Baigiamajame magistro darbe nagrinėjama marketingo komplekso elementų ir vartotojo elgsenos veiksnių įtaka vartotojo lojamumui. Analizuojama marketingo komplekso sudėtis skirtingose marketingo koncepcijose, pateikiamas vartotojo elgsenos veiksnių klasifikavimas, nagrinėjami vartotojo lojalumą lemiantys veiksniai. Atliktas komercinių bankų klientų lojalumo tyrimas anketinės apklausos metodu. Remiantis tyrimo rezultatais, nustatyti pagrindiniai komercinių bankų klientų lojalumą lemiantys veiksniai. Baigiamajame darbe sudarytas komercinių bankų klientų lojalumo formavimo modelis. Išnagrinėjus teorinius ir praktinius vartotojo lojalumo aspektus, pateikiamos baigiamojo darbo išvados ir siūlymai. Darbą sudaro 5 dalys: įvadas, teorinė marketingo komplekso, vartotojų elgsenos ir lojalumo analizė, komercinių bankų klientų lojalumas, išvados ir pasiūlymai, literatūros sąrašas. Darbo apimtis – 77 p. teksto be priedų, 34 iliustr., 4 lent., 59 bibliografiniai šaltiniai. Atskirai pridedami darbo priedai. / In the master‘s thesis the influence of marketing mix and consumer behaviour factors to loyalty is analysed. Different marketing mix elements in particular marketing concept are analysed. Also a classification of consumer behaviour factors is presented. Determinants of customers loyalty are analysed. The research of commercial bank customers‘ loyalty is made by using questionnaire method. With reference to results of the research determinants of commercial bank customers‘ loyalty are found. In the master‘s thesis the model of commercial banks customers loyalty is created. After analysing theoretical and practical aspects of customer loyalty the conclusions and suggestions are given. Structure: introduction, analysis of theoretical aspects of marketing mix, consumer behaviour and loyalty, commercial banks customers’ loyalty, conclusions and suggestions, references. Thesis consists of: 77 p. text without appendixes, 34 pictures, 4 tables, 59 bibliographical entries. Appendixes included.

Bank capital has a critical role in banking business the world over. Capital is a principal aspect of regulation and will determine how long a bank remains in business from a regulatory point of view. Its cost and the regulatory amount have an impact on the competitiveness of an institution and will influence the rate of expansion of a bank. The contribution of capital to the profitability and survival of a commercial bank remain an unresolved empirical issue. Prior research on the relationship between capital and profitability has largely focused on developed economies, especially the USA, and Europe. However, the results have been inconclusive. There is no evidence of such kind of a research done to date that focuses on an emerging economy such as South Africa. The seemingly conflicting finding coupled with regulations imposing equity capital adequacy from the Basel 11 Accord present an opportune platform for further research on the relationship between capital and profitability. Using South Africa as a unit of analysis and using the Generalised Methods of Moments (GMM), and Panel Two Stage Least Squares (2SLS) or Pooled IV method as the estimation techniques, this study tested the hypothesis that there is a positive and statistically significant relationship between bank capital and profitability. The results from the study provide evidence of a positive relationship between capital ratio (CAR), return on equity (ROE) and return on assets (ROA) and supported the generally held notion that there is a positive relationship between bank capital and profitability. This research output provided new insights into the long-run impact of bank capital on profitability and survival. From a bank specific strategic decision-making perspective, this would assist financial institutions and investors in tailoring investment decisions in response to policy decisions that relate to bank capital. From the public policy perspective, this would assist both governments and regulators in formulating better- informed policy decisions regarding the importance of bank capital. / Business Management / D. Com. (Business Management)

The thesis provides an overview of consumer protection in the financial markets in the Czech Republic. The focus is on the legislative system of client protection in commercial banking, which includes consumer credit, protecting consumer deposits and system of payments. Furthermore, this thesis deals with capital markets, focusing on consumer protection resulting from the implementation of MiFID in the legal system of the Czech Republic. The last segment of the financial markets defined in this thesis is the insurance industry. Each area of consumer protection is complemented by illustrations of current cases and includes an evaluation of the effectiveness of certain legal measures and revealing the weaknesses in each segment. Beyond the legislative framework are also described activities in the area of consumer protection by major institutions, in particular the activities of the Ministry of Finance of the Czech Republic, Czech Financial Arbitrator, Deposit Insurance Fund and the Guarantee Fund. To add to the comprehensiveness of the overview of consumer protection in the financial markets, additional protective measures were included (Institute of debt relief, distraint of debtor, protection of personal data of clients of financial institutions).