This thesis explains the "systematic" refinement of Kenneth Burke's theoretical process through his development of a theological paradigm for the dramatistic vocabulary. It describes the merging metaphysical and dialectical issues in Burke's critical thought and locates a theoretical shift in A Grammar of Motives, where Burke posits the prototype for his key term, "act." The study then interprets the formal treatment of the prototype in The Rhetoric of Religion: Studies in Logology, and demonstrates how the derived paradigm maintains and advances the convergence of metaphysics and dialectics, and how it reestablishes the interaction between language structure and usage in two types of definition or explanation (temporal-logical, narrative-tautological). This thesis also describes the purpose and functional range of Logology.

This master thesis examines commercial video games and their relation to the concept of immersion and realism. Games as a communicative medium is quite a new area of interest within rhetorical research in Sweden. Most of the research conducted has, however, been focused on gaming and formation on opinion – games that explicitly tries to persuade the player, unlike commercial games that focus on entertainment, that is. But that does not mean that commercial games cannot influence us. From time to time we can read about video games in the press and the discussions they generate. Most recently, China has banned the Swedish video game Battlefield 4 when Chinese government officials was claiming that the game portrays the Chinese military in an unfair manner. Thus we seem to ascribe meaning to the things that happen to us in the digital world, and that what happens in the digital world also has effects in the physical world, which the example clearly implies. With all the advanced gaming consoles today, I often find that game journalists and game developers in many contexts are talking about realism and immersion as two concepts that make up a good gaming experience. But what is realism and immersion: what does it mean and how do they relate to each other, and what kind of rhetorical impact do they really have on the player in the game? Although there is more research about commercial games and rhetoric in an international context, there is no one to my knowledge that has been exploring the concept of immersion and realism in games in this way. In this essay I argue that it is crucial to understand immersion and realism in order to fully understand the video game medium and its persuasive aspects. By examining three popular games Battlefield 4, Grand theft auto V, and The last of us, and by applying the theories of Nelson Goodman and Kenneth Burke to my examination, my aim is to increase the understanding of the effect of realism and immersion in games. I find that there are several ways that rhetoric can help us in understanding the two concepts. Both realism and immersion could be seen as something that enables the creation of identification within the realms of gaming. My suggestion is that we should understand realism as something that is enabled by the use of symbols and that it is enabled through the use of procedures in gaming. While my other suggestion is to perceive immersion as something that transfer the player from the couch and into the game world through argumentation and narrative. Both realism and immersion is something that make the player feel that he or she is one with the characters, the events and the story in the game.

This thesis reconsiders Maurice Halbwachs' theory of collective memory in terms of rhetoric. My purpose is to examine specifically how fading generations conform the present to the past as they fight to maintain and defend their collective identities. Although rhetoric and memory studies have often focused on the complex matters of national collectives, Halbwachs was also concerned with the individual and his or her interaction among those groups that matter in everyday living and memory's role in generational shifts that slowly transform culture. Halbwachs' theory helps determine exactly how attempts at conflict resolution are sometimes guarded defenses against threats to one's personal and collective identity. In contrast to the generally accepted use of memory as selectively adapting the past for present purposes, this protection of identity may require the present to remain faithful to one's past. To examine how memory and rhetoric are complementary, I draw a parallel between Maurice Halbwachs' collective memory theory and Jim Corder's notion of individual identity as historical narrative. Then, in further retracing Kenneth Burke's influence on Corder's work, I also compare Halbwachs' social constructionist view of memory to Burke's theories of symbolicity and identification. Finally, I apply these theories to the recent 2012 debate in Ybor City, Florida over the Spanish spelling of Seventh Avenue in which passing generations struggle to preserve their identity and sense of belonging in the changing social milieu. In demonstrating how people seek a more permanent sense of identity articulated through memory, this debate offers an alternative to the theory of identity as a rhetorical performance negotiated in the present.

In this thesis, a review of Kenneth Burke's use of the term attitude in his published works as well as in some unpublished notes, drafts and letters, is performed. Three periods of different usage are found. Early works feature a pervasive attitude with elements of both body and mind. This attitude is then subsumed into the pentad and the physiological connection is diminished, but attitude is given an important function as a connective between action and motion. The later Burke reinstates attitude as central to his theory of symbolic action, reconnects it to the physiological and includes it in the Pentad with parsimony-inducing effect. The attitude is then found to aid rhetorical analysis and show promise in being able to help analyse expressions not wholly in the realm of the conscious, be they in the form of a Bourdieu social practice or barely conscious rhetorical markers in conversation.

This thesis presents a study of how identification, according to Kenneth Burke's theory, can be observed in the media-related practices promoted by the cyber-activist collective Anonymous. Identification is the capacity of community-building through the use of shared interests. Burke affirms that, as human beings are essentially social, identification is the very aim of any human interaction. Cyber-activism deeply relies on this capacity to promote and legitimise its campaigns. In the case of Anonymous, the collective became extremely popular and is now a frequent presence even in street protests, usually organised online, around the world. Here, I argue that this power was possible through the use of identification, which helped attract a large number of individuals to the collective. Anonymous was particularly skilled in its capacity to create an ideology for each campaign, which worked well to set up a perfect enemy who should be fought against by any people, despite their demographic or social status. Other forms of identification were also present and important. Although it is impossible to measure how many people or what kind of people Anonymous has been attracting, the presence of identification as a strong phenomenon is undeniable, since the collective is now one of the most famous cyber-activist organisations.

How can the enterprises in Taiwan take preventive measures handle or manage the crises is an important issue. Crisis Management has become a major concern in public relations of all private sectors. This study aims to examine various crisis management strategies adopted by different enterprises affected by crises. This thesis specifically raises the following questions to discuss that the enterprises employ used Burke¡¦s Rhetorical Analysis with Dramatism strategy to analyze two case studies. The study found out the conclusions as follows: 1. Enterprises in Taiwan did not respond to crisis clearly and quickly. 2. Enterprises did not utilize image-repair-strategieswell. 3. They usually used ¡§act and agency¡¨in Pentadic analysis to interact with stakeholders. 4.Enterprises should cooperate with distributors to prevent crisis and establish a secure shopping environment.

Thesis (Ph. D.)--Indiana University, 1914.

Thesis (J.C.L.)--Catholic University of America, 2008. / Description based on Microfiche version record. Includes bibliographical references (leaves 48-52).

Documentary is a genre of film that portrays "real" events using depictions that connote the objectivity and facticity implied by the processes of photorealism. Many contemporary documentary theorists and critics observe a constitutive problem in this ethos: despite the apparent constructions and agendas of documentary filmmaking, the framing and assumption of documentary as a window on the world tend to naturalize its own constructions as "real." Critics who engage documentary trace the multitude of ways this problem plays out in particular films. These projects yield many important insights, but they most often approach documentary as a form of inherently deficient representation fraught with ethical questions-- questions created by the frame and ethos of objectivity it fails to achieve. Are events portrayed truthfully? Are people depicted fairly? Are filmmakers misrepresenting? In this study I seek to show that a rhetorical approach to documentary shifts the critical focus to instead examine how documentary constructions and images work as evidence in the claims and rhetorical agendas of documentary. I study recent film texts (2000-2012) that explicitly and primarily structure their documentary materials as evidence for the truth of an argument or interpretation, and I argue that documentaries, when they work as documentary, establish and verify their depictions as evidence by drawing on the elements of their "scene." I use Kenneth Burke's dramatistic approach to observe that the "real world" as depicted in documentary is at once experienced as representation of the world outside the documentary, but also constructed as the scene of a dramatization. Understanding the dramatism of documentary helps me to characterize what I call a "rhetoric of evidence" that may be particular to documentary expression. In the films I study documentary "scene" interacts at key moments and particular ways to locate the events of films in the "real world," not just as evidence that something is real, but also as meaningful for particular arguments and rhetorical moves. This study reveals the often extremely subtle ways that documentaries wield the influence of "truth," and also offers filmmakers an understanding of how evidence might be deployed more deliberately to present a social world that is open for transformation.

As multimodal composing plays more prominent roles in academic, professional, and public life, writing centers are challenged to take on multiliteracy work, and some have even gone so far as to redefined themselves as multiliteracy centers. However, writing centers that take on this work will find process theory, which has dominated writing consulting since the 1970s, inadequate for the task. A study of the history of the higher- and lower-order concern prioritizing strategy demonstrates the shortcomings of process pedagogy-based tenets of writing center practice. They represent historical vestiges of the field’s struggle for disciplinary legitimacy rather than a response to exigencies of composing. Teaching multiliteracies instead demands a rhetoric-based approach. This project explores what such an approach would mean for the writer/consultant interaction, consulting staffs, the writing center’s institutional identity, and centers' role in the public sphere. I redefine the role of writing consultant as rhetoric consultant and propose a writing/multiliteracy center-specific pedagogy of multimodal design. The focus then turns to finding definitions of centers that can shape their evolving identities and construct multiliteracy work as integral rather than an add-on. Drawing upon Kenneth Burke’s frames of acceptance, I examine the limitations of the field’s defining mythologies and propose a way forward in identity formation, shaping definitions of writing/multiliteracy centers that are at once stable and flexible. Finally, this project argues for a fresh interpretation of the center’s core identity as a democratizing force. John Dewey's definition of publics helps to define the field's democratizing mission as a project of extending access to education to diverse groups of people. Projected growth in the number and diversity of higher education enrollments offers writing/multiliteracy centers important opportunities to shepherd underrepresented groups through college. However, a more ambitious democratizing mission stands within reach: the changing landscape of composing challenges centers to support composers who want to take active roles in the public sphere. This project proposes pedagogical shifts that make public work possible. / text