Published Article / The emergence of Information Technology (IT) is increasingly influencing the socio-economic and physical landscape of cities. It has also resulted in development of predominantly IT based industrial cities. These cities have the opportunities and challenges with respect to the development of their socioeconomic, infrastructural and environmental conditions because of the influence of the IT based industrial activities. This article therefore pertains to the analysis of the perspective impacts of IT industry and allied activities on the development of an emerging IT industrial activity based city. For this purpose, Pune, an emerging IT city in India was considered as a case study. Survey research methodology and a system dynamics modelling approach were employed to measure the influential socio-economic, infrastructural and environmental parameters of the city by considering the city as a system. This research shows that the location of IT industry and associated functions contribute significantly towards the socio-economic development of a city in terms of IT industry export, State Gross Domestic Product (SGDP), per capita SGDP, employment generation, to name some relevant aspects. However, there would be a reduction in satisfaction level of the infrastructure and an increase in environmental stress in the system, which needs strategic attention. Further, the model results and scenarios can facilitate evolving of feasible policy and strategic guidelines for the wholesome development of such cities.

Baigiamajame magistro darbe nagrinėjama marketingo komplekso elementų ir vartotojo elgsenos veiksnių įtaka vartotojo lojamumui. Analizuojama marketingo komplekso sudėtis skirtingose marketingo koncepcijose, pateikiamas vartotojo elgsenos veiksnių klasifikavimas, nagrinėjami vartotojo lojalumą lemiantys veiksniai. Atliktas komercinių bankų klientų lojalumo tyrimas anketinės apklausos metodu. Remiantis tyrimo rezultatais, nustatyti pagrindiniai komercinių bankų klientų lojalumą lemiantys veiksniai. Baigiamajame darbe sudarytas komercinių bankų klientų lojalumo formavimo modelis. Išnagrinėjus teorinius ir praktinius vartotojo lojalumo aspektus, pateikiamos baigiamojo darbo išvados ir siūlymai. Darbą sudaro 5 dalys: įvadas, teorinė marketingo komplekso, vartotojų elgsenos ir lojalumo analizė, komercinių bankų klientų lojalumas, išvados ir pasiūlymai, literatūros sąrašas. Darbo apimtis – 77 p. teksto be priedų, 34 iliustr., 4 lent., 59 bibliografiniai šaltiniai. Atskirai pridedami darbo priedai. / In the master‘s thesis the influence of marketing mix and consumer behaviour factors to loyalty is analysed. Different marketing mix elements in particular marketing concept are analysed. Also a classification of consumer behaviour factors is presented. Determinants of customers loyalty are analysed. The research of commercial bank customers‘ loyalty is made by using questionnaire method. With reference to results of the research determinants of commercial bank customers‘ loyalty are found. In the master‘s thesis the model of commercial banks customers loyalty is created. After analysing theoretical and practical aspects of customer loyalty the conclusions and suggestions are given. Structure: introduction, analysis of theoretical aspects of marketing mix, consumer behaviour and loyalty, commercial banks customers’ loyalty, conclusions and suggestions, references. Thesis consists of: 77 p. text without appendixes, 34 pictures, 4 tables, 59 bibliographical entries. Appendixes included.

公共圖書館是文化與教育的機構，對教育改革而言，圖書館是提供資料與知識的資源站。教師和圖書館一樣，在教育的改革路上，影響力不容小覷。使用圖書館的習慣需從小培養，引領未來主人翁進入圖書館世界，為教師重要的責任，所以，教師本身是否了解圖書館，是否有善用圖書館習慣，則為重要的問題。 本研究之對象以宜蘭縣所有公立國民小學全體教師為調查對象，目的在調查國小教師對公共圖書館的使用需求及滿意情形，並探討其差異情形。再綜合教師對公共圖書館的意見提出建議，提供宜蘭縣公共圖書館擬定館藏及經營發展政策的基本方向，期望公共圖書館能提供更便利的服務來支援教學，讓教學和圖書館利用能更加緊密的結合。 本研究以問卷調查法為主輔以半結構式訪談進行研究，正式問卷統計分析後，整理欲深入探討之問題設計成訪談大綱，並進行半結構式訪談。研究結果摘要如下： 宜蘭縣國小教師在不同角色、任務、情境等會有不同的資訊需求，教師對於解決需求上，在增加新知的需求程度最高，資訊尋求的方式已經由網路取代由實體圖書館獲得所需要的資訊。 宜蘭縣國小教師在圖書館資料需求已圖書為主，最常使用的資料服務為借閱圖書資料；教師希望圖書館提供圖書館利用教育課程配合教學需要，認為圖書館應該主動提供資訊支援教學；在空間部分，教師最常利用的是閱覽空間，座位舒適度、空氣、光線品質為重視之項目；國小教師認為圖書館地點、圖書館人員態度、專業知能是影響使用公共圖書館意願之主要因素。 宜蘭縣國小教師對於宜蘭縣公共圖書館的公共圖書館整體滿意度還算尚可，將宜蘭縣國小教師對公共圖書館的意見與看法加以整理分析，教師對於館藏、管理、支援教學、位置與空間規劃以及閱讀推廣活動與人力資源方面期待很高，希望可以擁有一個完善的公共圖書館。 由研究結果歸納以下建議：建議地方行政機關增置公共圖書館專業人員及提撥固定經費，專款專用；輔導機關方面應該建立推廣公共圖書館與國小合作並辦理相關教育研習活動，培養專業人力；建議宜蘭縣公共圖書館加強宣導與服務並主動提供相關訊息、改善圖書館網站、統籌規劃圖書館利用教育、參與相關教育研習加強和學校合作、多舉辦推廣圖書館相關活動；建議各國小重視學校圖書館，加強其功能，鼓勵師生利用；建議國小教師培養利用公共圖書館之習慣、善用圖書館支援教學活動、培養圖書館利用教育知能、主動向公共圖書館提出建議。 / Public libraries are cultural and educational institutions and serve as the resource center for education reform. Teachers, together with libraries, exert indispensable influence on the process of education reform. The habit of using libraries should be created among children and it is the responsibility of the teachers to help children become familiar with the libraries. Therefore, how well the teachers understand the libraries and whether or not they have developed a habit of utilizing libraries are important issues. The participants of the study are all public elementary school teachers of Yilan County and the study aims to investigate the users’ needs and survey the user satisfaction of the elementary school teachers in their experience of using libraries. A suggestion synthesizing the study result is to propose to provide the public libraries a direction to establish their collection development policy and management policy. Thus, a goal of combining teaching and library utilizing can be achieved by the more convenient library service offered by the public libraries. The study conducts a questionnaire survey using method of semi-structured interviews. After analyzing the data collected by the questionnaire, semi-structured interviews were performed with an interview outline developed on the basis of issues to be probed into. The results of the study are summarized as follows: For the change of role, objective, and situation, elementary school teachers of Yilan County demand differently on the information provided by the libraries. The foremost need for the teachers in using libraries is acquiring the advanced knowledge, while the libraries’ function of data research has been replaced by the internet. The main need of elementary school teachers of Yilan County for library material is books, and the checkout service is the service used the most. Teachers wish that libraries can offer educational curse to work with regular teaching and actively offer information to support teaching. The space in libraries using most for teacher is the reading room; the evaluation standards includes the seat comfort, air quality, and the sufficient light. The teachers also consider that the location of libraries, attitude and the proficiency of the clerk are main factors influencing users’ willingness to use public libraries. The overall Satisfaction of elementary school teachers of Yilan County over public libraries of Yilan County is passable. Collecting and analyzing opinions and suggestions made by the teachers, they expect a complete and well functioned public library with sufficient collection, management, location, space planning, and human resource; and wish that libraries can support the teaching, and create reading habit among children. Further suggestions are made based on the result of the study as follows: local government should expand the professional staff and allocate funds earmarked for the development of the libraries only; guidance institution should develop and promote the collaboration between libraries and elementary schools, organizing the education and study activities and cultivating professional development; public libraries of Yilan County should make more introduction on the services and activities available in the libraries through improving the library website, mapping complete library utilizing educational course, participating in the education and study activities, strengthening the collaboration with the schools, and holding more activities aiming at promoting usage of libraries; elementary schools should place importance on their own libraries, enhancing the functions and encouraging the using among teachers and pupils; elementary school teachers should cultivate habit of using libraries, manage to utilize the resource in libraries to improve teaching, advance the library using skills, and should be willing to provide suggestion actively to the public libraries.