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Communication tools in a musical eventBrzóska, Tomasz, Pirbay, Jérémy January 2008 (has links)
<p>A qualitative research was conducted to better understand the communication process connected with organizing musical festival for mass audience and the tools used to gain successful communication. Based on data collected by an interview with organizers and data found on the festival web site, theory about communication models of PR Smith and tools used in communication process, described by Kotler, were compared. One of the biggest music festivals in Europe – an Hungarian festival: the Sziget – has been chosen to evaluate its communication. </p><p>The findings show that, in terms of communication model, the company chooses the most appropriate to reach mass audience model. Mass communication model with small modifications seem to be the most appropriate for such a big organization like musical event. Communication tools used in case of a big festival also should concern about reaching mass audience. In order to do that, the tools focussed on more personal communication, such as direct marketing or personal selling can be given up in favour of tools such as advertising, publicity and PR or sales promotion, which give possibility to reach bigger audience in shorter period of time.</p>
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Communication tools in a musical eventBrzóska, Tomasz, Pirbay, Jérémy January 2008 (has links)
A qualitative research was conducted to better understand the communication process connected with organizing musical festival for mass audience and the tools used to gain successful communication. Based on data collected by an interview with organizers and data found on the festival web site, theory about communication models of PR Smith and tools used in communication process, described by Kotler, were compared. One of the biggest music festivals in Europe – an Hungarian festival: the Sziget – has been chosen to evaluate its communication. The findings show that, in terms of communication model, the company chooses the most appropriate to reach mass audience model. Mass communication model with small modifications seem to be the most appropriate for such a big organization like musical event. Communication tools used in case of a big festival also should concern about reaching mass audience. In order to do that, the tools focussed on more personal communication, such as direct marketing or personal selling can be given up in favour of tools such as advertising, publicity and PR or sales promotion, which give possibility to reach bigger audience in shorter period of time.
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Journalist as Information Provider: Examining the One-Voice Model of a Corporate Sports AccountNorris, Tiffany D. 08 1900 (has links)
While journalists were once viewed as gatekeepers, dispensing news and information via one-way communication channels, their role as information provider has evolved. Nowhere is this more apparent than on the social networking site Twitter, where information seekers have unprecedented access to information providers. The two-way communication that these information seekers have come to expect can be challenging for organizations such as ESPN who have multiple Twitter accounts and millions of followers. By designating one team of people as responsible for the organization's largest Twitter account, SportsCenter, ESPN has sought to establish manageable methods of interacting with this account's followers, while furthering the goals of the organization and providing sports news around the clock. This study provides a better understanding of the group responsible for ESPN's SportsCenter Twitter account: the motivation and strategies behind the group's Twitter use as well as the dynamics of this network, such as information flow and collaboration. Relying on the Information Seeking and Communication Model, this study also provides a better understanding of information exchanges with those outside the network, specifically a selection of the account's Twitter followers. Additionally, the role of journalist as information provider and certain themes that emerged from the content of the tweets are discussed. The research employed social network analysis and exploratory, descriptive case study methods. The results of this study contribute to social network and information theory as well as to journalistic and information science practice.
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Micronetworking: Reliable Communication on 3D Integrated CircuitsContreras, Andres A. 01 May 2010 (has links)
The potential failure in through-silicon vias (TSVs) still poses a challenge in trying to extend the useful life of a 3D integrated circuit (IC). A model is proposed to mitigate the communication problem in 3D integrated circuits caused by the breaks at the TSVs. We provide the details of a low-complexity network that takes advantages of redundant TSVs to make it possible to re-route around breaks and maintain effective communication between layers. Different configurations for the micronetwork are analyzed and discussed. We also present an evaluation of the micronetwork's performance, which turns out to be quite promising, based on several Monte Carlo simulations. Finally, we provide some directions for future research on the subject.
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The Analysis of Policy Implementation in Reinventing Government:And A Discussion About Intergovernmental Relationship Between The Center Government And The Local GovernmentTeng, Ya-Ren 21 June 2000 (has links)
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Consumer trust in online reviews : a communication model perspective / Konsumenters förtroende för onlinerecensioner : ett kommunikationsmodellperspektivMenfors, Martina, Fernstedt, Felicia January 2015 (has links)
Konsumenter använder och förlitar sig i allt större utsträckning på andras åsikter som lagtsupp på recensionssidor på nätet. Nyligen har dock skandaler uppmärksammat förekomsten avmanipulation av recensioner vilket lett till att recensionssajters trovärdighet kan ifrågasättas.Tidigare forskning har också gett tvetydiga svar på huruvida folk litar på recensioner ellerinte.Att utforska det här ämnet är viktigt eftersom marknadsförare måste förstå sig påkonsumenters förtroende för onlinerecensioner då dessa kan användas som ett kraftfulltmarknadsföringsverktyg och som ett nytt element i marknadsföringsmixen. Den här studiensyftar till att utforska konsumenters förtroende för onlinerecensioner genom att undersökavarför man litar på recensioner och vad som gör en onlinerecension pålitlig. Genomanvändandet av en modifierad version av Shannon och Weavers kommunikationsmodell, kanen recension struktureras kring elementen meddelande, sändare, mottagare, kanal ochåterkoppling. Den här studien implementerar en kvalitativ metod där semistruktureradeintervjuer använts för att få en djupare förståelse för intervjuobjektens känslor och tankar.Studiens resultat indikerar att konsumenter inte litar på individuella recensioner, utan snararepå systemet med onlinerecensioner i sin helhet; antalet recensioner nämndes som den mestinflytelserika faktorn för att skapa tillit. Studien visar också att den som läser recensionerframförallt använder meddelandet för att avgöra om en recension är pålitlig eller inte. Pågrund av avsaknaden av information om personen som skriver recensionen är meddelandetdet enda läsaren verkligen kan utvärdera. / Increasingly, consumers are using and relying on the opinions of others posted on onlinereview sites. However, recent scandals has brought attention to the existence of reviewmanipulation and questioned the credibility of online review sites. Furthermore, previousresearch has shown conflicting findings on whether or not consumers trust online reviews.Exploring these matters becomes important since marketers need to be able to understandconsumer trust in online reviews as it then can be used as a powerful marketing tool and as anew element of the marketing communication mix. The aim of this study is to exploreconsumer trust in online reviews by investigating why people trust online reviews, and whatmakes an online review trustworthy. This is accomplished using a modified version of theShannon and Weaver communication model which is structured around the elementsmessage, sender, receiver, channel and feedback. The study employs a qualitative methodusing semi-structured interviews in order to gain a deeper understanding of the thoughts andfeelings of the interviewees. The findings indicate that consumers do not put their trust inindividual reviews, but in the online review system as a whole; the number of reviews postedwas mentioned as the most influential factor for creating trust. The study shows that readersof reviews primarily use the message to determine whether a review is trustworthy or not.Because of the lack of information about the person writing the online review, it is the onlything the reader can truly evaluate.
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Kommunikation av teknisk information - Teknisk dokumentation på fyllaren NM 602Lövgren, Frida January 2008 (has links)
<p>I detta arbete har kommunikationen av teknisk information varit i fokus. Som en fallstudie används en operatörsmanual och en instruktions- och reservdelsmanual för en fyllare NM-602 åt Norden Machinery AB. Norden Machinery AB är världsledande inom tubhantering och tillverkar omkring 150 tubfyllarsystem per år. Maskinen som manualerna tillhör är en medelstor maskin som fyller 60 tuber/minut och är såld till Sirius Machinery Inc. i USA som är ett syskonbolag till Norden Machinery AB. Till maskinen hör en operatörsmanual som är det dokument som alltid ska finnas tillhands för dem som sköter maskinen, här ska all information som behövs för den dagliga driften finnas. Till maskinen hör även en instruktions- och reservdelsmanual som är mer ingående och beskriver hur maskinen fungerar och hur den är uppbyggd. För att sammanställa manualen har jag använt mig av flera olika datorprogram. Det som kanske är mest speciellt är Zert Infologic då Norden är ett av de första företagen som använder sig av detta program. Zert Infologic är specialtillverkat för att hantera stora mängder av teknisk information. Med hjälp av Shannon & Weavers kommunikationsmodell analyserades informationen i manualerna. Viktiga aspekter var uur informationen når kunden och om det finns brus som kan störa eller komplicera denna process. Speciellt fokus var på bruset, vilket gav resultatet att det som framför allt hindrar informationen att nå sin destination är brister i språket i manualen, den tekniska nivån på manualen och kunskapen hos författaren av manualen.</p> / <p>In this work, the focus is on communication of technical information. As a case study was used an assignment to make an operator’s manual and an instruction manual as well as a manual for spare parts concerning the filler NM-602 for Norden Machinery AB. Norden Machinery AB is world leading within tube handling and produces about 150 tube filling systems a year. The manuals belongs to a middle size machine that fills 60 tubes per minute, the buyer is Sirius Machinery Inc. in the USA, which is a company in the same concern as Norden Machinery. To the machine belongs an operator manual which is the document that is always supposed to be beside the machine and provides information about the daily routine. The machined also has an instruction manual and spare part manual, these are more detailed and they describe how the machine is built. In order to produce these manuals I used different computer programs. The one that is more special is Zert Infologic, because Norden Machinery is one of the first companies to use this program. Zert Infologic is specially designed to manage large amounts of technical information. Shannon and Weavers communication model was used to analyse the information in the manuals.. An important aspect were how does the information get transmitted to the customer and if there is noise that disturbes or complicates the process. With a special focus on noise, the results indicate that the main obstacles to the successful information transmission are the language in the manual, the technical level of the manual and the knowledge of the writer.</p>
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An Application of Dimension Reduction for Intention Groups in RedditSun, Xuebo, Wang, Yudan January 2016 (has links)
Reddit (www.reddit.com) is a social news platform for information sharing and exchanging. The amount of data, in terms of both observations and dimensions is enormous because a large number of users express all aspects of knowledge in their own lives by publishing the comments. While it’s easy for a human being to understand the Reddit comments on an individual basis, it is a tremendous challenge to use a computer and extract insights from it. In this thesis, we seek one algorithmic driven approach to analyze both the unique Reddit data structure and the relations inside owners of comments by their similar features. We explore the various types of communications between two people with common characteristics and build a special communication model that characterizes the potential relationship between two users via their communication messages. We then seek a dimensionality reduction methodology that can merge users with similar behavior into same groups. Along the process, we develop computer program to collect data, define attributes based on the communication model and apply a rule-based group merging algorithm. We then evaluate the results to show the effectiveness of this methodology. Our results show reasonable success in producing user groups that have recognizable group characteristics and share similar intentions.
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Kommunikation av teknisk information - Teknisk dokumentation på fyllaren NM 602Lövgren, Frida January 2008 (has links)
I detta arbete har kommunikationen av teknisk information varit i fokus. Som en fallstudie används en operatörsmanual och en instruktions- och reservdelsmanual för en fyllare NM-602 åt Norden Machinery AB. Norden Machinery AB är världsledande inom tubhantering och tillverkar omkring 150 tubfyllarsystem per år. Maskinen som manualerna tillhör är en medelstor maskin som fyller 60 tuber/minut och är såld till Sirius Machinery Inc. i USA som är ett syskonbolag till Norden Machinery AB. Till maskinen hör en operatörsmanual som är det dokument som alltid ska finnas tillhands för dem som sköter maskinen, här ska all information som behövs för den dagliga driften finnas. Till maskinen hör även en instruktions- och reservdelsmanual som är mer ingående och beskriver hur maskinen fungerar och hur den är uppbyggd. För att sammanställa manualen har jag använt mig av flera olika datorprogram. Det som kanske är mest speciellt är Zert Infologic då Norden är ett av de första företagen som använder sig av detta program. Zert Infologic är specialtillverkat för att hantera stora mängder av teknisk information. Med hjälp av Shannon & Weavers kommunikationsmodell analyserades informationen i manualerna. Viktiga aspekter var uur informationen når kunden och om det finns brus som kan störa eller komplicera denna process. Speciellt fokus var på bruset, vilket gav resultatet att det som framför allt hindrar informationen att nå sin destination är brister i språket i manualen, den tekniska nivån på manualen och kunskapen hos författaren av manualen. / In this work, the focus is on communication of technical information. As a case study was used an assignment to make an operator’s manual and an instruction manual as well as a manual for spare parts concerning the filler NM-602 for Norden Machinery AB. Norden Machinery AB is world leading within tube handling and produces about 150 tube filling systems a year. The manuals belongs to a middle size machine that fills 60 tubes per minute, the buyer is Sirius Machinery Inc. in the USA, which is a company in the same concern as Norden Machinery. To the machine belongs an operator manual which is the document that is always supposed to be beside the machine and provides information about the daily routine. The machined also has an instruction manual and spare part manual, these are more detailed and they describe how the machine is built. In order to produce these manuals I used different computer programs. The one that is more special is Zert Infologic, because Norden Machinery is one of the first companies to use this program. Zert Infologic is specially designed to manage large amounts of technical information. Shannon and Weavers communication model was used to analyse the information in the manuals.. An important aspect were how does the information get transmitted to the customer and if there is noise that disturbes or complicates the process. With a special focus on noise, the results indicate that the main obstacles to the successful information transmission are the language in the manual, the technical level of the manual and the knowledge of the writer.
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Sociala medier som kommunikationskanal : Vad krävs för en lyckad kriskommunikation?Osseyran, Anna Caroline, Wallin, Filip January 2017 (has links)
På senare år har det skett en förändring av medielandskapet. De traditionella medierna har fått konkurrens i form av de sociala medierna som snabbt har växt fram och börjat ta plats. Detta har även ställt nya krav på hur företag framställer och hanterar sin kriskommunikation i samband med kris. Syftet med denna uppsats är att undersöka vilka faktorer som idag är av betydelse för svenska företag i kriskommunikation genom sociala medier. För att undersöka detta har vi genomfört en empirisk studie. Studien grundar sig dels i en teoretisk modell inom kriskommunikation samt ett antal påverkansfaktorer på kriskommunikation i sociala medier. Datainsamlingen har skett genom kvalitativa semistrukturerade intervjuer med experter inom krishantering och kriskommunikation. I studien framkom ett antal centrala faktorer som företag idag bör beakta vid kriskommunikation genom sociala medier. Dessa faktorer är ägarskap av egna kanaler och budskap, tidspress på kriskommunikation, en låg trovärdighet samt ett hätskt medielandskap. Genom att ha kännedom av faktorerna kan företag lyckas bättre med sin kriskommunikation genom sociala medier.
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