Traditional dwellings have been exposed to environmental factors due to the increasing concentration in urban areas or reusing the dwellings for a different function that brings more profit. Tourism is one of the most important reasons for this transformation. Cappadocia is one of the regions where the transformation of historical structures into tourism facilities is common. In the last 5-10 years the concept of tourism and hotel management has changed and dwellings themselves were transformed to hotels and were called Boutique Hotels. And this transformation is mostly seen in &Uuml / rg&uuml / p. However, some problems are encountered in the transformation of traditional dwellings into Boutique Hotels. These problems are concerned with the difficulties experienced in interventions to the dwellings, positive and negative affects on environment and the legal problems pertaining the project, implementation and certification procedures. This thesis aims to question the harmony between the transformation in &Uuml / rg&uuml / p and the functional, physical, social and cultural aspects of the traditionaldwellings in &Uuml / rg&uuml / p, to assess the the implementations and their relations with environment relationships. In addition to this, taking the example of &Uuml / rg&uuml / p as a starting point, this thesis aims to discuss the relations between cultural identity and tourism, the positive and negative effects of tourism on traditional structure, and the balance between conservation and tourism. Taking into consideration the deficiencies in the legal definition and management criteria of Boutique Hotels, which are gradually becoming common, the discussion of the definition of Boutique Hotel is one of the important aims of this thesis.

The constant growth of hotels worldwide is due to the increase of tourists every year. The hospitality industry is one of the most stable industries. Boutique Hotels, however, are starting to emerge more and more in every country and is a somewhat new concept in developing countries. In El Salvador the hospitality industry has a steady economic growth. Therefore, service and hospitality companies are born every year. With the concept of “Boutique Hotel” relatively new in El Salvador and occupancy rates increasing every year, it is the right time to open a Boutique Hotel with personalized services and unique features to attract customers, locals and foreigners. This is how the idea of Casa de Piedra Boutique Hotel was born. It is located in the capital of El Salvador, with a colonial style and offering a variety of services that will be relevant to our customers. It will rely on personalized customer services, unique features, décor and design, and trained personnel as key success factors. The target market will be mostly business people, conference and meeting attendees, and private companies outbound employees. The owner’s knowledge of the hospitality industry in El Salvador and the know how to run a company will play key parts in the success of the company. The financial plans and a five year expansion plan demonstrates the venture’s profit potential.

Zavedení informačního systému pro obchod This thesis deals with the selection of the information system and compare sets of software solutions covering different areas versus implementation of ERP. Thesis brings process and the election of a comprehensive e-business solutions, accounting software, loyalty program, customer care and storage software for small stores. The first part focuses on the definition of basic concepts such as information systems, ERP and other important concepts necessary for this work. This part of thesis continues to describe information needs, collect and catalog of requirements for small stores. In the last chapters of the first part of the thesis conditions and specific areas of expertise, which is important for companies and the subsequent assessment of economic return. The second part is practically focused on store (boutique) Gentleport and online store www.gentleport.cz. The method of analysis of documents, observation and interviews with management defines the expected reality, needs analysis and requirements for trade. This section is also devoted attention to the description of appropriate systems - a set of independent software compared to implementation of ERP. The third part focuses on the selection of a supplier that meets the requirements of an information system for online store and store Gentleport. The final part focuses on the evaluation of the chosen solution. This section confirms or refutes the hypothesis given at the beginning.

Consumer free riding occurs when consumers gather information about a product through a full-service retailer and then ultimately purchase that product from a limited-service retailer. This phenomenon is becoming more common as consumers have an increasing number of retail channels in which they can evaluate and purchase products. The prevalence of this behavior is causing problems for retailers, particularly small, specialty retailers, as they struggle to deter free riders. The goal of this research is to explore free riding in the context of small, specialty retailers in an attempt to isolate key factors which influence free riding behavior and which may give specialty retailers and managers insights and tools with which to combat this behavior. This is accomplished through three studies, two qualitative and one quantitative. In the two qualitative studies, detailed information regarding free riding motivations and experiences is gained through interviews and open-ended questionnaires. The information gathered in studies one and two is then used in conjunction with the Theory of Reasoned Action to create a model of free riding. The model was tested across four samples and includes firm-controllable factors which may influence free riding. This research yielded many insights into consumer free riding behavior. One of the most illuminating aspects of free riding uncovered through this research is the emotional factor associated with free riding for some consumers. This emotional element, a sense of obligation to purchase from the retailer, was discovered and explored. Factors such as desire to support local merchants, personal connection to the retailer and extra-role service were revealed as firm controllable elements that retailers might be able to use to influence purchase obligation and therefore deter free riders. Other factors, such as subjective norms, were also found to impact free riding attitudes, while the impact of price sensitivity on free riding met with mixed results in this study. The results of this research offer managers possible tools for deterring free riders and offer researchers future areas for research.

La recherche en gestion de la force de vente concernant les produits du luxe en est à ses prémices. Compte tenu du poids accru des marques de luxe et des perspectives futures très prometteuses, il importe d’enrichir la recherche et de comprendre les leviers de ventes des produits de luxe. L’industrie du luxe dispose de deux voies d’accès aux consommateurs finaux. D’une part, un réseau spécialisé / dédié contrôlé directement par les fabricants du luxe et d’autre part, des boutiques généralistes multi-marques (en dehors du contrôle des fabricants du luxe). Une part importante des ventes de produits de luxe est réalisée dans ces boutiques non dédiées au luxe où de multiples marques de luxe coexistent et côtoient d’autres marques aux divers statuts. Cette thèse s’attache à expliquer le niveau d’effort que la force de vente de ces boutiques généralistes va dédier aux marques de luxe. Cette thèse repose sur une vaste littérature sur la dissonance cognitive et la théorie de l’identité sociale / The domain of sales management research for luxury products is still nascent. With the persistent growth of luxury brands and ongoing optimistic projections for the future, it is imperative to take a step forward in this field and understand the triggers that enable luxury sales. The personal luxury goods industry operates via two routes to market – “retail” (directly controlled by luxury brand manufacturers) and “wholesale” (outside of luxury brand manufacturer’s control). A significant amount of sales happen via the “wholesale” route, in multi-brand stores where a mix of luxury brands co-exists with non-luxury brands. Drawing from a literature on cognitive dissonance and social identity theory, using multilevel methods, this dissertation raises the question of how to predict salespeople’s effort allocation towards a focal luxury brand in this multi-brand selling environment

全球化下，企業之競爭日益激烈且為了整合資源與拓展新市場，全球跨國購併案件逐漸增加。全球跨國購併案件增加的同時，也彰顯了財務顧問在跨國購併案件中扮演之角色與價值。財務顧問之職責主要為客戶降低各方面之成本，以及為客戶談妥好議價、購併後帶來綜效。本研究主要從財務顧問之角度出發，探討不同特性財務顧問之價值以及聚焦在跨國購併案件。跨國購併案件較複雜，更能彰顯財務顧問在跨國購併案件中之價值與效應。 本研究主要從兩個角度探討不同特性之財務顧問，分別為精品（Boutique）之財務顧問以及過去績效好之財務顧問，探究兩者在跨國購併案件中能為主併公司帶來多少價值。更進一步探究，在不同且複雜之交易特性下，不同特性之財務顧問在跨國購併案件中能為主併公司帶來何價值。 本研究之結果發現，精品（Boutique）財務顧問與過去三年績效佳之財務顧問，兩者皆能為主併公司帶來顯著的正向效應。且在跨國購併案件中，若被併公司屬於未上市公司，兩種特性之財務顧問皆能為主併公司帶來顯著之正效果。進一步發現，精品（Boutique）且過去三年績效佳之財務顧問，能為主併公司帶來較大之價值。在跨國購併案件中，不僅在被併公司為未上市時帶來顯著之正效應外，且在交易特性為非現金支付的情況下，也能為主併公司帶來顯著之正向價值。 / This study examines the value of financial advisors for acquirers in cross-border M&As and the impacts of deal outcomes. Two hypotheses are tested in the study:“Boutique” financial advisors create much more values for acquirers in cross-border M&As. The other one is financial advisors whose prior client performances were good, create much more values for acquirers in cross-border M&As. The study finds that“Boutique” financial advisors and financial advisors whose prior client performances were good both can create positive value for acquirers in cross-border M&As. Moreover, both can deal with complex transactions. While the target are private firms, both can create positive value for acquirers in cross-border M&A. In conclusion, the“Boutique” financial advisors whose prior clients performances were good create much more values for acquirers in cross-border M&As, and it can deal with more complex transactions.

Text in both English and Afrikaans / Since the early 2000s, the tourism industry in South Africa has experienced phenomenal change and, concomitantly, the hospitality industry has also seen significant growth. This growth has been driven by factors such as the increased demand for hospitality in both the leisure and the business markets. The hotel industry has immensely been benefited. The Tourism Business Index’s report released quarterly by the Tourism Business Council of South Africa, indicating that the revenue received from each available room in the hotel sector increased significantly from 2009. Tourism research has revealed that, globally, the hospitality industry is among the largest employers of labour. The hospitality industry, especially the hotel sector, works hand in hand with tourism. Tourists traveling to a destination require accommodation which is generally provided by hotels. If the tourist is to have a good experience, it is vital that the tourist organisation and the hotel communicate so as to exchange information. Integrated marketing communication (IMC) has been described as a concept that many organisations adopt in order both to coordinate the operation of the organisation effectively and to increase the bottom line. In IMC, also creates synergy within an organisation and paves the way for consistent messages to be sent out to the organisation’s target audience. The aim of this study was to analyse the use of IMC by the View Boutique Hotel in Johannesburg, South Africa. To analyse the IMC at the hotel, in-depth interviews were conducted with both marketing staff and guests. In the aspect of planned messages, the outcome of the study revealed that the hotel uses marketing communication tools on a limited scale and, that to ensure message consistency the manager handles all external communication activities. However, the study also showed that ensuring message consistency should be the responsibility of everyone employed in the hotel. With regard to the product messages, the study showed that guests were negatively disposed towards the food, beverages, entertainment and recreation offered by the hotel. However, the service messages of the study indicated that the hotel’s service quality was good and that the staff were responsive to the needs of the guests. In respect of unplanned messages, the study showed that the hotel was receiving limited coverage from the media and that word of mouth communication was an effective tool in the hotel’s communication toolbox. On the whole, thus, it may be said that the study underscores the centrality of IMC as an instrument for creating and nurturing the relations between the hotel and its quests. It is anticipated that the outcome of this study should provide hotels such as the View Boutique Hotel with guidance in regard to utilising IMC to its full potential to make sure that there is message consistency and also to optimise communication impact. / Sedert die vroeë 2000's het die toerismebedryf in Suid-Afrika 'n merkwaardige verandering ondergaan, en daarmee saam het die gasvryheidsbedryf aansienlike groei getoon. Hierdie groei is aangevuur deur faktore soos die toenemende vraag na gasvryheid in die ontspannings- en sakemark. Die hotelbedryf het baie hierby gebaat. Volgens die besigheidsindeks vir toerisme wat kwartaalliks deur die Toerismebesigheidsraad van Suid-Afrika vrygestel word, het die inkomste uit elke beskikbare kamer in die hotelbedryf sedert 2009 aansienlik toegeneem. Navorsing oor toerisme het getoon dat die gasvryheidsbedryf wêreldwyd die meeste werk verskaf. Die gasvryheidsbedryf, en veral die hotelbedryf, gaan hand aan hand met toerisme. Toeriste wat na 'n bestemming reis het akkommodasie nodig wat oor die algemeen deur hotelle gebied word. Om te verseker dat toeriste positiewe belewenisse het, is dit kritiek dat toeriste-organisasies en hotelle kommunikeer om inligting uit te ruil. Geïntegreerde bemarkingskommunikasie word beskryf as 'n konsep wat baie organisasies aanneem om die bedryf van die organisasie effektief te koördineer en die netto wins te verhoog. Geïntegreerde bemarkingskommunikasie skep medewerking in 'n organisasie en baan die weg vir konsekwente boodskappe wat aan die organisasie se teikengehoor uitgedra word. Die doel van hierdie studie was om die gebruik van geïntegreerde bemarkingskommunikasie by die View Boutique Hotel in Johannesburg, Suid-Afrika, te ondersoek. In die ondersoek van die geïntegreerde bemarkingskommunikasie by die hotel is diepgaande onderhoude met bemarkingspersoneel en gaste gevoer. Ten opsigte van beplande kommunikasie het die studie bevind dat die hotel bemarkingskommunikasie-instrumente op beperkte skaal gebruik, en om te verseker dat die kommunikasie konsekwent is, hanteer die bestuurder alle eksterne kommunikasie-aktiwiteite. Die studie het egter ook getoon dat dit elke werknemer by die hotel se verantwoordelikheid is om konsekwente kommunikasie te verseker. Met verwysing na produkkommunikasie het die studie getoon dat die gaste negatief ingestel was oor die kos, drankies, vermaaklikheid en ontspanning wat by die hotel aangebied is. Die studie het egter bevind dat die diens by die hotel goed was en dat die personeel goed op die gaste se behoeftes gereageer het. Met betrekking tot ix onbeplande kommunikasie het die studie getoon dat die hotel beperkte dekking in die media geniet en dat mondelinge kommunikasie 'n doeltreffende instrument in die hotel se arsenaal is. Oor die algemeen kan daar gesê word dat die studie die sentraliteit van geïntegreerde bemarkingskommunikasie onderskryf as instrument vir die skep en uitbou van verhoudings tussen die hotel en sy gaste. Die resultate van hierdie studie behoort aan hotelle soos die View Boutique Hotel riglyne te bied oor hoe geïntegreerde bemarkingskommunikasie ten volle benut kan word om konsekwente kommunikasie te verseker, en om die impak van kommunikasie te optimeer. / Communication Science / M.A.(Psychology)

Colonie grecque, Apollonia d’Illyrie (Albanie), a connu à l’époque romaine des phases de construction et d’aménagement importantes. En témoigne le centre monumental qui a fait l’objet de fouilles et de dégagements sous la direction du français Léon Rey au début du XXe siècle. Après la seconde guerre mondiale, les équipes albanaises ont poursuivi les recherches archéologiques et ont réalisé les restaurations et les présentations actuelles. Le centre monumental est organisé autour de deux édifices principaux, l’odéon et le monument des agonothètes. Ces lieux d’assemblée attestent du caractère public de ce secteur de la ville comme le fait un arc de triomphe légèrement postérieur. Des boutiques témoignent d’une fonction commerciale annexe. L’aspect religieux est illustré par un temple ionique, entouré d’un portique, associé à un bâtiment nommé usuellement "prytanée", et par un petit sanctuaire. Enfin, un édifice de plan carré peut être soit une bibliothèque soit un Augusteum. Après l’analyse des vestiges accessibles et de la documentation, une approche des fonctions des différents monuments et les renvois aux éléments comparatifs des hypothèses de restitutions sont proposées puis transposées en images de synthèse. Elles sont ensuite assemblées en une vision globale du centre monumental romain, dans son état du début du IIIe siècle ap. J.-C. Dans l’attente de l’achèvement des recherches sur l’agora, localisée à quelques centaines de mètres, cet ensemble pourrait être un complexe architectural dédié au culte impérial dont l’importance aurait attiré, dans le courant du IIe siècle, le bouleuterion que prudemment on désigne encore comme "monument des agonothètes". / During the Roman period, “Apollonia of Illyria”, a greek settlement in Albania, knew several phases of construction and development. This is demonstrated by the study of the monumental center which was the object of excavations supervised by a French archaeologist Léon Rey at the beginning of the XXth century. After World War II, Albanian teams pursued the researches. They realized the restorations and the current presentations. The monumental center is organized around two main buildings, the Odeon and the “monument of Agonothetes”. These meeting places give evidence of the public character of this part of the city, just like the existence of a triumphal arch built later on. Shops also prove the commercial function of this place. Then, the religious function is illustrated by an ionic temple surrounded by a portico associated with a building named “prytaneum’ and by a small sanctuary. Finally, a square building is either a library or an “augusteum”. After an analysis of the visible vestiges and documentation, a report on the functions of the various monuments and a presentation of the comparative elements, the hypothesis of reconstructions will be proposed and transposed into computer-generated images. They will be assembled in a global vision of the roman monumental center at the beginning of the third century. Researches concerning the agora, localized a few hundred meters further, are not achieved yet but this place could be an architectural complex dedicated to imperial cult. During the second century, its importance could have attracted the bouleuterion that remains, for the moment, named as “monument of Agonothetes”. / Kolonia greke e Apolonisë së Ilirisë, në Shqipëri, ka njohur faza të rëndësishme ndërtimi dhe riorganizimi urban në periudhën romake. Këtë e dëshmon qendra monumentale që ka qenë pikësynimi i gërmimeve dhe zbulimeve të kryera nën drejtimin e francezit Leon Rei, në fillim të shekullit të XX. Pas Luftës së II Botërore, ekipet shqiptare kanë vazhduar nxjerrjen në dritë të saj, si dhe kanë realizuar restaurimet dhe pamjet që shohim sot. Qendra monumentale është organizuar rreth dy godinave kryesore, odeoni dhe monumenti i Agonotetëve. Këto vende mbledhjesh dëshmojnë për karakterin publik të kësaj zone të qytetit, ashtu si dhe një hark triumfi pak më i vonshëm. Dyqanet dëshmojnë për një funksion tregtar aneks. Aspekti religjioz ilustrohet me praninë e një tempulli jonik, të rrethuar me një portik, dhe që lidhet me një godinë të ashtuquajtur prytaneum, si dhe me një faltore e vogël. Së fundmi, një ndërtesë në formë katrore mund të jetë ndoshta një bibliotekë apo augusteum. Në përfundim të studimit të rrënojave të dukshme dhe të dokumentacionit përkatës, parashtrohet trajtimi i funksioneve të monumenteve të ndryshme dhe i elementeve krahasuese të rimëkëmbjes hipotetike të tyre, që më tej transformohen në paraqitjet e informatizuara. Më pas, të gjithë elementët janë bashkuar në një pamje gjithëpërfshirëse të qendrës monumentale romake, ashtu siç paraqitej ajo në fillimin e shek. III të e. sonë. Në pritje të përfundimit të kërkimeve në agora, e cila gjendet vetëm disa qindra metra larg, ky ansambël duket të ketë qenë një kompleks arkitekturor që i kushtohej kultit perandorak, rëndësia e të cilit do të tërhiqte përgjatë shek. II të e. sonë buleterionin, që ende në mënyrë të kujdesshme emërtohet si “monumenti i Agonotetëve”.