Fysisk inaktivitet är ett växande samhällsproblem. Yrket som personlig tränare kan ha en viktig roll i arbetet för att främja hälsa. De arbetar främst på kommersiella gym som har som mål att vara ekonomiskt vinstdrivande. Det kan därför finnas en konflikt mellan att arbeta hälsofrämjande och fokusera på att sälja sina tjänster. Syftet med studien är att utforska hur personliga tränare uppfattar sitt yrke som hälsofrämjande, hur de ser på kostrådgivning inom yrket samt om och hur de påverkas av kroppsideal. Data samlades in genom semistrukturerade intervjuer med personliga tränare med varierande utbildning, erfarenhet och kön på gym i Malmö. En tematisk innehållsanalys genomfördes för att identifiera olika nyckelord som användes för att kategoriseras i teman. Det framgick utifrån resultatet att det finns en konflikt i det hälsofrämjande arbetet dels på grund av yrkets säljkaraktär, dels från bristande reglering av kompetens och kunskapskrav. Det framgick även att kroppsideal kunde leda till press att se ut på ett visst sätt hos tränarna samt att en vältränad kropp eller hög fysisk förmåga ansågs fördelaktigt eller nödvändigt för att vara en framgångsrik personlig tränare, detta förklaras med hjälp av begreppet kroppsligt kapital som beskriver hur dessa kroppsliga attribut kan tillskriva individer goda egenskaper som kompetens och status. / Physical inactivity is a growing problem in society. The personal trainer profession may have an important role in the promotion of health. Personal trainers work mostly at commercial gyms with the goal of being profitable. There may therefore exist a conflict between personal trainers work to promote health and to sell their services. The purpose of this study was to explore personal trainers view of their profession in the context of health promotion, dietary advice and if and how they are affected by body ideals. Data was collected using semi structured interviews with personal trainers with varying education and professional experience at gyms in Malmö. A thematic analysis was implemented to identify key words that could later be categorized as themes. The results show that there exists a conflict between personal trainers work to promote health and to sell their services. Pressure to look a certain way was also prevalent among the personal trainers and a this was explained through the lens of bodily capital that describes how bodily attributes can ascribe the trainers with good properties like competence and social status.

While it is very common for supermodels to make the occasional foray into cinematic performance, and some of them manage to turn these forays into full-time careers in acting, it is very rare that supermodel-actors are afforded any academic attention. This thesis seeks to change this through a case study of two supermodel-actors: Devon Aoki and Abbey Lee. Using a methodology that combines extratextual contextualization with close analysis of image and film materials, and grounded in a perspective that centers the body, it analyzes Aoki and Lee’s careers as they cross over from one form of stardom to another. The focus of the analysis lies in the way that the bodily capital which is the basis of their modelling work also informs their acting personas as they are shaped through their on-screen work, publicity and reception. Furthermore, the thesis applies the concept of niche stardom, adapted from Diane Negra, to illustrate how Aoki and Lee inhabit a stardom which is specific to certain audiences with specific values and tastes. The analysis finds that there is a significant overlap between Aoki and Lee’s modelling and acting personas, and that this overlap is channeled through the representations of their bodies which, are the sites of heterogeneous discourses of gender, sexuality and race.