This dissertation deals with marketing communication of three brands: Coca-Cola, Pepsi and Kofola on the Czech market. The aim of the work was to analyse and assess the current state of marketing communication of these three brands and with the help of research among consumers to propose activities that could help them in their communication. Information from consumers of cola based beverages of these three brands were gathered by means of a questionnaire survey.

Submitted by PPG Zoologia (zoologia-pg@pucrs.br) on 2018-04-20T12:08:51Z No. of bitstreams: 1 Disserta??o corre??o final - Christian.pdf: 2735367 bytes, checksum: 73fdc67c9898d886fdbd0e0cce1dfad3 (MD5) / Approved for entry into archive by Caroline Xavier (caroline.xavier@pucrs.br) on 2018-05-08T16:47:52Z (GMT) No. of bitstreams: 1 Disserta??o corre??o final - Christian.pdf: 2735367 bytes, checksum: 73fdc67c9898d886fdbd0e0cce1dfad3 (MD5) / Made available in DSpace on 2018-05-08T16:53:43Z (GMT). No. of bitstreams: 1 Disserta??o corre??o final - Christian.pdf: 2735367 bytes, checksum: 73fdc67c9898d886fdbd0e0cce1dfad3 (MD5) Previous issue date: 2018-02-22 / Conselho Nacional de Pesquisa e Desenvolvimento Cient?fico e Tecnol?gico - CNPq / Mahanarva fimbriolata, M. spectabilis, M. liturata and M. posticata (Hemiptera: Cercopidae) s?o conhecidas como pragas de planta??es de cana-de-a??car e pastagem em todo Brasil. Por alimentarem-se diretamente da seiva das plantas, esses cercop?deos causam fitotoxicidade e devido a isso diminuem a produ??o. A modelagem da distribui??o de esp?cies permite analisar a poss?vel occurencia das quatro esp?cies na Am?rica do Sul e Central. Para criar modelos de distribui??o de esp?cies foram utilizados em R, os algoritmos Bioclim, Domain, diferentes modelos lineares generalizados e Maxent. Nesses modelos foram utilizadas vari?veis bioclim?ticas atuais e futuras, al?m da eleva??o e outras vari?veis agr?colas. As vari?veis clim?ticas futuras s?o para os anos 2050 e 2070 com diferentes repentant concentration pathways. As esp?cies apresentam habitats adequados em diferentes pa?ses da Am?rica do Sul e Central, onde as planta??es de cana-de-a??car s?o abundantes. Os resultados das an?lises clim?ticas futuras n?o apresentaram diferen?as em rela??o ?s an?lises clim?ticas atuais. No geral, o algoritmo Maxent mostrou os maiores valores de AUC e o Bioclim os menores. As vari?veis que mais contribu?ram para os modelos s?o: eleva??o, isothermality e diferentes vari?veis de precipita??o. As mudan?as clim?ticas e ciclos de vida de insetos adicionais n?o t?m impacto em habitats adequados dos insetos. Em geral, o Maxent ? o melhor algoritmo para realizar modelos de distribui??o de esp?cies com um n?mero baixo de pontos de ocorr?ncia e an?lises de mudan?as clim?ticas. / Mahanarva fimbriolata, M. spectabilis, M. liturata and M. posticata (Hemiptera: Cercopidae) are known pests for sugarcane and pasture plantations throughout Brazil. By direct sap feeding on the plants they cause phytotoxicity and due to this they decrease the production of plantations. With species distribution modeling it is possible to analyze the possible occurence of the four species in South and Central America. To create species distribution models the algorithms Bioclim, Domain, different generalized linear models and Maxent were used in R. For those models current and future bioclimatic variables as well as elevation and other agricultural variables were used. The future climatic variables are for the years 2050 and 2070 with different repentant concentration pathways. The species show suitable habitats in different countries in South and Central America where sugarcane plantations are abundant. The results of the future climate analyzes do not show differences compared to the current climate analyzes. Overall the Maxent algorithm showed the highest AUC scores and Bioclim the lowest. The variables which contributed the most to the models are elevation, isothermality and different precipitation variables. Climate change and therefore additional insect lifecycles do not have an impact on the insect?s suitable habitats. Overall Maxent is the best algorithm to perform species distribution models with a low number of occurrence points and for climate change analyzes.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-12-15T19:33:26Z No. of bitstreams: 1 DiogenesPachecodeMeloDissertacao2017.pdf: 3239976 bytes, checksum: b18caeb38f115d1c0955e54021adefba (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-12-15T19:33:37Z (GMT) No. of bitstreams: 1 DiogenesPachecodeMeloDissertacao2017.pdf: 3239976 bytes, checksum: b18caeb38f115d1c0955e54021adefba (MD5) / Made available in DSpace on 2017-12-15T19:33:37Z (GMT). No. of bitstreams: 1 DiogenesPachecodeMeloDissertacao2017.pdf: 3239976 bytes, checksum: b18caeb38f115d1c0955e54021adefba (MD5) Previous issue date: 2017-08-31 / Improving the efficiency and the quality in agricultural production are fundamental needs of the producers. In an individual perspective, they need it for their own maintenance and pros-perity in a highly competitive market. Looking thru the society???s perspective, it is a condition for producing, with cleaner and more sustainable practices, adequate food and supplies in suf-ficient quantity to match the needs of a growing population. The technological evolution is a constant component that concerns the farmers. Several entities produce and disseminate key knowledge for this economy sector: which regions are suitable to the different cultures; what are the market variation prospects (of costs and revenues); what are the news about adminis-trative practices, crop driving techniques and technologies that enhance production. The influ-ence of these elements in the decisions made by the producers may represent improvements in productivity and in the quality of the products. This information is currently shared in formats and terms set individually by each institution, imposing difficulties for translation, causing inaccuracies and losses on the interpretation by those who use it. The present work aims to propose an ontology-based model, which uses the current information of these different or-ganizations. The built pattern shall use as input relevant formats which already exists and, through the knowledge of specialists, form a solution for better acquiring/transmitting the information about a given agricultural exploration cycle. The created model may be used as an easing up element for the transmission of information disposed by the agricultural produc-tion related entities, enhancing the interoperability and contributing to the knowledge trans-ference in this sector. / Ganhar efici??ncia e qualidade na produ????o agr??cola ?? necessidade fundamental dos produto-res. Na perspectiva individual, para sua pr??pria manuten????o e prosperidade em um mercado altamente competitivo. Na perspectiva da sociedade, ?? condi????o para produ????o, de forma mais limpa e sustent??vel, de alimentos e insumos em quantidade suficiente e adequada para atender ??s necessidades da popula????o crescente. A evolu????o tecnol??gica ?? componente constante das preocupa????es dos produtores agr??colas. Diversas entidades produzem e disseminam conheci-mentos-chave para o setor: regi??es aptas ??s diferentes culturas, perspectivas de varia????o de mercado (custos e receitas), pr??ticas administrativas, t??cnicas de condu????o da lavoura e tecno-logias que aprimoram a produ????o. A influ??ncia destes elementos nas tomadas de decis??o dos produtores pode representar ganhos de produtividade e qualidade dos produtos. As informa-????es neste setor s??o, atualmente, compartilhadas em formatos e termos definidos individual-mente por cada institui????o ??? impondo dificuldades para a tradu????o, imprecis??es e perdas na interpreta????o por quem as consome. Este trabalho tem como finalidade propor modelo basea-do em ontologia que utilize as informa????es presentes nestes diferentes formatos. O padr??o constru??do dever?? levar em conta relevantes formatos j?? existentes e, contando com o conhe-cimento de especialistas, moldar solu????o para melhor capturar/transmitir as informa????es sobre um dado ciclo de explora????o agr??cola. O modelo criado poder?? ser utilizado como elemento de facilita????o para o tr??nsito de informa????es disponibilizadas pelas entidades participantes do mercado de produ????o agr??cola, promovendo a interoperabilidade e a facilitando a transfer??n-cia de conhecimentos no setor.

Submitted by Natalie Mendes (nataliermendes@gmail.com) on 2015-07-25T15:13:48Z No. of bitstreams: 1 Dissertacao_Lucrencio_ultima_versao.pdf: 7732151 bytes, checksum: 29051dce818f171e5f68bd2dfd17cfd0 (MD5) / Made available in DSpace on 2015-07-25T15:13:48Z (GMT). No. of bitstreams: 1 Dissertacao_Lucrencio_ultima_versao.pdf: 7732151 bytes, checksum: 29051dce818f171e5f68bd2dfd17cfd0 (MD5) Previous issue date: 2014-06-30 / Mozambique is in the process of agricultural expansion, particularly in the areas of predominance of Miombo Biome, mostly located in the northern part of the country, driven by the trilateral cooperation program (ProSAVANA) involving Mozambique, Brazil and Japan. Some studies were already conducted by this program, for instance, related to the adaptability of maize and soybean seeds in this area. This study aims to analyze, by the biophysical point of view, the favorability of the agricultural expansion in the northern part of Mozambique in the scope of ProSAVANA, based on the Japan- Brazil cooperation program (PRODECER) experiences in the western part of Bahia. As basic materials, digital elevation models from the Shuttle Radar Topography Mission (SRTM) were used to generate hypsometric and slope maps from both sites, Tropical Rainfall Measuring Mission (TRMM) to compare rainfall data from both sites, data from MODIS/Terra (MOD13Q1) sensor to compare the structure of the most representative biome from both regions. Spatial database containing watershed boundary, forest reserves and soils types were also considered. Techniques of digital image processing, spatial analysis and spatial modeling available in the ENVI 4.8TM and ArcMapTM 10 software packages were used. For the best performance of the EVI data, the Double Logistic filter available in the TIMESAT 3xTM software was applied. Data were analysed based on statistical methods of frequency, histogram and regression. As results, a map of suitability for agricultural expansion areas based on physiographic parameters were obtained over 4.8 million hectares (73 percent of the total area) as well as a database with information of the physical conditions of the both region. The method used here was relatively simple and can be reproduced for other similar researches. / Mo?ambique encontra-se em processo de expans?o agr?cola, em especial, nas ?reas de predom?nio do Bioma Miombo, localizadas, em sua maior extens?o, ao norte do pa?s, impulsionado pelo programa de coopera??o trilateral envolvendo Mo?ambique, Jap?o e Brasil, denominado ProSAVANA. Alguns estudos j? foram conduzidos por esse programa, por exemplo, relacionados com a adaptabilidade das sementes de milho e sorgo na regi?o norte de Mo?ambique. Esse estudo procura analisar, sob ponto de vista biof?sico, a favorabilidade ? expans?o agr?cola da regi?o de predom?nio do bioma Miombo ao norte de Mo?ambique (Corredor de Nacala) no ?mbito do ProSAVANA, ? luz da experi?ncia do programa PRODECER do oeste da Bahia. Como materiais b?sicos, foram utilizados os modelos digitais de eleva??o da Shuttle Radar Topography Mission (SRTM) na gera??o de mapas de hipsometria e declividade, Tropical Rainfall Measuring Mission (TRMM) na an?lise comparativa de dados de precipita??o, dados do sensor MODIS/Terra (MOD13Q1) na compara??o da estrutura da vegeta??o predominante nas duas regi?es (oeste da Bahia e Nacala), al?m do banco de dados espaciais contendo dados sobre as bacias hidrogr?ficas, reservas florestais e solos. Foram utilizadas t?cnicas de processamento digital de imagens e an?lise espacial dispon?veis nos aplicativos ENVI 4.8 e ArcMap 10 e ferramentas de modelagem de dados geogr?ficos. Para uma melhor an?lise dos dados EVI, usou-se o filtro Log?stica Dupla dispon?vel no programa TIMESAT 3.x, que possibilitou a suaviza??o dos ru?dos presentes nesse tipo de dados. Os dados foram analisados com base em m?todos estat?sticos utilizando a regress?o linear e an?lises de frequ?ncia e histogramas. Como resultados, obteve-se um mapa de ?reas favor?veis ? expans?o agr?cola sob ponto de vista fisiogr?fico, na regi?o norte de Mo?ambique, avaliadas em cerca de 4.8 milh?es de hectares (73% da ?rea total), al?m de um banco de dados contendo informa??es sobre as condi??es f?sicas de ambas regi?es. O m?todo utilizado nesse estudo foi relativamente simples e pode ser estendida para outras pesquisas similares.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-08-22T16:38:26Z No. of bitstreams: 1 TES_MARIA_RITA_MACEDO_CUERVO_PARCIAL.pdf: 1715589 bytes, checksum: d9b81f0acd61ac62bd361b58c371db66 (MD5) / Made available in DSpace on 2016-08-22T16:38:26Z (GMT). No. of bitstreams: 1 TES_MARIA_RITA_MACEDO_CUERVO_PARCIAL.pdf: 1715589 bytes, checksum: d9b81f0acd61ac62bd361b58c371db66 (MD5) Previous issue date: 2015-05-12 / This study, presented as a requirement for the degree of Doctor of Psychology, brings reflections on identity, cultural, psychosocial and ideological elements involved on eating through an agroecological fair. Objectives: to understand the agroecological fair FAE as a community of culturally significant food practices in the axis of production, distribution, preparation and consumption. Identify the cultural, social and ideological elements, and the types of relationships between social actors involved. Methods: it were conducted three studies. In the first, an trial, discusses the psychosocial aspects involved in food processing. Once the choice about what to eat [,] in today's society is culturally guided by broader processes of global society, it is essential also consider the setting of contemporary capitalism and its impact on production of subjectivities. Food processes are no exception in this dynamic capitalist. The second article presents ethnographic reflections on the agroecological fair in Porto Alegre. During the research at the street market and especially by the approach of the actors, through conversations, diary and photographs, it was possible to see subjectivity in relationships. The third article deals with the discussions about the interviews. The data analysis were performed through content analysis, focusing on thematic analysis. The typesetting helped in discussions and new meanings. Results: It was possible to identify [,] through the "voice of the food," things like confidence and sociability in social relations, consumption as a form of political participation and responsibility in relation to social and environmental problems. A concern with food and health. Final thoughts: the participation in the fair can be seen as a search for alternatives to the environmental crisis, social and identity of contemporary society. The food that comes from fair has identity, is spiced with ideals and social relations, with touch of memory and affection. / O presente estudo, apresentado como requisito para obter o grau de Doutor em Psicologia, apresenta reflex?es sobre identidade, elementos culturais, psicossociais e ideol?gicos envolvidos na alimenta??o, atrav?s de uma feira agroecol?gica. Objetivos: Compreender a feira agroecol?gica FAE como uma comunidade de pr?ticas alimentares culturalmente significativas no eixo da produ??o, distribui??o, preparo e consumo. Identificar os elementos culturais, sociais e ideol?gicos, e os tipos de rela??es envolvidos entre os atores sociais. M?todo: Foram realizados tr?s estudos. No primeiro, um ensaio, s?o discutidos os aspectos psicossociais implicados nos processos alimentares. Uma vez que a escolha do que comer, na sociedade atual, ? culturalmente pautada por processos mais amplos da sociedade global, ? fundamental ainda considerarmos a configura??o do capitalismo contempor?neo e seu impacto na produ??o de subjetividades. Os processos alimentares n?o s?o uma exce??o nessa din?mica capitalista. O segundo artigo traz reflex?es etnogr?ficas sobre uma feira agroecol?gica de Porto Alegre. A partir do andar na feira e principalmente pela aproxima??o dos atores, atrav?s das conversas, di?rio de campo e fotografias, foi poss?vel ver a subjetividade nas rela??es. O terceiro artigo trata das discuss?es sobre as entrevistas. A an?lise das entrevistas foi realizada atrav?s da an?lise de conte?do, com foco na an?lise tem?tica. A fotocomposi??o ajudou nas discuss?es e apreens?o de novos significados. Resultados: Foi poss?vel identificar, atrav?s da ?voz da comida?, aspectos como confian?a e sociabilidade nas rela??es sociais, o consumo como uma forma de participa??o pol?tica e uma responsabilidade em rela??o aos problemas socioambientais. Uma preocupa??o com a alimenta??o e sa?de. Considera??es Finais: A participa??o na feira pode ser vista como uma busca de alternativas para a crise ambiental, social e de identidade da sociedade contempor?nea. A comida que vem da feira tem identidade, ? temperada com ideais e rela??es sociais, com toque de mem?ria e afeto.

La fertilidad masculina puede ser medida mediante un espermatograma convencional, sin embargo este examen no incluye la valoración de la integridad del ADN espermático. Esta variable ha sido correlacionada con las tasas de fertilización, viabilidad y desarrollo del embrión, convirtiéndose en una herramienta de importancia clínica tanto para los programas de reproducción animal como los tratamientos de fertilidad asistida. El bioensayo Cometa es capaz de determinar de una manera exacta el valor de la integridad del ADN espermático, lamentablemente este examen no es de uso rutinario por su elevado costo de implementación ya que utiliza microscopia especializada y tinciones fluorescentes para evidenciar la migración del ADN. El objetivo de esta investigación fue evaluar la compatibilidad de las tinciones no fluorescentes Diffquik, Giemsa, de Feulgen y FastBlast en el bioensayo Cometa usando un método visual y automatizado. Se utilizaron 15 eyaculados previamente seleccionados de acuerdo al manual OMS 2010, para luego ser capacitados en búsqueda de homogeneidad adecuada para la experimentación. Cada muestra fue expuesta a una gradiente de Peróxido de hidrogeno (0, 10, 30,60 y 100 mM) por 1 hora a 4°C para luego evaluar el coeficiente de daño mediante el método visual y porcentaje de ADN en la cola mediante el método automatizado. Las pendientes de la regresión lineal en el método visual indican que los valores obtenidos por la tinción control SybrGreen (m=3,69) difieren con Giemsa (m=3,45) y Diffquik (m=2,57). En el método automatizado de igual manera SybrGreen (m=0.83), Giemsa (m=0,79) y Diffquik (m=0,77). Sin embargo SybrGreen es 1,06 veces más efectivo que Giemsa en el visual y 1,05 veces en el automatizado, sugiriendo una compatibilidad con el bioensayo cometa. De igual manera SybrGreen es 1,07 veces más efectivo que Diffquik en el visual y 1,44 veces en el automatizado, concluyendo una compatibilidad solo en el método visual.Male fertility can be measured by a conventional semen analysis, however, this examination does not include the assessment of sperm DNA integrity. This variable has been correlated with fertilization rates, embryo viability and development, becoming a tool of clinical importance for both animal breeding programs and assisted fertility treatments. Comet bioassay is able to determine an exact way the value of sperm DNA integrity, unfortunately this test is not routinely used because of its high cost of implementation because it uses specialized microscopy and fluorescent dyes to demonstrate DNA migration. The objective of this research was to evaluate the compatibility of non-fluorescent dyes Diffquik, Giemsa, Feulgen and Comet FastBlast in the bioassay using a visual and automated method. 15 ejaculates were used previously manually selected according to WHO 2010 and then be trained in finding adequate homogeneity for experimentation. Each sample was exposed to a hydrogen peroxide gradient (0, 10, 30,60 and 100 mM) for 1 hour at 4 ° C and then assess the damage coefficient by visual method and percentage of DNA in the tail by automated method. The slopes of the linear regressions on the visual method indicate that the values obtained by the SybrGreen Control staining (m = 3.69) differ with Giemsa (m = 3.45) and Diffquik (m = 2.57). In the same way automated method SybrGreen (m = 0.83), Giemsa (m = 0.79) and Diffquik (m = 0.77). However SybrGreen is 1.06 times more effective than Giemsa visual and 1.05 times in the automated, suggesting a comet support bioassay. Similarly SybrGreen is 1.07 times more effective than Diffquik visual and 1.44 times in the automated, concluding compatibility only in the visual method. Keywords:

Práce analyzuje finanční výkonnost společnosti Coca-Cola Beverages Česká republika z pohledu externího analytika. Pro hodnocení jsou použity všechny vhodné metody finanční analýzy, tj. rozbor absolutních ukazatelů, analýza poměrovými ukazately a aplikace ukazatele ekonomické přidané hodnoty (EVA). Dále je finanční situace podniku porovnána s jeho největšími konkurenty na trhu (General Bottlers a Kofola).

The subject of this diploma thesis is the communications mix of The Coca-Cola Company and it is focusing on the brand Coca-Cola on the Czech market. The aim is to analyze current communication mix of brand Coca-Cola, reveal fundamental aspects that influence the communication mix and propose specific changes to the mix. Introductory part acquaints readers with the various communication tools, their advantages and disadvantages, the optimal structure of the communication mix and other theoretical information. This theoretical framework forms the basis for the understanding of marketing communications and this knowledge is connected with the brand Coca-Cola on the following pages. The main part is devoted to soft drinks market, trends and analysis. There are captured key factors influencing the structure of the communication mix. This information forms the basis for changes in the communications mix of brand Coca-Cola.

This thesis deals with the business strategy in the Chinese market, which is introduced a concrete example of the business strategy of Coca-Cola. According the breadth of the topic there is not included the overall business strategy of mentioned company, but corporate social responsibility, which is the third pillar of the strategy. The aim is to compare by values of social responsibility and setting the Coca-Cola's current situation on the Chinese market and local governments attitude to the main problems of this area. The first chapter is describe the economic growth and current economic development of China, which is marked by the global financial crisis. In the context of sustainable development of Coca-Cola is worth mentioning the Convention and the obligations arising from the country for membership in the ILO. This issue is devoted to the second chapter. The last chapter describes the business strategy (including the basic pillars of the strategy "4A"), with a focus on ensuring sustainable growth. This information is used not only to approach the business strategy, but also for possible access to government compared with the real situation in the country.

The objective of this thesis is to monitor and to describe marketing strategy of Kofola company on the Czech market, especially the marketing strategy of Kofola brand, to analyze it and make suggestions how to improve it. The thesis is divided into three main parts. The first part is theoretical. The second part describes Kofola company and its brand. This part is focused primarily on description of brand marketing strategy. The third part of the thesis is dedicated to research. The research includes PEST analysis, SWOT analysis, marketing mix analysis, analysis of marketing communications and questionnaire survey. The survey is focused primarily on perception of the Kofola brand and its marketing communications by customers. At the end of this part suggestions how to improve the current strategy are mentioned.