This thesis is focus on the book market in Czech Republic and its current situation. The main objective of the thesis is, through primary research and cluster analysis, to uncover market segments, which shows significant differences in costumer behavior and through crosstabs develop profile of these groups. Base on this information focus on the segments attractive for bookshops to address them and prepare recommendation to focus on them. The market research has a qualitative character and is realized inform of personal and internet questionnaire. Selection of respondent is in form of Quota sampling, using quotas tender, age and education.

The aim of this thesis is to give a picture as complete as possible of the sociological, material and economic conditions of the translation of a literary work. This thesis elaborates the characteristics of the profession of 'literary translator' in the Czech environment. It focuses on the role and position of a literary translator in the contemporary Czech book market and examines the economic context of this activity. The practical part includes a questionnaire survey and interviews with translators. The results of the questionnaire search are processed by means of a descriptive analysis and a correlation analysis. The interviews were used to create medallions illustrating the individual variations of the translator's profession of literary texts. Key words: literary translator, book market, royalties, publisher, translation, quantitative research, qualitative research, CEATL, Czech translator's association

This article shows how changing ideologies and evolving market forces have combined to lessen German publishers’ enthusiasm for Swahili literature – and how, surprisingly, translators of Swahili are now taking the initiative to ensure that Swahili literature still gets published. After outlining preceding periods of translation and showing how they are determined by ideologies and market forces, I take a close and partially personal look at the development and role of the translator-publishers: how digital technology and new formats have enabled them to take over classical publishers’ tasks. Still, even if translators manage to publish their translated works, they are confronted with the challenge of reaching an audience and creating a space for Swahili literature in German-speaking countries. These translators could possibly join forces to reach a critical mass for translations, thus paving the way for Swahili translated literature to be recognized and appreciated by German-speaking readers.

One of the first Czech research papers on self-publishing. Even though unsuccessful and forbidden authors could publish a book on their own in the past, the current phenomenon of self-publishing can be arranged on-line in just a few clicks and for much cheaper. Self- publishing began to spread since circa 2005 - in the Czech Republic and abroad simultaneously. This thesis shows how the development has unfolded differently in the Czech Republic and in the USA, which is considered the cradle of this technology. The first chapter of this thesis analyzes the history of book publishing and many different ways to publish a book, and defines self-publishing. The second chapter shows how the new technologies and media influenced the expansion of self-publishing. The third chapter analyzes and puts into context some of the Czech and the American self-publishing portals, and compares the providers of these services. Many professionals - editors, authors, and literary critics - criticize self-publishing for its amateurism and low quality content, which this work takes into account as well. This paper also documents some of the rare cases of self-published authors, who managed to succeed despite the tough competition from traditional publishing houses. In the last chapter the whole process of self-publishing...

This thesis explores the Turkish book publishing industry within the framework of historical development of book publishing since Ottoman practice onwards and current structure of the Turkish book market. The aim of the thesis is to understand recent trends, developments, and problems in the Turkish book market, within its specific historical conditions and in a comparative method to the current structure of book publishing industry in developed countries where book publishing is a global business and highly integrated to other sectors of cultural commodity production. The hypothesis is that although there have been profound changes in the Turkish book publishing sector on the way towards industrialization during recent decade, especially after 2000s / book publishing in Turkey remained an &quot / infant industry&quot / and Turkish book publishing market is still unsaturated as a result of serious problems continuing in different cycles of circulating capital in the Turkish book market and in preconditions of profit-maximization and capital accumulation processes / impediments on the creation of a large mass of readers and new genres / lack of an industrial organization of book production and business, and belated developments in regulative-legal framework in copyright regime.

During the last few years, market micro-structure research has been active in analysing the dependence of market efficiency on different market character­ istics. Make-take fees are one of those topics as they might modify the incen­ tives for participating agents, e.g. broker-dealers or market-makers. In this thesis, we propose a Hawkes process-based model that captures statistical differences arising from different fee regimes and we estimate the differences on limit order book data. We then use these estimates in an attempt to measure the execution quality from the perspective of a market-maker. We appropriate existing theoretical market frameworks, however, for the pur­ pose of hireling optimal market-making policies we apply a novel method of deep reinforcement learning. Our results suggest, firstly, that maker-taker exchanges provide better liquidity to the markets, and secondly, that deep reinforcement learning methods may be successfully applied to the domain of optimal market-making. JEL Classification Keywords Author's e-mail Supervisor's e-mail C32, C45, C61, C63 make-take fees, Hawkes process, limit order book, market-making, deep reinforcement learn­ ing kiselrastislavSgmail.com barunik@f sv.cuni.cz

Immer mehr Verlage etablieren glatte Preise bei ihren Erzeugnissen, um der Forderung des Buchhandels nach glatten Preisen zu entsprechen. Die vorliegende Arbeit untersucht inwieweit diese Fragestellung aus preispsychologsicher Sicht für die Warengruppen Belletristik und Sachbuch berechtigt ist und welche Produkteigenschaften einen Einfluss auf die Zahlungsbereitschaft haben. Hierfür sind 14 branchenfremde Studien nach dem PICO(C)-Schema auf Adaptionspotenzial überprüft worden. Ergänzend sind aktuelle theoretische Forschungserkenntnisse nach WENGER dargestellt worden. Die aktuellen Preisstrategien für die Warengruppen Belletristik und Sachbuch in den Ausgabeformen: Hardcover, Taschenbuch, E-Book und Hörbuch, werden in einer IST-Analyse dargestellt. Da bis heute keine repräsentativen Daten bzgl. des Preisendung im Buchhandel vorliegen, wurde ein Datenerhebungskonzept erarbeitet. Zunächst wurde eine Choice-Based-Conjoint-Analyse mit einer Stichprobe von N=176 Teilnehmern durchgeführt. Ebenfalls wurde mit einer qualitativen Stichprobe von N=11 eine van-Westerndorp-Befragung durchgeführt. Zentrale Ergebnisse der Arbeit sind, dass überwiegend glatte Preise gegenüber gebrochenen präferiert werden. Die Aussage, dass es zentrale Preisschwellen für die genannten Warengruppen gibt, konnte in dieser Arbeit nicht bestätigt werden. Alle Ergebnisse dieser Arbeit sind stark von individuellen Produkteigenschaften abhängig. Für den Transfer in die Praxis wurden, neben der Definition eines SOLL-Zustands, für beide Warengruppen, Preissimulatoren programmiert. Auf dieser Basis kann künftig ein ganzheitliches Preismanagement in Verlagen und dem Buchhandel etabliert werden.:1. Einleitung und Problemstellung 1.1. Motivation 1.2. Ziele der Arbeit 1.3. Aufbau der Arbeit und Methodik 2. Stand der Forschung zu Preisendungen 2.1. Klassische und verhaltensorientierte Studien zu Preisendungen 2.2. Zusammenfassung und Beurteilung 3. Theoretischer Bezugsrahmen 3.1. Preis- und Konsumentenverhalten 3.2. Preiswürdigkeitsurteil 3.3. Phasen eines Kaufprozesses am Beispiel des SOR-Modells 3.4. Verhaltenspsychologische Theorien der Preisforschung 3.6. Zusammenfassung und Beurteilung 4. Analyse deutscher Buchmarkt 4.1. Abgrenzung und Darstellung Buchhandel und Buchmarkt 4.2. Preispolitik im deutschen Buchhandel 4.3. Vorstellung und Analyse ausgewählter Warengruppen im Buchhandel 4.4. Zusammenfassung und Beurteilung 5. Methodisches Vorgehen 5.1. Vorstellung Preisforschungsmethoden 5.2. Datenerhebungskonzept und Vorüberlegungen 5.3. Zusammenfassung und Beurteilung 6. Erstellung und Durchführung der Studien 6.1. Toolauswahl 6.2. Umfrageerstellung 6.3. Durchführung und Verteilung 6.4. Zusammenfassung und Beurteilung 7. Analyse und Auswertung der Ergebnisse 7.1. Demographische Daten und Rating-Teil 7.2. Auswertung CBC I 7.3. Auswertung CBC II 7.4. Auswertung van-Westerndorp PSM 7.5. Zusammenfassung und Beurteilung 8. Implikationen für die Preis- und Produktpolitik 8.1. Entscheidungsmatrix und Definition SOLL-Zustand 8.2. Zusammenfassung und Beurteilung 9. Fazit und Ausblick

Master's thesis "Literary awards and the book market: interaction features (2015–2017)" consists of two parts. The master thesis contains 83 pages, 33 tables and 6 figures. The goal is to explore the features of the interaction of literary-premium and publishing processes in 2015–2017. The object is manuscripts and publications that have been included in lists in 2015–2017. The subject is the instruments of influence of the modern book market on the work of literary awards and the reverse influence of the premiums on the book market. The first chapter of the study examines literary prizes in terms of both functional historical changes and the mechanisms for peer review of contemporary literary creativity, and also describes the expanded characterization of the literary prize as a phenomenon. The second chapter analyzes in detail the statistics and interrelationship of literary awards, distribution and sales of book products, formulates the patterns and instruments of influence of the modern book market on the work of literary awards and the reverse effect of bonuses on the book market. The problems of falling status and prestige of literary awards are revealed. According to the results of the analysis and comparison of statistical data, identifying general trends and patterns, the instrumental possibilities of interaction of literary prizes and the book market were formulated. / Магистерская диссертация «Литературные премии и книжный рынок: особенности взаимодействия (2015–2017 гг.)» состоит из двух частей. Магистерская диссертация содержит 83 страницы, 33 таблицы и 6 рисунков. Цель – исследовать особенности взаимодействия литературно-премиального и издательского процессов 2015–2017 гг. Объект – рукописи и издания, попавшие списки в 2015–2017 гг. Предмет – инструменты влияния современного книжного рынка на работу литературных премий и обратное влияние премий на книжный рынок. В первой главе исследования рассматриваются литературные премии в аспекте, как функциональных исторических изменений, так и в качестве механизмов экспертной оценки современного литературного творчества, а также дается расширенная характеристика литературной премии как феномена. Во второй главе в подробной форме анализируется статистика и взаимосвязь литературных премий, распространения и продаж книжной продукции, формулируются закономерности и инструменты влияния современного книжного рынка на работу литературных премий и обратное влияние премий на книжный рынок. Выявлена проблематика падения статуса и престижа литературных премий. По результатам анализа и сопоставления статистических данных, выявления общих тенденций и закономерностей были сформулированы инструментальные возможности взаимовлияния литературных премий и книжного рынка.

This thesis aims to analyze Czech literary criticism of the 1990s from the perspective of political reading. In the first part, the basic tendencies of Polish literary criticism are introduced: these form a contrast to the Czech context and also problematize some underlying notions of Czech literary historiography. The second part discusses the following terms: politics and police Rancière), depoliticization (Schmitt, Barthes) and ideology (Eagleton). These are adjusted to the specifics of the Czech context. The practical part of the thesis looks at the political interpretation of the critical reception of three novels by Michal Viewegh. The topics of the reception becomes the focus here: the debates around these novels include suppressed political messages such as the fight for the historical narrative of the previous political regime, or the disputes over high and low literature. These reflect the helplessness of the literary field, caused by the pressure of the commercialized book market. This part also looks at the contemporary debates on the so-called authentic literature and two program manifestoes. These examples show that the Czech literary field's proclaimed split from politics is only rhetorical: the result is not its autonomy, but an unreflected heteronomy.

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