Financial security in retirement is an important social issue, yet many affluent women may have behaviors, attitudes or perceptions that could be detrimental to their financial security—putting them at risk for poverty in their retirement years. A survey was developed and implemented in 2009 to investigate the behaviors, attitudes, and perceptions regarding financial management among affluent ($250,000 or more of household investable assets) United States women in their prime years (aged 50–69) to determine if Social Norms Theory could be applied to this population. Three hypotheses were tested: 1.) most affluent prime-of-life women have “healthy” financial behaviors and attitudes; 2.) the majority of women in this group misperceive the reality, underestimating the percent of their peers who have “healthy” financial behaviors and attitudes; and 3.) the minority of women who have unhealthy financial behaviors/attitudes will be more likely than those who have healthy behaviors/attitudes to misperceive their peers as having unhealthy financial behaviors and attitudes. The results determined that Social Norms Theory does apply to affluent women in their prime years and that a Social Norms Marketing approach may be useful.

Cette recherche s’intéresse aux enjeux de l’habitat de demain de la génération des baby-boomers, tout particulièrement ceux nés entre 1945 et 1953, qui arrivent aujourd’hui à la retraite. C’est au carrefour de la vision de ce que signifie habiter selon des auteurs comme Benoit Goetz ( 2011), des philosophes comme Heidegger (1958), Bachelard (1957), Benjamin (1955), Büber (1962) ou encore Deleuze (1980) d’une part, soulignant les facteurs de porosité et les liens aux autres, et d’autre part les caractéristiques des baby-boomers telles que présentées par Jean François Sirinelli (2003) et Josée Garceau (2012), que se situe la recherche. Cette génération informée entend rester active et pratique des « adeptions » qui influencent par les gestes un savoir habiter et par là son habitat. L’étude de terrain a sondé les aspirations des baby-boomers en ce qui concerne leur choix résidentiel pour l’avenir, pour comprendre sur quelles valeurs et vers quels buts leur projet se construit. Le choix de méthodologies qualitatives s’appuie sur le visionnement préalable d’un film récent : Et si on vivait tous ensemble. Des entretiens semi-dirigés, auprès de cinq baby-boomers, de 60 à 65 ans, effectués en deux phases avec verbatim approuvés,étaient basés sur trois thèmes : la mémoire, l’adeption et le projet. Entre autres résultats, sont confirmés avec variantes, plusieurs concepts théoriques, comme ceux de porosité et d’ouverture par la fenêtre à la fois physique et virtuelle, mais soulignent le spectre de la maison de retraite et des préoccupations financières concernant l’avenir d’un habitat nécessairement autonome. Cette génération imprégnée par le monde technologique veut avoir accès à tout ce que propose la modernité sans pour autant perdre le sens de l’historicité de leur vie. Nés dans un monde en bouillonnement, les baby-boomers ont réinventé chaque étape de leur existence, ce qui laisse préfigurer que cette génération s’apprête à réinventer la retraite et ses sites domiciliaires. Aussi l’approche design devra-t-elle complètement se renouveler pour ces nouveaux usagers. / This study is about the stakes of how the baby boomer generation, in particular those born between 1945 and 1954 who are currently retiring, will deal with their living spaces. I shall take into account the multiple visions of Benoit Goetz (2011), Heidegger (1958), Bachelard (1957), Benjamin (1955), Büber (1962) and Deleuze (1980) who analyze what it means to live in a given living space. Indeed not only must porosity factors and increasing relations between beings be analyzed but also the characteristics of these baby boomers themselves with regards to who they are as Jean Francois Sirinelli (2003) and Josée Garceau (2012) have done. This new generation of baby boomers hopes to remain active and in order to do so seeks to adapt and influence their living spaces as well as their conceptualizations of what it means to “live”. This current study has asked baby boomers what their visions are for their future residential choices in order to grasp on what values and for what goals their project is based on,. This was done by having five baby boomer between the age of 60-65 to watch the movie Et si on vivait tous ensemble. Afterwards, semi-directed interviews, based on their memory of the movie, what adaptions they foresee in addition to how they see their future, were conducted in two different phases with approved verbatim. The findings were then compared and confirmed with different theoretical frameworks such as porosity and opening of a physical and virtual window. At the same time, retirement homes and the financial considerations behind an aging population were taken into account. This generation, immersed in technology wants to have access to such modern technology without losing the feeling of controlling their lives and story. Born in an innovation and changing time, they have already proven capable of changing and reinventing each stage of their life. This, therefore, leaves us to believe that they will do the same with their vision of retirement and living spaces. Hence, tomorrow’s design models will have to renew itself for its new users.

S’il est établi que le baby-boomer québécois francophone issu de la tradition catholique s’est distancié de cette dernière, nous observons aussi qu’il continue à s’y identifier à chaque recensement. Ce mémoire propose une démarche et des outils permettant de décrire l’expérience de foi de celui-ci. Il s’agit de la théologie de l’intime, dont la genèse et son expérimentation sont présentés dans le cadre d’une recherche conduite auprès de sujets appartenant à cette population. Cette approche s’articule à travers trois dialogues complémentaires et interdépendants : la quête de l’essence, la démarche d’incarnation et le défi identitaire. L’expérimentation démontre que le caractère pluridisciplinaire de la théologie de l’intime réussit à décrire de façon congruente l’expérience de foi de baby-boomers dont elle confirme aussi la cohérence, malgré le constat d’un décalage doctrinal avec le catholicisme. Le mémoire conclut en proposant d’autres perspectives d’application de la théologie de l’intime. / Even if we know that the Quebec French-speaking baby-boomer of catholic tradition stepped back from the latter, we also observe that he continues to become identified with it in every census. This report proposes an approach and tools allowing to describe the experience of faith of this one. It is about the intimate theology, of which the genesis and its experiment are presented within the framework of a research led with subjects belonging to this population. This approach articulates through three complementary and interdependent dialogues: the quest for essence, the embodiment process and the identity challenge. The experiment demonstrates that the multidisciplinary character of the intimate theology describes in a congruent way some baby-boomers’ experience of faith, the coherence of which it also confirms, in spite of the report of a doctrinal gap with the Catholicism. The report ends by proposing other perspectives of application of the intimate theology.

Four generations of workers share the workforce for the first time in history. Business leaders' failure to address generational conflict may lead to low productivity, high turnover rates, employee frustration, and reduced profits. The purpose of this phenomenological study was to explore the experiences of business leaders, managers, and supervisors in leading a multigenerational workforce within their companies. The conceptual framework was based on McClelland's theory, identifying key motivators that drive characteristics of people, including affiliation. A purposive sample of 20 local employees, spanning 4 generations from the retail grocery industry in Hampton Roads, Virginia, were interviewed to explore general characteristics, attitudes, values, and behaviors at work. Transcribed interview data were divided into categories to find shared phenomenon and identify themes based on the participants' perceptions. The findings were categorized and coded, patterns were established, and themes were generated to answer the central research question. Trustworthiness of the interpretations was achieved through member checking. The findings from this study revealed that the employees perceived that business leaders, managers, and supervisors lacked sufficient knowledge to successfully communicate with their employees or peers from different generations in the workplace. The employees perceived that those communication failures and lack of interaction between the different generations generated conflict. The implications for positive social change include the potential to bridge the gap between younger and older workers and minimize conflict resulting from miscommunication among the different age groups.

The objectives of this research project were to (1) explore perceptions and experiences related to body dissatisfaction, aging, and the use of body work practices among baby boomer and older women; and (2) explore healthy eating attitudes and barriers, food choice influences, dieting behaviours, and food product usage/attitudes among these women. Fourteen focus groups with baby boomer and older women were conducted in urban and rural areas of Manitoba (n=137). Participants also completed a questionnaire and height and weight measurements. Body image, aging and food were intimately connected in women’s lives. Feelings about the body were closely connected to the experience of aging and perceptions of the body influenced food choices and attitudes. This thesis adds value to the existing literature by exploring the connections between aging, food, and the body, from the perspectives of baby boomer and older women.

Thesis (M.G.S.)--Miami University, Dept. of Sociology and Gerontology, 2008. / Title from first page of PDF document. Includes bibliographical references (p. 47-49).

The purpose of this research is to empirically investigate consumers' health care decision choices in a dynamic market setting. The unprecedented demands on the U.S. health care system coupled with the mounting controversies surrounding health care reform suggest that consumers' health care decisions warrant empirical research attention. Toward this end, this dissertation empirically explored (1) the characteristics of consumers who possess a willingness to use non-conventional treatments over conventional treatments, (2) the characteristics of consumers who elect self-medication in lieu of health care practitioner-directed medication, and (3) the salient dimensions of consumers' channel choice for the procurement of health care products. Each of these decision choice factors were tested across two U.S. generational segments to assess whether differences existed across Baby Boomers' and Gen Yers' health care decision choices. The conceptual framework for empirical assessment is Bandura's (1986) social cognitive theory. From Bandura's social cognitive theory, a general model of healthcare decision choice is proposed to assess consumers' states of mind, states of being and states of action (decision choice). Results indicate that social cognitive factors (e.g., self-efficacy, objectivism) play an important role in each of the decision domains explored in this dissertation. Moreover, health value was found to be an important moderator between the social cognitive factors and health care decision choices. The predictors of the health care decision choices were found to vary across the Baby Boomers and Generation Yers on several dimensions, confirming the notion that generational differences may be a salient dimension of consumers' health care decision choice. The research offers several implications for practitioners, academicians and policy makers. Both descriptive and normative implications are gleaned from the research findings. Most notably, the results indicate that consumers' social cognitive factors and health value may be mechanisms for managing health care decisions.

The potential knowledge loss from Baby Boomer generation employee retirements can negatively affect information systems organizations. The purpose of this hermeneutic phenomenology study was to explore the lived experiences of the leaders and managers of information systems organizations as they tried to maintain operational continuity after Baby Boomer worker retirements. The impact of this issue was the operational continuity after the Baby Boomer worker retirement. The social impact of this issue was the knowledge loss events that might result in business loss or even bankruptcy. McElroy's knowledge life cycle model was the conceptual framework for this study that included knowledge production and knowledge integration processes within a feedback loop. The lived experiences of 20 knowledgeable participants who had experienced institutional knowledge loss from retired Baby Boomer generation employees were captured through purposeful sampling. Data were collected through individual interviews using either face-to-face or a web conferencing tool such as Skype and analyzed through a modified Van Kaam. Five themes were identified: business climate, delivery practices, work processes, camaraderie, and management response. Significant attributes that added to the body of knowledge were workplace navigation, alternate focus, and outsourcing management. The results of the study may enable organizations to be better able to understand and manage the Baby Boomer knowledge loss effects and subsequently create systems to help maintain their competitive edge and avoid knowledge loss that might result in business loss or even bankruptcy.

Female baby boomer students (born 1946-1964) need to augment their skills in mobile collaborative learning because current knowledge of technologies is essential for making informed decisions. The purpose of this study was to determine the need to promote technologies based on the experiences of female baby boomer students. Andragogy and constructivism provided the conceptual framework for this research. The research questions were devised to investigate female boomer students' collaborative experiences using smart devices and barriers to their adoption of technology. This phenomenological study included 8 participants from a Canadian university recruited through purposeful sampling. Per the Modified Stevick-Colaizzi-Keen method, data were simultaneously collected via interviews, analyzed by coding, and organized into themes until saturation. Age was the main deterrent for technology adoption, and obstacles included embracing a new process, feeling that information was secure, and resolving technical difficulties. Results indicated that female baby boomer students were not ready to lead in the use of mobile collaborative learning and could not maintain rapid technological changes. Mature students may need training in cloud computing; a 1-semester blended course was proposed to enable these students to learn mobile technologies and collaborative skills. This study identifies the technology learning needs of baby boomer students, which will help those looking for ways to teach students in this age range. When leaders in their field of study know how to use current technologies, they will be more productive in their communities.

Nutritional food label understanding (NFLU) in African American Women (AAW) is a philosophy that addresses obesity. Public health efforts have implemented nutritional and caloric information to packaged and restaurant foods to improve nutrient and calorie literacy. Research suggest NFLU might have a minimal effect on reducing obesity. However, it is not known how obese AAW born during the baby-boom era (51 to 64 years of age) perceive NFLU in relation to their dietary behaviors. The purpose of this phenomenological study was to understand the lived experience of obese AAW regarding NFLU from a cognitive and behavioral perspective. Twelve, AAW answered 21-semi-structured questions that were audio recorded and transcribed verbatim. Findings of the study revealed the limited appreciation of NFLU in relation to healthy nutrition behaviors. Reasons for not applying nutritional food label (NFL) information centered on self-help perception, the time to read and understand the content on the NFL, skills required for effective NFL usage (math, organization of content), barriers to overcome while grocery shopping and motivational interest to change their behavior. In addition, the interviews of obese AAW revealed a lack of interest in NFL information while dining out despite understanding the perceived health benefits of knowing such information. Positive social change implications for obese AAW include improved nutrition literacy and nutritional behavior using NFLU as the guide to healthier dietary choice. From an individual, community, societal and nation level, reversing the trajectory of obesity through nutritional health literacy needs further improvement and individual adoption to possibly assist with obesity self-management.