The advent of social media networks is radically changing the way we communicate, shareand socialize. These networks are also creating impact on consumer behavior. In this study,we tried to analyze the factors working behind the intrinsic motivation of people upon whichthey are interacting in the social networks and formulating their preferences.Based on the theory of intrinsic motivation, we identified five factors to be most relevant withthe phenomena we attempted to address which are Curiosity, Power, Status, Tranquility, andIndependence. Among these five factors, we tried to analyze the relative importance of eachone on the buying behavior of users in the form of choosing social media platforms. Westretched out inquiry to the identification of the influence of demographic factors as well.According to our analysis, it has been revealed that the relative importance of curiosity ismore than any other factors and it also has a strong association with the nationality of theuser. Again, status has been identified as the second most important factor however; itshowed no association with any demographic factor.To conduct this study, we have taken a qualitative approach. Our philosophical underpinningsare based on the positivist and objectivist perspective which defined how we are going toreceive and interpret reality as researchers. However, on more practical terms, we chosesurvey as our data collection method as it allows us to collect mentionable amount of datawithin a short time span and keeps the opportunity of higher statistical analysis open.Regarding the sampling method, we have followed both the non-probability conveniencesampling and Quota sampling method. We have collected our 206 respondents from UmeaUniversity, which was divided by equal half of male and female quota. After collecting thedata, we analyzed it and presented the empirical findings in the chapter 5. Then the analysisrelating to the research question and the hypotheses was presented in the chapter 6 where wealso decided about the null hypotheses on the basis of stringent statistical tests. At the end, wesummed up out findings and proposed some implications and future research possibilities.This study can be helpful to understand the links between human motivation and the userinteraction in the social networks. This kind of relationships has not been fully appreciated inthe literature so far. From a managerial perspective, social media platforms are continuouslybecoming one great route to reach the consumers and engage them with the brands. Thus,understanding the motivation of the users might help the marketers to formulate their strategybetter and they can also take better decisions regarding which kind of social media is to use topromote the products on. As we also studied the demographic factors and one of the uniquecapacities of social media networks is the ability to identify demographic segments veryspecifically, the managers can capitalize on our demographic findings to differentiate theirpromotion on the basis of demographics across various social media platforms.This study has several limitations as time and resource scarcity did not allow us to explore theissue more profoundly. Thus, it has kept many research opportunities open such as exploringthe influence of psychographic factors on the choice of social media, use of user generatedcontent to build a stronger brand profile, identification of extrinsic motivators behind thebuying behavior of users and so on.

“I changed my mind” is a case study aimed at investigating returns. Returns are often negative occurrences and can be seen as the last “block” in a supply chain. However, what this study shows is that a return is a great source for customer profiling and can lead to an increase in market shares if managed correctly. Many companies go about investigating satisfied customers and what aspects these customers are satisfied with. Instead this research focuses on finding out what dissatisfied customer feel and why they decided to return a specific product. Investigations are also made concerning the internal processes to manage product returns and if they can be improved at the case company (thereby lowering costs). This study shows how interrelated the supply chain is and illustrates how product returns can be lowered by changing the input in the supply chain. Reputation is a fragile thing and can be hurt from mismanagement related to returns and therefore I feel that it is important to study this phenomenon which is not often brought into light but nonetheless exits in almost every company (that offers returnable products). Enjoy your reading and see how your company can prevent your customers from changing their minds.

Diese Bachelorarbeit soll zum Verständnis bringen, was habitualisiertes Verhalten bedeutet, warum Menschen routiniert handeln, wie Gewohnheiten beziehungsweise habitualisiertes Verhalten überhaupt entstehen. Als Entstehungsursachen werden „Persönlichkeitsmerkmale“, „eigene Gebrauchserfahrungen“ sowie „Übernahme von Gebrauchserfahrungen“ analysiert. Zudem wird erklärt, was Produkttreue bedeutet und welche Verbindung zwischen ihr und dem habitualisiertem Verhalten besteht. Aus diesen Resultaten dieser Arbeit lassen sich schließlich Implikationen des habitualisierten Kaufverhaltens für das Marketing ableiten. Um den aktuellen Forschungsstand zu diesem Thema darzulegen, wurden 13 Studien verwendet.

<p>“I changed my mind” is a case study aimed at investigating returns. Returns are often negative occurrences and can be seen as the last “block” in a supply chain. However, what this study shows is that a return is a great source for customer profiling and can lead to an increase in market shares if managed correctly. Many companies go about investigating satisfied customers and what aspects these customers are satisfied with. Instead this research focuses on finding out what dissatisfied customer feel and why they decided to return a specific product. Investigations are also made concerning the internal processes to manage product returns and if they can be improved at the case company (thereby lowering costs).</p><p>This study shows how interrelated the supply chain is and illustrates how product returns can be lowered by changing the input in the supply chain. Reputation is a fragile thing and can be hurt from mismanagement related to returns and therefore I feel that it is important to study this phenomenon which is not often brought into light but nonetheless exits in almost every company (that offers returnable products).</p><p>Enjoy your reading and see how your company can prevent your customers from changing their minds.</p>

This thesis analyzes satisfaction of customer satisfaction with the services of Odyseatour canoe and raft rental. Conducted survey aims to find, how are the customers satisfied with the company services. This thesis also includes analysis of competitors and SWOT analysis. Results of conducted analysis are recapitulated within the summary and further measures are suggested, which should lead to improvement of company services.

Influencer marketing påstås vara ett marknadsföringsverktyg som ligger rätt i tiden. Dennamarknadsföringsmetod handlar om att använda sig utav influencers för att sprida ett företagsvarumärke och produkter. På sociala medier kan influencers lägga upp bilder och videos ochmånga anser att influencer marketing är mer trovärdigt och personligt än till exempel reklampå TV. Denna trovärdighet bidrar till att konsumenters köpbenägenhet ökar eftersom mankänner tillhörighet och samhörighet med influencers.Syftet med denna studie är att undersöka vilken betydelse influencer marketing har påInstagram och om de har någon inverkan på unga kvinnors köpbenägenhet, och i så fall vilkeninverkan det har. Två forskningsfrågor har tagits fram för att uppfylla syftet och med hjälp avett kvalitativt angreppssätt och vetenskapliga artiklar har forskarna jämfört det insamladeempiriska materialet. Den kvalitativa metoden bestod av tre stycken fokusgrupper där urvaletvar unga kvinnor mellan 20–25 år.Efter att ha analyserat resultatet har forskarna kommit fram till att influencer marketing har enstor påverkan på unga kvinnors köpbenägenhet. Forskarna menar att det som en influencerlägger upp på Instagram inte alltid behöver leda till ett köp, utan det leder mer till att ett behovoch en köpbenägenhet skapas av de bilder som dyker upp i flödet. Hur influencer marketinguppfattas av konsumenter är något individuellt men det tycks ändå vara enmarknadsföringsmetod som fungerar då det upplevs trovärdigt. / Influencer marketing påstås vara ett marknadsföringsverktyg som ligger rätt i tiden. Denna marknadsföringsmetod handlar om att använda sig utav influencers för att sprida ett företagsvarumärke och produkter. På sociala medier kan influencers lägga upp bilder och videos och många anser att influencer marketing är mer trovärdigt och personligt än till exempel reklam på TV. Denna trovärdighet bidrar till att konsumenters köpbenägenhet ökar eftersom man känner tillhörighet och samhörighet med influencers. Syftet med denna studie är att undersöka vilken betydelse influencer marketing har på Instagram och om de har någon inverkan på unga kvinnors köpbenägenhet, och i så fall vilken inverkan det har. Två forskningsfrågor har tagits fram för att uppfylla syftet och med hjälp av ett kvalitativt angreppssätt och vetenskapliga artiklar har forskarna jämfört det insamlade empiriska materialet. Den kvalitativa metoden bestod av tre stycken fokusgrupper där urvalet var unga kvinnor mellan 20–25 år. Efter att ha analyserat resultatet har forskarna kommit fram till att influencer marketing har en stor påverkan på unga kvinnors köpbenägenhet. Forskarna menar att det som en influencer lägger upp på Instagram inte alltid behöver leda till ett köp, utan det leder mer till att ett behov och en köpbenägenhet skapas av de bilder som dyker upp i flödet. Hur influencer marketing uppfattas av konsumenter är något individuellt men det tycks ändå vara en marknadsföringsmetod som fungerar då det upplevs trovärdigt.

The main object of my dipoloma work was to analyse consumer`s and shopping behaviour on the market with meat and meat products. Then on the basis of this analysis I should recommend products with consideration of various consumable recommendations to product consumers. For making up this work I have used the study of expert literature as well as the collection of secondary sources. I have obtained the secondary sources by carrying out the questionnaire investigation. From this questionnaire investigation the real consumer`s and shopping manners on the market with meat and meat products in the Czech Republic emerged. I have compiled the informations acquired by the investigation into graphs so that the results were well-arranged. In addition I have analysed the graphs in words. In the next part of my work I was pursueing whether the consumers follow the consumable recommendations concerning meat and meat products consumption. I have compared these recommendations with the research results and I have formulated a concrete consumable recommendation.

Human misuse of environmental assets especially energy is causing environmental degradation, which hampers social and economic welfare for present as well as for future generations. A worldwide shift to sustainable energy sources is one of the required actions to solve the problem. Electricity from sustainable energy sources is called green electricity and has arose as one of the most motivating tools for developing the sustainable energy market. This has resulted in the restructuring of Germany&apos;s energy industry with a dramatic change in energy use in electricity. The change has been aided by the German renewable energies act (EEG), which is been criticized for its resulting high green electricity prices which consumers have to pay. Green electricity prices seem to call for more consumers&apos; attention than threats posed by conventional energy because only a small fraction of energy is sold as green electricity neccesitating the rethinking of the energy market. Due to the need for future research on more factors influencing consumers buying behavior in the green electricity market, this thesis seeks to investigate the following research questions: Is green electricity price the major influencing factor for its market unattractivess? Does the concern about price really calls for more attention than environmental concerns? It specifically aims to describe German consumers&apos; perceptions of factors influencing their green electricity buying behavior. The research methodology involves the use of secondary and primary data. The secondary data gives a background knowledge of Germany and its energy historical development, Germany&apos;s sustainable energy strategies and strategies for market development (electricity feed-in-tariffs, the renewable energy act and problems), green electricity marketing, consumers&apos; purchasing behavior and factors influencing this behavior. The primary data is gotten through a questionnare survey and analysed using both excel and the statistical package for social sciences. Evidence is taken from Germany because of its ambitious goals of 20-30% green electricity by 2020 and 80-100% by 2050. The result of the study shows that, although price is the most influencing factor in choosing an electricity supplier and also calls for more attention than environmental concerns, it&apos;s not the major hindering factor for the green electricity market unattractivess. Most German electricity consumers (42%) have no idea about green electricity prices. In comparison to competitors, 27% of them assume the prices are higher while 31% say the prices are thesame and even lower. All green electricity consumers confirm the prices are moderate and even cheaper. Even when prices are the same, most respondents gave other reasons like conviniences before environmental friendliness as the first motive for their electricity choice. Despite Germany&apos;s ambitous goals, consumers selfinterest and ignorance about green electricity prices remain a problem for the market.

There has been a lot of literature written about the concept of corporate social responsibiilty (CSR). However, not enough attention is paid to the impact of this concept on consumer behavior. Based on reference literature, empirical research, and the author's own research, this thesis examines and analyzes the influence of CSR on consumer buying behavior through awareness, perception and evaluation. It is also focused on the factors that influence the incorporation of CSR into the buying criteria. This thesis attempts to answer the question, whether the CSR is taken into consideration by buying decision making, or not.

Master´s thesis deals with problems of consumer behaviour in the Czech republic. Theoretical part of thesis defines basic concepts and data, which relate to consumer demand and information necessary to understand the analysis part. The following part deals with critical analysis of consumer basket and spending costs of households in different commodities. Analytic part is also aimed at economic development and according to it we can deduce reactions of households and related consumer behaviour. At the end the thesis is completed by suggestions to reduce excess spending expenditures, which are recommendation for citizens of the Czech republic.