This dissertation focuses on prose featuring a girl heroine from the beginning of the 1990s and it is aimed at upper primary school pupils. It deals with the quality literature and the pulp fiction of the Czech literature for girls. The literature for girls has themes such as eating disorders, sexual criminality and travelling. The analysis and the collation of the selected books and the most commonly used reading-books are also part of this thesis. The dissertation also captures the historical development of the prose with the girl character, the attribute of the Czech book market and changes in behaviour and in the body. Part of the practical part is a questionnaire focused on the reading experience of girls of the older school age, in particular from the point of view of the pupils and more briefly from the point of view of the teachers.

Master´s thesis is focus on problems of marketing research, especially contentment of customers. The analyse of satisfaction of customers is focus on two important segments – final customers and distributors. Subject of this work is research of satisfactory these client´s segments. Their comments have major effect on quality and structure of publishing books for customers.

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Föreliggande studie undersöker hur tolv oberoende förlag upplever att det är att verka i enägarkoncentrerad bokbransch där de konkurrerar mot vertikalt integrerade mediekoncerner.Studiens fokus ligger på hur respondenterna upplever att den vertikala integrationen påverkarderas möjligheter till exponering på olika typer av plattformar, samt på hur detta formar deoberoende förlagens strategier för konkurrens. De två största förlagsgrupperna i Sverige år2021 är Bonnierförlagen och Norstedts Förlagsgrupp, som båda är del av ett störremediekonglomerat där ägandeskap av både ljudboksappar, fysisk- och internetbokhandelsamt dagspress förekommer. Med utgångspunkt i Pierre Bourdieus fältteori undersöker ochanalyserar rapporten förlagsverksamheternas förutsättningar att verka inom branschen samthur de olika aktörerna agerar och varför. Metoden utgår ifrån kvalitativ innehållsanalys därpersoner i ledande position intervjuas om deras upplevelse av vad det innebär att inte vara endel av ett mediekonglomerat när det kommer till exponering och vilka strategier de har för attkonkurrera mot dem. Resultatet visar att respondenterna ser breda kontaktnät och ekonomisktkapital som viktigt för att ha möjlighet till exponering samt att det kan vara svårt attkonkurrera om synlighet hos vertikalt integrerade distributörer. Respondenterna påverkas avde större mediekoncernernas ställning i branschen i strategierna för att konkurrera mot dem,där de bland annat fyller ut tomrum som de större koncernerna missat. Studiens slutsats är attde oberoende förlagen på olika sätt, beroende på storlek, påverkas av att verka i en branschdär dominerande aktörer är vertikalt integrerade. Det kan sammankopplas med liknandefenomen inom mediebranschen, såsom journalistbranschen. / The study researches the experience of an owner-focused publishing bransch for twelveindependent publishers in which they compete alongside heavily integrated media groups.The study focuses on how the integrated media groups affect the independent publishers intheir implemented strategies to remain competitive. As of the year of 2021, the two largestpublishing groups are Bonnier Publishers and Norstedts Publishing Group. Both are part of alarger media conglomerate that has ownership of audiobook applications, physical andweb-hosted book stores as well as daily press. Starting with Pierre Bourdieu's field theory, thereport investigates and analyses the publishers prerequisites in order to act and remaincompetitive within the industry, as well as how the publishers have to act and the reasons ofwhy. The method is based on qualitative and thorough content analysis where people in aleading position are interviewed about their experience of what it means not to be part of amedia conglomerate when it comes to exhibition and what strategies they have in order toremain competitive. The results show that the respondents see broad contact networks andfinancial capital as the most important pillars in order to have the opportunity for exposureand that it can be difficult to compete for visibility versus heavily integretaded distributors.The respondents are affected by the position the larger media groups hold within the industrybut are prone to utilize strategies that fill gaps that the larger groups have missed. The study'sconclusion is that the independent publishers are affected in different ways, depending ontheir size in an industry where dominant competitors are highly integrated. There are largesimilarities within the media- and journalist industries.

This thesis is focused on the issues of information behaviour of editors from publishing with an emphasis on information needs and the sources of information. The first part deals with the position in the information publishing companies, the trend for electronic publishing and its influence on the book market. The following is an overview of selected terminological terms from publishers and their analysis. The next chapter is a summary of information behaviour theories, related concepts, models and current research in the Czech republic. The results of research that was realized for the purpose of the thesis between Czech editors are summarized and analyzed in the conclusion. Based on these results, proposals for the increasing of information literacy of editors are included in the thesis.

The presented thesis deals with the publisher Jan Otto (1841-1916), who was one of the most important personalities of the Czech national society at the end of 19th and at the beginning of 20th century. Based on proper study of archival material his business activity in publishing and typographical field and his manager function in the biggest national Czech bank, Trade Bank, which Otto devoted over 40 years of his life is analysed. These are two basic thematic spheres of the thesis. The analysis of one of Czech economic nationalism manifests towards the end of 19th century which was a foundation of the company National business and industrial enterprise is a complementary supplement of this thesis. Otto was actually closely connected with the whole project. The thesis conclusion concentrates on Otto's identity question. The thesis is a case study for issues of national Czech business and banking elites.

In dieser Dissertation werden die Repräsentationen von Kulturtransfer in zeitgenössischen britischen Romanen untersucht (Monica Ali: Brick Lane (2003), Nadeem Aslam: Maps For Lost Lovers (2004), Gautam Malkani: Londonstani (2007) und Maggie Gee: The White Family (2002)). Für die Analyse der Begegnungen und Kulturtransferprozesse werden narratologische Analysekategorien mit denen der Kulturtransferanalyse verknüpft. Neben den textimmanenten Aspekten werden außerdem die Produktions- und Rezeptionskontexte der Romane mitberücksichtigt. Dazu gehören u.a. auch das Buchmarketing und Buchumschlagdesign sowie Rezensionen und öffentliche Reaktionen auf die Romane. Mit diesem Instrumentarium werden z.B. folgende Fragen untersucht: Wie werden Begegnungen und Austauschprozesse repräsentiert und bewertet? Welche Gründe für Aneignung oder Abschottung werden formuliert? In diesem Kontext konzentriert sich die Arbeit auf die Repräsentation von Mediatorinnen und Mediatoren, Kontaktzonen und -situationen, Machtstrukturen sowie Selektions- und Ablehnungsprozesse. Außerdem wird untersucht, mit welchen ästhetischen Mitteln die Austauschprozesse gestaltet werden, beispielsweise durch die Untersuchung der Plotmuster und der Charakterisierungen auf Stereotype hin. und welche Effekte dies bewirkt. Die Analysen haben ergeben, dass Kulturtransfer als erstrebenswert bewertet wird. Gleichzeitig findet aber oft nur Assimilierung statt und kein reziproker Austausch auf Augenhöhe. Die ausgewählten Romane setzen sich vorwiegend mit Hindernissen des interkulturellen Austauschs auseinander. Besonders häufig werden in diesem Kontext Gründe wie mangelnde Bereitschaft, mangelnde Bildung und extremistische (religiöse) Ansichten der Einwandererfamilien angeführt. Die Romane verstetigen Stereotype, die dem Lesepublikum bereits aus vielen Massenmedien vertraut sind, u.a. durch entwicklungsresistente Charaktere, typisiert als ungebildete und unverbesserliche Migranten, die Parallelgesellschaften entwerfen. / This thesis analyses representations of cultural exchange in contemporary British novels in the context of migration and the British literary field. It offers a multilayered approach: the combination of cultural exchange theory and its categories with narratological tools do justice to the aesthetic side of the novels as well as their socio-political and historical contexts that are particularly relevant for novels dealing with migration. Cultural exchange theory analyses appropriation and transformation processes, i.e. how the concepts, cultural practices as well as representations change when they are transferred into a different cultural context. Furthermore, this thesis takes into consideration that all novels exist as material objects within a literary field that is affected by editors, marketing people, reviewers, and other agents. The results support the following theses: Contact and exchange are implicitly and explicitly depicted as something positive, with two of the novels emphasising the virtues of selective appropriation. However, the exchange processes mainly work in one direction only and contact between (British) Asian and (white) British characters is limited. The blame for this is often put on the immigrants and their families. The selected texts focus on obstacles and conflicts in exchange processes without offering solutions to the conflicts. In this context, religion or religious fervour along with a lack of education are most often depicted as the main obstacle for reciprocal cultural exchange. The aesthetic means employed are analysed as well as their effects, e.g. whether form and content reinforce each other or produce contradictions. Finally, the thesis shows which novels deconstruct and contradict existing stereotypes and which ones are complicit in reproducing them. Primary texts: Monica Ali’s Brick Lane (2003), Nadeem Aslam’s Maps for Lost Lovers (2004), Gautam Malkani’s Londonstani (2006) and Maggie Gee’s The White Family (2002).

The aim of this study is to study the construction of literary values. I have been looking at how literature awarded with sponsored literary prizes has been reviewed in four major English and American newspapers. I have been studying the reception of literature by Ian McEwan, Hilary Mantel, Colm Tóibín and Zadie Smith between 2000 and 2012. The prizes in focus are the Man Booker Prize, the Orange prize for fiction and the Costa Awards. There seems to be an increasing number of articles related to each author after they have been awarded a prize, however with little change in the content of the reviews. The non critical articles seems to move towards a more personal angle. I have also found that critics tend to position the authors’ works in comparision to canonised authorships rather than discussing the literature as awarded.

The aim of this diploma thesis is to describe the uniqueness of the Baobab publishing house books for pre-school children and to find out what is the opinion of parents and pre- school teachers on selected books from this publishing house, on their content and on their graphic design. In the theoretical part I describe and explain the basic concepts of the reading literacy. I also devote to the contemporary situation in the book market for children, especially pre- school children, mostly non-readers. I focus on a small alternative publishing house called Baobab, its book production for children in general, and on its awarded books. In the empirical part I interviewed parents (41 returned questionnaires altogether) about their awareness and opinion on the Baobab publishing house and on selected books published by Baobab, namely Jak zvířataspí (How Animals Sleep), Šmalcova ABECEDA (Šmalec's Alphabet) and Z domu a zahrady (From the House And the Garden). I also interviewed 7 pre- school teachers to find out about their awareness of the Baobab publishing house and about their opinion on the selected books. Unlike the parents, all teachers had known the publishing house. It was proved that although the publishing house was awarded several prizes for its children's books (especially for the graphic design), the...

The thesis is dedicated to the changes of the book market between its entities, libraries and final consumer of information (readers, library users) after the arrival of the internet. Development of the internet has brought searching of the new business models and opportunities for cooperation. Electronic publishing that, along with the internet availability, commenced to raise is the starting factor for the development of electronic books. The thesis outlines the roles of individual entities of the book market, i.e. publisher and seller (distributor, book-seller and digital platform) and libraries during the production, sale and accessing books with the focus on electronic books. After description of used terminology, especially different approaches to the definition of "an e-book", the next chapter presents hardware devices and software programs that enable reading e-books. The third chapter introduces the role of a publisher in the process of publishing printed and electronic e-books. The aim of the chapter is to highlight different strategies of processing the printed and electronic text, incl. possibilities of self-publishing which gives new possibilities to the author's hands. The fourth chapter describes distribution and sale of printed and mainly electronic books and also defines the new...