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The Role of Leaders and Intrapreneurial Employees in Large Technology Corporations: A Qualitative StudyAnand, Chitra January 2020 (has links)
Over the past 15 years, technological change has introduced an
unprecedented amount of competition in the global marketplace. Large
corporations are at risk of disruption by global competitors, particularly the
start-up community. In today’s highly competitive environment, the goal of
every business is to get ahead: this is known as ‘competitive advantage.’
One way to foster competitive advantage is through innovation—the process
of change, be it a new product, idea, or method. It can mean adapting the
work environment to deliver an improved service or altering the business
model.
Large corporations are scalable business models by design. When a
company establishes a successful business model, it monetizes that model
to the fullest extent, supporting the model via corporate structures,
processes, tools, and cultures. These companies now face a conundrum: the
policies and procedures that make them efficient also stifle innovation, which
is critical to business success in today’s ultra-competitive and ever-changing
market. Large companies find it especially challenging to innovate successfully within the confines of massive, bureaucratic operational
structures. Since most companies are designed to deliver under their current
structures, any innovation that requires a change in business model or
approach requires structural changes within the company.
“Intrapreneurship,” also known as corporate entrepreneurial behaviour, has
the potential to resolve the issues of innovation in large corporations.
Intrapreneurship is a major competitive differentiator: benefits include
increased economic growth, greater efficiency, the ability to manage change
effectively, greater employee engagement and development, the ability to
attract and retain entrepreneurial leaders, and sustainable growth. However, organizations are not aware of how to cultivate an intrapreneurial
environment. In fact, organizations often unintentionally cultivate the
opposite, by adopting risk-adverse policies, limiting corporate
experimentation. The extant literature examines intrapreneurship at a firm
level; however, there is limited literature identifying intrapreneurial traits at an
employee level. It is these employee traits and behaviours that enable
organizations to act intrapreneurially, resulting in value creation for
organizations. Leadership engagement as it relates to intrapreneurship is
also an area that is under researched. The support of leaders in innovation
efforts is crucial for intrapreneurial employees to thrive and take ideas from a
place of conception to implementation.
This study takes a qualitative, approach, including semi-structured interviews
of employees of a large technological firm and five semi-structured interviews
with executives from media, technology, and finance industries. This
research identifies specific traits of employees of intrapreneurial employees, including their behaviours and attributes. This research places the employee
at the heart of the organization while positioning leaders and cultural
elements on the periphery. It identifies curiosity, skilled risk taking, and
experimentation as core intrapreneurial traits. This study also identifies the
traits and behaviours of successfully intrapreneurial organizations and the
role that leadership plays in supporting and developing intrapreneurial
environments and cultures. Leadership has significant and positive relations
with both empowerment and an innovation-supporting organizational climate.
Top managers' leadership style has been identified as being one of the most
important factors—if not the most important—when it comes to driving innovation. The findings from this research indicate that leaders need to play
more of an active role in developing intrapreneurial activity. They need to
evolve their role into shepherds who guide intrapreneurs in navigating the
corporate immune systems. This research also evolves the conceptual
framework of Antoncic and Hisrich (2001) by adding employee traits and
leadership as new paradigms.
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How to organize companies to prepare for growth while maintaining the ability to be innovative / Organisera företag som kan klara av tillväxt och samtidigt bibehålla förmågan att vara innovativaLembke, Amelia, Aguayo, Christian January 2021 (has links)
It is important for organizations to enforce corporate entrepreneurship in order to enable innovation and growth which can lead to more job opportunities and economic growth. Enforcing corporate entrepreneurship during growth is difficult and much of the current research contradicts each other by saying that growth is handled by formalizing and structuring while corporate entrepreneurship is enforced by having a simple and loose organization. This research aims to explore how a company can organize to prepare for growth while maintaining the ability to be innovative. An illustrative case study is conducted where a small company which is expecting growth in a rapidly changing industry is examined through interviews. The theory was thoroughly investigated and five central factors of entrepreneurial orientation (autonomy, proactiveness, innovativeness, risk-taking, competitive aggressiveness) were cross examined with five central challenges that appear during growth (differentiation, heterogeneity, external complexity, internal change, internal turmoil). A framework is proposed which contains identified dilemmas of remaining entrepreneurial during growth and suggested guidelines of how to organize a firm to meet these challenges. The organizational structure is identified as one of the most important aspects which influence the entrepreneurial abilities of a firm and therefore the proposed guidelines are based on the central factors of organizational structure from the theory (formalization, centralization, complexity). The results point to formalizing rules and procedures, decentralizing some of the decision making and enforcing good integration in a low complexity (internal) environment in order to enable autonomy and proactiveness which allows the company to be innovative, even as internal and external changes are taking place. Future research is suggested for exploring the impact of the suggested guidelines and there is a possibility in elaborating the guidelines for other aspects of an organization than the structure. / Det är viktigt för organisationer att vara entreprenöriella för att möjliggöra innovation och tillväxt vilket kan leda till fler arbetsmöjligheter och ekonomisk tillväxt. Att införa intraprenörskap medan organisationen växer är svårt och mycket av forskningen är motsägelsefull. För att företaget ska kunna växa krävs det formalisering och struktur medan intraprenörskap främjas genom att ha en enkel och rörlig organisation. Syftet med denna rapport är att undersöka hur ett företag kan organiseras för att växa men samtidigt bibehålla förmågan att vara innovativa. Ett litet företag som förväntas växa i en snabbt skiftande industri undersöks genom en illustrativ fallstudie och intervjuer. Tidigare forskning visar på fem centrala faktorer av entreprenöriell orientering (autonomi, proaktivitet, innovativitet, risktagande, konkurrensvilja) och fem centrala svårigheter vid tillväxt (differentiering, heterogenitet, extern komplexitet, intern förändring, internt tumult). I ett ramverk korsexamineras svårigheterna med att vara innovativ under tiden företaget växer och dilemman identifieras samt besvaras med riktlinjer för hur man kan organisera företaget för att hantera dessa svårigheter. Organisationsstrukturen är identifierad som en av de viktigaste aspekterna som påverkar ett företags entreprenöriella förmåga och därmed är de föreslagna riktlinjerna baserad på de centrala aspekterna (formalisering, centralisering, komplexitet) av en organisationsstruktur. Resultaten visar att formalisera regler och rutiner, decentralisera vissa beslutsfattanden och upprätthålla god integration i en (intern) miljö med låg komplexitet främjar autonomi och proaktivitet. Detta tillåter företaget att fortsätta vara innovativa även när den interna och externa miljön förändras. Framtida forskning föreslås för att utforska riktlinjernas effektivitet. Det finns även möjligheter att utöka ramverket till andra aspekter än organisationers strukturer.
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Factors impacting on corporate entrepreneurial behaviour within a retail organisation - a case studyKamffer, Lindi 30 November 2004 (has links)
Entrepreneurship is generally defined as the creation of new businesses - yet, nowhere is it more important than in large, established organisations. Product life cycles are contracting and businesses need to stay ahead of competition. Organisations need innovative and creative employees to respond to the changing needs of the market.
Corporate entrepreneurship can be defined as entrepreneurial activities within an organisation, using the resources of the organisation to achieve innovative results. Corporate entrepreneurship (also referred to as intrapreneurship) is not confined to a particular size or stage of an organisation.
This study focuses on the corporate entrepreneurial behaviour of middle managers inside a large retail organisation. The uniqueness of this study is the focus on the middle managers instead of senior management.
The study aims to make management aware of the concept of corporate entrepreneurship and to identify the factors which influence entrepreneurial behaviour in an established organisation. / Business Management / M. Com (Business Management)
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The sustainability perspective of corporate entrepreneurship: Sustainable venturing at the intersection of established corporations and corporate start-upsSchönwälder, Jeremy 25 August 2022 (has links)
The topic of sustainability has found its way into the corporate entrepreneurship activities of large corporations. The Sustainable Corporate Entrepreneurship (SCE) strand is still in its infancy. Since most large corporations engage in corporate entrepreneurship and are exploring new business models inside and outside corporate boundaries, several questions arise from different viewpoints. First, from corporate perspective researchers and business leaders wonder which internal modes of SCE activities have emerged in business practice and how large corporations explore sustainable value propositions. Second, from entrepreneur and investor perspective, the question emerges which factors influence the likelihood of corporate ventures, such as spin-offs from corporations, raising venture capital to scale sustainable business models. Therefore, to further develop the field of SCE, this cumulative dissertation presents three research papers analysing sustainable corporate entrepreneurship at the intersection of corporations and start-ups.
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Factors impacting on corporate entrepreneurial behaviour within a retail organisation - a case studyKamffer, Lindi 30 November 2004 (has links)
Entrepreneurship is generally defined as the creation of new businesses - yet, nowhere is it more important than in large, established organisations. Product life cycles are contracting and businesses need to stay ahead of competition. Organisations need innovative and creative employees to respond to the changing needs of the market.
Corporate entrepreneurship can be defined as entrepreneurial activities within an organisation, using the resources of the organisation to achieve innovative results. Corporate entrepreneurship (also referred to as intrapreneurship) is not confined to a particular size or stage of an organisation.
This study focuses on the corporate entrepreneurial behaviour of middle managers inside a large retail organisation. The uniqueness of this study is the focus on the middle managers instead of senior management.
The study aims to make management aware of the concept of corporate entrepreneurship and to identify the factors which influence entrepreneurial behaviour in an established organisation. / Business Management / M. Com (Business Management)
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A Framework Proposal For Choosing A New Business Implementation Model In Henkel / A Framework Proposal For Choosing A New Business Implementation Model in HenkelLi, Tsz Wan January 2015 (has links)
Henkel's New Business team is a corporate venturing unit that explores corporate entrepreneurial activities on behalf of Henkel Adhesives Technologies. The new business ideas are implemented through one of these models: incubator, venturing or innovation ecosystem. In current practice, there is no systematic framework in place to choose the implementation model. The goal of the thesis is to propose a framework for choosing the most appropriate model for implementation of a new business idea in Henkel. The thesis approaches the topic on practical and theoretical grounds. The first part outlines the related literature and theoretical focus. The literature covers definitions and theories of incubator, corporate venturing, corporate venture capital, innovation ecosystem and investment decision-making process. The practical approach relates to the company case studies of Philips, 3M and BASF. In this thesis, each model is analyzed based on a broad literature review, case studies and personal interviews with experts. The second part is the main discussion and analysis of the topic assembling with practical examples in Henkel. It comes to a recommendation that Henkel should prioritize and choose the most appropriate model for the new business proposal after the "concept scoping" stage, and before detailed investigation. It also proposes a scorecard framework that entails 14 key criteria for choosing the mode: degree of market competition, potential disruptiveness, technological risk, time to market, strategic alignment, degree of customization, dependency of related industries, technological newness of related industries, idea source, protectability of intellectual property, internal expertise, technological competence, commercial competence and parenting advantages. Furthermore, a new business developing strategy matrix is constructed based on two dimensions: strategic importance and operational relatedness. It is to further check the accuracy and validity of the results from the scorecard framework. Finally, it is suggested that future research can be done to improve the framework by adding weightings and scale of each criteria within the framework.
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Family firms and new ventures: Studies on selected topics highlighting their distinctivenessPielken, Sabina 13 April 2021 (has links)
This cumulative dissertation includes three papers and one teaching case study. Together, they focus on topics highlighting the distinctiveness of family firms and new ventures. While the first paper analyzes the academic debate over the familiness concept in family firm research, the second paper focuses on explaining the unique relational dynamics between family and non-family managers in top management teams. The third paper aims to derive design designs for family firm specific corporate accelerators. The teaching case study shows how a growing new venture may strike a balance between coping with increasing organizational complexity and maintaining its distinct entrepreneurial spirit.
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An analysis of the entrepreneurial orientations of retail banks in the Tlokwe municipality area / Jacobus Abraham Christoffel BassonBasson, Jacobus Abraham Christoffel January 2015 (has links)
Corporate entrepreneurship has different strategies as referred to by researchers. An
entrepreneurial orientation is one of these strategies. In the overall corporate
entrepreneurial process, entrepreneurial orientation is referred to as entrepreneurial
intensity. Corporate entrepreneurship is a process where organisations think differently
to overcome barriers to improve the performance of the organisation. Entrepreneurial
orientation is a process of decision making to develop new innovative products, services
or processes to intensify the organisation’s performance.
The South African banking system is supported with a well-managed regulated
framework and is favourable in the global environment. South Africa is the financial
gateway to the rest of Africa and the environment is highly competitive. During the last
twenty years the banking industry went through exciting changes and turmoil when
refering to the financial of 2008 crisis. Retail banks need to think differently and small
competitors are more prominent than ever before. The lower end of the market created
fierce competition between the retail banks in South Africa.
The reason for this study is to focus on entrepreneurial orientations from a customer’s
perspective. Customer perspective is critical for the survival of an organisation and
banks are no different. Based on the literature, entrepreneurial orientation is the level of
intensity of corporate entrepreneurship visible in the organisation.
The results obtained in the empirical study enabled recommendations that can provide
retail banks with useful information from a customer’s perspective that can assist retail
banks in general. Recommendations found in the study include; retail banks need to
reinvest in their own systems to mine useful information to assist customers, be more
open to autonomy approaches and redesign job descriptions, re-look calculated risk
areas that will have no influence on credit processes, regulate innovations better and
involve the customer and be more unique to create a better customer experience. / MBA (Master of Business Administration), North-West University, Potchefstroom Campus, 2015
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An analysis of the entrepreneurial orientations of retail banks in the Tlokwe municipality area / Jacobus Abraham Christoffel BassonBasson, Jacobus Abraham Christoffel January 2015 (has links)
Corporate entrepreneurship has different strategies as referred to by researchers. An
entrepreneurial orientation is one of these strategies. In the overall corporate
entrepreneurial process, entrepreneurial orientation is referred to as entrepreneurial
intensity. Corporate entrepreneurship is a process where organisations think differently
to overcome barriers to improve the performance of the organisation. Entrepreneurial
orientation is a process of decision making to develop new innovative products, services
or processes to intensify the organisation’s performance.
The South African banking system is supported with a well-managed regulated
framework and is favourable in the global environment. South Africa is the financial
gateway to the rest of Africa and the environment is highly competitive. During the last
twenty years the banking industry went through exciting changes and turmoil when
refering to the financial of 2008 crisis. Retail banks need to think differently and small
competitors are more prominent than ever before. The lower end of the market created
fierce competition between the retail banks in South Africa.
The reason for this study is to focus on entrepreneurial orientations from a customer’s
perspective. Customer perspective is critical for the survival of an organisation and
banks are no different. Based on the literature, entrepreneurial orientation is the level of
intensity of corporate entrepreneurship visible in the organisation.
The results obtained in the empirical study enabled recommendations that can provide
retail banks with useful information from a customer’s perspective that can assist retail
banks in general. Recommendations found in the study include; retail banks need to
reinvest in their own systems to mine useful information to assist customers, be more
open to autonomy approaches and redesign job descriptions, re-look calculated risk
areas that will have no influence on credit processes, regulate innovations better and
involve the customer and be more unique to create a better customer experience. / MBA (Master of Business Administration), North-West University, Potchefstroom Campus, 2015
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Key factor intrapreneurship : the development of a systems model to facilitate the perpetuation of entrepreneurship in the larger South African organisationGoosen, Christiaan Johannes 12 1900 (has links)
Thesis (PhD)--University of Stellenbosch, 2002. / ENGLISH ABSTRACT: This study focuses on corporate entrepreneurship or intrapreneurship. Current research on the
subject focuses on traditional theory of intrapreneurship in which the creation, structure and
focus of business ventures feature prominently. Central to an intrapreneurship inquiry
however, are the people who make up the organisation and their interaction within the
organisation through structures and processes. Many members in an organisation can initiate
and be involved in entrepreneurial activities, but the lack of autonomy and access to resources
can restrict them from doing so.
This study proposes a solution to these problems by focusing inwards into organisations and
examining ways to foster intrapreneurship. It also emphasises the influence of executive
leadership on organisational outcomes. In addition it proposes an answer to the question of
how internal structures and processes can facilitate intrapreneurship and how management's
relationship with staff can promote intrapreneurship. Through this the study adds to the
current understanding of intrapreneurship. The study examines the relationship of a proposed
intrapreneurship model to organisational performance, particularly financial performance.
Lastly it examines intrapreneurship in context.
Once an organisation behaves intrapreneurially, positive results could follow, therefore the
relationship between one of the possible results, that of improved financial performance and
intrapreneurship is researched in this study. Financial data form the basis of the calculation of
many measures of performance. Organisations, however, are generally not willing to supply
researchers with hard financial data. A possible way to overcome this problem is to measure
financial outcomes through the interpreted views of management, for example that sales increased or decreased, rather than stating the absolute value. However, this is a subjective
measure and the researcher decided to overcome this problem by concentrating the study on a
sector of the Johannesburg Stock Exchange for which published financial data is available.
The published financial data forms the basis for the calculation of an index that is used to
discriminate between better and weaker financial performance of organisations.
The study identifies nine dimensions of the construct Intrapreneurship, which were factorised
into three key factors. Two of the key factors focus externally and one internally. The final
intrapreneurship model that emerges from the study represents the organisation's
innovativeness, proactiveness, and management's influence on organisational structures,
processes and internal relations.
This model represents product lines and changes, research and development leadership, new
techniques employed in the organisation, the organisation's competitive posture and its risktaking
propensity, its environmental boldness and the decision-making style of management
in terms of external opportunities. The model also addresses internal structures and processes,
as well as relations in terms of intrapreneurial goal setting - a system that promotes,
facilitates and manages creativity and innovation. It addresses an intracapital system for
supplying resources and it facilitates communication. The model allows for staff input to
management, a degree of intrapreneurial freedom, a problem-solving culture and empowered
staff. Finally, it provides for the championing of intrapreneurs hip by management.
In the study, hypotheses are set to establish if a relationship exists between intrapreneurship
and financial performance and to examine intrapreneurship in context. The influence of organisational age, organisational size and the organisation's share Beta on intrapreneurship,
is examined. The conclusions of the study can be summarised as follows:
There is a relationship between financial performance and intrapreneurship as represented by
the key factor management. The key factor management is a significant predictor of financial
success. Organisations with higher levels of intrapreneurship are therefore more likely to be
financially successful than those organisations with lower levels of intrapreneurship. The key
factors that represent the proposed model each correlates moderately with the financial index.
The key factor added by this study to the traditional model of intrapreneurship, improve the
correlation and enrich the model.
The study confirms the view that organisations can be intrapreneurial, regardless of size,
which is measured by both employee count and annual turnover. This finding dispenses with
the popular view that only small organisations can be entrepreneurial. The study furthermore
confirms the view that older organisations could be less intrapreneurial. The study finds that
younger organisations tend to be more proactive in their approach in the areas of new
techniques, competitive posture, risk-taking propensity and environmental boldness, as well
as in respect of decisions to exploit opportunity.
The study also indicates significant correlation between organisations' share Beta coefficient
and two of the three key factors that comprise intrapreneurship. This confirms the notion that
intrapreneurial organisations could be more prone than their counterparts, to volatile market
movements of their shares. The study does not propose a definitive model, but presents a practical model that can be
implemented - a model that could improve organisations' results, specifically in the area of
financial performance. / AFRIKAANSE OPSOMMING: Hierdie studie fokus op korporatiewe entrepreneurskap of intrapreneurskap. Huidige
navorsing oor die onderwerp konsentreer op tradisionele teorieë waarin die skep,
strukturering en fokus van besigheidsondernemings prominent is. Die werklike fokus van
intrapreneurskap behoort egter die mense waaruit die organisasie bestaan, asook hulle
interaksie deur middel van strukture en prosesse in te sluit. Baie individue in organisasies kan
moontlik entrepreneuriese aktiwiteite inisieër of kan betrokke raak daarin, maar kan aan
bande gelê word deur die gebrek aan bemagtiging en deur gebrekkige toegang tot hulpbronne.
Hierdie studie het 'n oplossing vir die probleem ten doel deur organisatories na binne te
fokus, asook deur voorstelle gerig daarop om intrapreneurskap te bevorder. Die studie poog
voorts om die vraag te beantwoord hoe interne strukture en prosesse intrapreneurskap kan
fasiliteer en hoe intrapreneurskap bevorder kan word deur te fokus op die verhouding tussen
bestuur en personeel. Hierdeur word 'n bydrae gelewer ten opsigte van
intrapeneurskapsnavorsing. Die studie ondersoek ook die verwantskap tussen 'n voorgestelde
model vir intrapreneurskap en finansiële prestasie. Die studie ondersoek verder kontekstuele
intrapreneurskap.
Intrapreneurskap in 'n organisasie behoort positiewe resultate tot gevolg te hê. Die
verwantskap tussen een van die positiewe resultate, naamlik finansiële prestasie en
intrapreneurskap word daarom in die studie ondersoek. Finansiële data vorm die basis van
baie metings van organisatoriese prestasie. Dit is egter baie moeilik om spesifieke finansiële
inligting van maatskappye te bekom en daarom maak navorsers soms gebruik van uitvoerende
personeel se siening van finansiële inligting, byvoorbeeld ten opsigte van die vermeerdering of vermindering van verkope. Dit is egter 'n subjektiewe oordeel en gevolglik fokus hierdie
studie eerder op 'n sektor van die Johannesburgse Effektebeurs, omdat gepubliseerde
inligting aangaande genoteerde maatskappye geredelik beskikbaar is. Hierdie inligting word
gebruik as basis vir die berekening van 'n indeks sodat organisasies wat swakker en beter
finansieel presteer, onderskei kan word.
Die studie identifiseer nege dimensies van die konstruk Intrapreneurskap. Hierdie dimensies
is deur middel van faktoranalise gereduseer tot drie dimensies, waarvan een na binne en twee
na buite projekteer. Die finale model vir intrapreneurskap behels proaktiwiteit, innovasie, en
bestuur se invloed op stelsels, procedures en verhoudinge.
Die model verteenwoordig die uitgangspunt ten opsigte van 'n aantal produkte en die
veranderinge aan produkte, navorsing en ontwikkelingsleierskap, die organisasie se
mededingende posisionering, risiko neming, die omgewingsdurf en bestuur se
besluitnemingsprofiel ten opsigte van benutbare geleenthede. Die model verteenwoordig
verder bestuur se invloed op interne strukture en prosesse asook verhoudinge wat betrekking
het op die insluiting van intrapreneurskap in die daarstel van doelwitte en 'n stelsel wat
kreatiwiteit bevorder, fasiliteer en bestuur. Dit skep 'n sisteem van intrakapitaal wat
hulpbronne verskaf, en verteenwoordig oop en nie-territoriale kommunikasie. Die model
maak voorsiening vir personeel se insette en laat intrapreneuriese vryheid toe. Dit stel 'n
oplossingskultuur ten opsigte van probleme, asook personeelbemagtiging, voor. Laastens stel
dit voor dat bestuur die voorstanders van intrapreneurskap moet wees. In die studie word twee hipoteses daargestelom die verwantskap tussen finansiële prestasie
en intrapreneurskap, asook kontekstuele intrapreneurskap te ondersoek,. Die resultate van die
hipoteses kan as volg opgesom word:
Daar is 'n verwantskap tussen finansiële prestasie en intrapreneurskap soos voorgestel deur
die sleutelfaktor bestuur. Die sleutelfaktor bestuur is dus 'n betekenisvolle voorspeller van
finansiële prestasie. Organisasies met hoër vlakke van intrapreneurskap kan daarom moontlik
beter presteer as hulle eweknieë met laer vlakke van intrapreneurskap. Die drie sleutelfaktore
van die voorgestelde model toon elk ook 'n positiewe korrelasie met die finansiële indeks.
Die faktor wat by die tradisionele intrapreneurskapmodel gevoeg is, verbeter die korrelasie
met die indeks.
Die studie bevestig die standpunt dat die grootte van 'n organisasie, soos gemeet deur omset
en aantal werknemers, nie 'n invloed op intrapreneurskap het nie. Hierdie bevinding is in
teenstelling met die wanvoorstelling dat slegs klein organisasies intrapreneuries kan wees.
Die studie bevestig ook dat ouer organisasies waarskynlik minder intrapreneuries sal wees.
Jonger organisasies sal waarskynlik meer proaktief wees deur gebruik te maak van nuwe
tegnieke, deur mededinging, riskoneming en deur omgewingsdurf.
Die studie wys ook op die betekenisvolle korrelasie tussen organisasies se Beta (B) waarde
van hul aandele en twee van die drie sleutelfaktore waaruit intrapreneurskap bestaan. Die
gevolgtrekking is dus dat organisasies wat meer volatile relatief tot die mark is, 'n groter
skommelingstendens het wanneer hulle met die totale mark vergelyk word. Die studie probeer nie om 'n allesomvattende model vir intrapreneurskap voor te stel nie,
maar probeer eerder om 'n prakties implimenteerbare model daar te stel wat moontlik
positiewe resultate kan lewer, veral in die area van finansiële prestasie.
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