While both the concept of Private-Public Partnerships and the research on the topic is not new, PPPs from a market expansion perspective has not been covered to any notable extent, something this thesis aims to rectify. With the importance of relationships in business in emerging markets, the Institutional Network Approach serves as the backdrop for the study, highlighting the interplay between MNE and surrounding institutions. Through three case studies of Swedish MNEs active in PPP-projects in emerging markets, the aim is to develop a model suitable for analyzing MNE engagements in PPP-projects, but also to see if the gains from PPP engagements can constitute a feasible emerging market expansion tool.   The outcome of the study revealed that the studied MNEs primarily sought legitimacy and credibility in their projects, goals which according to MNEs also were acquired, and that the new model to a large extent captured aspects that were identified as important in the firms’ reports from the projects. It was concluded that in order for the PPP to serve as reliable market expansion tool, the firm has to be of MNE-size in terms of resources and ambitions, because smaller firms would struggle to be awarded, or handle, PPP-projects of this size. Previously stated credibility and legitimacy (from the CSR-aspects of the PPP), as well as the long-term collaboration resulting in solid relationships between MNE and institutions, are other benefits.

Microfranchising is emerging as a potentially powerful strategy for reaching the enormous markets at the base of the pyramid (BOP). Microfranchising also represents an effective and sustainable way to contribute to poverty alleviation and economic growth. However, we know little about how organizations maneuver contradictory forces as they use this innovative business model to engage the BOP. To address this gap, I offer a longitudinal case study of an emerging microfranchise effort by a successful Mexican agribusiness—one whose ambitions to continue growing were challenged by multinational agrochemicals suppliers. As this project shows, companies and BOP markets can realize mutual benefits from a value co-creation strategy. Specifically, I adopted a dialectical approach to analyze the tensions and competing forces that arose as business managers and local BOP distributors and producers collaborated in this emerging microfranchising venture. As a result, the research offers three contributions. First, it provides a detailed empirical account of how contradictory forces shaped the Mexican agricultural firm’s implementation of microfranchising to engage with BOP farmers. Second, it presents a conceptual synthesis that describes the major contradictory forces a company faces as it implements microfranchising as part of its BOP strategy. Finally, it offers lessons for how business managers can maneuver contradictory forces to co-create value with the BOP through microfranchising.

Microfranchising is emerging as a potentially powerful strategy for reaching the enormous markets at the base of the pyramid (BOP). Microfranchising also represents an effective and sustainable way to contribute to poverty alleviation and economic growth. However, we know little about how organizations maneuver contradictory forces as they use this innovative business model to engage the BOP. To address this gap, I offer a longitudinal case study of an emerging microfranchise effort by a successful Mexican agribusiness—one whose ambitions to continue growing were challenged by multinational agrochemicals suppliers. As this project shows, companies and BOP markets can realize mutual benefits from a value co-creation strategy. Specifically, I adopted a dialectical approach to analyze the tensions and competing forces that arose as business managers and local BOP distributors and producers collaborated in this emerging microfranchising venture. As a result, the research offers three contributions. First, it provides a detailed empirical account of how contradictory forces shaped the Mexican agricultural firm’s implementation of microfranchising to engage with BOP farmers. Second, it presents a conceptual synthesis that describes the major contradictory forces a company faces as it implements microfranchising as part of its BOP strategy. Finally, it offers lessons for how business managers can maneuver contradictory forces to co-create value with the BOP through microfranchising.

The graduation thesis deals with a partial business strategy of TNT Express Worldwide. The thesis aims to describe current situation of the company and to perform both internal and external analysis. Its findings and recommendations shall be utilized for further development.

The diploma thesis is describing Analysis of business strategy of the company Invia and is divided into two parts. First part summarizes principle of market of tourism. It defines subjects and specifics of this market. Special attention is focused on selling tours through the Internet. Second part analyzes business strategy of travel agency Invia, the largest seller of tours online in the Czech Republic. First of all basic information about the company are described, and then parts of business strategy are developed, including SWOT analyze.

Orientador: Otávio José de Oliveira / Resumo: Com o atual cenário organizacional globalizado e cada vez mais competitivo, as organizações necessitam cada vez mais de estratégias para sobreviver em meio à concorrência excessiva. Com intuito de poupar esforços e otimizar recursos, as empresas, sobretudo as do setor industrial começaram a desenvolver seus próprios Sistemas de Gestão Integrado (SGI) como uma alternativa plausível e eficaz nesse sentido. O SGI busca alcançar a integração dos sistemas de qualidade, meio ambiente, saúde e segurança ocupacional e responsabilidade social corporativa de acordo com as características, atividades e necessidades de cada organização. Um alinhamento eficaz do SGI com a estratégia empresarial pode ter influências positivas nas capacidades inovadoras das organizações, bem como na satisfação de seus colaboradores e clientes. No entanto, de acordo com a literatura científica muitas empresas não estão cientes das dificuldades em alinhar o SGI com sua estratégia. Portanto, o objetivo desta tese é propor diretrizes para o alinhamento do SGI com a estratégia de empresas industriais. Para a consecução deste objetivo, foi realizada uma revisão da literatura científica que permitiu a sistematização dos princípios da estratégia empresarial e a identificação das relações teóricas entre o SGI e estratégia, que deram suporte para a realização dos estudos de caso múltiplos e auxiliando na elaboração das diretrizes para o alinhamento do SGI com a estratégia empresarial. Em função do desenvolvimento des... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: With today's globalized and increasingly competitive organizational landscape, organizations need strategy to survive in the midst of excessive competition. In order to save effort and optimize resources, companies, especially those in the industrial sector have started developing their own Integrated Management System (IMS) as a plausible and effective alternative in this sense. The IMS seeks to achieve the integration of the systems of quality, environment, occupational health and safety and corporate social responsibility in accordance with the characteristics, activities and needs of each organization. An effective alignment of IMS with the business strategy can have positive influences on innovative capabilities of organizations, as well as the satisfaction of their employees and customers. However, according to the scientific literature many companies are not aware of the difficulties in aligning the IMS with their strategy. Therefore, the objective of this thesis is to propose guidelines for the alignment of the IMS with the business strategy in industrial companies. In order to achieve this objective, a review of the scientific literature was carried out, which allowed the systematization of the principles of business strategy and the identification of the theoretical correlations between IMS and strategy, which are supporting the carrying out of multiple case studies and assisting in the elaboration of the guidelines for IMS alignment with business strategy. Due to t... (Complete abstract click electronic access below) / Doutor

Num ambiente competitivo, no qual a maioria das empresas atua, torna-se essencial o uso de instrumentos de administração que deem suporte para que elas se mantenham competitivas. Um desses instrumentos, a administração estratégica, é cada vez mais difundido, seja nas organizações ou nas escolas de administração. O acirramento da concorrência tem levado as organizações a preocuparem-se, não somente com a estratégia corporativa, mas também com o marketing. Assim, o marketing estratégico tem se tornado cada vez mais um instrumento fundamental para a sobrevivência das empresas. Nesse contexto, esta tese teve por objetivo verificar se alinhamento entre a administração estratégica e o marketing estratégico é condição determinante para conquista de vantagem competitiva que assegure crescimento e rentabilidade. Para que o objetivo fosse alcançado foi realizada uma revisão sobre a teoria da estratégia empresarial e do marketing estratégico. Após o final da revisão da literatura foi realizado um estudo de caso na Mapfre Seguros, a maior empresa do seu setor, onde se procurou verificar a existência ou não do alinhamento pesquisado e como essa empresa utiliza esses instrumentos para obter a posição diferenciada que ela ocupa no mercado. / In a competitive environment, in which most of the companies act, turns out essential to use administration tools that support their competitiveness. One of these tools, strategic management, is increasingly used either in organizations or in the academy. Increased competition has led organizations to not only be concerned about the corporate strategy, but also about marketing. Thus, the strategic marketing has become an increasingly essential tool for the survival of businesses. In this context, this thesis aimed to verify if alignment between strategic management and strategic marketing is a determining condition for achieving competitive advantage that will ensure growth and profitability. In order to accomplish that objective, it was held a review on the theory of business strategy and strategic marketing. At the end of the literature review it was conducted a case study in Mapfre Seguros, the largest company in its industry, and sought whether or not the alignment studied exists and how this company uses these instruments to position its differentiation in the market.

Made available in DSpace on 2015-03-05T18:57:20Z (GMT). No. of bitstreams: 0 Previous issue date: 25 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / O setor de seguros no Brasil passou por mudanças significativas desde a abertura na economia brasileira. A pesquisa tem por objetivo analisar de que forma os grupos Bradesco Seguros S.A. e Sul América S.A. se reorganizaram e redefiniram suas estratégias de negócios, no período de 1985 a 2007, em decorrência das mudanças relevantes ocorridas no mercado segurador brasileiro. A partir de um estudo exploratório, utilizando dados de fontes de informações secundárias, buscou-se gerar explicações para responder as questões definidas pelo objetivo dessa pesquisa. Depois de concluído esse estudo pôde-se verificar que a formação dos grupos, resultou, principalmente, de suas decisões estratégicas, e não como forma de readequação às mudanças ocorridas no seu ambiente de negócios, que alteraram a estrutura do setor de seguros do Brasil. Todavia, crê-se que os grupos aproveitaram positivamente os estímulos do meio ambiente econômico. Quanto às decisões estratégicas dos grupos, no ramo auto, conclui-se que a estratégia de a / The insurance sector in Brazil has had significant changes since the open market of the Brazilian economy. This research has as its objectives to analyze how Bradesco Seguros S.A. and Sul América S.A. reorganized themselves and redefine their business strategies, from 1985 to 2007, due to the relevant changes occurred in the Brazilian insurance market. From an exploratory study, using secondary source of information, it was generated explanations to answer the questions defined as objectives of this research. After the conclusion of this study, it was possible to verify that the groups formation, resulted, mainly, from its strategic decisions, and do not as a way of re-appropriation to the changes that happened in its business atmosphere, that altered the structure of the Brazil’s insurance sector. However, it is believed that the groups took the advantage of the stimulus that came from the economic environment. As for the strategic decisions of the groups, in the auto field, it has been concluded that the st

The Branding Solution &amp; Designing Industry has been seemingly proliferating with the growth inthe Apparel and fashion industry, predominantly. With economic development there has been anincrease in the private consumption and growth in GDP; as the demand from the fashion andready-to-wear industry has increased significantly.Both the global and European markets for branding and design are growing. Brands owners areincreasing their investments in measures intended to contribute to strengthening their brands, inwhich labels, packaging and accessories are important elements.Nilörngruppen is a company in this industry offering complete solutions in branding, design,product development and logistics on a global basis with a clear focus on offering customeruniquesolutions that create added value.To compete for the big branding and design jobs and increase the company business volume it isnecessary to be close to the customers. Developments necessitate Nilörngruppen being present inthe countries where its customers have increased its manufacturing base. This caters the need tomake an entry into new markets through a network of strategic partners. This has motivatedNilörngruppen to establish its part-owned subsidiary as Nilörn India with its own sales andlogistics base.This portrays the need of Nilörngruppen to develop its market through continued optimization ofits business structure and improve return on investments in India. The aim of this thesis report is tomake a Business Strategy development for Nilörn India for its expected market expansion in theIndian market. / <p>Program: Magisterutbildning i Applied Textile Management</p><p>Uppsatsnivå: D</p>

Desde os primórdios da historia o dinheiro vem mudando de forma. Nos próximos anos, as novas tecnologias e as mudanças sociais e econômicas podem fazer com que surjam novas formas de dinheiro e transações comerciais, mantendo-se a tendência de aumento do uso de meios de pagamento alternativos ao dinheiro vivo. Isso vem gerando transformações no ambiente organizacional. Essas transformações geram ameaças e oportunidades, e devem por essa razão serem levadas em conta pelos responsáveis pela construção de estratégias. A falta de acesso da população de baixa renda aos serviços financeiros prejudica o desenvolvimento econômico; por outro lado, as instituições financeiras não têm interesse em atender essa população através de canais convencionais, em função de ser desfavorável a relação retorno versus custos nesse tipo de atendimento. Em paralelo, vem se observando um rápido crescimento no uso de telefones celulares, sendo o acesso aos serviços financeiros através desses dispositivos uma ferramenta para superar a relação desfavorável à bancarização da população de baixa renda. Dado esse cenário, foi objetivo desta pesquisa gerar contribuições ao processo de construção de estratégias para a bancarização da população de baixa renda utilizando dispositivos móveis, permitindo às organizações interessadas aproveitarem as oportunidades e evitarem os riscos disto decorrentes. Do ponto de vista metodológico, esta pesquisa iniciou-se com o estudo da bibliografia existente acerca da utilização de dispositivos móveis para a realização de operações financeiras, além de material cujo conhecimento foi julgado necessário para que se atingisse o objetivo proposto, especialmente literatura envolvendo construção de estratégias e inovação. A esse estudo, seguiu-se um estudo de campo envolvendo profissionais que atuam na área, e dirigentes de entidades que congregam empresas que serão afetadas pelas mudanças no ambiente organizacional. Este trabalho permitiu concluir que a utilização de dispositivos móveis pode ser uma ferramenta viável para a bancarização da população de baixa renda no Brasil e sugere estratégias para as organizações mais afetadas por este processo. O trabalho encerra-se com recomendações para a continuidade de estudos na área, em especial, o estudo dos modelos de negócio adotados para bancarização da população de baixa renda em países com características similares às do Brasil. / Currency has been changing since the beginning of history. Within the next few years, new technologies, as well as social and economic changes may lead to the development of new forms of money and commercial transactions, following the trend of growing use of alternative mediums of exchange other than cash. This has led to changes in the organizational environment. Such changes create both challenges and opportunities, which is the reason why they must be taken into account by those in charge of strategy-building. Lack of access of lower income segments of the population to the financial system hampers economic development; on the other hand, financial institutions are not interested in attracting that public to conventional services, because of the unfavorable relation between their costs and results. At the same time, there has been fast growth in the use of cell phones. Their use as a means to access financial services is one of the tools to overcome difficulties related to the bancarization of poor people. Given this scenario, the objective of this research is to contribute to the construction of strategies that allow organizations to seize opportunities and avoid risks associated with the bancarization of low income population through the use of mobile devices, particularly cell phones. From a methodological point of view, this research began with the study of existing bibliography related to the use of mobile devices in financial operations, as well as other sources that were deemed relevant to the proposed aims, especially literature on strategy-building and innovation. Following that first step, field studies were conducted with professionals from the related areas, as well as members of associations that include companies which will be affected by changes in the organizational environment. This study has led to the conclusion that the use of mobile devices can be a viable tool for the bancarization of lower income population in Brazil, and it suggests strategies for the companies most impacted by this process. This work also sets out recommendations for further study in this field, such as the study of business models for the bancarization of low income population of countries with conditions similar to those of Brazil.