Pirmoje darbo dalyje tiriama kultūra ir vartojimas, analizuojama kultūros įtaka vartojimui. Antrojoje darbo dalyje, remiantis anksčiau atliktais tyrimais, analizuojama kultūros įtaka šventiniam vartojimui. Trečioje dalyje empirinio tyrimo pagalba tiriama kultūros įtaka kalėdiniam vartojimui Lietuvoje ir JAV. / This research work represents the impact of culture on holiday (occasion) consumption. This work is a review of the literature concerning consumption, culture and the impact of culture on consumption. It is very important to know consumer personal characteristics, behavior tendencies, factors which influence his behavior and possibility to influence them going to reach organization purposes by meeting the consumer requirements and wishes. All these named factors are consumer culture. Culture influence is very important on holiday consumption and knowing concrete consumers’ habits in specific market would let easier forecast consumption volume in it. The object of this research is the inpact of culture on holiday consumption. The aim is to investigate the inpact of culture on holiday consumption and create theoretical mode of this influence. The main tasks of this research are: 1. to analyze theoretical aspects of culture and consumption; 2. to identify the impact of culture on holiday consumption; 3. to reason the impact of culture influence on Christmas consumption in Lithuania and the United States of America; 4. to compose the theoretical model of impact of culture to on holiday consumption. According to the results of the empirical research the most important cultural aspects are consumer character facts, values, sentiments and religion. They give information to manufacturers how to create long lasting and stable means to stimulate Christmas consumption. On the other hand... [to full text]

Darbo objektas. UAB“Artransa“ klientų, kaip transporto paslaugų vartotojų, elgsena. Probleminis klausimas. Kokia yra vartotojų elgsena, pasirenkant keleivinio transporto paslaugas UAB“Artransa“ pavyzdžiu. Darbo tikslas. Išnagrinėti vartotojų elgseną pasirenkant keleivinio transporto paslaugas, UAB“Artransa“ pavyzdžiu. Siekiant įgyvendinti pagrindinį darbo tikslą, reikia išskirti tyrimo uždavinius, kurie formuluoja procedūras, kurias reikės atlikti tyrimo metu. Darbo uždaviniai: 1. Apibrėžti vartotojų elgsenos esmę, bei reikšmę organizacijai; 2. Atskleisti vartotojų elgseną įtakojančius veiksnius; 3. Išanalizuoti vartotojų sprendimo priėmimo pirkti paslaugas procesą ir jo etapus. 4. Atlikti UAB“Artransa“, teikiamų transporto paslaugų patrauklumo vartotojams analizę. Magistro darbo rezultatai pristatyti 8-oje jaunųjų mokslininkų darbų konferencijoje „Ekonomikos ir vadybos aktualijos“ marketingo sekcijoje įvykusioje 2008 m. balandžio 24 d. Šiaulių universitete, socialinių mokslų fakultete. Magistro darbe yra nagrinėjama keleivinio transporto paslaugų vartotojų elgsena, o taipogi transporto paslaugų vartotojų elgseną įtakojantys veiksniai. Darbui atlikti buvo remiamasi įvairios mokslinės literatūros šiuos konkrečiu, nagrinėjamu klausimu analize, bei atlikto UAB“Artransa“ transporto paslaugų vartotojų elgsenos tyrimo duomenimis. Pirmoje darbo dalyje apibūdinama vartotojų elgsena ir jos esmė, vartotojų elgsenos reikšmė organizacijai bei kokie veiksniai įtakoja vartotojo... [toliau žr. visą tekstą] / Object of work: Behaviour customers of CJSC “Artransa”, as consumers of transportation services. Problematic question: What is consumer behaviour while selecting transportation services (based on CJSC”Artransa” example)? Goal of work: Based on CJSC “Artransa” example, analyze consumer behaviour when selecting passenger transportation services. While trying to achieve the main goal of research, it is necessary to determine tasks of research that form the procedures being used during research. Tasks of work: 1. Determine the essence of consumer behaviour and its significance for organization; 2. Reveal factors influencing consumer behaviour; 3. Analyze process of consumer service purchasing decision making and its stages; 4. Perform the analysis of attractiveness of transportation services delivered by CJSC “Artransa” to consumers. The results of Master’s work were presented in the Marketing section of the 8th Conference of Young Scientists’ works “Topicality of Economics and Management”, held on 24th of April, 2008, in the Department of Social Sciences in Siauliai University. There is analyzed the behaviour of consumers of passenger transportation services, as well as the factors that influence their behaviour in the Masters work. The work was performed, based on analysis of the various scientific literature on the issue, as well as on data from the survey of CJSC “Artransa” consumers’ of the transportation services behaviour. There is the consumer behaviour and its... [to full text]

SUMMARY Research object – consumers of ecological food products. Research subject – consumer behavior of ecological food products Research aim – to present marketing decisions stimulating purchase of ecological products. Tasks: 1.To analyze outward and inward factors impact on consumer behavior. 2.To identify marketing tools influence on consumer behavior. 3.To prepare the research methodic of ecological products consumer behavior. 4.To conduct a sample survey and to identify factors impact of purchase of ecological food products. 5.To recommend marketing decisions stimulating purchase of ecological products. Research methods - Lithuanian and foreign authors scientific literature analysis and synthesis, logical abstracts, sample survey, data grouping, method of statistical analysis, graphic presentation. Marketing decisions recommended stimulating purchase of organic products are based on Lithuanian and foreign authors theoretical principles of outward, inward and marketing factors impact on consumer behavior, sample survey, identified consumers motives of purchase and usage of ecological food products, investigated marketing tools influence to ecological food products consumer behavior.

Baigiamajame magistro darbe nagrinėjama marketingo komplekso elementų ir vartotojo elgsenos veiksnių įtaka vartotojo lojamumui. Analizuojama marketingo komplekso sudėtis skirtingose marketingo koncepcijose, pateikiamas vartotojo elgsenos veiksnių klasifikavimas, nagrinėjami vartotojo lojalumą lemiantys veiksniai. Atliktas komercinių bankų klientų lojalumo tyrimas anketinės apklausos metodu. Remiantis tyrimo rezultatais, nustatyti pagrindiniai komercinių bankų klientų lojalumą lemiantys veiksniai. Baigiamajame darbe sudarytas komercinių bankų klientų lojalumo formavimo modelis. Išnagrinėjus teorinius ir praktinius vartotojo lojalumo aspektus, pateikiamos baigiamojo darbo išvados ir siūlymai. Darbą sudaro 5 dalys: įvadas, teorinė marketingo komplekso, vartotojų elgsenos ir lojalumo analizė, komercinių bankų klientų lojalumas, išvados ir pasiūlymai, literatūros sąrašas. Darbo apimtis – 77 p. teksto be priedų, 34 iliustr., 4 lent., 59 bibliografiniai šaltiniai. Atskirai pridedami darbo priedai. / In the master‘s thesis the influence of marketing mix and consumer behaviour factors to loyalty is analysed. Different marketing mix elements in particular marketing concept are analysed. Also a classification of consumer behaviour factors is presented. Determinants of customers loyalty are analysed. The research of commercial bank customers‘ loyalty is made by using questionnaire method. With reference to results of the research determinants of commercial bank customers‘ loyalty are found. In the master‘s thesis the model of commercial banks customers loyalty is created. After analysing theoretical and practical aspects of customer loyalty the conclusions and suggestions are given. Structure: introduction, analysis of theoretical aspects of marketing mix, consumer behaviour and loyalty, commercial banks customers’ loyalty, conclusions and suggestions, references. Thesis consists of: 77 p. text without appendixes, 34 pictures, 4 tables, 59 bibliographical entries. Appendixes included.

The final work deals with analysis of theoretical principles of advertisement, research methods of advertisement influence on consumer behavior and presentation of milk and meat products advertisement improvements.