att annonser som är noggrant anpassade med fokus på visuella och interaktiva element som färgsättning, layout, text och dynamiskt innehåll, i betydande grad förbättrar användarinteraktionen. Även om studien bekräftar att välutformade, personanpassade annonser är kritiska för framgångsrik digital marknadsföring riktad mot unga vuxna med tekniskt intresse, lyfter den även fram hur avgörande noggrann analys av användardata och beteendemönster är för att optimera annonsernas effektivitet. Slutsatsen drar att personanpassade och visuellt tilltalande Instagram-annonser spelar en avgörande roll i att locka och engagera denna målgrupp trots deras begränsning. / This study looks at how elements of design and strategies affect the click-through rate (CTR) on Instagram for young adults interested in technology. Using both quantitative surveys and qualitative focus groups, based on previous research in digital marketing, click-through rates, personalization, strategies and design elements, the aim is to find out which strategies and design elements increase user engagement and click-through rates. The results show that ads tailored with visual and interactive features like color schemes, layout, text, and dynamic content greatly improve user interaction. The study confirms that well-designed, personalized ads are essential for effective digital marketing targeted at young adults with a tech interest. It also emphasizes the importance of analyzing user data and behavior patterns to make ads more effective. The conclusion is that personalized and visually appealing Instagram ads are key to attracting and engaging this audience, despite some limitations.
23

An investigation into the sexual behaviours of adolescents attending sexually transmitted disease clinics in the western district of the Vaal region

Magagula, Mmamotlhoa Dolphin 04 1900 (has links)
Understanding the sexual behaviour patterns that can place the adolescent at risk for the development of sexually transmitted diseases is crucial in the HIV I AIDS epidemic era. An explorative descriptive survey was conducted among adolescents in the age group 14 to 19 years attending sexually transmitted disease services in the Vaal Region clinics. The purpose of the study was to explore the sexual behaviours of the adolescents and the impact the life style health education programme had on their sexual practices. Of the 89 respondents who attended the sexually transmitted disease clinic more than half were found to be engaging in sexual intercourse on a weekly basis. The study further revealed that the adolescents lacked in-depth information on sex and sexuality and expressed the need for change in the implementation of the adolescent life style health education programme. / Health Studies / M.A. (Nursing Science)
24

An investigation into the sexual behaviours of adolescents attending sexually transmitted disease clinics in the western district of the Vaal region

Magagula, Mmamotlhoa Dolphin 04 1900 (has links)
Understanding the sexual behaviour patterns that can place the adolescent at risk for the development of sexually transmitted diseases is crucial in the HIV I AIDS epidemic era. An explorative descriptive survey was conducted among adolescents in the age group 14 to 19 years attending sexually transmitted disease services in the Vaal Region clinics. The purpose of the study was to explore the sexual behaviours of the adolescents and the impact the life style health education programme had on their sexual practices. Of the 89 respondents who attended the sexually transmitted disease clinic more than half were found to be engaging in sexual intercourse on a weekly basis. The study further revealed that the adolescents lacked in-depth information on sex and sexuality and expressed the need for change in the implementation of the adolescent life style health education programme. / Health Studies / M.A. (Nursing Science)

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