Made available in DSpace on 2013-08-07T18:58:05Z (GMT). No. of bitstreams: 1 000437424-Texto+Completo-0.pdf: 4620225 bytes, checksum: 30961c40dfaa49f62cc670ddd38e6a54 (MD5) Previous issue date: 2011 / This research is based in the history of Visual Arts and Graphic Design in Brazil during the 20th century. A focus on posters placed in exhibitions and cultural events in the years of 1950 and 1960 is studied. Through an interdisciplinary research, the thesis discusses formal visual innovations proposed in the present Concretism, and in which form these visual innovations present themselves in Visual Culture and Graphic Design of the periods being studied. / Esta pesquisa trata das artes visuais e do design gráfico no Brasil na segunda metade do século XX, tomando como objeto de estudo cartazes de exposições de arte e de eventos culturais dos anos 1950 e 1960. Através de uma investigação interdisciplinar entre o campo da arte e do design gráfico, a tese discute a visualidade proposta pelas inovações formais presentes no Concretismo, e de que forma elas se apresentaram no design gráfico e na cultura visual do período.

Made available in DSpace on 2015-04-14T13:47:38Z (GMT). No. of bitstreams: 1 437424.pdf: 4620225 bytes, checksum: 30961c40dfaa49f62cc670ddd38e6a54 (MD5) Previous issue date: 2011-10-28 / This research is based in the history of Visual Arts and Graphic Design in Brazil during the 20th century. A focus on posters placed in exhibitions and cultural events in the years of 1950 and 1960 is studied. Through an interdisciplinary research, the thesis discusses formal visual innovations proposed in the present Concretism, and in which form these visual innovations present themselves in Visual Culture and Graphic Design of the periods being studied. / Esta pesquisa trata das artes visuais e do design gr?fico no Brasil na segunda metade do s?culo XX, tomando como objeto de estudo cartazes de exposi??es de arte e de eventos culturais dos anos 1950 e 1960. Atrav?s de uma investiga??o interdisciplinar entre o campo da arte e do design gr?fico, a tese discute a visualidade proposta pelas inova??es formais presentes no Concretismo, e de que forma elas se apresentaram no design gr?fico e na cultura visual do per?odo.