Under sommaren 2023 präglades Sverige av koranbränningar och ett försämrat säkerhetsläge. Studien undersöker svenska partiledares kriskommunikation på plattformen Instagram under denna period och studiens syfte är således att undersöka hur svenska partiledare använde plattformen Instagram som kommunikationskanal för kriskommunikation under sommaren 2023. Med hjälp av en kvalitativ innehållsanalys, med semiotiska och retoriska inslag, har vi analyserat sju svenska partiledares Instagram-inlägg under denna tidsperiod. Analysen gjordes med hjälp av ett kodschema och endast de inlägg som var relaterade till ämnet analyserades. Studien utgår från en socialkonstruktivistisk teori, gestaltningsteori, samt teorier om medialisering och medielogik. Med hjälp av retoriska begrepp som ethos, pathos och logos samt de semiotiska begreppen denotation, konnotation och myt kunde analysen utvecklas ytterligare. Studiens resultat visar att partiledarna främst använder Instagram för att förmedla information om krisen, upprätthålla en politisk och sakkunnig image, samt påvisa de åtgärder man gör gällande krisen. Partiledarna visar sällan upp en personlig sida utan är sakliga och opersonliga i sin kommunikation. I resultatet går det även att finna en pågående maktkamp, regeringen och oppositionen emellan. De två allianserna är i en påtaglig konflikt gällande vilka som gör mest för landet i krisen. Sammanfattningsvis går det att visa på att Instagram används av politiker för att förmedla fakta till befolkningen och detta sker genom en envägskommunikation. Även om tidigare forskning visar att det är fördelaktigt för en politiker att vara personlig och nära sin publik i en kriskommunikation, är detta inte något vi kan se hos de svenska partiledarna. / During the summer of 2023, Sweden was marked by Quran burnings and a deteriorating security situation. This study examines the crisis communication of Swedish party leaders on Instagram during this period, with the aim of investigating how Swedish party leaders used Instagram as a channel for crisis communication in the summer of 2023. Through a qualitative content analysis, with an incorporation of semiotic and rhetorical elements, we analyzed the Instagram posts of seven Swedish party leaders during this period. The analysis was conducted using a code scheme, and only posts related to the topic were analyzed. The study is based on a social constructivist theory, narrative theory, as well as theories of mediatization and media logic. Using rhetorical concepts such as ethos, pathos, and logos, as well as semiotic concepts like denotation, connation, and myth, the analysis was further developed.  The results of the study showed that Swedish party leaders primarily used Instagram to convey information about the crisis, maintain a political and knowledgeable image, and demonstrate the measures taken regarding the crisis. Party leaders rarely showed a personal side but rather maintained a factual and impersonal communication style. The results also reveal an ongoing power struggle between the government and the opposition. The two alliances are in a noticeable conflict regarding who is doing the right things for the country during the crisis. In summary, it can be shown that Instagram is used by politicans to convey facts to the population, and this occurs through one-way communication. Altough previous research indicates that it is advantageous for a politican to be personal and close to their audience in crisis communication, this is not observed among Swedish party leaders.

Submitted by Aelson Maciera (aelsoncm@terra.com.br) on 2017-08-01T19:09:38Z No. of bitstreams: 1 DissACS.pdf: 1847820 bytes, checksum: 6a0a1eef21a3666eb85406587def8d35 (MD5) / Approved for entry into archive by Ronildo Prado (ronisp@ufscar.br) on 2017-08-08T14:08:45Z (GMT) No. of bitstreams: 1 DissACS.pdf: 1847820 bytes, checksum: 6a0a1eef21a3666eb85406587def8d35 (MD5) / Approved for entry into archive by Ronildo Prado (ronisp@ufscar.br) on 2017-08-08T14:08:53Z (GMT) No. of bitstreams: 1 DissACS.pdf: 1847820 bytes, checksum: 6a0a1eef21a3666eb85406587def8d35 (MD5) / Made available in DSpace on 2017-08-08T14:15:06Z (GMT). No. of bitstreams: 1 DissACS.pdf: 1847820 bytes, checksum: 6a0a1eef21a3666eb85406587def8d35 (MD5) Previous issue date: 2017-04-05 / Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) / This research has as the object of its study the political construction of the Protocolo Agroambiental Paulista, a regulation established by UNICA and by Secretarias do Meio Ambiente e de Agricultura e Abastecimento do estado de São Paulo in the year 2007. The proposal of this regulation consisted in “adjusting the behavior” of the sugar-ethanol sector in face of a range of opposing arguments, especially in relation to the burning of cane fields in São Paulo, as brought up by public opinion. It was noticed that, strategically, this was not only a way of reverting the image of social-environmental degradation that is usually attributed to the production of sugarcane, but also such regulation would favor a diminishment of the criticisms raised against this sector. As so, the production of Ethanol was supported for it being a green type of fuel, but without fully breaking the logic of monoculture. The relationship between the State, the economy, the environment and society turned out to be fruitful to accomplish the goal of this research, which was to interpret the political construction of such protocol positioning the statements and absence of social groups and sectors that would be directly interested in the signing of such document. The hypothesis raised here, which was verified, is that the Protocolo Agroambiental would contribute to the maintenance of the burning of the cane fields in São Paulo. This investigation and its conclusions were possible through a methodology that favored a qualitative approach of social research, including bibliographical research, document analysis as well as a series of semi-structured interviews conducted with the main interest agents of this research. / A pesquisa em tela toma como objeto de estudo a construção política do Protocolo Agroambiental Paulista, uma regulamentação firmada pela UNICA e pelas Secretarias do Meio Ambiente e de Agricultura e Abastecimento do estado de São Paulo no ano de 2007. A proposta desta regulamentação consistiu em “ajustar a conduta” do setor sucroalcooleiro frente ao conjunto de argumentos contrários, principalmente à utilização da prática das queimadas nos canaviais paulistas, elaborado pela opinião pública. Verificou-se que, estrategicamente, mais do que uma tentativa de limpar a imagem de degradação socioambiental atribuída à produção canavieira, tal ajustamento permitiria, ainda, frear as críticas voltadas a esse setor. Com isso, dava-se respaldo à promoção do etanol enquanto um combustível verde com uma maior visibilidade em meio ao cenário de crise ambiental, mas sem, de fato, inverter por completo a lógica da monocultura. Nesses meandros, a relação entre Estado, economia, meio ambiente e sociedade mostrou-se fértil para cumprir o objetivo aqui elencado, qual seja, o de interpretar a construção política do referido protocolo, situando em seu constructo as expressões e as ausências dos grupos e setores sociais diretamente interessados em sua assinatura. Deste modo, a hipótese construída e que pôde ser verificada é a de que o Protocolo Agroambiental contribuiria para a manutenção da possibilidade da prática das queimadas nos canaviais paulistas. Esta investigação e suas conclusões foram possíveis por meio de uma metodologia que privilegiou a abordagem qualitativa de pesquisa social, partindo da pesquisa bibliográfica, além da pesquisa e da análise documental, bem como de entrevistas semiestruturadas com alguns dos agentes centrais de interesse da pesquisa.