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1	Ekologiškų maisto produktų rinkodaros sprendimų pagrindimas vartotojų elgsenos veiksniais / Grounding the decisions of the ecological food products marketing on consumer behavior factors Mockutė-Čiukienė, Aušra 25 May 2006 (has links) SUMMARY Research object – consumers of ecological food products. Research subject – consumer behavior of ecological food products Research aim – to present marketing decisions stimulating purchase of ecological products. Tasks: 1.To analyze outward and inward factors impact on consumer behavior. 2.To identify marketing tools influence on consumer behavior. 3.To prepare the research methodic of ecological products consumer behavior. 4.To conduct a sample survey and to identify factors impact of purchase of ecological food products. 5.To recommend marketing decisions stimulating purchase of ecological products. Research methods - Lithuanian and foreign authors scientific literature analysis and synthesis, logical abstracts, sample survey, data grouping, method of statistical analysis, graphic presentation. Marketing decisions recommended stimulating purchase of organic products are based on Lithuanian and foreign authors theoretical principles of outward, inward and marketing factors impact on consumer behavior, sample survey, identified consumers motives of purchase and usage of ecological food products, investigated marketing tools influence to ecological food products consumer behavior. Marketing and Administration Distribution Motive Price Kaina Motyvai Consumer Paskirstymas Promotion Marketing decision Ecological food products Rėmimas Vartotojo elgsena Vartotojas Rinkodaros sprendimai Ekologiški maisto produktai Consumer behavior
2	Rinkodaros sprendimai plėtojant kaimo turizmą Ignalinos rajone / Marketing decisions of rural tourism development in Ignalina district Andriuškevičiūtė, Inesa 30 May 2005 (has links) Research object – rural tourism farmsteads and rural tourism consumers in Ignalina district. Research aim - to do analysis of the rural tourism marketing and to formulate marketing decisions for the rural tourism development in Ignalina district. Objectives are: - to analyze marketing concepts and the posibility to use them in the rural tourism; - to study elements of the marketing concept for the benefit of rural tourism; - to prepare the methods of the research; - to do the research of the rural tourism marketing in Ignalina district; - to formulate marketing decisions for rural tourism development. There were used statistical, graphic and logical analysis methods in the work. Marketing and Administration Rinkodaros koncepcija Rėmimo priemonės Marketing concepts Vartotojai Rural tourism Development.plėtra Kaimo turizmas Paslauga Consumer Service Rinkodaros sprendimai Marketing decisions

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Ekologiškų maisto produktų rinkodaros sprendimų pagrindimas vartotojų elgsenos veiksniais / Grounding the decisions of the ecological food products marketing on consumer behavior factors

Rinkodaros sprendimai plėtojant kaimo turizmą Ignalinos rajone / Marketing decisions of rural tourism development in Ignalina district